Market Research Report :Dairy market in india 2013 sample


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The new report, ‘Dairy Market in India’, states that the Indian dairy market is experiencing rising demand due to various driving factors which in turn is providing immense opportunities to manufacturers to grow and operate in the market lucratively.
The Indian food and beverage sector is huge and highly competitive in nature. The industry comprises of several sub-sectors such as fruits & vegetables, meat & poultry, dairy, marine products, grains and consumer foods. Dairy Industry plays an important role in the socio-economic development of the nation by generating huge rural employment as well as providing cheap and nutritional food to the vast population. Though the dairy market in India is dominated by the unorganized sector, the organized sector has shown remarkable growth last few years.

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Market Research Report :Dairy market in india 2013 sample

  1. 1. Insert Cover Image using Slide Master ViewDo not distortDairy Market IndiaDairy Market – IndiaMay 2013
  2. 2. Executive SummaryMarketConsumption of dairy products has grown considerably  worldwideIndian dairy market was valued at INR XX tn in 20__ and is estimated to reach INR YY tn by 20__Drivers ChallengesDrivers & Drivers—Growing Income and Consumption—Rapid Urbanization—Favorable Demographics—Rise in Bovine PopulationChallenges—Inadequate Supply of Feed and Fodder—Shortage of Cold Storage UnitsChallengesRise in Bovine Population—Growth of Sub Segments and Other User Industries—Marketing Campaigns—Growing Retail Market—Poor Supply Chain and Distribution Facility—Rise in Packaging CostsExhibition and Events Increased Global AttentionProduct InnovationGrowth of Regional Milk ProducersTrendsCompetitionMajor PlayersGrowth of Regional Milk ProducersCorporate Activities2DAIRY MARKET IN INDIA 2013.PPTCompetitionCompany A Company B  Company C 
  3. 3. •Macro‐Economic Indicators•Introduction•Market Overview•Market Overview•Market Segmentation•Consumer Insightsg•Import & Export•Drivers & Challenges•Government Rules & Policies•Government Participation •Trends•Trends•Competitive Landscape•Strategic Recommendations3DAIRY MARKET IN INDIA 2013.PPTg•Appendix
  4. 4. Economic Indicators (1/3)Gross Fiscal Deficit: Monthly INR bn600500fec500400300200100dcbaExchange Rate: Monthly1000Feb‐12Jan‐12Dec‐11Nov‐11Oct‐11Sep‐11g y55.0USD/INRqp54.054.5 utsrq4DAIRY MARKET IN INDIA 2013.PPT53.5Apr 2013Mar 2013Feb 2013Jan 2013Dec 2012Nov 2012
  5. 5. Global consumption of dairy products has grown remarkably in the last few yearsGlobal Market – Overview• Consumption of protein based food it it i d t d ia Consumption share of milk items are witnessing upward trend in the global market• Milk and other dairy products hold an important position in normal diet and its consumption is also growing rapidlyout of total global beverage consumptionits consumption is also growing rapidly• World milk production in 20__ was found to be xx mn tonnesChange in Global Protein ConsumptionCountry Ranks – Production‐wise (2011)bBA80%d100%est B EDCAg pRank Country Milk Production (mn tonnes)1st EU‐27 xx2nd India xxy ( )bc40%20%rq60%Dairy consumption grew by x%2 India xx3rd USA xx4th China xx5th Russia Xx5DAIRY MARKET IN INDIA 2013.PPT20__a0% p19__grew by x% between 19__ and 20__6th Brazil xxNote*: EU (European Union)
