Ceramic Tiles Market - India 
August 2014
2 
Executive Summary 
Market 
Drivers & Challenges 
Competitive 
Landscape 
Indian ceramic tiles market size is an INR ‘m...
3 
•Macro-Economic Indicators 
•Introduction 
•Market Overview 
•EXIM Data 
•Drivers & Challenges 
•Trends 
•Regulatory Bo...
4 
Economic Indicators (1/3) 
11 
12 
13 
14 
15 
b2 
a2 
Q1 
d1 
c1 
b1 
a1 
Q4 
c4 
b4 
a4 
Q3 
c3 
b3 
a3 
Q2 
d2 
c2 
...
5 
CERAMIC TILES MARKET IN INDIA 2014.PPT 
Definition and Market Scope 
Ceramic Tiles 
•Ceramic tiles are mainly used for ...
CERAMIC TILES MARKET IN INDIA 2014.PPT 6 
Global Market – Overview 
• Global ceramic tiles market is witnessing an increas...
CERAMIC TILES MARKET IN INDIA 2014.PPT 7 
• Indian ceramic tiles market is valued at INR ‘m1’ and 
is part of the INR ‘m2’...
CERAMIC TILES MARKET IN INDIA 2014.PPT 8 
• Till 2011, India was a net importer of ceramic tiles 
• In 2012, India clocked...
CERAMIC TILES MARKET IN INDIA 2014.PPT 9 
• Innovation in production technology has helped India 
emerge as the ‘p1’th lar...
10 
CERAMIC TILES MARKET IN INDIA 2014.PPT 
Drivers & Challenges – Summary 
Drivers 
Boom in real estate sector 
Increase ...
11 
` 
Introduction of Nanotechnology 
Environment-friendly flooring 
Shift towards vitrified tiles 
Trends – Summary 
Key...
12 
CERAMIC TILES MARKET IN INDIA 2014.PPT 
Indian Council of Ceramic Tiles and Sanitaryware (ICCTAS) (1/2) 
Objectives 
A...
13 
CERAMIC TILES MARKET IN INDIA 2014.PPT 
Major concern (1/3) 
Demand for ban on Feldspar and Quartz from India (1/3) 
•...
14 
CERAMIC TILES MARKET IN INDIA 2014.PPT 
Market Competition – Porter’s Five Forces Analysis 
Competitive Rivalry 
•x 
B...
15 
Competitive Benchmarking (1/5) 
Public Trading Comparables 
Company 1 
Company 2 
Company 3 
Company 4 
Company 5 
Mar...
16 
Company 2 
Key Ratios of Top 3 Companies – Operational Basis (FY 2013) (1/3) 
Competitive Benchmarking (2/5) 
4.68 4.6...
17 
CERAMIC TILES MARKET IN INDIA 2014.PPT 
Public: Company 1 (1/5) 
Key People 
Products and Services 
Company Informatio...
CERAMIC TILES MARKET IN INDIA 2014.PPT 18 
Financial Snapshot Key Ratios 
Financial Summary 
• The company incurred a net ...
CERAMIC TILES MARKET IN INDIA 2014.PPT 19 
Key Business Segments Key Geographic Segments 
Business Highlights 
Description...
20 
CERAMIC TILES MARKET IN INDIA 2014.PPT 
Certifications and Awards 
Year 
Certifications 
2013 
2013 
2012 
2011 
2009 ...
21 
T 
O 
W 
S 
CERAMIC TILES MARKET IN INDIA 2014.PPT 
Public: Company 1 – SWOT Analysis (5/5)
22 
CERAMIC TILES MARKET IN INDIA 2014.PPT 
Private: Company 2 (1/5) 
Key People 
Products and Services 
Company Informati...
23 
Shareholders of the Company Ownership Structure 
Name No. of Shares held 
r1% 
r2% 
r4% 
r3% 
Note: AGM as of 29th Sep...
CERAMIC TILES MARKET IN INDIA 2014.PPT 24 
Financial Snapshot Key Ratios 
Particulars 
y-o-y change 
(2012-11) 
2012 2011 ...
25 
CERAMIC TILES MARKET IN INDIA 2014.PPT 
Business Highlights 
Description 
News 
Overview 
•The company is one of the m...
