Market Research Report : Business Intelligence Market India 2011


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Growth in the country’s GDP over the past years and a strong surge in trading activities within key industry verticals have resulted in the expansion pf business which in turn has directly amplified the customer base tremendously in India. This increase in customer base and an urgency to cater to the massive amount of data is stimulating the need for business intelligence and analytical tools market in India. Currently, the market is valued at INR 7.9 bn and is expected to attain a CAGR of 22% to reach INR 17.5 bn by 2015. Key industry verticals like Retail and the Healthcare will further intensify the demand for BI tools and vendors in the market will enjoy ample opportunity to capitalize.

The report commences with an illustration of Business Intelligence (BI) architectural model followed by an explanation of various types of BI solutions. The section enlightens readers on topics such as the basic function of a BI tool. Market Overview section lists the major BI adopting industry verticals and their primary reasons of adoption. The section also depicts the present and future market size figures of BI in India, thereby giving a clear picture of the current and future market scenario. It also illustrates the share of BI users in the SMB market space. Moving along, the report further elaborates on the BI market scenario within the SMB space, wherein market size and the segments of the type of BI used, is illustrated to give a better insight of the market space. It talks about the key areas of BI implementation amongst SMBs and highlights the breakup between traditional and SaaS based BI. The report also features a section on the Cloud Based BI or on-demand BI, which talks about the various crucial aspects with relevance to BI implementation such as evaluation of appropriate vendors, deployment strategy, usage and the benefits of on-demand BI. It is followed by the Popular Features section which lists and elaborates on the functionality of the most popular features within the Indian BI market. Primarily, the features have been derived and sorted after an in-depth research on the most widely used BI tools by organizations across industries in India.

This report features a separate section on Selection and Implementation of BI focusing solely on the most crucial phases of selection and implementation phases of a BI solution. The section enlists and elaborates on three important BI selection procedures, namely Selection by Solution Model, Selection by Solution Purpose and Selection by Solution Components, thereby giving readers with a comprehensive set of value added guidelines, using which the overall selection procedure within an organization can be effectively carried out. This section is immediately followed by Recurring Costs section which chalks out the major cost driven issues of BI implementation in an organization. It enlightens readers on the various BI associa

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Market Research Report : Business Intelligence Market India 2011