  6. 6. The Indian dairy market is expected to witness remarkable growth…Indian Market – Overview (1/3)• Indian dairy industry is huge and has gained substantial growth momentum in the last few years• Dairy products have gained popularity amongst consumers due to various factors such as increasing income levels, hectic lifestyle and convenience associated with its consumption Being the world’s largest producer and consumer of dairy products, India represents one of the most lucrative dairy markets• In comparison to other products such as wheat and rice, milk penetration amongst consumers is ~99%• In 20__, Indian dairy market was valued around INR XX tnMarket Si e & Gro thMarket Size & GrowthINR tn65 +11.7%FED4321D3.6CBA6DAIRY MARKET IN INDIA 2013.PPT1020__20__e20__e20__20__20__20__
  7. 7. Domestic milk consumption is very high in both urban as well as rural marketMarket Segmentation – Rural and UrbanShare of Consumer Expenditure on Dairy Products (2012)AUrban Consumers Rural ConsumersD• Expenditure on dairy products account for a significant share in the consumer’s walletBYXC• Increased affordability is one of the reasons behind this growing trendConsumption Share of Milk (2012)Urban Consumers Rural Consumers• In India almost entirePBAS• In India, almost entire amount of milk produced gets consumed domestically• Demand for processed and packaged dairy produce is7DAIRY MARKET IN INDIA 2013.PPTQRpackaged dairy produce is high in the  urban market
  8. 8. Consumer Insights on Dairy Products (1/10)Sample Size 55Survey Duration & Period3 Weeks – May 2013Sample SourcesSocial Media Websites and Other Related ForumsQuantitative Representation UsedPercentage• Survey on milk and dairy products was conducted on social media sites and other related forumsO ll h b k t l d d tProfile of Respondents – Age Wise (years)41 & above36‐4031‐3525‐3018‐24• Overall survey has been kept close‐ended to capture specific information according to requirements• The survey has been conducted amongst a group of general consumers heading fromcde b36 4025 30group of general consumers heading from major Indian cities including Mumbai, Delhi, Kolkata, Pune, Hyderabad, Bangalore among others8DAIRY MARKET IN INDIA 2013.PPTa
  9. 9. Consumer Insights on Dairy Products (2/10)OptionsQ: Do you consume dairy and processed dairy products?OptionsQ: How often do you consume them?Options1) Yes                                           2) No1) Daily2) Alternate days3) WeeklyConsumption Share of Dairy ProductsbFrequency of Consumptiondeac9DAIRY MARKET IN INDIA 2013.PPTYes No Daily Alternate days Weekly
  10. 10. Consumer Insights on Dairy Products (4/10)OptionsQ: What type of dairy products do you prefer consuming?OptionsQ: If you consume both, which one do you prefer more?1) Liquid milk2) Processed dairy products3) BothOptions1) Liquid milk2) Processed dairy productsConsumption Pattern Preference‐wise Share of ‘Both’ CategoryProcessed dairy productsLiquid milk4045%c2025303540x y05101520ba10DAIRY MARKET IN INDIA 2013.PPT0BothProcessed dairy productsLiquid milk
  11. 11. SAMPLE Import of Major Types of Dairy and Processed Dairy Products (1/5)Whole Milk2,000‘000 unitINR mn300 CValueVolumefe FEDCBAMajor Importing Nations – Value Wise (2011)5001,0001,5002,000300200100SDRQBPAedcbaFCSkimmed Milk0020__20__20__20__Major Importing Nations – Value Wise (2011)u pTSRQP6,0008,000‘000 unitINR mn200150EValueVolumetsrqUT02,0004,00010050020__WH20__VG20__UF20__T11________Note: HS Code 04022910 (Whole Milk), HS Code 04021010 (Skimmed Milk)DAIRY MARKET IN INDIA 2013.PPT
  12. 12. Drivers & Challenges – Summary DriversGrowing Income and ConsumptionChallengesGrowing Income and ConsumptionRapid UrbanizationInadequate Supply of Feed and FodderShortage of Cold Storage UnitsFavorable DemographicsRise in Bovine PopulationG th f S b S t d OthDeficit in Power SupplyPoor Supply Chain and Distribution FacilityGrowth of Sub Segments and Other User IndustriesMarketing CampaignsRise in Packaging CostsGrowing Retail Market12DAIRY MARKET IN INDIA 2013.PPT
