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BM English Speaking Institute Pvt.
Ltd.
July 2011
Contents


                                     Executive Summary
                                     Factsheet
                                     Offices & Centres
                                     Business Model
                                     Key People
BM English Speaking Institute Pvt.   SWOT Analysis
Ltd.                                 Financial Profile
                                     Industry Analysis
                                     Competitive Landscape
                                     Competitive Benchmarking
                                     Recent News
                                     Appendix



                                                                2
Executive Summary
                    • BM English Speaking Institute Pvt. Ltd. is an English communication skills training institute
Company             • It offers services and courses for Courses A, B, C D, E etc
Description         • The company operates X centres in City 1 and has tie-ups with leading business houses

                    • The company forms ventures with potential business partners in order to set up new centres across India
Business Model        based on requirements to be fulfilled by the partner

                    • Strength 1 is one of its major strengths, however weakness 1 is one of the key areas of concern
SWOT Analysis       • BM English Speaking Institute can reap significant benefits owing to opportunity 1 while threat 1 can
                      hamper the strategic initiatives and growth prospects of the organization

                    • The company generated net profit of INR Y in the fiscal year (FY) 20--, registering a growth of a % over the
                      previous year
Financial Profile   • The financial profile of the company includes the balance sheet and the key ratios depicting the key
                      financial figures for FY 20-- and 20-- giving an insight into the company's financial performance

                    • Indian education industry is currently estimated to be valued at INR X bn and is broadly divided into
                      education systems namely, I and J
                    • Formal education system includes segments such as K and L, whereas the informal education system
                      includes M, N and O
Industry Analysis   • Vocational training market is currently estimated to be worth INR U bn and is poised to grow at v per cent
                      CAGR to reach INR Z bn by 20--
                    • The market is divided into segments like A,B,C,D,E etc


                    • Key competitors for the company can be enlisted as: Competitor 1
Competitive         • Competition in the vocational training industry is increasing steadily with many private chains opening their
Landscape             institutions in different regions of the country


                                                   SAMPLE
                                                                                                                                     3
Factsheet
Basic Information             Brief Description
Industry                •--   • BM English Speaking Institute Pvt. Ltd. (BM English) operates as
                                an English communication skills training institute
Corporate Address       •--



                                              LE
                              • The institute caters to the development of soft skills along with
                                courses which help people to enhance their Skill 1, Skill 2, Skill 3,



                                             P
                                Skill 4, Skill 5 etc
                              • The company has so far trained over X professionals in English


                                            M
Tel No.                 •--
                                communication
Fax No.
Website
E-mail:
Year Founded
                        •--
                        •--
                        •--
                        •--
                                          SA
                              • Its predominant specialization lies in conducting Course 1
                              • Its offerings range from Course 2 To Course 3
                              • It also has devised Course 4 for individuals to hone their Skills 6
                                and Skills 7 through System A
Year of Incorporation   •--   • The institute also has corporate placement tie-ups to place
Ownership               •--     participants who are looking for jobs after completing courses at
                                BM English Speaking Institute
Revenue                 •--
                              • It also offers a provision for online testing on Subject 1, Subject 2
Fiscal Year End         •--     and Subject 3
Auditor                 •--
Competitors             •--



                              Brief History
                              • 20--



Source:

                                                                                                      4
Offices & Centres – India




             PLE
          SAM


                 Branches
 Region /State              Centres
                                                           HQ Office
State !             --
                                                           Centres
                                      Note: The mappings also exhibit major cities with multiple centres
                                      Note: The map includes some of the major centres of the company as
Source:                               mentioned in the website

                                                                                                           5
Business Model
                                              BM English Speaking Institute Pvt. Ltd.


                        Mode 1                                                                         Mode 2

                                                                                           The company prepares people
           The company has A centres at
                                                                                           who want to set-up, start and
           City 1 wherein it operates and
                                                                                           successfully run an English
           provides its services to its clients
                                                                                           Training Center anywhere in India

                                                  Prerequisites & Advantages of Mode 2



The company works with its business partners in order to train them and help them set up centres across India. The parameters are enlisted
  as below:
• Requirement 1
• Requirement 2
• Requirement 3
• Requirement 4
The advantages that the company extends to the partner include:
• Advantage 1
• Advantage 2



Source:

                                                                                                                                         6
Key People
Founder and CEO                             Corporate Trainer & Director - Finance
Mr. X                                       Mrs. Y
Founder and CEO                             Corporate Trainer & Director - Finance
Age : --                                    Age : --
Since: --                                   Since: --
Current Position:       • Founder and CEO   Current Position:       • Corporate Trainer & Director – Finance
                                            Professional History:   • --
Professional History:   • --
                                                                    • --
                        • --
                                                                    • --
                        • --
                                                                    • --
                        • --
                                                                    • --
Qualification:          • --                                        • --
                        • --
                                            Qualification:          • --
Board Memberships       • --
                                            Board Memberships       • --
Others                  • --
                                            Others                  • --




                                           PLE
                                        SAM
Source:

                                                                                                           7
SWOT Analysis
                      Strengths                        Weakness
• Strength 1:                          • Weakness 1:




• Strength 2 :



                                       PLE
• Strength 3 :


                                    SAM
                    Opportunities                       Threats
• Opportunity 1:                       • Threat 1:




                                       • Threat 2:

• Opportunity 2 :

                                       • Threat 3:




                                                                  8
Ratio Analysis
Key Ratios                                                                       Key Ratio Analysis
                                    Y-o-Y change
               Particulars                           20--       20--             • Analysis Point 1
                                        (20--)




                                                                                                   LE
Profitability Ratios




                                                                                                  P
Return on Equity                         -            -          -
                                                                                 • Analysis Point 2
Return on Working Capital                -            -          -
Return on Assets
Return on Fixed Assets

Liquidity Ratios
Current Ratio
                                         -
                                         -



                                         -
                                                      -
                                                      -



                                                      -
                                                                 -
                                                                 -



                                                                 -
                                                                                               SAM
                                                                                 • Analysis Point 3



Cash Ratio                               -            -          -

Leverage Ratios
Debt to Equity Ratio                     -            -          -
                                                                             Ownership Structure
Debt to Capital Ratio                    -            -          -
                                                                           Total Paid-up Capital                                               INR --
Financial Snapshot
                                                                           Total Number of shareholders                                           2
              INR                                                                         Share Holding Pattern
 200,000
 150,000
 100,000
                                                                                                     100%
   50,000
          0
                             2009             2010
Source:                                                     Improved   Decline     Note: Y-o-Y change in Profitability and Cost Ratios is represented in basis points

                                                                                                                                                                 9
Industry Analysis
Vocational Training Industry – Overview                         Size & Growth
• Vocational training market is currently estimated to be
  worth INR X bn and is poised to grow at u per cent              INR bn
  CAGR to reach INR Y bn by 20--                                200                                                             T
• Some major segments in vocational training in India                                                  +u%
  include Segment A, Segment B, Segment C, Segment D            150                                                     S
  and Segment E                                                                                          R
    • Based on the trends of employability in the industry,     100                         Q
                                                                           P



              LE
      Segment F. Segment G, Segment H, Segment I, Segment J
      are the emerging segments                                  50


             P
• It is a developing market with strong opportunity for
  new players                                                     0


            M
    • Private players operate free of any regulations i.e. no          20--             20--e          20--e           20--e   20--e




          SA
      governing/ regulatory bodies
• Factors driving growth for the market include -
      Factor 1                                                  Market Segmentation
      Factor 2                                                                                  Others
      Factor3                                                                               E
                                                                                                  p%
      Factor 4                                                                              o%
• Visible trends in the market are -                                                                              k%    A
                                                                               D
      Trend 1                                                                      n%
      Trend 2
      Trend 3
      Trend 4
                                                                                                                         B
                                                                                       m%
                                                                                   C                         l%


Source:

                                                                                                                                       10
Competitive Landscape (3/3)
Competitive Scenario
Company Name        Veta   Bafel         BM English          BSL Training          Russell’s         Smarttalk            Speakwell
                                              Number of Centres

Study Centres        -       -                  -                   -                  -                    -                 -

                                    Financial Information (INR mn – FY 2010)

Total Revenue        -       -                  -                   -                  -                    -                 -

Net Profit/(loss)    -       -                  -                   -                  -                    -                 -

                                          Geographic Presence (India)

Zone A               L      H                  NA                  H                   M                    H                M

Zone B               M      NA                 NA                   L                  L                    L                NA

Zone C               M      M                  H                   M                   M                    M                H

Zone D               H       L                 NA                   L                  H                    M                M

                                   Major Market Segments (courses/subjects)

Spoken English :