  1. 1. Insert Cover Image using Slide Master View Do not distortBusiness Intelligence Market - IndiaNovember 2011
  2. 2. Executive Summary Current Business Intelligence (BI) market in India is predicted to be valued at INR xxx bn and is expected to attain a CAGR of y% to reach INR zzz bn by 20-- Formation of tremendous amount of data and information volume across industry verticals happens to be Market the primary driver for rising demand for BI Upcoming Government projects will further intensify the demand for BI tools and solutions in India, thereby creating ample opportunity for vendors to capitalize Popular Ad Hoc PLE BI users in the Indian market exhibit a general tendency to opt for certain features in the BI tools, some of the most popular features identified comprise of: Scorecards and Dashboards Features M OLAP Analysis A Data Forecasting S Data Mining Key trends to be followed by the overall market in the days to come, can be enlisted as Mobile BI Tools – The concept of enterprise mobility will gain momentum in future, which in turn will trigger the need for mobile BI tools and solutions In-Memory Analytics – Persistent fall in hardware prices will create profitable opportunities for BI vendorsFuture Trends to develop and incorporate in-memory analytics and by virtue of its faster processing speed it will gain tremendous acceptance amongst users Social Media Involvement – With social media being used an effective marketing tool, it will find a significant involvement in BI tools Major PlayersCompetition SAP AG IBM Microsoft MAIA Intelligence Pentaho Teradata BUSINESS INTELLIGENCE MARKET INDIA 2011.PPT 2
  3. 3. •Introduction•Market Overview•BI Adoption Amongst SMBs•Cloud Based BI•Popular Features•Selection and Implementation•Recurring Costs•Best Practices•BI Benefits•Future Trends•Key Players•Major Users•Case Studies•Strategic Recommendation BUSINESS INTELLIGENCE MARKET INDIA 2011.PPT 3
  4. 4. A typical Business Intelligence (BI) architecture model Applications and Tools Procedures Attributes PLE Decisions Business M Intelligence Data Mining SA Data Drilling Knowledge Users get in-depth information about various parameters of OLAP, Query the company such as Analysis and Languages, Ad hoc Information trends, KPIs (Key Reporting Query Performance Indicators), profitability, efficiency and future forecasts ETL, Data Warehouses, Collation of Data Data Data BasesSource: x BUSINESS INTELLIGENCE MARKET INDIA 2011.PPT 4
  5. 5. Advancement in the field of internet and mobile technology SAMPLE has resulted in the emergence of multiple BI models Types of Business Intelligence models available comprise of the following: Traditional BI Cloud BI • www • xxx Types of Business Intelligence Mobile BI Open Source BI • zzz • yyySource: x BUSINESS INTELLIGENCE MARKET INDIA 2011.PPT 5
  6. 6. BI market in India is poised to reap substantial benefits from the steady growth in key industry verticals BI Market – Overview • Ongoing growth in key verticals such as BFSI, Manufacturing, Telecommunications and the Government sector has resulted in a mammoth demand for data analytics and business intelligence Primary reason supporting the need for business intelligence happens to be the prevailing massive data amount that these verticals E cater to on a daily basis INR zzz bn by 20-- PL • Currently, the BI market in India is estimated to be around INR xxx bn and is expected to achieve a CAGR y% to reach M • Competition in the market has gradually intensified amongst the vendors over the past years, which in turn has A resulted in the emergence of feature rich and innovative solutions S • Esteemed players such as player 1, player 2, player 3 and player 4 mainly dominate the market, however pure play vendors such as player 5, player 6 and player 7 also have carved a niche for themselves Pure play vendors unlike their counterparts in the BI market, focus mainly on BI solutions and services BI Market – Size and Growth BI Market Segmentation – India (2010-11) INR bn h i c g f e d 45% b c 55% b a a 2010 2011e 2012e 2013e 2014e 2015eSource: x BUSINESS INTELLIGENCE MARKET INDIA 2011.PPT 6
  7. 7. Implementing an on-demand BI tool has its own stages of Overview SAMPLE execution which ensures maximum ROI Evaluation of Vendors• xxx • xxx Usage and Benefits Deployment• xxx xxxSource: x BUSINESS INTELLIGENCE MARKET INDIA 2011.PPT 7
  8. 8. BI tools are equipped with a varied range of utility features SAMPLE which facilitates efficiency and work productivity Some of the key BI features incorporated comprise of the following: xxx xxx • Primarily used by executives at the • Conducted by analysts, wherein they management level scout for trends in corporate data • xxx • xxx BI Features xxx xxx • Generally used by employees and can • Normally used at the strategy division be used dynamically so as to meet the wherein an estimation is done based business demands on the current available data • xxx • xxx xxx • Refers to the collation of massive amount of data in an organized format so as to provide users with a better meaning at the initial glance • xxxSource: x BUSINESS INTELLIGENCE MARKET INDIA 2011.PPT 8
