Market Research Report : Bottled Water Market in China 2011


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Bottled water market is one of the fastest growing and competitive industries in China. It plays a major role in solving water pollution problems and providing the public with safe and convenient drinking water. Rising concerns amongst consumers regarding health and with increasing promotional activities; the market shows huge potential for players.

The report begins with an overview to the bottled water market in China covering the market size and growth. It also gives a brief introduction to the various bottled water segments widely used in the market. It further shows overall import and export of mineral and aerated water, as well as the segmented share for major countries.

An analysis of the drivers influencing the industry growth includes China’s rampant water pollution, increasing health awareness, poor quality tap water, huge population and increasing disposable income, panic water buying triggered by chemical spills and impact of natural calamities. The key challenges identified are increasing use of water purifiers and brand awareness and product differentiation.

The key trends in the market have also been identified which include foreign players entering the market through acquisitions, launch of flavoured water, new packaging due to consumer concerns, domestic firms are targeting China’s premium bottled-water market and innovative market channels to promote premium brands.

The competition section includes brief profiles of the major domestic and foreign players in the market. It also contains a snapshot of their corporation, their brands and business highlights, providing an insight into the existing competitive scenario.

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Market Research Report : Bottled Water Market in China 2011

  1. 1. Bottled Water – China  Bottled Water ChinaJuly 2011
  2. 2. Executive Summary  Bottled water market in China grew from x mn tonnes in 20‐‐ to y mn tonnes in 20‐‐  Annual double digit percentage sales growth is projected for bottled water Market  Increased emphasis on personal health and on quality food and drinks is leading a growing  number of Chinese consumers to turn to bottled water   Drivers: Rampant water pollution, increasing health awareness, poor quality tap water, huge  Drivers &  population and increasing disposable income, panic water buying triggered by chemical spills and Challenges impact of natural calamities  Challenges: Growing market for water purifier, brand  awareness and product differentiation  Foreign players entering the market through acquisitions  Launch of flavoured water Trends  New packaging due to consumer concerns   Domestic firms are targeting China’s premium bottled water market  g g p  Innovative market channels to promote premium brands  National standard 2 was made publicGovernment   Central government published a modified version of National standard 3 Initiatives  National standard 4  National Standard 5  Market comprises of a large number of domestic players and steadily increasing  participation  from foreign players, mainly through mergers & acquisitionsCompetition  Some of the major players in the market are Company 1, Company 2, Company 3, Company 5, Some of the major players in the market are Company 1, Company 2, Company 3, Company 5,  Company 6, Company 7, Company 8 BOTTLED WATER MARKET IN CHINA 2011.PPT 2
  3. 3. •Market Overview•Export & Import•Drivers & Challenges•Trends Trends•Government Initiatives•Competition BOTTLED WATER MARKET IN CHINA 2011.PPT 3
