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B2B Events Market in India 2010 - Sample

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B2B events industry comprises of trade shows and exhibitions whose main intention is to bring together buyers and sellers on a common platform. Leading event organizers conduct events wherein large ...

B2B events industry comprises of trade shows and exhibitions whose main intention is to bring together buyers and sellers on a common platform. Leading event organizers conduct events wherein large numbers of exhibitors take part in order to promote their products and services. Such trade events foster growth of an industry and the economy on a whole. It also serves as a channel for interaction of Indian companies with global firms, to form partnerships and alliances. There is a growing need of marketing activities amongst industry players and as such trade events and shows provide a good opportunity. Apart from being cost effective, events also generate sponsorships and greater market coverage. India becoming a manufacturing hub and experiencing rapid economic growth is attracting event organizers from foreign countries to base their events in leading cities of India and form greater business tie-ups with Indian firms.

The report begins with the market overview section highlighting the number and size of international exhibition centres around Asia Pacific. It also includes the number of exhibitions identified in the region. This is followed by the Indian market scenario depicting the size of B2B events market and highlighting the forecasted growth of the same in India. The revenue model for the events market in India has been analyzed indicating the key parameters on which the revenues of the organizers and exhibitors is dependent. The key participants of the industry have been included to give a clear picture of the parties involved in the smooth running of an event.

This is followed by the market characteristics section which highlights the nature of the market in India. The characteristics covered include growth of the Indian economy, innovation and specialization of events, an effective channel for marketing, increase in sponsorship sales and pricing initiatives, and infrastructure development through foreign investment. The key issues and challenges identified encompass lack of proper infrastructure, competition from other players and dependence on industry growth. This is followed by a section which highlights the support extended by the government to the event organizers in India. It encompasses the criterias required for financial support from the respective ministry. It also shows the items which are included for reimbursement from the government along with the steps to be followed to be eligible to receive the grant. This is followed by a section wherein some major B2B trade shows in India have been highlighted. It includes a detailed description of the shows along with their organizer details and category of exhibitors and visitors.

The competition section provides an overview of the competitive landscape of the market. It highlights the space sales at trade fairs in India in terms of industries covered under such events. It also provides a summary of the leading exhibition venues in India along with their indoor size and a summary of the leading event organizers in India with their annualized sales. It also includes a detailed profiling of players in the market with a brief description of their major upcoming events.

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B2B Events Market in India 2010 - Sample B2B Events Market in India 2010 - Sample Presentation Transcript