26 
T 
O 
W 
S 
CERAMIC TILES MARKET IN INDIA 2014.PPT 
Public: Company 2 – SWOT Analysis (5/5)
27 
Thank you for the attention 
CERAMIC TILES MARKET IN INDIA 2014.PPT 
Phone: +91 22 4098 7600 
E-Mail: info@netscribes....
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Market Research Report : Ceramic tiles market in india 2014 - Sample

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Abstract:
Netscribes latest market research report titled Ceramic Tiles Market in India 2014tracks the long and rich history of ceramic tiles production, the modern manufacturing process of various types of tiles and the dynamic global ceramic tiles market. In this space, cost considerations have shifted manufacturing from Europe to Asia and China has become the largest producer, consumer and exporter in spite of not hosting the top three ceramic tiles manufacturers of the world. The report also notes the expanding production and consumption patterns of ceramic tiles in India, which is now the third largest producer in the world. Although India produces around 6% of the worlds ceramic tiles, heavy domestic consumption has limited export volumes to very limited levels. However, this is expected to change soon, with the country expected to produce 15% surplus ceramic tiles in year 2029.
The domestic market of ceramic tiles in India has undergone a vast change, with vitrified tiles now constituting half of the total tiles market. With the introduction of modern technology in designing and manufacturing, the market has opened up new segments such as 3D tiles, germ-free tiles and artistic designer tiles. Although unorganized players make up 50% of the total ceramic tiles market of India, the organized sector is fast outpacing the former, with breakthrough in innovation and strategic alliances. Moreover, India has among the lowest per capita consumption of ceramic tiles in the world, with low penetration of tiles in urban market and a virtually untapped but highly potential rural market. All these factors, coupled with declining manufacturing competitiveness of China, are set to drive the tremendous growth expected in the Indian ceramic tiles market.

Table of Contents:
Slide 1: Executive Summary

Macroeconomic Indicators
Slide 2: GDP at Factor Cost: Quarterly (2010-11, 2011-12, 2012-13, 2013-14), Inflation Rate: Monthly (Jul 2013 - Dec 2013)
Slide 3: Gross Fiscal Deficit: Monthly (Feb 2013 - Jul 2013), Exchange Rate: Half Yearly (Aug 2013 - Jan 2014)
Slide 4: Lending Rate: Annual (2008-09, 2009-10, 2010-11, 2011-12), Trade Balance: Annual (2009-10, 2010-11, 2011-12, 2012-13), FDI: Annual (2009-10, 2010-11, 2011-12, 2012-13)

Introduction
Slide 5: Definition and Market Scope
Slide 6: Manufacturing Process

Market Overview
Slide 7: Global Ceramic Tiles Market - Overview, Top Three Producers, Market Size and Growth (Value-Wise and Volume-Wise; 2013-2018e)
Slide 8: Indian Ceramic Tiles Market - Overview, market Structure (2013), Market Size and Growth (Value-Wise and Volume-Wise; 2013-2018e)
Slide 9: Market Share of Major Organized Players (2013)
Slide 10: Zone-Wise Demand of Ceramic Tiles - India
Slide 11: Zone-Wise Supply of Ceramic Tiles - India
Slide 12: Gujarat - Ceramic Tiles Hub
Slide 13: Ceramic Tiles Market Structure (Price-Wise)

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Market Research Report : Ceramic tiles market in india 2014 - Sample

  1. 1. Ceramic Tiles Market - India August 2014
