Market Research Report : Baby Food and Child Nutrition Market in India 2012


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The Baby Food and Child Nutrition Market in India is growing rapidly owing to the increased awareness among parents regarding proper nutritional well being of their child. In the recent years, the country has also witnessed growth in the number of young working mothers who suffers from shortage of time and has to depend on processed child nutrition products. In addition to this, some major corporate activities such as joint ventures, mergers and acquisitions by some of the top multinationals has also taken place in this sector, which indicates prominent signs of prosperity of the baby food and child nutrition market in the coming years.

The report begins with the introduction section which offers a brief description about child nutrition, its various aspects and its role in the proper development of a child. After this, the various factors determining the nutritional requirements of a child are mentioned along with the breakup percentage of energy spent by a child on different activities. It is then followed by the classification of the child nutrition products based on different compositions. It then moves into the market overview section, which provides an overview of the global baby food and child nutrition market with details about its current market scenario and growth. Apart from this, the section also highlights about the major global players of this market along with their respective market shares. The next section provides an insight about the Indian baby food and child nutrition market, highlighting the market size and its growth in the upcoming years. It also provides information about the major players in the Indian market with their respective market shares. In addition to this, survey results about consumer preference for child nutrition products and major brands in different baby foods categories are also provided. The next section elaborates on the value chain analysis of the sector.

A separate section on import and export of baby food and child nutrition products is also provided, highlighting the growth in import and export values over the years. Then, details regarding major importing and exporting nations are also provided.

An analysis of the drivers explains the factors for growth of the industry that include increase in disposable income, high infant mortality rate, increase in number of new born babies, increasing working women population and Increased reach and availability due to growing retail and pharma outlets. The key challenges include regulatory challenges, rise in ingredient price, high pricing and cultural aspects.

The next section speaks about the Government regulations for baby food and child nutrition products which include the Infant Milk Substitutes (IMS), Feeding bottles and Infant foods Amended Act 2003 and the various regulations by the Food Safety and Standards Authority of India (FSSAI).

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Market Research Report : Baby Food and Child Nutrition Market in India 2012

