Market Research Report :Enterprise mobility Market in India 2012


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Major industry verticals including Retail, Banking, Financial Services and Insurance followed by Pharmaceuticals, Transportation and Logistics happen to be the foremost adopters of enterprise mobility in India. Growth in nation’s GDP has infused a significant boost within these industries, as a result of which an urge to attain maximum work efficiency from the workforce and manage an optimal profitability has risen amongst majority of enterprises. Adoption of enterprise mobility in India has already attained a full swing and is expected to intensify in the near future, thereby providing ample opportunities for vendors to capitalize on.

The report begins with an introduction section, explaining the enterprise mobility architecture and its stakeholders, followed by a realistic illustration of the entire ecosystem and the respective players operating within the system.

Market overview section of the report talks about the Indian market as a whole and highlights crucial aspects of the market such as factors driving the market and major mobility adopting verticals. The section features forecasted market figures (2011-2015e) and a split of the market with respect to the large business, government & Education sector and SMBs in 2011. It also features a section on Bring your Own Device (BYOD) wherein a basic explanation on its advantage and associated concerns has been furnished in brief. Enterprise mobility opportunity section provides readers with a strategic forecast of the potential enterprise mobility users by the end of 2015. Going with the current trends in the market, India will have a sizeable population of around 130 mn Smartphone equipped workforce population by the end of 2015. Post enterprise mobility adoption, some of the key business functions which are affected positively have been illustrated with respect to their priority. Moving along, the report lists some generic benefits of enterprise mobility adoption. The section also lists down a comparative study of the demand scenario of some of the key business functions, business solutions and mobile platforms. The section has been designed specifically to provide readers with a clear picture of the demand scenario in the coming 2-3 years. Currently, Small and Medium Businesses in India contribute to about 65% of the overall market. The market share is expected to reach a figure close to 70% by the end of 2015.

Areas of implementation section, explains the role of enterprise mobility within the major operational functions of an organization. The report also states the major technologies used for mobilizing enterprise data and an explanation of the key solutions available in the market.

An analysis of drivers explains the factors inflicting growth in the industry including abundant presence of handheld devices, continual replacement of office PCs with laptops/ Netbooks, roll

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Market Research Report :Enterprise mobility Market in India 2012

  1. 1. Enterprise Mobility Market – India September 2012
