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BM English Speaking Institute Private Limited offers courses for development of soft skills along with courses which help people to enhance their confidence, public speaking, presentations, business English, email drafting and group discussion skills. The company operates through four study centres in India.
The report begins with the basic facts about the company such as contact details, revenues, competitors, brief history, line of business and geographic reach among others. Business model of the company describes the rationale of how it creates, delivers, and captures value through its services offered. Information about the company’s management side is also provided that details their names, designation, professional experiences, etc. Through SWOT analysis, the report highlights key internal factors that give the company advantage or disadvantage over its peers alongwith key external factors prevailing in the industry that may have favorable or unfavorable impact on the company’s operations. The report also covers the financial analysis of the company including the balance sheet, profit and loss a/c and the key ratios depicting the key financial figures for fiscal year 2009-10.
Industry Analysis provides top level understanding of the education sector in India with emphasis on Vocational training segment. Market size, growth, key segments, growth drivers and trends are some of the foremost points covered in the analysis. The competitive landscape identifies key players of the industry drawing comparisons on parameters such as number of centres, geographic reach, service offerings etc. The company is benchmarked against its main competitors’ key financial ratios in the competitive benchmarking chapter.
2. Contents
Executive Summary
Factsheet
Offices & Centres
Business Model
Key People
BM English Speaking Institute Pvt. SWOT Analysis
Ltd. Financial Profile
Industry Analysis
Competitive Landscape
Competitive Benchmarking
Recent News
Appendix
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3. Executive Summary
• BM English Speaking Institute Pvt. Ltd. is an English communication skills training institute
Company • It offers services and courses for Courses A, B, C D, E etc
Description • The company operates X centres in City 1 and has tie-ups with leading business houses
• The company forms ventures with potential business partners in order to set up new centres across India
Business Model based on requirements to be fulfilled by the partner
• Strength 1 is one of its major strengths, however weakness 1 is one of the key areas of concern
SWOT Analysis • BM English Speaking Institute can reap significant benefits owing to opportunity 1 while threat 1 can
hamper the strategic initiatives and growth prospects of the organization
• The company generated net profit of INR Y in the fiscal year (FY) 20--, registering a growth of a % over the
previous year
Financial Profile • The financial profile of the company includes the balance sheet and the key ratios depicting the key
financial figures for FY 20-- and 20-- giving an insight into the company's financial performance
• Indian education industry is currently estimated to be valued at INR X bn and is broadly divided into
education systems namely, I and J
• Formal education system includes segments such as K and L, whereas the informal education system
includes M, N and O
Industry Analysis • Vocational training market is currently estimated to be worth INR U bn and is poised to grow at v per cent
CAGR to reach INR Z bn by 20--
• The market is divided into segments like A,B,C,D,E etc
• Key competitors for the company can be enlisted as: Competitor 1
Competitive • Competition in the vocational training industry is increasing steadily with many private chains opening their
Landscape institutions in different regions of the country
SAMPLE
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4. Factsheet
Basic Information Brief Description
Industry •-- • BM English Speaking Institute Pvt. Ltd. (BM English) operates as
an English communication skills training institute
Corporate Address •--
LE
• The institute caters to the development of soft skills along with
courses which help people to enhance their Skill 1, Skill 2, Skill 3,
P
Skill 4, Skill 5 etc
• The company has so far trained over X professionals in English
M
Tel No. •--
communication
Fax No.
Website
E-mail:
Year Founded
•--
•--
•--
•--
SA
• Its predominant specialization lies in conducting Course 1
• Its offerings range from Course 2 To Course 3
• It also has devised Course 4 for individuals to hone their Skills 6
and Skills 7 through System A
Year of Incorporation •-- • The institute also has corporate placement tie-ups to place
Ownership •-- participants who are looking for jobs after completing courses at
BM English Speaking Institute
Revenue •--
• It also offers a provision for online testing on Subject 1, Subject 2
Fiscal Year End •-- and Subject 3
Auditor •--
Competitors •--
Brief History
• 20--
Source:
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5. Offices & Centres – India
PLE
SAM
Branches
Region /State Centres
HQ Office
State ! --
Centres
Note: The mappings also exhibit major cities with multiple centres
Note: The map includes some of the major centres of the company as
Source: mentioned in the website
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6. Business Model
BM English Speaking Institute Pvt. Ltd.