  2. 2. 2 Executive Summary Market Drivers & Challenges Competitive Landscape Indian ceramic tiles market size is an INR ‘m1’ industry, growing steadily at a CAGR of ‘p1’% Globally, India is the ‘r1’th largest country in terms of ceramic tiles production A formidable feature in this sector is the vast distribution network of players Vitrified tiles market, a sub-set of the ceramic tiles market, has been growing at ‘p2’% over the last few years Major Players Company 1 Company 2 Company 3 Company 4 Company 5 Company 6 Trends Introduction of Nanotechnology Environment-friendly flooring Designer tiles Introduction of 3D tiles Shift towards vitrified tiles Larger distribution networks Strategic alliances Shift from Chinese sourcing to local production CERAMIC TILES MARKET IN INDIA 2014.PPT Regulatory Body Indian Council of Ceramic Tiles and Sanitaryware (ICCTAS) Drivers Boom in real estate sector Increase in disposable income Untapped market potential Replacement market Challenges Tough competition from unorganized players Import of cheap tiles from China Depreciation of Rupee and rise in energy costs
  3. 3. 3 •Macro-Economic Indicators •Introduction •Market Overview •EXIM Data •Drivers & Challenges •Trends •Regulatory Body •Major Concern •Competitive Landscape •Strategic Recommendations •Appendix CERAMIC TILES MARKET IN INDIA 2014.PPT
  4. 4. 4 Economic Indicators (1/3) 11 12 13 14 15 b2 a2 Q1 d1 c1 b1 a1 Q4 c4 b4 a4 Q3 c3 b3 a3 Q2 d2 c2 INR tn 2010-11 2011-12 2012-13 2013-14 GDP at Factor Cost: Quarterly Inflation Rate: Monthly -2 -1 0 1 2 q Jul 2013 - Aug 2013 p % Nov 2013 - Dec 2013 t Oct 2013 - Nov 2013 s Sep 2013 - Oct 2013 r Aug 2013 - Sep 2013 CERAMIC TILES MARKET IN INDIA 2014.PPT
  5. 5. 5 CERAMIC TILES MARKET IN INDIA 2014.PPT Definition and Market Scope Ceramic Tiles •Ceramic tiles are mainly used for covering roofs, walls and floors, and are usually made from hard- wearing materials like ceramic, stone, metal or glass •Clay, which happens to be one of the most important materials required for production, is generally imported from ‘a1’ Definition Wall tiles Floor tiles Vitrified tiles Industrial tiles ‘p1’% ‘p2’% ‘p3’% ‘p4’% Scope of the report
  6. 6. CERAMIC TILES MARKET IN INDIA 2014.PPT 6 Global Market – Overview • Global ceramic tiles market is witnessing an increase in demand due to changing lifestyle and increased disposable income • Manufacturing has now shifted to ‘a1’, ‘a2’ and ‘a4’ from ‘a5’ and ‘a6’ to reduce costs • The top 3 producers are ‘c1’, ‘c2’ and ‘c3’ • ‘c4’ has replaced Italy as the world’s largest exporter • As of 2014, ‘b1’ of ‘c5’ is the largest producer of ceramic tiles in the world Easy availability and maintenance of ceramic tiles is pushing the global market by a large extent v5 v6 v3 v4 v1 v2 0 2,000 4,000 6,000 8,000 INR bn p1% 2013 2014e 2015e 2016e 2017e 2018e w5 w6 w3 w4 w1 w2 0 5 10 15 20 2013 2014e 2015e 2016e 2017e p2% bn sq.m. 2018e Note: Figures are for the respective calendar years Note: Figures are for the respective calendar years Top Three Producers (2013) Market Size and Growth (Value) Market Size and Growth (Volume) u2 u3 u1 0 50 100 150 200 250 mn sq.m. b1 b2 b3
  7. 7. CERAMIC TILES MARKET IN INDIA 2014.PPT 7 • Indian ceramic tiles market is valued at INR ‘m1’ and is part of the INR ‘m2’ tiles industry • It ranks ‘r1’ globally and accounted for ‘p1’% of the total global production in 2013 • ‘p2’% of the total output originates from ‘r1’, with the city of ‘r2’ being the principal supplier • Presently around ‘n1’ players in the organized segment account for ‘p3’% of the market share in India Domestic market is set to witness increased growth in coming years with increasing aesthetic sense of consumers Market Size and Growth (Value) Market Size and Growth (Volume) a6 a5 a4 a3 a1 a2 0 100 200 300 400 INR bn p6% 2013 2014e 2015e 2016e 2017e 2018e b6 b5 b4 b2 b3 b1 0.0 0.5 1.0 1.5 2.0 2013 2014e 2015e 2016e 2017e p7% bn sq.m. 2018e Note: Figures are for the respective calendar years Note: Figures are for the respective calendar years Indian Market – Overview Market Structure (2013) p4% p5% Unorganized Organized