Course A

Course B

Course C

Course D

Course E

Course F
Source:                                                                        H: High; L: Low; M: Medium       Offered      Not Offered
                                      SAMPLE
                                                                                                                                      11
Thank you for the attention
BM English Speaking Institute Pvt. Ltd. is a part of Netscribes’ Education Company
Profile Series.
For more detailed information or customized research requirements please contact:
Gagan Uppal                                                                 Jitendra Punjabi
Phone:        +91 22 4098 7530                                              Phone:         +91 33 4064 6215
E-Mail:       gagan.uppal@netscribes.com                                    E-Mail:        jitendra.punjabi@netscribes.com




About Netscribes
Netscribes is a knowledge-consulting and solutions firm with clientele across the globe. The company’s expertise spans areas of investment
& business research, business & corporate intelligence, content-management services, and knowledge-software services. At its core lies a
true value proposition that draws upon a vast knowledge base. Netscribes is a one-stop shop designed to fulfil clients’ profitability and
growth objectives.
This report is published for general information only. Although high standards have been used in preparing this report, Netscribes (India) Pvt.
Ltd. or Netscribes is not responsible for any loss or damage arising from use of this document. This document is the sole property of Netscribes
(India) Pvt. Ltd. and no part may be reproduced without prior written permission.

                                                 www.netscribes.com
                                                                                                                                             12

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BM English Speaking Institute Pvt. Ltd.- Company Profile 2011