Mode 1 Mode 2
The company prepares people
The company has A centres at
who want to set-up, start and
City 1 wherein it operates and
successfully run an English
provides its services to its clients
Training Center anywhere in India
Prerequisites & Advantages of Mode 2
The company works with its business partners in order to train them and help them set up centres across India. The parameters are enlisted
as below:
• Requirement 1
• Requirement 2
• Requirement 3
• Requirement 4
The advantages that the company extends to the partner include:
• Advantage 1
• Advantage 2
Source:
6
7. Key People
Founder and CEO Corporate Trainer & Director - Finance
Mr. X Mrs. Y
Founder and CEO Corporate Trainer & Director - Finance
Age : -- Age : --
Since: -- Since: --
Current Position: • Founder and CEO Current Position: • Corporate Trainer & Director – Finance
Professional History: • --
Professional History: • --
• --
• --
• --
• --
• --
• --
• --
Qualification: • -- • --
• --
Qualification: • --
Board Memberships • --
Board Memberships • --
Others • --
Others • --
PLE
SAM
Source:
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9. Ratio Analysis
Key Ratios Key Ratio Analysis
Y-o-Y change
Particulars 20-- 20-- • Analysis Point 1
(20--)
LE
Profitability Ratios
P
Return on Equity - - -
• Analysis Point 2
Return on Working Capital - - -
Return on Assets
Return on Fixed Assets
Liquidity Ratios
Current Ratio
-
-
-
-
-
-
-
-
-
SAM
• Analysis Point 3
Cash Ratio - - -
Leverage Ratios
Debt to Equity Ratio - - -
Ownership Structure
Debt to Capital Ratio - - -
Total Paid-up Capital INR --
Financial Snapshot
Total Number of shareholders 2
INR Share Holding Pattern
200,000
150,000
100,000
100%
50,000
0
2009 2010
Source: Improved Decline Note: Y-o-Y change in Profitability and Cost Ratios is represented in basis points
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10. Industry Analysis
Vocational Training Industry – Overview Size & Growth
• Vocational training market is currently estimated to be
worth INR X bn and is poised to grow at u per cent INR bn
CAGR to reach INR Y bn by 20-- 200 T
• Some major segments in vocational training in India +u%
include Segment A, Segment B, Segment C, Segment D 150 S
and Segment E R
• Based on the trends of employability in the industry, 100 Q
P
LE
Segment F. Segment G, Segment H, Segment I, Segment J
are the emerging segments 50
P
• It is a developing market with strong opportunity for
new players 0
M
• Private players operate free of any regulations i.e. no 20-- 20--e 20--e 20--e 20--e
SA
governing/ regulatory bodies
• Factors driving growth for the market include -
Factor 1 Market Segmentation
Factor 2 Others
Factor3 E
p%
Factor 4 o%
• Visible trends in the market are - k% A
D
Trend 1 n%
Trend 2
Trend 3
Trend 4
B
m%
C l%
Source:
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11. Competitive Landscape (3/3)
Competitive Scenario
Company Name Veta Bafel BM English BSL Training Russell’s Smarttalk Speakwell
Number of Centres
Study Centres - - - - - - -
Financial Information (INR mn – FY 2010)
Total Revenue - - - - - - -
Net Profit/(loss) - - - - - - -
Geographic Presence (India)
Zone A L H NA H M H M
Zone B M NA NA L L L NA
Zone C M M H M M M H
Zone D H L NA L H M M
Major Market Segments (courses/subjects)
Spoken English :
Course A
Course B
Course C
Course D
Course E
Course F
Source: H: High; L: Low; M: Medium Offered Not Offered
SAMPLE
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12. Thank you for the attention
BM English Speaking Institute Pvt. Ltd. is a part of Netscribes’ Education Company
Profile Series.
For more detailed information or customized research requirements please contact:
Gagan Uppal Jitendra Punjabi
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