  1. 1. Insert Cover Image using Slide Master View Do not distortBaby Food & Child Nutrition Market – IndiaNovember 2012
  2. 2. Executive Summary  Global baby food and child nutrition market has witnessed a turnover of INR x bn during 20__ and  Market is growing rapidly especially in the developing nations  Indian baby food and child nutrition market is also showing possitive growth and its market size  was found to be INR y bn during 20__ Drivers Challenges Drivers &  —Increase in Number of New Born Babies —Regulatory Challenges   Challenges —Increase in Disposable Income —Rise in Ingredient Price LE —Increasing Working Women Population —Cultural Aspect —Increased Reach and Availability —High Pricing MP  The Infant Milk Substitutes (IMS), Feeding bottles and Infant foods Amended Act 20__ SAGovernment  Food Safety and Standards Authority of India (FSSAI)  Modification in Packaged Commodities Rules 20__  Innovation in product variants  Inclination Towards Health and Wellness Foods Trends  Collaborations and acquisitions  Innovative brand building activities Major PlayersCompetition Company A Company B. Company C  Company D  Company E  Company F BABY FOOD AND CHILD NUTRITION MARKET IN INDIA 2012.PPT 2
  3. 3. •Introduction•Market Overview•Import & Export•Drivers & Challenges LE   MP•Government Regulations S A•Government Initiatives•Trends•Competition•Strategic Recommendations•Appendix BABY FOOD AND CHILD NUTRITION MARKET IN INDIA 2012.PPT 3
  4. 4. Proper nutrition during the child’s growing phase reinforces the overall well‐being of the child for a healthy life in future LE   P Introduction SAM Child nutrition or pediatric nutrition refers to the intake of a nutritionally adequate balanced diet, consisting of  all the essential nutrients and sufficient calories required for a child’s proper growth within the age group of  0‐5 years in order to maintain the different physiological requirements at the various stages of the  developmental process Factors determining the various levels of nutritional requirements Age of the child Level of activity Environmental conditions • During infancy calorie requirements is high and  Breakdown of  energy expenditure by a child in  has to be provided mostly in the form of  different activities proteins, to support proper growth in height and  weight x1 a b • The growth is irregular during toddlerhood,  x2 c d preschool and middle childhood years, which  x4 results in variation in desire to eat and calorie  x3 consumption BABY FOOD AND CHILD NUTRITION MARKET IN INDIA 2012.PPT 4
  5. 5. Classification of baby food and child nutrition products (1/3) • Generally, the food administered to babies of upto two years of age are termed as baby foods, which can be  in solid, liquid or semi‐solid form • But, as various socio‐economic, health‐related and geo‐societal conventions persist in the society, children  more than two years old are also fed with these food products baby foods are also given to children older  than two years depending on socio‐economic, health‐related and geo‐societal conventions Baby Food and Child Nutrition – Classification  LE   Cereal based MP Ready‐to‐feed liquids S A Cereal based with milk Milk based Rusk and biscuits Malt based beverages BABY FOOD AND CHILD NUTRITION MARKET IN INDIA 2012.PPT 5
  6. 6. The manufacturers of child nutrition products are targeting the developing nations to grab more market shareGlobal Market – Overview Market Size estimated to be INR x1 bn in 20__  LE  • The global baby food and child nutrition market was  INR bn 3,000 Z% x6 x7 x8 P• It is expected to reach INR x2 bn in 20__, growing at  x4 x5 x3 a CAGR of z% between 20__‐20__ 2,000 x1 x2 S AM• It is growing rapidly, owing to the changing lifestyle  and mindset of parents for acquiring healthy and  hygienic growth of the child• This growth is being witnessed more in developing  1,000 0 20__ 20__ 20__e 20__e 20__e 20__e 20__e 20__e nations in comparison to developed nations,  especially in the Asian countries Major player’s share (20__)* • Birth rates in the emerging markets, such as  Asia and  South America, exceed the U.S. by an average of a% • Hence, the major players are targeting these emerging  A a6 a1 markets as U.S. and Europe have limited growth  B opportunity owing to lower birth rates and static market  C conditions D• Among the various baby foods and child nutrition  E a5 a2 products available globally, the infant formula  F market  is dominated by five major players – A (a1%),  a4 B(a2%), C(a3%), D(a4%) and E(a5%) a3 *Note: Figures are as of Jul 2011 and  represents the infant formula market  BABY FOOD AND CHILD NUTRITION MARKET IN INDIA 2012.PPT 6
