Market Research Report : Enterprise Mobility Market in India 2011


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Enterprise mobility market in India is set to witness a major boom in its adoption in the ensuing years. Currently, the market is estimated at INR 14.6 bn and is anticipated to attain a CAGR of 61% to reach INR 98.9 bn by 2015. Rapid change in the business models of organizations and demand to engage a better and competent mobile workforce is primarily propelling adoption of enterprise mobility in the market.

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Market Research Report : Enterprise Mobility Market in India 2011

  1. 1. Enterprise Mobility Market – IndiaSeptember 2011
  2. 2. Executive Summary Enterprise Mobility Market in India is currently witnessing a major boom and is expected to grow even further with the advancement of newer and better technologies Currently, the market is estimated to be around INR XX bn and is expected to grow at a Market CAGR of YY% to reach INR ZZ bn by 20-- The market is also poised to witness the involvement of SMBs wherein they are expected to invest a decent sum of INR ZZ bn during 20-- Currently, there is a wide array of mobile technologies available in India which facilitate better, efficient and secured mobility Essential components of enterprise mobility solutions mainly comprise of operating systems,Technology programming code and relational databases, which provide a platform for the flow of data and Used information over the internet Protocols and format for data transfer coupled with connectivity tools happens to be equally important aspects as well Drivers Challenges Abundant Presence of Handheld Security Concerns Devices Device Compatibility Continual Replacement of OfficeRole of Cloud Drivers & PCs with laptops/ Netbooks Roll out of High Speedin Education Challenges Connectivity Low Data Access Charges Declining Hardware Prices Major Enterprise Mobility PlayersCompetition Player 1 Player 2 Player 3 Player 4 ENTERPRISE MOBILITY MARKET - INDIA 2011.PPT 2
  3. 3. An example of enterprise mobility architecture Regional Offices Portable Internet Enabled Devices Corporate Headquarter Enterprise Servers Admin Console Internet Warehouses ENTERPRISE MOBILITY MARKET - INDIA 2011.PPT 3
  4. 4. • Enterprise Mobility Market - Overview• Areas of Implementation• Technology Used• Major Solutions & Services• Drivers and Challenges• Enterprise Mobility Players• Key Hardware / Software Providers• Major Enterprise Mobility Users• Case Studies• Strategic Recommendation ENTERPRISE MOBILITY MARKET - INDIA 2011.PPT 4
  5. 5. Enterprise Mobility Market (EMM) in India is witnessingstrong growth and is poised for massive adoptionEnterprise Mobility Market – Overview• Rising need to access enterprise data on the move and bring about more flexibility so as to gain competitive edge in business, is driving the EMM in India by manifolds Extensive evolution in the mobile phone technology space primarily supports and boosts the market Handheld devices such as Smartphones, PDAs and Tablets are utilized to access data and other information directly from any location E anytime L• Owing to the fruitful characteristics such as increased efficiency and productivity, enterprise mobility finds continual increase in adoption amongst several industries P ABC and CDE industries tops the list of key enterprise mobility adopters followed by DEF, JHI and KLM It also holds adoption potential within sectors including SDF, DER, ERT, UHGF and TWD wherein, technological advancement will further M shoot its adoption• Indian SMB sector is expected to spend INR qw bn in 20-- for the procurement of portable devices to support enterprise A mobility S Growth & Size - Enterprise Mobility Market INR bn g z h f x e d a b c y 20-- 20-- 20-- 20-- 20-- 20-- 20-- ENTERPRISE MOBILITY MARKET - INDIA 2011.PPT 5
  6. 6. Enterprise mobility solutions and applications comprise of a SAMPLEwide array of technical components• Implementation of enterprise mobility solutions require the use of mobile technology which facilitate real time accumulation and transmission of data• Major technologies used in the implementation comprise of the following: Technology Components Used Operating SystemAbc Def Ghi JklLmn Opq Programming Language / Platform UsedRst Uvw Xyz Abc1Abc2 Abc3 abc4 Relational Databases and ServersAbc5 Abc6 Abc7 Abc7Abc9 Abc10 Protocols and Format of Websitexyz Xyz1.1 ConnectivityX-q Hg Jk LmNp Qr ENTERPRISE MOBILITY MARKET - INDIA 2011.PPT 6