  13. 13. Trends – Summary Exhibition and XIncreased Y Attention`Key Trends Product ZGrowth of ACorporate Activities13DAIRY MARKET IN INDIA 2013.PPTp
  14. 14. Competitive Benchmarking (1/5)Public Trading Comparables (FY 2012) Company A Company B Company C Company D Company EMarket Capitalization(INR mn)XX XX XX XX XXShare Price (INR) XX XX XX XX XXEV/EBITDA (x) XX XX XX XX XX/EV/Revenue (x) XX XX XX XX XXPE Ratio XX XX XX XX XX14DAIRY MARKET IN INDIA 2013.PPTNote: Top 5 Public companies based on the Market Capitalization; Market Capitalization, Share Price and PE ratio is as of 17/05/2013
  15. 15. SAMPLE SAMPLE Competitive Benchmarking (2/5)SKey Ratios of Top 3 Companies – Operational Basis (FY 2011) (1/3)40% Net MarginOperating Margin2 4911.0430.397.3021.73102030402.49 1.410CompanyCCompany BCompany A• xx15DAIRY MARKET IN INDIA 2013.PPT
  16. 16. SAMPLE Public: Domestic Company – Player A (1/5)Company Information Offices and Centres – India Corporate Address xxTel No. xxFax No. xxWebsite xxYear of Incorporation xxProducts and ServicesTicker Symbol xxStock Exchange xxHead OfficeCity AKey PeopleProducts and ServicesN D i tiCategory Products/ServicesRTE Products xx Name DesignationRTE Products xxOther Food Products xx16DAIRY MARKET IN INDIA 2013.PPT
  17. 17. SAMPLE i i l S h K iPublic: Domestic Company – Player A  (2/5)Financial Snapshot Key RatiosParticulars y‐o‐y change (2012‐11)2012 2011 2010 2009Profitability RatiosOperating Margin ‐3.31 7.37% 10.69% 11.63% 14.80%Net Profit/LossTotal Income15002000 150INR mn INR mndcbaNet Margin ‐6.73 4.02% 10.75% 12.08% 7.61%Profit Before Tax Margin ‐5.22 6.52% 11.74% 15.66% 11.00%Return on Equity ‐7.25 5.51% 12.76% 13.22% 9.02%Return on Capital Employed ‐2.22 8.50% 10.73% 12.11% 16.70%Return on Working Capital ‐7.92 20.82% 28.74% 28.25% 56.05%Return on Assets ‐1.89 6.67% 8.56% 10.77% 14.08%0500100015000501002012D2011C2010B2009aAFinancial Summary • The company incurred a net profit of INR 63.7 mn in FY 2012, as compared to net profit of INR 142.4 mn in FY 2011• The company reported total income of INR 1585.4 mn in FY 2012, registering an increase of 19.7% over FY 2011Return on Fixed Assets ‐4.90 26.02% 30.92% 33.44% 41.15%Cost RatiosOperating costs (% of Sales) 3.47 92.50% 89.03% 87.70% 84.70%Administration costs (% of Sales)5.78 33.11% 27.33% 22.91% 25.64%Interest costs (% of Sales) ‐0.24 0.82% 1.06% 1.21% 1.74%registering an increase of 19.7% over FY 2011• The company earned an operating margin of 7.37% in FY 2012, a decrease of 3.31 percentage points over FY 2011• The company reported debt to equity ratio of 0.32 in FY 2012, a decrease of 7.22% over FY 2011Interest costs (% of Sales) % % % %Liquidity RatiosCurrent Ratio 0.43% 2.49 2.48 4.42 2.60Cash Ratio ‐14.77% 0.53 0.63 1.76 1.09Leverage RatiosDebt to Equity Ratio 7.22% 0.32 0.30 0.01 0.02b i l iKey Financial Performance IndicatorsIndicators Value (dd/mm/yyyy)Market Capitalization (INR mn) XXTotal Enterprise Value (INR mn) XXEPS (INR)Debt to Capital Ratio 5.46% 0.24 0.23 0.01 0.02Interest Coverage Ratio ‐12.08% 9.10 10.35 10.14 8.78Efficiency RatiosFixed Asset Turnover 23.09% 3.47 2.82 2.72 2.69Asset Turnover 14.00% 0.89 0.78 0.88 0.92Current Asset Turnover 6.29% 1.66 1.56 1.78 2.2617EPS (INR) XXPE Ratio (Abs) XXWorking Capital Turnover 5.98% 2.78 2.62 2.30 3.66Capital Employed Turnover 14.65% 1.02 0.89 1.02 1.13Improved DeclineDAIRY MARKET IN INDIA 2013.PPT
