B2B Events Market in India 2010 - Sample


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B2B events industry comprises of trade shows and exhibitions whose main intention is to bring together buyers and sellers on a common platform. Leading event organizers conduct events wherein large numbers of exhibitors take part in order to promote their products and services. Such trade events foster growth of an industry and the economy on a whole. It also serves as a channel for interaction of Indian companies with global firms, to form partnerships and alliances. There is a growing need of marketing activities amongst industry players and as such trade events and shows provide a good opportunity. Apart from being cost effective, events also generate sponsorships and greater market coverage. India becoming a manufacturing hub and experiencing rapid economic growth is attracting event organizers from foreign countries to base their events in leading cities of India and form greater business tie-ups with Indian firms.

The report begins with the market overview section highlighting the number and size of international exhibition centres around Asia Pacific. It also includes the number of exhibitions identified in the region. This is followed by the Indian market scenario depicting the size of B2B events market and highlighting the forecasted growth of the same in India. The revenue model for the events market in India has been analyzed indicating the key parameters on which the revenues of the organizers and exhibitors is dependent. The key participants of the industry have been included to give a clear picture of the parties involved in the smooth running of an event.

This is followed by the market characteristics section which highlights the nature of the market in India. The characteristics covered include growth of the Indian economy, innovation and specialization of events, an effective channel for marketing, increase in sponsorship sales and pricing initiatives, and infrastructure development through foreign investment. The key issues and challenges identified encompass lack of proper infrastructure, competition from other players and dependence on industry growth. This is followed by a section which highlights the support extended by the government to the event organizers in India. It encompasses the criterias required for financial support from the respective ministry. It also shows the items which are included for reimbursement from the government along with the steps to be followed to be eligible to receive the grant. This is followed by a section wherein some major B2B trade shows in India have been highlighted. It includes a detailed description of the shows along with their organizer details and category of exhibitors and visitors.

The competition section provides an overview of the competitive landscape of the market. It highlights the space sales at trade fairs in India in terms of industries covered under such events. It also provides a summary of the leading exhibition venues in India along with their indoor size and a summary of the leading event organizers in India with their annualized sales. It also includes a detailed profiling of players in the market with a brief description of their major upcoming events.

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B2B Events Market in India 2010 - Sample