  2. 2. Executive Summary  Enterprise Mobility Market in India is currently witnessing a major boom and is expected to  grow even further with the advancement of newer and better technologies  Market size for enterprise mobility was valued at INR xx bn in 2011 and is expected to grow at a  Market CAGR of xyz% to reach INR zz bn by 2015  The market also gains a significant traction from the presence of SMBs, wherein SMBs are  expected to hold a share of zz‐xx% during 2011 to 2015  Currently, there is a wide array of mobile technologies available in India which facilitate better,  efficient and secured mobilityTechnology  Used    Essential components of enterprise mobility solutions mainly comprise of operating systems,  LE programming code and relational databases, which provide a platform for the flow of data and  information over the internet important aspects as well MP  Protocols and format for data transfer coupled with connectivity tools happens to be equally  A Drivers Challenges S  Abundant Presence of Handheld   Security Concerns Devices  Device Compatibility  Continual Replacement of Office Role of Cloud  Drivers &  PCs with laptops/ Netbooks  Roll out of High Speed in Education Challenges Connectivity  Low Data Access Charges  Declining Hardware Prices Major Enterprise Mobility PlayersCompetition Motorola Mobility Holdings Inc Infosys HCL Technologies Microsoft Corporation ENTERPRISE MOBILITY MARKET ‐ INDIA 2012.PPT 2
  3. 3. • Introduction• Enterprise Mobility Market ‐ Overview• Areas of Implementation • Technology Used• Major Solutions & Services• Drivers and Challenges• Industry Outlook• Enterprise Mobility Players• Sales Intelligence• Case Studies• Strategic Recommendation• Appendix ENTERPRISE MOBILITY MARKET ‐ INDIA 2012.PPT 3
  4. 4. Regional Offices SAMPLE An example of enterprise mobility architecture Portable Internet  Enabled Devices Corporate  Headquarter Enterprise Servers Admin Console Internet Warehouses ENTERPRISE MOBILITY MARKET ‐ INDIA 2012.PPT 4
  5. 5. Enterprise Mobility Ecosystem SAMPLE  Basic Feature  Smartphones Phones Tablet PCs LAN WLAN PDAs E‐mail Sales force  Enterprise  EDGE Management Management  GPRS Applications Finance &  Web 2.0 Apps Human Resource  LTE Accounts Management WiMax CDMA 3G/ HSDPA Blackberry Android Symbian iOS Physical Interface Connectivity Enterprise Mobility Applications * The list is not exhaustive ENTERPRISE MOBILITY MARKET ‐ INDIA 2012.PPT 5
  6. 6. Enterprise Mobility Market (EMM) in India is witnessing strong growth and is poised for massive adoption Enterprise Mobility Market – Overview• Rising need to access enterprise data on the move and bring about more flexibility so as to gain competitive edge in   business, is driving the EMM in India by manifolds  Extensive evolution in the mobile technology space primarily supports and boosts the market  Handheld devices such as Smartphones, PDAs and Tablets are utilized to access data and other information directly from any location  anytime SAMPLE • Owing to the fruitful characteristics such as increased efficiency and productivity, enterprise mobility finds continual  increase in adoption amongst several industries   Retail and Banking, Financial Service and Insurance (BFSI) industries tops the list of key enterprise mobility adopters followed by  Pharmaceuticals, Transportation and Logistics industry  It also holds adoption potential within sectors including Healthcare, Defense, Aviation, Energy Utility and Telecom wherein,  technological advancement will further shoot its adoption Enterprise Mobility – Market Size & Growth Enterprise Mobility – Split (2011‐12) INR bn x y a 35% b xyz c d 65% e 0 2011 2012e 2013e 2014e 2015e ENTERPRISE MOBILITY MARKET ‐ INDIA 2012.PPT 6
  7. 7. Bring Your Own Device (BYOD) beginning to catch up in IndiaBYOD Introduction• Currently, the trend of employees using personal smart devices such as EEEE to pursue official work is fast gaining  popularity amongst the Indian organizations • AAAAABYOD Advantage• The basic advantage of BYOD happens to be the A and thereby reflecting positively on the B amongst employees   EEEEEEEBYOD Concern SAMPLE • Although, it has numerous benefits, nevertheless it comes with its XX • The major concern associated with BYOD is X, wherein cases of Y devices can lead to significant Z for the organizations • Implementing a stringent A such as maintaining proper R rights can resolve T issues by a large extent  ENTERPRISE MOBILITY MARKET ‐ INDIA 2012.PPT 7