  7. 7. Increasing awareness among parents about proper child nutrition is driving the growth of this marketIndian Market – Overview (1/2) Market Size• Indian food supplement market consist of a varied  INR bn portfolio of products targeting different age groups 50• Child nutrition or pediatric nutrition market is one of  Z% y7 40 y6 those segments which focuses on nutritional  y5 30 y4 y2 y3 requirements of a child 20 y1• The total market size of baby food and child nutrition    10 E market for 20__ is valued at INR y1 bn and is  0 L expected to reach INR y7 bn by 20__ 20__ 20__ 20__e 20__e 20__e 20__e 20__e P• The major player in the Indian baby food market is A,  holding a market share of a1%, next is B with a  share  of a2% and remaining share is occupied by other  M Major player’s share (2011) players such as c1,c2,c3 S A• Rising income levels and better product availability  are some of the factors driving the child nutrition  products industry in India a2% a3% A B C• However, the child nutrition product manufacturers  witness various government regulations  The players are now trying to convince government bodies  to introduce their products in their different schemes to  a1% combat malnutrition among children BABY FOOD AND CHILD NUTRITION MARKET IN INDIA 2012.PPT 7
  8. 8. Import of major child nutrition products (1/4) Food preparations for infants Major importing nations (20__) Volume Value INR mn ‘000 Kg a3% A D 100 x3 400 a1% a4% B E 80 a2%   x1 300 C 60 E 200 L 40 x2 y3 P 20 100 a5% y1 y2 0 0 20__Other foods prepared from cereals 20__ Volume S AM20__ Value Major importing nations (20__) INR mn ‘000 Kg F I 40 x3 250 b1% G J 30 200 b2% b6% b5% H K x2 150 20 b4% x1 y3 100 10 50 y1 y2 b3% 0 0 20__ 20__ 20__*Note: Figures are value wise, HS Code 190110 (Food preparation for infant use put up for retail sale), HS Code 19049000 (Other prepared food obtained from roasted cereal flakes) BABY FOOD AND CHILD NUTRITION MARKET IN INDIA 2012.PPT 8
  9. 9. Drivers & Challenges – Summary  LE   P Challenges Drivers Increase in Number of New Born  S AM Regulatory Challenges Rise in Ingredient Price Babies High Pricing Increase in Disposable Income Cultural Aspect Increasing Working Women  Population Increased Reach and Availability BABY FOOD AND CHILD NUTRITION MARKET IN INDIA 2012.PPT 9
  10. 10. Trends – Summary  LE   MP S A Innovation in product variants Inclination Towards Health and  Wellness Foods Innovative brand building  activities Collaborations and acquisitions  BABY FOOD AND CHILD NUTRITION MARKET IN INDIA 2012.PPT 10
  11. 11. Public: Domestic Company – Company A (1/3)Company Information Offices and Centres – India  Company A, Street ACorporate Address City B State C LE   City B PTel No. 91 124 7239Fax No. 91 124 4734111WebsiteYear of IncorporationTicker Symbol 1767 123456 S AMStock Exchange ABCProducts and Services Head OfficeCategory Products/Services Key PeopleMalt based food Malt based food for different age group Name Designation Person A MD, CEO Cereal based beverages, powdered  Person B. Director milk, protein rich foods, nutritional Other nutritional  Person C Director food powders, ghee, biscuits, nutrition products bar sweetmeat products and non  Person D Director carbonated water based beverages BABY FOOD AND CHILD NUTRITION MARKET IN INDIA 2012.PPT 11
  12. 12. Public: Domestic Company – Company A (2/3) Financial Snapshot Total Income LE   Key Ratios Particulars  y‐o‐y change  (2011‐10) 2011 2010 2009 2008 P Net Profit / Loss INR bn INR bn  Profitability Ratios x4 Operating Margin M300 x3 40 x2 Net Margin A200 x1 Profit Before Tax Margin y4 20 S y3 Return on Equity100 y1 y2 Return on Capital Employed 0 0 Return on Working Capital 20__ 20__ 20__ 20__ Return on Assets Financial Summary  Return on Fixed Assets Cost Ratios• The company earned a net profit of INR x4 bn in FY 20__, as  Operating costs (% of Sales) compared to net profit of INR x3 bn in FY 20__ Administration costs (% of • The company reported total income of INR y4 bn in FY 20__,  Sales) registering an increase of z per cent over FY 20__ Interest costs (% of Sales) Liquidity Ratios• The company earned an operating margin of a1 per cent in FY 20__,  Current Ratio a decrease of z1 percentage points over FY 20__ Cash Ratio• The company reported debt to equity ratio of a2 in FY 2011, a  Leverage Ratios decrease of z2 per cent over FY 20__ Debt to Equity Ratio Debt to Capital Ratio Key Financial Performance Indicators Interest Coverage Ratio Indicators Value (dd/mm/yyyy) Efficiency Ratios Market Capitalization (INR mn) u Fixed Asset Turnover Asset Turnover Total Enterprise Value (INR mn) v Current Asset Turnover EPS (INR) w Working Capital Turnover PE Ratio (Absolute) x Capital Employed Turnover Improved Decline BABY FOOD AND CHILD NUTRITION MARKET IN INDIA 2012.PPT 12