  4. 4. Chinese bottled water industry is rapidly growing with a  boost in sales and large number of consumers Market Overview Market Size and Growth • Chinese beverage production is expected to reach x  mn tons mn tons in 20‐‐, three times the size in 20‐‐ 100 b • Bottled water market will account for the highest  +c% 80 share of the growth as it is estimated to reach y mn  60 tons in 20‐‐ • Bottled water market is one of the fastest growing  40 a and competitive industries in China d titi i d t i i Chi 20 • Market comprises of mainly two segments: 0  Segment 1: Water from any source that is physically  20‐‐ 20‐‐e processed to remove impurities  Segment 2: Segment 2 contains mineral or other dissolved Segment 2: Segment 2 contains mineral or other dissolved  Market Share ( 20‐‐) substances that alters its taste or give it therapeutic value,  Type 2 in  generally obtained from a natural source Retail Packs – Segment 2  can be type 1 (with effervescence), or type 2 (without  d% effervescence) Bulk water • Market is dominated by the usage of type 2 in retail Market is dominated by the usage of type 2 in retail  packs  e%Source: BOTTLED WATER MARKET IN CHINA 2011.PPT 4
  5. 5. Imports form a large portion of the overall bottled water  market in China Import – Overview  Import – Mineral and Aerated Water • Import of mineral and aerated water has increased  USD mn by x% CAGR from 20‐‐ to 20‐‐ +z% 20 • China imports mainly from Country 1 and Country 2 a5 a2 a3 15 a4 • Chinese people tend to rely more on the imported  a1 bottled water as most of its domestic water sources  10 are heavily polluted I Import of mineral and aerated water has increased by y%  t f i l d t d t h i db % 5 from 20‐‐ to 20‐‐ 0 20‐‐ 20‐‐ 20‐‐ 20‐‐ 20‐‐ Import (Region Wise: 20‐‐) Import (Region Wise: 20‐‐) Country 1 Contry1 l% f% Country 2 Contry2 Country 3 Contry3 k% Contry4 d% e% % Country 4 g% c% Country 5 Contry5 a% j% Others Others b% i% h%Source: BOTTLED WATER MARKET IN CHINA 2011.PPT 5
  6. 6. Drivers & Challenges – Summary Drivers Rampant water pollution Increasing health awareness Increasing health awareness Challenges Poor quality tap water Growing market for water purifier Huge population and increasing  Huge population and increasing Brand awareness and product  disposable income differentiation Panic water buying triggered by  chemical spills Impact of natural calamities BOTTLED WATER MARKET IN CHINA 2011.PPT 6
  7. 7. Trends – Summary  Foreign players entering the  market through acquisitions Innovative marketing  g channels to promote  Launch of flavoured water premium brands Key Trends  Domestic firms are targeting  New packaging due to consumer  Chinas premium bottled‐water  concerns  market BOTTLED WATER MARKET IN CHINA 2011.PPT 7
  8. 8. Domestic Players in the Market (1/9) Company Snapshot: Company 1Corporate Information Financial Performance Revenue Headquarters d City 1 Ci 1 USD mn USD mn Profit/ Loss a4 600 1.0 Founded 19‐‐ a1 a2 a3 0.8 400 Brands Brand 1 0.6 0.4 200 0.2 Key People Person 1– Chairman  0 0.0 20‐‐ 20‐‐ 20‐‐ 20‐‐ Business Highlights Business Highlights • Company 1 possesses an extensive nationwide distribution network as well as plants at  strategic location • As at the end of 20‐‐, the Group has x subsidiaries •Bottled water segment  is operated by some of its subsidiaries • Established a strong recognized brand which was awarded ‘‘Title 1’’ and ‘‘Title 2’’ Source: BOTTLED WATER MARKET IN CHINA 2011.PPT 8
  9. 9. Thank you for the attentionThe Bottled Water ‐ China report is a part of Netscribes’ Food & Beverage Industry Series. For more detailed information or customized research requirements please contact:Gaurav KumarPhone: +91 33 4064 6214E‐Mail: gaurav.kumar@netscribes.comAbout NetscribesNetscribes is a knowledge‐consulting and solutions firm with clientele across the globe. The company’s expertise spans areas of investment &  g g f g p y p p fbusiness research, business & corporate intelligence, content‐management services, and knowledge‐software services. At its core lies a true value proposition that draws upon a vast knowledge base. Netscribes is a one‐stop shop designed to fulfil clients’ profitability and growth objectives.Disclaimer: This report is published for general information only. Although high standards have been used the preparation, Research on India, Disclaimer: This report is published for general information only Although high standards have been used the preparation Research on IndiaNetscribes (India) Pvt. Ltd. or “Netscribes” is not responsible for any loss or damage arising from use of this document. This document is the sole property of Netscribes (India) Pvt. Ltd. and prior permission is required for guidelines on reproduction. BOTTLED WATER MARKET IN CHINA 2011.PPT 9