  8. 8. SAMPLE Enterprise Mobility Implementation – Business Functions Organizations looking for EM adoption should primarily focus on the below listed business  areas with respect to their priority Parameters Low Medium HighFunction 1Function 2Function 3Function 4Function 5Function 6Function 7 Priority ENTERPRISE MOBILITY MARKET ‐ INDIA 2012.PPT 8
  9. 9. SAMPLE Enterprise Mobility Benefits – Post Implementation Key drivers boosting mobility adoption amongst organizations can be illustrated as below: High Priority, High Impact Benefit 1 Benefit 2 Benefit 3 Benefit 4 Organizations implementing Benefit 5 enterprise mobility are subjected to a  wide array of substantial benefits Low Priority, Low Impact ENTERPRISE MOBILITY MARKET ‐ INDIA 2012.PPT 9
  10. 10. SAMPLE Enterprise Mobility Demand – Business Function The enterprise mobility market will witness a strong pull from some key departments within an  organization Current Scenario Planned for Next 2‐3 YearsDemand Demand a b c d e f g g iDepartments such as xxx and xxx within an organization will bring forth the maximum demand for solutions which can  mobilize their business processes ENTERPRISE MOBILITY MARKET ‐ INDIA 2012.PPT 10
  11. 11. The sizeable presence of SMBs infuses tremendous growth in the overall EMM in IndiaEnterprise Mobility SMB Market – Overview SAMPLE • With a massive presence across key industry verticals, the Small and Medium Businesses (SMBs) provide a significant  thrust to the EMM in India • Off late with the emergence of affordable handheld devices, wireless internet cards, data plans and hosted  applications, mobility adoption amongst SMBs has been stimulated further • Advanced calling features coupled with the instant messaging options makes Smartphones and Tablet PCs the prime  choice • SMBs in India will continually provide splendid opportunities for enterprise mobility vendors in the ensuing years  Custom made products and solutions will find the most demand amongst Indian SMB market  Enterprise Mobility SMB – Market Size & Growth INR bn a b Xyz% c d 0 2011 2012e 2013e 2014e 2015e Market size figures for the SMBs have been derived assuming the fact that a SMB has procured at least one smart  handheld device   11
  12. 12. SAMPLE Some trends and challenges identified in the SMB market Social Media   Payment & Billing   Marketing Management] Some enterprise mobility trends  witnessed amongst SMBs are as  follows: Business Productivity   Business Analytics Suite Cost & Complexity   Management &   Issues Employee Problems Enterprise mobility challenges ‐ Small and Medium Business Network & Device   Security Factor Failure Issues ENTERPRISE MOBILITY MARKET ‐ INDIA 2012.PPT 12
  13. 13. Current, enterprise mobility market is flooded with a wide  SAMPLE  range of solutions and services  Major enterprise mobility solutions and services based on its popularity in India Rank 1 Solution 1 Rank 2 Solution 2 Rank 3 Solution 3 Rank 4 Solution 4 Rank 5 Solution 5 Rank 6 Solution 6 Rank 7 Solution 7 Rank 8 Solution 8 Rank 9 Solution 9Rank 10 Solution 10 ENTERPRISE MOBILITY MARKET ‐ INDIA 2012.PPT 13
