Market Research Report : Book Retail Market in India 2010

  • 3,402 views
Uploaded on

For the complete report, get in touch with us at : info@netscribes.com …

For the complete report, get in touch with us at : info@netscribes.com

The book retail market is gradually becoming a lucrative market in India. The offline segment is dominating the market at present, however, with increasing internet penetration there is plenty of scope for growth in the online market as well. Moreover, online book retailing has some key advantages like potentially infinite shelf space, no real estate costs, an absence of the personnel and infrastructure expenses involved with running a physical store, lower prices and no inter-state taxes, further there is easy scalability.

The report begins with an introduction of the India’s retail market and includes India’s retail penetration level and the segmentation in the market. This is followed by the market overview section for the book retail market in India providing the size and growth of the market, organised and unorganised market share and segmentation of the online and offline market. It is followed by the business model adopted by book retailers.

An analysis of the drivers explain the factors for growth of the industry including increasing income, growing paper industry, growth in organized retail, internet penetration, advent of technical gadgets, popular as gift items and secure payment mechanisms. The key challenges identified are low literacy rates, competition from unorganised sector, low credit card penetration and consumer perception, and time lag due to lack of proper inventory.

Trends in the market include PE/VC investments in the market, bookstores coming up with coffee shops, book retailers expanding product portfolio and presence, bookstores find new ways of marketing and bookstores gaining greater visibility through book fairs.

The competition section provides an overview of the competitive landscape of the market. It also includes brief profiles of the major players in the market.

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
3,402
On Slideshare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
187
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Book Retail Market – India October 2010
  • 2. Executive Summary The book industry is estimated at over INR a bn in 20-- and has been growing at 15% CAGR Text and curriculum books account for about j% of the total sales generated in the market Market The market is segmented into Online and Offline Market, where online book industry is presently k % of the entire book market Drivers: Increasing income, growing paper industry, growth in organized retail, internet Drivers & penetration, advent of technical gadgets, popular as gift items and secure payment mechanisms LE Challenges Challenges: Low literacy rates, competition from unorganised sector, low credit card P penetration and consumer perception, and time lag due to lack of proper inventory M A PE/VC investments Trends S Bookstores coming up with coffee shops Expanding product portfolio and presence Bookstores find new ways of launching books Bookstores gaining greater visibility through book fairs Market is highly unorganized with only a few retail players utilising the opportunity of the market Major retailers are in an expansion mode setting targets of increasing their footprints all over Competition India Some of the players in both online and offline segment are Company 1, Company 2 and Company 3 BOOK RETAILING IN INDIA 2010.PPT 2
  • 3. •Market Overview •Drivers & Challenges •Trends •Competition •Key Developments BOOK RETAILING IN INDIA 2010.PPT 3
  • 4. Book retail is poised to touch new horizons with booming technology and growth in retail space Market Overview – Book Retail Market Size and Growth • The book industry was estimated at INR a bn out of INR bn which organized retail accounts for only p% in 20-- c% b (at INR r bn) 40 a • This segment is seen to be emerging with text and 30 curriculum books accounting for about j % of the 20 total sales E 10 • The market is segmented into Online and Offline L Online book industry is presently k% of the entire book P market and is expected to witness a rapid growth due to wide scale internet penetration in tier II and tier III level 0 20-- 20--e cities Book Retail Market(20--) SAM Organized Retail Segmentation of Book Market (20--) Online Book Market H% E% J% F% Unorganized Retail Offline Book Market Source: 4
  • 5. Drivers – Summary Offline Market Online Market Common Drivers Drivers Drivers • Increasing Income • Internet penetration • Growth in organized retail • Advent of technical gadgets • High return value • Growing paper and popular as gift • Secure payment industry items mechanisms 5
  • 6. Challenges – Summary Low literacy rates Competition from unorganized market Time lag due to lack of proper Low credit card penetration inventory consumer perception 6
  • 7. Trends – Summary PE/VC investments Bookstores gaining greater Bookstores coming up with visibility through book fairs coffee shops Key Trends Bookstores find new ways of Expanding product portfolio and launching books presence 7
  • 8. Players in the Market (X/X) Company Snapshot: Company 1 Corporate Information Retail Outlets Headquarters City A Store Profile Current Plans Founded 19-- Company 1 x1 x2 Products Product 1, Product 2 Company 2 Company 3 Key People Mr. X Company 4 Company 5 E Business Highlights PL • It is a wholly owned subsidiary Company of Company H – Indian department store chain • Currently has m stores across n cities in the country SAM • Total income amounted to INR b2 mn in 2010 from INR b1 mn in 2009 • It plans to launch its online store in within 2010 Source: BOOK RETAILING IN INDIA 2010.PPT 8
  • 9. Thank you for the attention Book Retail – India report is a part of Research on India’s Consumer Goods’ Industry Series. For more detailed information or customized research requirements please contact: Gagan Uppal Gaurav Kumar Phone: +91 96191 00122 Phone: +91 98303 09715 E-Mail: gagan.uppal@netscribes.com E-Mail: gaurav.kumar@netscribes.com Research on India is a product of Netscribes (India) Pvt. Ltd. Research on India is dedicated to disseminating information and providing quick insights on “hot” industries in India and other emerging markets. Track our new releases and major updates in these industries on About Netscribes Netscribes is a knowledge-consulting and solutions firm with clientele across the globe. The company’s expertise spans areas of investment & business research, business & corporate intelligence, content-management services, and knowledge-software services. At its core lies a true value proposition that draws upon a vast knowledge base. Netscribes is a one-stop shop designed to fulfil clients’ profitability and growth objectives. Disclaimer: This report is published for general information only. Although high standards have been used the preparation, Research on India, Netscribes (India) Pvt. Ltd. or “Netscribes” is not responsible for any loss or damage arising from use of this document. This document is the sole property of Netscribes (India) Pvt. Ltd. and prior permission is required for guidelines on reproduction. 9