  8. 8. CERAMIC TILES MARKET IN INDIA 2014.PPT 8 • Till 2011, India was a net importer of ceramic tiles • In 2012, India clocked a production volume of ‘q1’ sq.m. of ceramic tiles against a domestic consumption of ‘q2’ sq.m., securing a place among countries with surplus production • The production surplus has been rising steadily, as domestic consumption has been growing at ‘r1’% against the growth in production of ‘r2’% • In 2014, India is expected to produce ‘q3’ sq.m., and consume ‘q4’ sq.m. of ceramic tiles, thereby having a surplus of ‘r3’% • By ‘y1’, India is expected to have a surplus of around ‘r4’% of its production • Since turning to a surplus country in 2012, ceramic tiles exports from India have been rising steadily in both value and volume terms • Currently, the biggest markets for Indian tiles are ‘c1’ and ‘c2’ India has transformed… Exports: Country-Wise Segmentation (2012) Exports – Overview Exports: Country-Wise Segmentation (2013) r8% r9% r7% r6% r5% r10% Country5 Country4 Country3 Country2 Country 1 Country6 r15% r13% r12% r14% r11% r16% Country5 Country2 Country4 Country1 Country3 Country6
  9. 9. CERAMIC TILES MARKET IN INDIA 2014.PPT 9 • Innovation in production technology has helped India emerge as the ‘p1’th largest producer of ceramic tiles • Since turning to a net surplus country in 2012, import of ceramic tiles to India has been steadily witnessing negative growth • Local tiles industry is severely threatened by rise in input costs coupled with cheaper imports from China • To protect the local industry and ease the threat, Government of India has intervened and now regulates the import of tiles into India • As a result of government intervention, the import of tiles into India has significantly reduced in the past 2 years, although ‘c1’ is still the principal import partner India has transformed… Imports: Country-Wise Segmentation (2012) Imports – Overview Imports: Country-Wise Segmentation (2013) r5% r4% r2%r 3% r1% r6% Country 5 Country 4 Country 3 Country 2 Country 1 Country 6 r11% r10% r9% r8% r7% 2% Country 5 Country 4 Country 3 Country 2 Country 1 Country 6
  10. 10. 10 CERAMIC TILES MARKET IN INDIA 2014.PPT Drivers & Challenges – Summary Drivers Boom in real estate sector Increase in disposable income Untapped market potential Replacement market Challenges Tough competition from unorganized players Import of cheap tiles from China Depreciation of Rupee and rise in energy costs
  11. 11. 11 ` Introduction of Nanotechnology Environment-friendly flooring Shift towards vitrified tiles Trends – Summary Key Trends Larger distribution networks Designer tiles Introduction of 3D tiles CERAMIC TILES MARKET IN INDIA 2014.PPT Shift from Chinese sourcing to local production Strategic alliances
  12. 12. 12 CERAMIC TILES MARKET IN INDIA 2014.PPT Indian Council of Ceramic Tiles and Sanitaryware (ICCTAS) (1/2) Objectives Activities Address : 4th Floor, PHD House, 4/2 Siri Institutional Area, August Kranti Marg, New Delhi – 110016 Contact No : +91-11-26964238 Key People : Mr. A. K. Kajaria (Chairman) Mr. P.N. Trivedi (Vice Chairman) Brief Overview
  13. 13. 13 CERAMIC TILES MARKET IN INDIA 2014.PPT Major concern (1/3) Demand for ban on Feldspar and Quartz from India (1/3) •‘c1’ has made demands to ban the export of two essential minerals Feldspar and Quartz •These two minerals are the principal raw materials for manufacturing of ceramic tiles •Moreover these are very rare minerals found in the sediments of the earth •As per ‘c1’, total production of feldspar in India (including from unreported mines) reached ‘q1’ tons in ‘y1’, more than twice the official production figure for the year •Moreover, based on official figures, ‘r1’%-’r2’% of the feldspar produced between ‘y2’ and ‘y3’ were exported out of India •Depletion of these minerals cause import dependency of domestic ceramic industry which led to increase in price of ceramic tiles •However this price rise has a negative impact on the survival of the domestic manufacturers and many of them were forced to shut-down Raw material cost is ‘r3’% of the total production cost