  14. 14. Presence of flourishing handheld devices market is primarily supporting growth of EMM in India Abundant Presence of Handheld Devices SAMPLE  Impact• The booming Smartphone and Tablet PCs market in India happens to be one of the major drivers  for the EMM  Primarily, increasing affordability and consumerism amongst Indians is paving way for Smartphones and  Tablets in India • Smartphones and Tablets are the primary devices used by enterprises for facilitating mobility  amongst its employees• Further developments in the smart handheld devices market will only strengthen the market in  India which in turn will fetch in better growth prospects for the overall EMM  Smartphone Market – India  Smartphone Market – Growth  Mobile Phone Market – India 2012 2012 & Size Non‐Smart Phones Smartphones Units mn Units mn xyz 100% 10,000 8,000 Operational Mobile Connections 6,000 abc Xx% Yy% 50% (2012e) 4,000 2,000 0% 0 2012e 2013e 2014e 2015e 2016e• Although the trend of Tablets PCs is still at its nascent stage, it ahs still managed to show an impressive sales figure• As of now, the Indian Tablet PC market has witnessed sales of 1 lakh Tablets PCs / annum ENTERPRISE MOBILITY MARKET ‐ INDIA 2012.PPT 14
  15. 15. Prevailing issues relating to the security of data happens to be a major challenge for EMMSecurity Concerns SAMPLE  Impact•Security and data privacy poses as a major hindrance to the upliftment of the  market in India•Along with great flexibility, enterprise mobility also brings forth some critical areas  which can be enlisted as:  Enterprise Mobility – Security Issues It becomes mandatory for organizations configure proper security measures so as to  Security of data handle security of data and information shared or transferred through the internet Misplace/ Damaged  Incase of a misplaced or damaged device, there are high probabilities of permanent  devices data loss or manipulation of data, which may hamper the company’s image  Potential Virus /   Handheld devices are prone to virus and malware attacks and hence installation of  Malware attack proper and valid security applications is a mandate It becomes critical for organizations to regulate and administer proper access  Access control control of data at the end points of the system so as to prevent from any malicious practice ENTERPRISE MOBILITY MARKET ‐ INDIA 2012.PPT 15
  16. 16. SAMPLE Enterprise Mobility Industry Outlook (1/x)• Common solutions implemented within BFSI (Banking and Financial Services Institutions), Pharmaceuticals and  Construction comprise financial inclusion, loan recovery, collections, business intelligence and supply chain management• People generally using EM amongst the aforesaid industries are sr. management and medical representatives  Industry 1Sl. No. User Solutions / Business Functions / Users1 User 1 Xxx, xxx2 User 2 Xxx3 User 3 Xxx Industry 2Sl. No. User Solutions / Business Functions12 Industry 3Sl. No. User Solutions / Business Functions12 * The list is not exhaustive ENTERPRISE MOBILITY MARKET ‐ INDIA 2012.PPT 16
  17. 17. Firms opting for enterprise mobility can select from a wide  SAMPLE range of hardware and software players in the market• EMM in India is flooded with players and manufacturers of both these devices and applications which run on them,  some of them are enlisted as below: Smartphone / Tablet PC Manufacturers X X X X Major Hardware   Vendors X X X X Middleware Players X X X X Major   Middleware   X X X X Players Major ISVs / SIs / VAR and Professional Service providers X X X X Key ISVs/SI/VAR &   Professional   Service Providers X X X X Key Network and Telecom Support Providers X X X X Major Telecom   Players X X X X ENTERPRISE MOBILITY MARKET ‐ INDIA 2012.PPT 17
  18. 18. Major Public Companies ‐ Summary Net Profit/Loss SAMPLE 130,000120,000 Size of the Bubble represents Market Capitalization in INR mn110,000100,000 90,000 80,000 70,000 1,268,326.8 60,000 50,000 998,516.1 262,912.8 40,000 30,000 20,000 10,000 0 9,673.1 262,089.7‐10,000 ‐100,000 0 100,000 200,000 300,000 400,000 500,000 600,000 700,000 800,000 900,000 1,000,000 Total income a b c d e Note: All figures are in INR mn and are based on the latest financials available ENTERPRISE MOBILITY MARKET ‐ INDIA 2012.PPT 18