  7. 7. Current, enterprise mobility market is flooded with a widerange of solutions and services Major enterprise mobility solutions and services based on its popularity in India Rank 1 abc Rank 2 cde Rank 3 fgh Rank 4 ijk Rank 5 lmn Rank 6 opq Rank 7 rst SAMPLE Rank 8 uvw Rank 9 xyzRank 10 axz ENTERPRISE MOBILITY MARKET - INDIA 2011.PPT 7
  8. 8. Drivers & Challenges – Summary Drivers Abundant Presence of Handheld Devices Challenges Continual Replacement of Office PCs with laptops/ Netbooks Security Concerns Roll out of High Speed Connectivity Device Compatibility Low Data Access Charges Declining Hardware Prices ENTERPRISE MOBILITY MARKET - INDIA 2011.PPT 8
  9. 9. Enterprise Mobility Players (x/x)Company Snapshot: ABC, Inc. SAMPLECorporate Information Business HighlightsHeadquarter xxx • Offerings from ABC, for the enterprise mobility segment in India comprise of seamless access toIndustry mobile data and information and networking services abcdClassifications • Products offered by the company includes ‘qwe’, ‘fgh’ and ‘hjk’Phone No. 123456 • ABC also has partnered with XYZ to deliver mobility devices, infrastructure and servicesRevenue (INR tr) xx Key ContactsMr. XX YY Mr. WW QQ Mr. HH RRXXX YYY ZZZProfessional History Professional History Professional HistoryX X XOther Other OtherX X X ENTERPRISE MOBILITY MARKET - INDIA 2011.PPT 9
  10. 10. Firms opting for enterprise mobility can select from a widerange of hardware and software players in the market SAMPLE• Organizations keen on embracing enterprise mobility also require to equip their workforce with portable devices, capable of facilitating work outside office premises• EMM in India is flooded with players and manufacturers of both these devices and applications which run on them, some of them are enlisted as below: Major Application Providers ApplicationAAA BBB CCC DDD Service ProviderEEE FFF GGG HHH Major Smartphone PlayersIII JJJ KKK LLLMMM NNN OOO PPP Major Tablet PC Players Major HardwareQQQ RRR SSS TTT ManufacturersUUU VVV WWW XXX Major Netbook/Notebook PlayersYYY ZZZ ABC DEFGHI JKL MNO PQR Major Telecom Service Providers Telecom ServiceSTU VWX YZ1 FZ ProvidersSZR SXZ SXR DTAS ENTERPRISE MOBILITY MARKET - INDIA 2011.PPT 10
  11. 11. Some key enterprise mobility adopters across majorindustry verticals in India Industry Verticals Key enterprise mobility adopters Key solutions used by players BFSI ABC, AB, B,BA AAA PLE Travel SAM ABC,BCA,CBA XXX,YYY AND ZZZ Healthcare BBB,CCC QQQ,SSS And TTT Manufacturing APB, RPE ABC, BCD, CBF AND JKL ENTERPRISE MOBILITY MARKET - INDIA 2011.PPT 11
  12. 12. Case Study X Client Organization Industry IT Vendor XCV ASD ASD Case: Deploying notebooks equipped with wireless internet to salesforce team Requirements Solution Benefit PLE • XXX SAM • YYY • ZZZ Technology Used XCV,MNB,LKJ,IOP ENTERPRISE MOBILITY MARKET - INDIA 2011.PPT 12
  13. 13. Strategic Recommendations XYZ 1 •X PLE 2 SAM •Y 3 •Z ENTERPRISE MOBILITY MARKET - INDIA 2011.PPT 13
  14. 14. Thank you for the attentionThe Enterprise Mobility Market – India report is a part of Research on India’s InformationTechnology Series. For more detailed information or customized research requirements pleasecontact:Kalyan Banga Our other offerings in the IT Series:Phone: +91 33 4064 6215 •Tablet PC market in India 2011E-Mail: •Cloud Computing Market in India 2011 •ICT Adoption in Healthcare Industry India 2011 •ICT Adoption in Manufacturing Sector in India 2011Gagan Uppal •ICT Adoption in Education Sector in IndiaPhone: +91 22 4098 7530 •ICT in Retail in India 2011E-Mail: •E-Governance Market in India 2011Research on India is a product of Netscribes (India) Pvt. Ltd. Research on India is dedicated to disseminating information and providing quickinsights on “hot” industries in India and other emerging markets. Track our new releases and major updates in these industries onAbout NetscribesNetscribes is a knowledge-consulting and solutions firm with clientele across the globe. The company’s expertise spans areas of investment & business research, business &corporate intelligence, content-management services, and knowledge-software services. At its core lies a true value proposition that draws upon a vast knowledge base.Netscribes is a one-stop shop designed to fulfil clients’ profitability and growth objectives.Disclaimer: This report is published for general information only. Although high standards have been used the preparation, Research on India, Netscribes (India) Pvt. Ltd.or “Netscribes” is not responsible for any loss or damage arising from use of this document. This document is the sole property of Netscribes (India) Pvt. Ltd. and priorpermission is required for guidelines on reproduction. ENTERPRISE MOBILITY MARKET - INDIA 2011.PPT 14