  18. 18. SAMPLE Public: Domestic Company – Player A (3/5)Key Business Segments Key Geographic SegmentsExportsIndiaProcessed and Preserved FoodsTraded Goods0%50%100%FEDCBA0%50%100%TRSPQU0%20122011201020090%201120102009 2012Business HighlightsDescription  NewsOverview •XX18DAIRY MARKET IN INDIA 2013.PPT
  19. 19. SAMPLE Public: Domestic Company – Player A (4/5)Description  NewsBusiness HighlightsGlobal Presence • XXQuality Assurance • XXQ y XXE i XXExpansions • XX19DAIRY MARKET IN INDIA 2013.PPT
  20. 20. SAMPLE Public: Domestic Company – Player A – SWOT Analysis(5/5)• xx • xxWSTO• xx• xx20DAIRY MARKET IN INDIA 2013.PPT
  21. 21. AppendixRatio CalculationsOperating Margin(Operating Income/Revenues)*100Ratio CalculationsCurrent RatioCurrent Assets / Current Liabilities Net Margin (Net Profit / Revenues) *100Profit Before Tax Margin(Income Before Tax / Revenues *100 (N I / Sh h ldCash Ratio{(Cash & Bank Balance + Marketable Securities) / Current Liabilities)} Debt to Equity Total Liabilities / Shareholders E itReturn on Equity (ROE) (Net Income / Shareholders Equity)*100 Return on Capital (ROCE) EBIT / (Total Assets – Current Liabilities)*100 q yEquity Debt to Capital Ratio{Total Debt / (Shareholders Equity + Total Debt)} Interest Coverage Ratio EBIT / Interest ExpenseReturn on Working Capital (EBIT / Working Capital) *100Return on Assets (EBIT / Total Assets)*100 Return on Fixed Assets (EBIT / Fixed Assets) *100 Fixed Asset Turnover Sales / Fixed Assets Asset Turnover Sales / Total Assets Operating Costs (% of Sales)(Operating Expenses / Sales) *100 Administration Costs (% of Sales)(Administrative Expenses / Sales) *100 Current Asset Turnover  Sales / Current Assets Working Capital Turnover Sales / Working Capital Sales / (Shareholders Equity +21DAIRY MARKET IN INDIA 2013.PPTInterest Costs (% of Sales) (Interest Expenses / Sales) *100  Capital Employed Turnover Sales / (Shareholders Equity + Total Debt)
  22. 22. Sources of InformationSecondary ResearchPrint MediumLeading NewspapersPrimary ResearchInterviewsLeading Industry VendorsLeading NewspapersJournals / MagazinesBusiness MagazinesElectronic MediumLeading Industry VendorsIndustry StakeholdersIndustry Experts Surveys Conducted in Social / Technology Focused ForumsCompany WebsitesGovernment Websites / ResourcesOnline MagazinesOnline Journals / ArticlesForums/Premium DatabasesSocial Networking Space22DAIRY MARKET IN INDIA 2013.PPT
  23. 23. Thank you for the attentionDairy Market – India report is part of Netscribes’ Food & Beverage Series. For any queries or customized research requirements please contact:Phone: +91 33 4064 6214Phone: 91 33 4064 6214E‐Mail: sales@netscribes.comFollow us on:About NetscribesNetscribes is a knowledge‐consulting and solutions firm with clientele across the globe. The company’s expertise spans areas of investment & g g f g p y p p fbusiness research, business & corporate intelligence, content‐management services, and knowledge‐software services. At its core lies a true value proposition that draws upon a vast knowledge base. Netscribes is a one‐stop shop designed to fulfil clients’ profitability and growth objectives.Disclaimer: This report is published for general information only Although high standards have been used in the preparation “Netscribes” is23DAIRY MARKET IN INDIA 2013.PPTDisclaimer: This report is published for general information only. Although high standards have been used in the preparation,  Netscribes  is not responsible for any loss or damage arising from use of this document. This document is the sole property of Netscribes and prior permission is required for guidelines on reproduction.