  19. 19. Public: Domestic Company – Player A  (1/3)Company Information SAMPLE  Offices and Centres – India Corporate AddressTel No. Noida  Fax No.WebsiteYear of IncorporationTicker SymbolStock ExchangeProducts and Services Head OfficeCategory Products/Services Key People Name Designation ENTERPRISE MOBILITY MARKET ‐ INDIA 2012.PPT 19
  20. 20. Public: Domestic Company – Player A (2/3) Financial Snapshot SAMPLE  Key Ratios y‐o‐y change  Total Income Particulars  2011 2010 2009 2008 (2011‐10) INR bn Net Profit / Loss INR bn  Profitability Ratios 150 3.0 2.4 2.4 4 Operating Margin ‐0.76 2.13% 2.89% 3.42% 3.76% 3 Net Margin ‐0.54 1.46% 2.00% 1.96% 2.47% 100 1.7 2 Profit Before Tax Margin ‐0.87 2.00% 2.86% 2.86% 3.53% 50 122.7 122.7 120.9 114.8 Return on Equity ‐4.01 8.80% 12.81% 21.39% 30.24% 1 Return on Capital Employed ‐4.91 9.71% 14.62% 31.25% 45.82% 0 0 Return on Working Capital ‐3.70 7.89% 11.59% 20.81% 36.18% 2008 2009 2010 2011 Return on Assets ‐1.35 3.58% 4.94% 7.14% 9.89% Financial Summary  Return on Fixed Assets ‐32.13 56.83% 88.97% 132.15% 187.21% Cost Ratios • The company incurred a net profit of INR 1.7 bn in FY 2011, as  Operating costs (% of Sales) 0.76 97.86% 97.10% 96.57% 96.24% compared to net profit of INR 2.4 bn in FY 2010 Administration costs (% of  1.47 7.00% 5.53% 4.83% 4.49% • The company reported total Income of  INR 114.8 bn in FY 2011,  Sales) registering a decrease of 5.05 per cent over FY 2010 Interest costs (% of Sales) 0.37 0.70% 0.33% 0.36% 0.39% Liquidity Ratios • The company earned an operating margin of 2.13 per cent in FY  Current Ratio 8.12% 1.98 1.83 1.57 1.41 2011 a decrease of 0.76 percentage points over FY 2010 Cash Ratio 26.98% 0.17 0.14 0.25 0.27 • The company reported debt to equity ratio of 1.46 in FY 2011, a  Leverage Ratios decrease of 8.66 per cent over FY 2010 Debt to Equity Ratio ‐8.66% 1.46 1.59 2.00 2.06 Debt to Capital RatioFinancial Summary  27.95% 0.24 0.19 0.17 0.26 Interest Coverage Ratio ‐65.48% 3.08 8.92 9.40 9.68Indicators Value (dd/mm/yyyy) Efficiency Ratios Market Capitalization (INR) 9673.1 Fixed Asset Turnover ‐12.75% 38.59 44.23 67.48 75.76 Asset Turnover ‐0.88% 2.43 2.45 3.64 4.00 Total Enterprise Value (INR) 10022.3 Current Asset Turnover 1.37% 2.65 2.61 3.86 4.24 EPS (INR) 3.67 Working Capital Turnover ‐7.04% 5.36 5.76 10.63 14.64 PE Ratio (Absolute) 11.44 Capital Employed Turnover ‐6.15% 5.98 6.37 10.92 12.24 Improved Decline ENTERPRISE MOBILITY MARKET ‐ INDIA 2012.PPT 20
  21. 21. Public: Domestic Company – Player A (3/3)Key Business Segments SAMPLE  Key Geographic Segments a b a b c c d 73.4% 71.9% 70.3% 55.0% 68.2% 56.5% 54.4% 53.9% 27.0% 26.3% 0.3% 27.7% 0.4% 29.1% 0.6% 31.2% 0.7% 29.2% 28.3% 30.2% 15.9% 13.2% 4.7% 16.4% 15.3% 2008 2009 2010 2011 2008 2009 2010 2011Key Recent Developments Description  NewsOverviewNew business ENTERPRISE MOBILITY MARKET ‐ INDIA 2012.PPT 21
  22. 22. Major Private Companies ‐ Summary Net Profit/Loss SAMPLE 1,200,000 Size of the Bubble represents Total Assets in INR mn1,000,000 800,000 5,875,457 600,000 2,724,500 400,000 43,056,862 200,000 5,513 14 0 52,437 11,825‐200,000‐400,000‐600,000‐800,000 ‐4,000,000 ‐2,000,000 0 2,000,000 4,000,000 6,000,000 8,000,000 10,000,000 12,000,000 Total Income a b c d e f g Note: All figures are in INR mn and are based on the latest financials available ENTERPRISE MOBILITY MARKET ‐ INDIA 2012.PPT 22
  23. 23. Private: Foreign Company – Player B (1/3)Company Information SAMPLE  Offices and Centres – India Corporate AddressTel No.Fax No.WebsiteYear of Incorporation Head OfficeProducts and Services BangaloreCategory Products/Services Key People Name Designation Note: The list of products and services is not exhaustive ENTERPRISE MOBILITY MARKET ‐ INDIA 2012.PPT 23
