Baby Care Market - India July 2009

Executive Summary SAMPLE Market Drivers & Challenges Trends Competition Total baby care market in India valued at INR XX bn in 20--; Estimated to reach INR YY bn Market dominated by unorganized sector with organized sector making up a% of total market Market comprises of four segments baby food, skin care, toiletries & diapers and hair care Market is presently restricted to urban areas and fast expanding to rural areas Introduction of organic baby product Introduction of premium range of baby care products Expansion of market in rural areas Company 1 is the market leader in total baby care market with about b% market share Major players in different segments are - Drivers: Increase in disposable income Birth rate Increasing working women population Introduction of innovative products and reduction in prices Challenges: Competition from cheaper substitutes Cultural aspects Regulations on Infant Food Promotion Company 8 Company 6 Company 7 Company 4 Company 5 Company 2 Company 3 Hair Care Toiletries & Diapers Skin Care Baby Food

Total baby care market in India valued at INR XX bn in 20--; Estimated to reach INR YY bn

Market dominated by unorganized sector with organized sector making up a% of total market

Market comprises of four segments baby food, skin care, toiletries & diapers and hair care

Market is presently restricted to urban areas and fast expanding to rural areas

Introduction of organic baby product

Introduction of premium range of baby care products

Expansion of market in rural areas

Company 1 is the market leader in total baby care market with about b% market share

Major players in different segments are -

Drivers:

Increase in disposable income

Birth rate

Increasing working women population

Introduction of innovative products and reduction in prices

Challenges:

Competition from cheaper substitutes

Cultural aspects

Regulations on Infant Food Promotion

Company 8

Company 6

Company 7

Company 4

Company 5

Company 2

Company 3

Market Overview Drivers & Challenges Trends Competition Key Developments

Market Overview

Drivers & Challenges

Trends

Competition

Key Developments

Baby food is the largest segment Segment Size (20--) PC Gaming INR XX mn Baby Food Toiletries & Diapers INR ZZ mn Skin Care INR YY mn Hair Care INR AA mn Source: High Medium Low Penetration Products Baby Snacks Baby cereals Baby Milk Diapers Wipes Baby Wash (liquid) Lotions Creams Powder Massage Oil Soap Shampoos Hair Oil

Baby food segment is dominated by Company 1 while Company 2 dominates the skin care segment Baby food market comprises of products like baby milk , cereals and snacks In India the baby food industry is governed by Infant Milk Substitutes (IMS) Act Baby food Industry is dominated by Company 1 and Company 3 SAMPLE Market comprises of products such as soaps, massage oil, powder, creams, and lotions Major players in this segment includes Company 2, Company 3 and Company 4 Products like soap and massage oil have high penetration with year round usage Baby Food Market Market Size and Growth Baby Skin Care Market Market Size and Growth Source: V 2008 W 2012 b% INR mn U 2008 V 2012 a% INR mn

Baby food market comprises of products like baby milk , cereals and snacks

In India the baby food industry is governed by Infant Milk Substitutes (IMS) Act

Baby food Industry is dominated by Company 1 and Company 3

Market comprises of products such as soaps, massage oil, powder, creams, and lotions

Major players in this segment includes Company 2, Company 3 and Company 4

Products like soap and massage oil have high penetration with year round usage

Company X leads in toiletries and diapers segment while Company Y dominates the hair care segment Market comprises of products such as wipes and diapers Disposable diaper market is at a nascent stage, with extremely low consumption Leading players in this segment include Company U, Company V, Company W Majority of Diaper brands are imported SAMPLE Market comprises of products such as hair oil and shampoos Leading players in this segment include Company A, Company B, Company C Baby Toiletries & Diapers Market Market Size and Growth Baby Hair Care Market Market Size and Growth Source: W 2008 X 2012 b% INR mn U V 2012 a% 2008 INR mn

Market comprises of products such as wipes and diapers

Disposable diaper market is at a nascent stage, with extremely low consumption

Leading players in this segment include Company U, Company V, Company W

Majority of Diaper brands are imported

Market comprises of products such as hair oil and shampoos

Leading players in this segment include Company A, Company B, Company C

Drivers & Challenges Increasing Working Women Population Introduction of Innovative Products Drivers Increase in Disposable Income Birth Rate Availability of cheaper substitutes Challenges Cultural aspects Regulations on Infant Food Promotion

Trends ` Trends Expansion of market in rural areas Introduction of premium range of baby care products Introduction of Organic Baby Products

Baby care market is dominated by Company 1 Company 1 is the market leader in total baby care market with about a% market share The leading brands in the baby food market includes Company U,V and W In baby toiletries segment, the diapers are primarily dominated by imported brands Market comprises of mainly urban areas however baby product companies are now focusing on rural areas SAMPLE u% Company 3 v% Company 4 w% Others x% Company 5 y% Company 6 z% Company 7 c% 0thers a% b% Company 1 Company 2 Competition Overview Market Share - Overall Market Share - Baby Food Market Market Share - Diapers Source: 8%

Company 1 is the market leader in total baby care market with about a% market share

The leading brands in the baby food market includes Company U,V and W

In baby toiletries segment, the diapers are primarily dominated by imported brands

Market comprises of mainly urban areas however baby product companies are now focusing on rural areas

Players (1/7) Source:     SAMPLE Skin Care Food Hair Care Toiletries It manufactures baby milk powder which is sold under the brand name X Q is planning to increase its production capacity it is planning to setup additional processing facilities in Delhi and Mumbai Company Q R’s baby range of products made with Ayurvedic herbs and plant extracts Baby products include U,V and W R is targeting rural areas for expansion Financial Performance: The company reported total income of INR XX bn and a net loss of INR YY mn in FY- - Company R The company is based in Mumbai The company manufactures and exports, baby diapers, adult diapers and other hygiene products Company P Business Description Company Name

It manufactures baby milk powder which is sold under the brand name X

Q is planning to increase its production capacity it is planning to setup additional processing facilities in Delhi and Mumbai

R’s baby range of products made with Ayurvedic herbs and plant extracts

Baby products include U,V and W

R is targeting rural areas for expansion

Financial Performance:

The company reported total income of INR XX bn and a net loss of INR YY mn in FY- -

The company is based in Mumbai

The company manufactures and exports, baby diapers, adult diapers and other hygiene products

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