  13. 13. Public: Domestic Company – Company A (3/3)Key Business Segments A LE   Key Geographic Segments B P100% 100% M80% 80% A60% For the last four years, the  60% India is the only geographic  Z% X% S40% company has been involved  40% segment in which the  solely  in the nutrition  company has been operating 20% 20% business for the last four years 0% 0% 20__ 20__Business HighlightsDescription  News • The company primarily operates in the health food drinks industry in IndiaOverview  The company is widespread in India, having regional offices at New Delhi, Kolkata, Mumbai, Chennai and depots at  Bangalore, Cochin, Pondicherry, Madurai, Cuttack, Guwahati, Ranchi, Ahmendabad, Indore, Goa, Pune, Raipur,  Dehradun, Jaipur and many other cities  • The company has decided to invest INR x mn during 201__and INR y mn during 20__ for expanding the Expansion Plans existing production capacities  • It exports its products to countries such as Bangladesh, Sri Lanka, Nepal, Bhutan, the Middle East, Export Myanmar, Malaysia, Nigeria, and Kenya BABY FOOD AND CHILD NUTRITION MARKET IN INDIA 2012.PPT 13
  14. 14. AppendixRatio Calculations Ratio Calculations (Operating  Current Assets / Current Operating Margin Current Ratio Income/Revenues)*100 Liabilities Net Margin (Net Profit / Revenues) *100 {(Cash & Bank Balance +  Cash Ratio Marketable Securities) / Current  (Income Before Tax / Revenues  Liabilities)} Profit Before Tax Margin *100  Total Liabilities / Shareholders  Debt to Equity  (Net Income / Shareholders  Equity Return on Equity (ROE)  Equity)*100  {Total Debt / (Shareholders  Debt to Capital Ratio EBIT / (Total Assets – Current  Equity + Total Debt)} Return on Capital (ROCE)  Liabilities)*100  Interest Coverage Ratio EBIT / Interest Expense (Net Income / Working Capital) Return on Working Capital *100 Fixed Asset Turnover Sales / Fixed Assets Return on Assets (Net Income / Total Assets)*100  Asset Turnover Sales / Total Assets Return on Fixed Assets (Net Income / Fixed Assets) *100  (Operating Expenses / Sales)  Current Asset Turnover  Sales / Current Assets Operating Costs (% of Sales) *100 Administration Costs (% of  (Administrative Expenses / Sales)  Working Capital Turnover Sales / Working Capital Sales) *100  Capital Employed Turnover  Sales / Shareholders Equity Interest Costs (% of Sales) (Interest Expenses / Sales) *100  BABY FOOD AND CHILD NUTRITION MARKET IN INDIA 2012.PPT 14
  15. 15. Sources of Information Secondary Research Primary Research Print Medium InterviewsLeading Newspapers Leading Industry VendorsJournals / Magazines Industry StakeholdersBusiness Magazines Industry Experts  Electronic Medium Surveys Conducted in Social / Technology Focused  ForumsCompany WebsitesGovernment Websites / ResourcesOnline MagazinesOnline Journals / ArticlesPremium DatabasesSocial Networking Space BABY FOOD AND CHILD NUTRITION MARKET IN INDIA 2012.PPT 15
  16. 16. Thank you for the attentionThe Baby Food and Child Nutrition Market – India report is part of Netscribes’ Food and Beverage Series. For the complete market research report, contact us at:Phone: +91 33 4027 6214/15E‐Mail: info@netscribes.comFollow us on:About Netscribes, Inc.Netscribes, Inc. is a knowledge‐consulting and solutions firm with clientele across the globe. The company’s expertise spans areas of investment & business research, business & corporate intelligence, content‐management services, and knowledge‐software services. At its core lies a true value proposition that draws upon a vast knowledge base. Netscribes, Inc. is a one‐stop shop designed to fulfil clients’profitability and growth objectives.Disclaimer: This report is published for general information only. Although high standards have been used in the preparation, “Netscribes” is not responsible for any loss or damage arising from use of this document. This document is the sole property of Netscribes and prior permission is required for guidelines on reproduction. BABY FOOD AND CHILD NUTRITION MARKET IN INDIA 2012.PPT 16