  14. 14. 14 CERAMIC TILES MARKET IN INDIA 2014.PPT Market Competition – Porter’s Five Forces Analysis Competitive Rivalry •x Bargaining Power of Suppliers •x Bargaining Power of Buyers •x Threat of Substitutes •x Threat of New Entrants •x Impact i4 Impact i2 Impact i1 Impact i3 Impact i5
  15. 15. 15 Competitive Benchmarking (1/5) Public Trading Comparables Company 1 Company 2 Company 3 Company 4 Company 5 Market Capitalization (INR bn) Share Price (INR) EV/EBITDA (x) EV/Revenue (x) PE Ratio Note: Top 5 Public companies based on the Market Capitalization; Market Capitalization, Share Price and PE ratio is as of 17/06/2014 CERAMIC TILES MARKET IN INDIA 2014.PPT
  16. 16. 16 Company 2 Key Ratios of Top 3 Companies – Operational Basis (FY 2013) (1/3) Competitive Benchmarking (2/5) 4.68 4.67 12.67 2.29 0.35 6.73 0 5 10 15 % Company 1 Company 3 Operating Margin Net Margin • Company 1 recorded operating margin of r1%, higher than both Company 2 and Company 3 which recorded operating margins of r2% and r3% respectively • Company 1 recorded net margin of r4%, higher than both Company 2 and Company 3 which recorded net margins of r5% and r6% respectively CERAMIC TILES MARKET IN INDIA 2014.PPT
  17. 17. 17 CERAMIC TILES MARKET IN INDIA 2014.PPT Public: Company 1 (1/5) Key People Products and Services Company Information Offices and Centres – India Corporate Address Tel No. Fax No. Website Year of Incorporation Ticker Symbol Stock Exchange Category Products/Services Tiles Marble and Quartz Name Designation Chairman and MD MD and Director CFO Director Head Office H1
  18. 18. CERAMIC TILES MARKET IN INDIA 2014.PPT 18 Financial Snapshot Key Ratios Financial Summary • The company incurred a net profit of INR ‘m1’ in FY 2013, as compared to net profit of INR ‘m2’ in FY 2012 • The company reported total income of INR ‘m3’ in FY 2013, registering an increase of ‘r1’% over FY 2012 • The company earned an operating margin of ‘r2’% in FY 2013, a decrease of ‘r3’ percentage points over FY 2012 • The company reported debt to equity ratio of ‘p1’ in FY 2013, a decrease of ‘r4’% over FY 2012 Key Financial Performance Indicators Indicators Value (17/06/2014) Market Capitalization (INR) Total Enterprise Value (INR) EPS (INR) PE Ratio (Absolute) Particulars y-o-y change (2013-12) 2013 2012 2011 2010 Profitability Ratios Operating Margin Net Margin Profit Before Tax Margin Return on Equity Return on Capital Employed Return on Working Capital Return on Assets Return on Fixed Assets Cost Ratios Operating costs (% of Sales) Administration costs (% of Sales) Interest costs (% of Sales) Liquidity Ratios Current Ratio Cash Ratio Leverage Ratios Debt to Equity Ratio Debt to Capital Ratio Interest Coverage Ratio Efficiency Ratios Fixed Asset Turnover Asset Turnover Current Asset Turnover Working Capital Turnover Capital Employed Turnover Improved Decline Total Income Net Profit/Loss b b a s r p 0 2,000 4,000 6,000 8,000 0 100 200 300 2011 2012 2013 INR mn INR mn q e 2010 Public: Company 1 (2/5)
  19. 19. CERAMIC TILES MARKET IN INDIA 2014.PPT 19 Key Business Segments Key Geographic Segments Business Highlights Description News Overview • The company was incorporated as ‘n1’ and later converted into public limited company as ‘n2’ • The company was renamed as ‘n3’ in ‘t1’ • Thereafter, it has changed its line of business from ‘b1’ to ‘b2’ and accordingly renamed as ‘n4’ • Company is a pioneer in the production of ‘b3’ Joint venture • Italian ceramic tiles company ‘n5’ formed a ‘r1’:’r2’ joint venture with the company 0% 50% 100% 2013 100% Country 1 Country 1 is the only geographic segment in which the company has been operating significantly for the last 4 years Public: Company 1 (3/5) 50% 0% 100% 2013 100% It has been the only revenue generating segment for the last 4 years Segment 1 Note: Business segments and geographic segments are based on revenues