  • B2B Events Market – IndiaNovember 2010
  • Executive Summary Total market for B2B Events in India was valued at INR X bn in 20--; expected to grow at a CAGR of X% to reach INR Z bn in 20-- Market Sources of revenue for organizers are based on mixed variables like A, B, C and D India is fast evolving with increasing number of exhibition centres and event organizers Market PLE Growth of the Indian economy Innovation and specialization of events M An effective channel for marketingCharacteristics A Increase in sponsorship sales and pricing initiatives Issues & Challenges S Infrastructure development through foreign investment Lack of proper infrastructure Competition from other players Dependence on industry growth Financial assistance is provided to event organizers in India from the Department of X in order to Government boost FDI inflow in India Support Event promotion in India is provided grants as well as other services through a scheme envisaged by the Ministry Market is fragmented with low barriers of entry and rising number of event organizers Centre 1 and Centre 2 are the largest exhibition centres in India Competition There is a huge influx of foreign players who are bringing international trade events to Indian market B2B EVENTS MARKET IN INDIA 2010.PPT 2
  • •Market Overview•Market Characteristics•Issues & Challenges•Government Support•Major B2B Trade Shows•Competition B2B EVENTS MARKET IN INDIA 2010.PPT 3
  • Global market for B2B events is rising owing to the needs of higher networking between buyers and sellers Global Market – Overview No. of International Exhibition Centres • Global market for events is growing owing to the Asia Pacific – 20XX; Total Centres – Z growing interest of organizers and exhibitors Others* • Sector 1, 2 and 3 segments account for a large G% LE portion of space sales in exhibitions across Country 1 Country 6 Country 5 E% F% P X, Y and Z are other segments showing growth A% Country 1 • Exhibitions have excellent cash flow characteristics, Country 4 D% with booth space deposits often paid up to a year in advance SAM Country 3 C% B% Country 2 Number of Exhibitions Identified (20XX) Size of International Exhibition Centres Others* Asia Pacific – 20XX; Total Gross Indoor Size – Z mn sq. Total – Z Country 1 G% m Others* A% Country 6 G% Country 6 F% Country 5 E% F% E% Country 4 Country 5 D% D% B% Country 3 C% C% Country 2 B% Country 4 A% Country 2 Country 3 Country 1*Others include X, Y, ZSource: B2B EVENTS MARKET IN INDIA 2010.PPT 4
  • Indian B2B events market is growing steadily giving rise to opportunities for sellers to tap large number of buyers Indian Market – Overview Market Size & Growth • The B2B events industry comprises of trade shows and exhibitions intended to bring together buyers and sellers on a common platform LE INR bn • India is ranked Xth after Country 1. 2. 3 and 4, both in terms of number of exhibitions held as well as space g covered MP Number of exhibitions identified in India during 2008 were e f A% t u v A X with an estimated annual size of Z square meter (sq. m) s S Annual estimated revenues for the same period was INR X d r bn q c p State 1 and 2 account for most number of important exhibition centres in India b • Sale of exhibit space is part of a standard business a model 0 • Higher networking and lead generation prospects for 2008 2009e 2010e 2011e 2012e 2013e 2014e firms from specific industries is driving this market for players to come together and exploit business Note: Figures are for respective calendar years opportunities, partnerships and other marketing alliances • Erosion of print and traditional media spending is propelling companies to utilize trade opportunities through trade shows and exhibitionsSource: B2B EVENTS MARKET IN INDIA 2010.PPT 5
  • Market Characteristics – Summary Growth of the Indian economy Infrastructure Innovation and development through specialization of events foreign investment Market Characteristics Increase in sponsorship sales An effective channel for and pricing initiatives marketing B2B EVENTS MARKET IN INDIA 2010.PPT 6
  • Issues & Challenges – Summary Lack of proper infrastructure Key Issues & Challenges Dependence on industry Competition from other growth players B2B EVENTS MARKET IN INDIA 2010.PPT 7
  • Major B2B Trade Shows (1/11) Show 1 Company • Company A • Media partner is Company B Industry Segment • X and Y Conducted since •Z Exhibitors • Number: More than XX • Profile: Exhibitors include a wide range of products including X, Y, Z among all others Visitors • More than XX visitors • Visitors are from a number of industries including X, Y, Z among all others International • Representation from X countries including Country 1, 2, 3, 4, 5, 6, 7, 8, 9, 10 etc. Participation Price of Stall (INR) • Constructed - XX • Bare – ZZSource: SAMPLE Note: This list is not exhaustive B2B EVENTS MARKET IN INDIA 2010.PPT 8
  • Industry is fragmented with low barriers of entry, however organizers are striving to increase their reach Competition – Overview Space Sales at Trade Fairs – Industry wise •Indian B2B events industry is quite fragmented Estimated Annual Size – XX sq. m •Two most important exhibitions centres in LE India are A% Centre 1 in State 1, which falls under the P k% Company A, B% M Centre 2 in State B been developing major exhibition centres •Companies are aiming to exhibit innovativeA •Other cities such as City 1, 2, and 3 have also S ideas and products in trade shows and events J% i% H% E% C% D% G% F% to attract more buyers •With increasing foreign interest in Indian X and Segment 1 Segment 5 Segment 9 Y sectors, trade events cater to a large Segment 2 Segment 6 Segment 10 audience Segment 3 Segment 7 Segment 11 Segment 4 Segment 8Source: B2B EVENTS MARKET IN INDIA 2010.PPT 9
  • Major Event Organizers (1/23) Company Snapshot: Company 1 Business Highlights • Is the oldest & the largest apex body in the X industry in India LE • Based in State 1 • Has more than XX members directly and ZZ members through X affiliated associations from all over India, representing various segments of the industry such as A, B, C, D, E, F etc. MP • It organizes national and international seminars, lecture meetings, conferences, buyer & seller meet, training programmes A • In order to explore business gateways they also organize trade meetings between its members and delegations from X, Y, and Z from S various countries frequently Major Upcoming Events Show Focus Area of Show Date Show 1 X Industry NA Show 2 Y Industry XX Show 3 Z Industry XXSource: B2B EVENTS MARKET IN INDIA 2010.PPT 10
  • Thank you for the attentionThe B2B Events report is a part of Research on India’s Business Services Industry Series.For more detailed information or customized research requirements please contact:Gagan Uppal Gaurav KumarPhone: +91 22 4098 7530 Phone: +91 33 4064 6214E-Mail: gagan.uppal@netscribes.com E-Mail: gaurav.kumar@netscribes.comResearch on India is a product of Netscribes (India) Pvt. Ltd. Research on India is dedicated to disseminating information and providing quickinsights on “hot” industries in India and other emerging markets. Track our new releases and major updates in these industries onAbout NetscribesNetscribes is a knowledge-consulting and solutions firm with clientele across the globe. The company’s expertise spans areas of investment &business research, business & corporate intelligence, content-management services, and knowledge-software services. At its core lies a truevalue proposition that draws upon a vast knowledge base. Netscribes is a one-stop shop designed to fulfil clients’ profitability and growthobjectives.Disclaimer: This report is published for general information only. Although high standards have been used the preparation, Research on India,Netscribes (India) Pvt. Ltd. or “Netscribes” is not responsible for any loss or damage arising from use of this document. This document is thesole property of Netscribes (India) Pvt. Ltd. and prior permission is required for guidelines on reproduction. B2B EVENTS MARKET IN INDIA 2010.PPT 11