The total market for baby care products in India is estimated at INR 15 bn in 2008. It is expected to witness a CAGR of 17% and reach INR 28 bn by 2012. Market comprises of four segments Baby Food, Skin Care, Toiletries and Diapers, and Hair Care. Baby care market in India is overwhelmingly dominated by the unorganized sector.
The report provides a snapshot of the market including all its segments Baby Food, Skin Care, Toiletries, and Diapers, and Hair Care. It provides a quick overview of the market with estimated market size, growth rate and revenue split between organized and unorganized market. An analysis of drivers reveals that increase in disposable income, birth rate, increasing working women population and introduction of innovative products is driving growth in this sector. The key challenges identified include competition from cheaper substitutes, cultural aspects, and regulations on infant food promotion. Future trends identified include introduction of organic baby food, introduction of premium range of baby care products and expansion of market in rural areas. The competitive landscape identifies major players in this segment. The report also provides details of the key developments in this sector.
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