  20. 20. 20 CERAMIC TILES MARKET IN INDIA 2014.PPT Certifications and Awards Year Certifications 2013 2013 2012 2011 2009 Year Awards 2012 2012 2010 2010 2007 2006 2005 2005 Public: Company 1 (4/5)
  21. 21. 21 T O W S CERAMIC TILES MARKET IN INDIA 2014.PPT Public: Company 1 – SWOT Analysis (5/5)
  22. 22. 22 CERAMIC TILES MARKET IN INDIA 2014.PPT Private: Company 2 (1/5) Key People Products and Services Company Information Offices and Centres – India Category Products/Services Tiles Name Designation Managing Director Director Director Managing Director H1 Corporate Address Tel No. Fax No. Website Year of Incorporation Head Office
  23. 23. 23 Shareholders of the Company Ownership Structure Name No. of Shares held r1% r2% r4% r3% Note: AGM as of 29th Sep 2012 CERAMIC TILES MARKET IN INDIA 2014.PPT Segment 2 Segment 1 Segment 4 Segment 3 Private: Company 2 (2/5)
  24. 24. CERAMIC TILES MARKET IN INDIA 2014.PPT 24 Financial Snapshot Key Ratios Particulars y-o-y change (2012-11) 2012 2011 2010 2009 Profitability Ratios Operating Margin Net Margin Profit Before Tax Margin Return on Equity Return on Capital Employed Return on Working Capital Return on Assets Return on Fixed Assets Cost Ratios Operating costs (% of Sales) Administration costs (% of Sales) Interest costs (% of Sales) Liquidity Ratios Current Ratio Cash Ratio Leverage Ratios Debt to Equity Ratio Debt to Capital Ratio Interest Coverage Ratio Efficiency Ratios Fixed Asset Turnover Asset Turnover Current Asset Turnover Working Capital Turnover Capital Employed Turnover Improved Decline Financial Summary • The company incurred a net profit of INR ‘m1’ in FY 2012, as compared to net profit of INR ‘m2’ in FY 2011 • The company reported total income of INR ‘m3’ in FY 2012, registering an increase of ‘r1’% over FY 2011 • The company earned an operating margin of ‘r2’% in FY 2012, a decrease of ‘r3’ percentage points over FY 2011 • The company reported debt to equity ratio of ‘p1’ in FY 2012, an increase of ‘r4’% over FY 2011 Private: Domestic Company – Company 2 (3/5) Total Income Net Profit/Loss a b d s r p q 0 500 1,000 1,500 0 10 20 30 INR mn INR mn c 2010 2011 2012 2013
  25. 25. 25 CERAMIC TILES MARKET IN INDIA 2014.PPT Business Highlights Description News Overview •The company is one of the most renowned brands in ‘i1’ industry •It has a manufacturing plant ‘d1’ km from ‘a1’ •The modern imported plant has the capacity to produce around ‘q1’ sq.m. of ‘b1’ per day Notable Clients Certification Private: Company 2 (4/5)
  26. 26. 26 T O W S CERAMIC TILES MARKET IN INDIA 2014.PPT Public: Company 2 – SWOT Analysis (5/5)
  27. 27. 27 Thank you for the attention CERAMIC TILES MARKET IN INDIA 2014.PPT Phone: +91 22 4098 7600 E-Mail: info@netscribes.com About Netscribes Netscribes is a knowledge-consulting and solutions firm with clientele across the globe. The company’s expertise spans areas of investment & business research, business & corporate intelligence, content-management services, and knowledge-software services. At its core lies a true value proposition that draws upon a vast knowledge base. Netscribes is a one-stop shop designed to fulfil clients’ profitability and growth objectives. Disclaimer: This report is published for general information only. Although high standards have been used in the preparation, “Netscribes” is not responsible for any loss or damage arising from use of this document. This document is the sole property of Netscribes and prior permission is required for guidelines on reproduction. Ceramic Tiles Market – India report is part of Netscribes’ Retail and Services Series. For any queries or customized research requirements, contact us at:
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