  • 1. BM English Speaking Institute Pvt. Ltd. July 2011
  • 2. Contents Executive Summary Factsheet Offices & Centres Business Model Key People BM English Speaking Institute Pvt. SWOT Analysis Ltd. Financial Profile Industry Analysis Competitive Landscape Competitive Benchmarking Recent News Appendix 2
  • 3. Executive Summary • BM English Speaking Institute Pvt. Ltd. is an English communication skills training institute Company • It offers services and courses for Courses A, B, C D, E etc Description • The company operates X centres in City 1 and has tie-ups with leading business houses • The company forms ventures with potential business partners in order to set up new centres across India Business Model based on requirements to be fulfilled by the partner • Strength 1 is one of its major strengths, however weakness 1 is one of the key areas of concern SWOT Analysis • BM English Speaking Institute can reap significant benefits owing to opportunity 1 while threat 1 can hamper the strategic initiatives and growth prospects of the organization • The company generated net profit of INR Y in the fiscal year (FY) 20--, registering a growth of a % over the previous year Financial Profile • The financial profile of the company includes the balance sheet and the key ratios depicting the key financial figures for FY 20-- and 20-- giving an insight into the company's financial performance • Indian education industry is currently estimated to be valued at INR X bn and is broadly divided into education systems namely, I and J • Formal education system includes segments such as K and L, whereas the informal education system includes M, N and O Industry Analysis • Vocational training market is currently estimated to be worth INR U bn and is poised to grow at v per cent CAGR to reach INR Z bn by 20-- • The market is divided into segments like A,B,C,D,E etc • Key competitors for the company can be enlisted as: Competitor 1 Competitive • Competition in the vocational training industry is increasing steadily with many private chains opening their Landscape institutions in different regions of the country SAMPLE 3
  • 4. Factsheet Basic Information Brief Description Industry •-- • BM English Speaking Institute Pvt. Ltd. (BM English) operates as an English communication skills training institute Corporate Address •-- LE • The institute caters to the development of soft skills along with courses which help people to enhance their Skill 1, Skill 2, Skill 3, P Skill 4, Skill 5 etc • The company has so far trained over X professionals in English M Tel No. •-- communication Fax No. Website E-mail: Year Founded •-- •-- •-- •-- SA • Its predominant specialization lies in conducting Course 1 • Its offerings range from Course 2 To Course 3 • It also has devised Course 4 for individuals to hone their Skills 6 and Skills 7 through System A Year of Incorporation •-- • The institute also has corporate placement tie-ups to place Ownership •-- participants who are looking for jobs after completing courses at BM English Speaking Institute Revenue •-- • It also offers a provision for online testing on Subject 1, Subject 2 Fiscal Year End •-- and Subject 3 Auditor •-- Competitors •-- Brief History • 20-- Source: 4
  • 5. Offices & Centres – India PLE SAM Branches Region /State Centres HQ Office State ! -- Centres Note: The mappings also exhibit major cities with multiple centres Note: The map includes some of the major centres of the company as Source: mentioned in the website 5
  • 6. Business Model BM English Speaking Institute Pvt. Ltd. Mode 1 Mode 2 The company prepares people The company has A centres at who want to set-up, start and City 1 wherein it operates and successfully run an English provides its services to its clients Training Center anywhere in India Prerequisites & Advantages of Mode 2 The company works with its business partners in order to train them and help them set up centres across India. The parameters are enlisted as below: • Requirement 1 • Requirement 2 • Requirement 3 • Requirement 4 The advantages that the company extends to the partner include: • Advantage 1 • Advantage 2 Source: 6
  • 7. Key People Founder and CEO Corporate Trainer & Director - Finance Mr. X Mrs. Y Founder and CEO Corporate Trainer & Director - Finance Age : -- Age : -- Since: -- Since: -- Current Position: • Founder and CEO Current Position: • Corporate Trainer & Director – Finance Professional History: • -- Professional History: • -- • -- • -- • -- • -- • -- • -- • -- Qualification: • -- • -- • -- Qualification: • -- Board Memberships • -- Board Memberships • -- Others • -- Others • -- PLE SAM Source: 7
  • 8. SWOT Analysis Strengths Weakness • Strength 1: • Weakness 1: • Strength 2 : PLE • Strength 3 : SAM Opportunities Threats • Opportunity 1: • Threat 1: • Threat 2: • Opportunity 2 : • Threat 3: 8
  • 9. Ratio Analysis Key Ratios Key Ratio Analysis Y-o-Y change Particulars 20-- 20-- • Analysis Point 1 (20--) LE Profitability Ratios P Return on Equity - - - • Analysis Point 2 Return on Working Capital - - - Return on Assets Return on Fixed Assets Liquidity Ratios Current Ratio - - - - - - - - - SAM • Analysis Point 3 Cash Ratio - - - Leverage Ratios Debt to Equity Ratio - - - Ownership Structure Debt to Capital Ratio - - - Total Paid-up Capital INR -- Financial Snapshot Total Number of shareholders 2 INR Share Holding Pattern 200,000 150,000 100,000 100% 50,000 0 2009 2010 Source: Improved Decline Note: Y-o-Y change in Profitability and Cost Ratios is represented in basis points 9
  • 10. Industry Analysis Vocational Training Industry – Overview Size & Growth • Vocational training market is currently estimated to be worth INR X bn and is poised to grow at u per cent INR bn CAGR to reach INR Y bn by 20-- 200 T • Some major segments in vocational training in India +u% include Segment A, Segment B, Segment C, Segment D 150 S and Segment E R • Based on the trends of employability in the industry, 100 Q P LE Segment F. Segment G, Segment H, Segment I, Segment J are the emerging segments 50 P • It is a developing market with strong opportunity for new players 0 M • Private players operate free of any regulations i.e. no 20-- 20--e 20--e 20--e 20--e SA governing/ regulatory bodies • Factors driving growth for the market include - Factor 1 Market Segmentation Factor 2 Others Factor3 E p% Factor 4 o% • Visible trends in the market are - k% A D Trend 1 n% Trend 2 Trend 3 Trend 4 B m% C l% Source: 10
  • 11. Competitive Landscape (3/3) Competitive Scenario Company Name Veta Bafel BM English BSL Training Russell’s Smarttalk Speakwell Number of Centres Study Centres - - - - - - - Financial Information (INR mn – FY 2010) Total Revenue - - - - - - - Net Profit/(loss) - - - - - - - Geographic Presence (India) Zone A L H NA H M H M Zone B M NA NA L L L NA Zone C M M H M M M H Zone D H L NA L H M M Major Market Segments (courses/subjects) Spoken English : Course A Course B Course C Course D Course E Course F Source: H: High; L: Low; M: Medium Offered Not Offered SAMPLE 11
  • 12. Thank you for the attention BM English Speaking Institute Pvt. Ltd. is a part of Netscribes’ Education Company Profile Series. For more detailed information or customized research requirements please contact: Gagan Uppal Jitendra Punjabi Phone: +91 22 4098 7530 Phone: +91 33 4064 6215 E-Mail: gagan.uppal@netscribes.com E-Mail: jitendra.punjabi@netscribes.com About Netscribes Netscribes is a knowledge-consulting and solutions firm with clientele across the globe. The company’s expertise spans areas of investment & business research, business & corporate intelligence, content-management services, and knowledge-software services. At its core lies a true value proposition that draws upon a vast knowledge base. Netscribes is a one-stop shop designed to fulfil clients’ profitability and growth objectives. This report is published for general information only. Although high standards have been used in preparing this report, Netscribes (India) Pvt. Ltd. or Netscribes is not responsible for any loss or damage arising from use of this document. This document is the sole property of Netscribes (India) Pvt. Ltd. and no part may be reproduced without prior written permission. www.netscribes.com 12