  1. 1. B2B Events Market – India November 2010
  2. 2. 2B2B EVENTS MARKET IN INDIA 2010.PPT SAMPLE Executive Summary Market Issues & Challenges Competition Total market for B2B Events in India was valued at INR X bn in 20--; expected to grow at a CAGR of X% to reach INR Z bn in 20-- Sources of revenue for organizers are based on mixed variables like A, B, C and D India is fast evolving with increasing number of exhibition centres and event organizers Market is fragmented with low barriers of entry and rising number of event organizers Centre 1 and Centre 2 are the largest exhibition centres in India There is a huge influx of foreign players who are bringing international trade events to Indian market Lack of proper infrastructure Competition from other players Dependence on industry growth Market Characteristics Growth of the Indian economy Innovation and specialization of events An effective channel for marketing Increase in sponsorship sales and pricing initiatives Infrastructure development through foreign investment Government Support Financial assistance is provided to event organizers in India from the Department of X in order to boost FDI inflow in India Event promotion in India is provided grants as well as other services through a scheme envisaged by the Ministry
  3. 3. 3B2B EVENTS MARKET IN INDIA 2010.PPT •Market Overview •Market Characteristics •Issues & Challenges •Government Support •Major B2B Trade Shows •Competition
  4. 4. 4B2B EVENTS MARKET IN INDIA 2010.PPT SAMPLE Global market for B2B events is rising owing to the needs of higher networking between buyers and sellers • Global market for events is growing owing to the growing interest of organizers and exhibitors • Sector 1, 2 and 3 segments account for a large portion of space sales in exhibitions across Country 1 X, Y and Z are other segments showing growth • Exhibitions have excellent cash flow characteristics, with booth space deposits often paid up to a year in advance Global Market – Overview No. of International Exhibition Centres Source: Size of International Exhibition Centres Others* G% Country 6 F% Country 5 E% Country 4 D% Country 3 C% Country 2 B% Country 1A% Asia Pacific – 20XX; Total Centres – Z Others* G%Country 6 F% Country 5 E% Country 4 D% Country 3 C% Country 2 B% Country 1 A% Asia Pacific – 20XX; Total Gross Indoor Size – Z mn sq. m *Others include X, Y, Z Number of Exhibitions Identified (20XX) Country 4 D% Country 3 C% Country 2 B% Country 1 A% Others* G% Country 6 F% Country 5 E% Total – Z
  5. 5. 5B2B EVENTS MARKET IN INDIA 2010.PPT SAMPLE Indian B2B events market is growing steadily giving rise to opportunities for sellers to tap large number of buyers • The B2B events industry comprises of trade shows and exhibitions intended to bring together buyers and sellers on a common platform • India is ranked Xth after Country 1. 2. 3 and 4, both in terms of number of exhibitions held as well as space covered Number of exhibitions identified in India during 2008 were X with an estimated annual size of Z square meter (sq. m) Annual estimated revenues for the same period was INR X bn State 1 and 2 account for most number of important exhibition centres in India • Sale of exhibit space is part of a standard business model • Higher networking and lead generation prospects for firms from specific industries is driving this market for players to come together and exploit business opportunities, partnerships and other marketing alliances • Erosion of print and traditional media spending is propelling companies to utilize trade opportunities through trade shows and exhibitions Indian Market – Overview Market Size & Growth Source: INR bn d c b a g f e 0 A% 2014e v 2013e u 2012e t 2011e s 2010e r 2009e q 2008 p Note: Figures are for respective calendar years
  6. 6. 6B2B EVENTS MARKET IN INDIA 2010.PPT Market Characteristics – Summary Growth of the Indian economy Increase in sponsorship sales and pricing initiatives An effective channel for marketing Innovation and specialization of events Infrastructure development through foreign investment Market Characteristics
  7. 7. 7B2B EVENTS MARKET IN INDIA 2010.PPT Issues & Challenges – Summary Key Issues & Challenges Lack of proper infrastructure Dependence on industry growth Competition from other players
  8. 8. 8B2B EVENTS MARKET IN INDIA 2010.PPT SAMPLE Major B2B Trade Shows (1/11) • Constructed - XX • Bare – ZZ Price of Stall (INR) • Representation from X countries including Country 1, 2, 3, 4, 5, 6, 7, 8, 9, 10 etc.International Participation • More than XX visitors • Visitors are from a number of industries including X, Y, Z among all others Visitors • Number: More than XX • Profile: Exhibitors include a wide range of products including X, Y, Z among all others Exhibitors • ZConducted since •Company A •Media partner is Company B Company •X and YIndustry Segment Show 1 Source: Note: This list is not exhaustive
  9. 9. 9B2B EVENTS MARKET IN INDIA 2010.PPT SAMPLE Industry is fragmented with low barriers of entry, however organizers are striving to increase their reach •Indian B2B events industry is quite fragmented •Two most important exhibitions centres in India are Centre 1 in State 1, which falls under the Company A, Centre 2 in State B •Other cities such as City 1, 2, and 3 have also been developing major exhibition centres •Companies are aiming to exhibit innovative ideas and products in trade shows and events to attract more buyers •With increasing foreign interest in Indian X and Y sectors, trade events cater to a large audience Competition – Overview Space Sales at Trade Fairs – Industry wise Source: i% H% C% G% B% F% A% E% D%J% k% Segment 9 Segment 8 Segment 3 Segment 7 Segment 2 Segment 6 Segment 1 Segment 5 Segment 4 Segment 10 Segment 11 Estimated Annual Size – XX sq. m
  10. 10. 10B2B EVENTS MARKET IN INDIA 2010.PPT SAMPLE Major Event Organizers (1/23) Business Highlights • Is the oldest & the largest apex body in the X industry in India • Based in State 1 • Has more than XX members directly and ZZ members through X affiliated associations from all over India, representing various segments of the industry such as A, B, C, D, E, F etc. • It organizes national and international seminars, lecture meetings, conferences, buyer & seller meet, training programmes • In order to explore business gateways they also organize trade meetings between its members and delegations from X, Y, and Z from various countries frequently Source: Company Snapshot: Company 1 XXZ IndustryShow 3 XXY IndustryShow 2 Major Upcoming Events X Industry Focus Area of Show Show 1 Show NA Date
  11. 11. 11B2B EVENTS MARKET IN INDIA 2010.PPT Thank you for the attention About Netscribes Netscribes is a knowledge-consulting and solutions firm with clientele across the globe. The company’s expertise spans areas of investment & business research, business & corporate intelligence, content-management services, and knowledge-software services. At its core lies a true value proposition that draws upon a vast knowledge base. Netscribes is a one-stop shop designed to fulfil clients’ profitability and growth objectives. The B2B Events report is a part of Research on India’s Business Services Industry Series. For more detailed information or customized research requirements please contact: Disclaimer: This report is published for general information only. Although high standards have been used the preparation, Research on India, Netscribes (India) Pvt. Ltd. or “Netscribes” is not responsible for any loss or damage arising from use of this document. This document is the sole property of Netscribes (India) Pvt. Ltd. and prior permission is required for guidelines on reproduction. Research on India is a product of Netscribes (India) Pvt. Ltd. Research on India is dedicated to disseminating information and providing quick insights on “hot” industries in India and other emerging markets. Track our new releases and major updates in these industries on Gagan Uppal Phone: +91 22 4098 7530 E-Mail: gagan.uppal@netscribes.com Gaurav Kumar Phone: +91 33 4064 6214 E-Mail: gaurav.kumar@netscribes.com
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