  9. 9. Selection of a BI software is a vital procedure and hence SAMPLE should be done in stages to avoid any failure risk • Selecting an appropriate Business Intelligence software is crucial and important procedure as the Return On Investment (ROI) depends entirely on the performance and efficiency of the software • Some of the important guidelines while selecting a BI software can be illustrated as below: xxx xxx xxx xxx xxx xxx xxx xxx xxx xxx xxx xxx xxx xxxSource: x BUSINESS INTELLIGENCE MARKET INDIA 2011.PPT 9
  10. 10. Selection of a BI software can be based on its model, purpose and components SAMPLE Selecting a business intelligence tool can be done in three major methods, wherein factors such as solution models, solution purpose and solution components are considered as the basic selection parameters Selection by Solution Model Selection by Solution Purpose xxx xxx xxx xxx xxx xxx xxx xxx xxx xxx xxx xxx xxx Selection by Solution Components xxx xxx xxx xxx xxx xxx xxx xxxSource: x BUSINESS INTELLIGENCE MARKET INDIA 2011.PPT 10
  11. 11. BI tools and applications are designed especially to provide xxx SAMPLE pivotal support in the decision making procedures Implementing a Business Intelligence tool offers significant benefits which facilitates enhanced work productivity and provide users with valuable strategic insights about the business operations xxx xxx xxx The primarily focus of a BI tool is to aide and enhance the decision making process, with utmost efficiency, accuracy and optimum amount of time consumption xxxSource: x BUSINESS INTELLIGENCE MARKET INDIA 2011.PPT 11
  12. 12. Advancement in technology and increasing social media SAMPLE popularity will lead to the emergence of newer trends Future Trends – Indian Business Intelligence Market Mobile BI Tools In-memory Analytics• xxx • xxx Social Media Involvement • xxxSource: Netscribes Analysis BUSINESS INTELLIGENCE MARKET INDIA 2011.PPT 12
  13. 13. Major Players (1/14) Company Snapshot: Player 1 Corporate Information Business Highlights • Operates in India through xxx and has facilities Head Quarters City A, State B located at premium spots such as Bangalore, Delhi, LE Kolkata, Mumbai, Noida and Hyderabad amongst MP Industry Abc others • Software segment of the company offers mainly SA Phone 123 deals in providing enterprise application softwares Fax 456 and middlewares • Currently, the company is focusing on its expansion Employee and is planning xxx xxx Strength Sales Intelligence Mr. x x Mr. x x Mr. x x xxx xxx xxx Professional History Professional History Professional History xxx xxx xxx Other Other Other xxx xxx xxxSource: x BUSINESS INTELLIGENCE MARKET INDIA 2011.PPT 13
  14. 14. IBM – Product Information SAMPLE xxx - Overview xxx Product Portfolio Abc Def • xxx Ghi Jkl Key Features Xxx Yyy Zzz Aaa Bbb Ccc Ddd Eee Fff Ggg Hhh IiiSource: x BUSINESS INTELLIGENCE MARKET INDIA 2011.PPT 14
  15. 15. Major BI Users SAMPLE Key Industries Users xxx Manufacturing xxx Healthcare xxx BFSI xxx OthersSource: x BUSINESS INTELLIGENCE MARKET INDIA 2011.PPT 15
  16. 16. Case Study 1 Client Organization SAMPLE Industry ICT Vendor xxx yyy zzz Case: BI deployed to reduce time and manpower consumption Requirements Solution Benefit • xxx • yyy • zzz Solution Used xyzSource: x BUSINESS INTELLIGENCE MARKET INDIA 2011.PPT 16
  17. 17. SAMPLE Strategic Recommendation xxx xxx xxx • xxx • xxxSource: x BUSINESS INTELLIGENCE MARKET INDIA 2011.PPT 17
  18. 18. Thank you for the attentionThe Business Intelligence Market – India report is a part of Research on India’s InformationTechnology Series. For more detailed information or customized research requirementsplease contact:Kalyan Banga Our other offerings in the IT Series: •e-Commerce Market in India 2011Phone: +91 33 4064 6215 •CRM Market in India 2011E-Mail: •ERP Market in India 2011 •Security Software Market in India 2011Gagan Uppal •Enterprise Mobility Market in India 2011Phone: +91 22 4098 7530 •Tablet PC market in India 2011E-Mail: •Cloud Computing Market in India 2011Research on India is a product of Netscribes (India) Pvt. Ltd. Research on India is dedicated to disseminating information and providing quickinsights on “hot” industries in India and other emerging markets. Track our new releases and major updates in these industries onAbout NetscribesNetscribes is a knowledge-consulting and solutions firm with clientele across the globe. The company’s expertise spans areas of investment & business research, business &corporate intelligence, content-management services, and knowledge-software services. At its core lies a true value proposition that draws upon a vast knowledge base.Netscribes is a one-stop shop designed to fulfil clients’ profitability and growth objectives.Disclaimer: This report is published for general information only. Although high standards have been used the preparation, Research on India, Netscribes (India) Pvt. Ltd.or “Netscribes” is not responsible for any loss or damage arising from use of this document. This document is the sole property of Netscribes (India) Pvt. Ltd. and priorpermission is required for guidelines on reproduction. BUSINESS INTELLIGENCE MARKET INDIA 2011.PPT 18