  24. 24. Private: Foreign Company – Player B (2/3)Financial Snapshot SAMPLE  Key Ratios y‐o‐y change  Total Income Net Profit/Loss Particulars  2010 2009 2008 2007 (2010‐09) INR mn INR mn Profitability Ratios Operating Margin ‐5.76 6.47% 12.23% 11.66% 18.53%25000 20821.8 20880.9 1500 Net Margin ‐0.32 6.27% 6.59% 6.25% 7.77%20000 Profit Before Tax Margin ‐5.80 6.27% 12.07% 11.51% 18.39% 14462.1 1000 Return on Equity ‐1.35 11.37% 12.73% 9.61% 7.58%15000 8316.8 Return on Capital Employed ‐6.85 50.11% 56.96% 28.84% 23.46%10000 Return on Working Capital 9.74 34.31% 24.57% 15.31% 8.96% 500 5000 Return on Assets 0.34 11.07% 10.73% 8.22% 6.56% Return on Fixed Assets ‐5.08 20.95% 26.02% 20.62% 47.94% 0 0 Cost Ratios 2007 2008 2009 2010 Operating costs (% of Sales) 5.76 93.53% 87.77% 88.34% 81.47% Administration costs (% of  0.00 0.00% 0.00% 0.00% 0.00% Sales)Financial Summary  Interest costs (% of Sales) 0.04 0.20% 0.16% 0.15% 0.14%• The company incurred a net profit of INR 1309 mn in FY 2010,  Liquidity Ratios as compared to net profit of INR 1371 mn in FY 2009 Current Ratio ‐15.18% 1.42 1.67 2.15 3.20 Cash Ratio 29.15% 0.04 0.03 0.02 0.02• The company reported total income of  INR 20880.9 mn in FY  Leverage Ratios 2010, as compared to INR 20821.8 mn in FY 2009 Debt to Equity Ratio 13.25% 0.03 0.02 0.02 0.02• The company earned an operating margin of 6.47 per cent in  Debt to Capital Ratio 12.90% 0.03 0.02 0.02 0.02 FY 2010 a decrease of 5.76 percentage points over FY 2009 Interest Coverage Ratio ‐57.69% 32.24 76.21 78.42 134.27 Efficiency Ratios• The company reported debt to equity ratio of 0.03 in FY 2010,  Fixed Asset Turnover ‐15.45% 3.34 3.95 3.30 6.17 an increase of 13.25 per cent over FY 2009 Asset Turnover 8.37% 1.77 1.63 1.32 0.84 Current Asset Turnover 7.59% 1.61 1.50 1.31 0.79 Working Capital Turnover 46.66% 5.47 3.73 2.45 1.15 Capital Employed Turnover ‐6.13% 1.81 1.93 1.54 0.98 Improved Decline ENTERPRISE MOBILITY MARKET ‐ INDIA 2012.PPT 24
  25. 25. SAMPLE Private: Foreign Company – Player B (3/3)Business HighlightsDescription  NewsOverviewClientele  ENTERPRISE MOBILITY MARKET ‐ INDIA 2012.PPT 25
  26. 26. Strategic Recommendations SAMPLE  Being completely technology oriented, implementation of enterprise mobility requires immense xyz and  demands constant abc xxx xxx• xxx • xxx xxx • xxx ENTERPRISE MOBILITY MARKET ‐ INDIA 2012.PPT 26
  27. 27. Thank you for the attentionThe Enterprise Mobility Market – India 2012 report is a part of Netscribes Telecommunications Series.For more detailed information or customized research requirements please contact:Phone: +91 33 4064 6214E‐Mail: sales@netscribes.comFollow us on:About NetscribesNetscribes is a knowledge‐consulting and solutions firm with clientele across the globe. The company’s expertise spans areas of investment & business research, business & corporate intelligence, content‐management services, and knowledge‐software services. At its core lies a true value proposition that draws upon a vast knowledge base. Netscribes is a one‐stop shop designed to fulfil clients’ profitability and growth objectives.Disclaimer: This report is published for general information only. Although high standards have been used in the preparation of this report,Netscribes is not responsible for any loss or damage arising from use of this document. This document is the sole property of Netscribes. and prior permission is required for guidelines on reproduction. ENTERPRISE MOBILITY MARKET ‐ INDIA 2012.PPT 27
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