Animation Market in India 2012 - Sample   sample
Upcoming SlideShare
Loading in...5
×
 

Like this? Share it with your network

Share

Animation Market in India 2012 - Sample sample

on

  • 1,291 views

The Indian animation market is growing at a tremendous rate. Due to animation finding application in many more avenues, the market is likely to develop even further. It has proven useful to ...

The Indian animation market is growing at a tremendous rate. Due to animation finding application in many more avenues, the market is likely to develop even further. It has proven useful to advertisers and educators alike. Cost advantage coupled with a potentially strong domestic market will continue to drive the animation market.

The report begins with a market overview section that includes information on the current and forecasted market size and growth of the Indian animation industry divided into various categories. It also provides a segmentation of the revenues and the expected change over 2010 to 2015. Further, it explains the existing revenue model for the animation industry. The graph accompanying shows the division of revenue from overseas to that of the domestic market and application of animation platforms. The process flow chart for the animation industry has also been highlighted. Porter analysis helps towards understanding the dynamics in the animation sector.

Drivers identified include growing demand from the film industry which will boost the demand for animation. This is complemented by details regarding the rise in the budget for animation movies as well as an increase in the average realization. Another reason for the tremendous growth in the animation sector is that Indian animators are considerably cheaper compared to that of their Korean or US counterparts. Other important factors are the growth in the gaming market in India which uses animation in an extensive way. Establishment of various training institutes imparting animation training will create a large pool of animators. Another important driver is tie-ups between various animation players and other companies which help the animators to supplement their revenues. Similarly, e-learning has many applications as far as the animation industry is concerned. As the e-learning industry is expected to grow at a steady rate so will the demand for applications using animation. Challenges identified are high set up cost of setting up a studio and manpower crunch.

Trends identified include cartoon characters which are becoming a rage among children as they can easily connect with them. Many companies are opting for animations to advertise their products so as to break the clutter in the advertisement world. Towards leveraging from the animation boom, training institutes are trying to spread their pan India presence through company owned or franchise run institutes. Television channels targeted at kids have been rising in India. Furthermore, the international animation movie releases changes the revenue equation and is likely to be even more profitable in the future.

The competition section begins with a bubble chart which provides the relative positions of the players based on their revenue, net profit and asset value or market capitalization. The major players in the market have been profiled which includes a financial summary for each of the players. Key ratios and key

Statistics

Views

Total Views
1,291
Views on SlideShare
1,291
Embed Views
0

Actions

Likes
1
Downloads
24
Comments
2

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

CC Attribution License

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
  • blessing_11111@yahoo.com

    My name is Blessing
    i am a young lady with a kind and open heart,
    I enjoy my life,but life can't be complete if you don't have a person to share it
    with. blessing_11111@yahoo.com

    Hoping To Hear From You
    Yours Blessing
    Are you sure you want to
    Your message goes here
    Processing…
  • blessing_11111@yahoo.com

    My name is Blessing
    i am a young lady with a kind and open heart,
    I enjoy my life,but life can't be complete if you don't have a person to share it
    with. blessing_11111@yahoo.com

    Hoping To Hear From You
    Yours Blessing
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Animation Market in India 2012 - Sample sample Presentation Transcript

  • 1. Animation Industry – India Animation Industry IndiaMarch 2012
  • 2. Executive Summary  India n animation market is expected to reach INR A  by 20‐‐  India occupies a miniscule market share of the global animation market Market  India’s market is growing at a steady rate of a1%  Customized content forms the largest segment in animation industry Customized content forms the largest segment in animation industry  Drivers:  Challenges: – Increasing domestic demand for animation – High set up cost  – Cost Advantage – Skilled Manpower Crunch Drivers &  Di & – Growth of gaming marketChallenges – Increase in institutions providing  animation courses – Animation in education – Ti Tie‐ups  Cartoon Characters ‐A rage among kids  Animation in advertising Trends  Expansion of training institutes  More kids channel in the market More kids channel in the market  International releases changes the split of revenues Major Players in the MarketCompetition Player 1 Pl 1 Player 2 Pl 2 Player 3 Pl 3 Player 4 Pl 4 ANIMATION MARKET IN INDIA 2012..PPT 2
  • 3. •Market Overview•Drivers & Challenges•Trends•Competition•Future Outlook•Appendix pp ANIMATION MARKET IN INDIA 2012..PPT 3
  • 4. India is becoming a favored destination for all animation related works among the major entertainment giantsIndian Animation Market – Overview  Market Size and Growth• Indian animation market  is estimated to be INR B bn  Type B Type D in 20‐‐ and is expected to grow at a CAGR of b1%  till  Type A Type C 20‐‐ 60 K% T• Sector is booming with overseas entertainment  R E t4 giants such as player 5, player 6 outsourcing cartoon  40 W r4 Q e4 characters and special effects to India w4 r3 t3 20 q q4 e3 q3 w3 3 r2 t2• Various home grown animation production/movies  q2 w2 e2 q1 w1 e1 r1 t1 based on Indian mythological characters are also  0 gaining prominence 20‐‐ 20‐‐ 20‐‐ 20‐‐ 20‐‐• Apart from movies and education, Indian animation  industry has the opportunity to migrate into  Revenue Segmentation R S t ti industrial designing as well A B C• Animation industry finds application in gaming, web  designing. creative content, television commercials,  20‐‐ 20‐‐ games for internet and mobile  c1 d2• Lower cost of production and high value content  creation is the focus of the Indian animation industry d1 c2 c3 d3 ANIMATION MARKET IN INDIA 2012..PPT 4
  • 5. Drivers & Challenges – Summary  Drivers Di Growing demand from film industry Cost advantage Challenges Growth in gaming industry High set up cost Increase in training institutes  I i t i i i tit t providing animation courses Skilled Manpower Crunch Tie‐ups Animation in education ANIMATION MARKET IN INDIA 2012..PPT 5
  • 6. Trends – Summary  Cartoon characters‐a rage  among kids International releases  changes the split of  Animation in advertising revenues Key Trends  More Kids channels in the  Expansion of training  market  institutes ANIMATION MARKET IN INDIA 2012..PPT 6
  • 7. Public : Domestic Company – Company 1Company Information Offices and Centres – India  Block ABCCorporate Address City XYZTel No. 123456Fax No. 1234567Website http://www.abc123com/Year of Incorporation 20‐‐ City AProducts and ServicesProducts and Services Category Products/Services Key PeopleProduct 1 P1,p2,p3 Name N Designation D i ti ABC abc XYZ xyz MNO mno ANIMATION MARKET IN INDIA 2012..PPT 7
  • 8. Public: Domestic Company – Company 1Financial Snapshot i i lS h Key Ratios K i y‐o‐y change  Particulars  20‐‐ 20‐‐ 20‐‐ 20‐‐ Revenue Net Income (20‐‐‐‐‐) Profitability Ratios 6 x4 0.15 Operating Margin a1 a a2 a3 a4 x3 Net Margin b1 b b2 b3 b4 4 x1 x2 0.10 Profit Before Tax Margin c1 c c2 c3 c4 2 0.05 Return on Equity d1 d d2 d3 d4 Return on Capital Employed e1 e e2 e3 e4 0 0.00 Return on Working Capital f1 f f2 f3 f4 20‐‐ 20‐‐ 20‐‐ 20‐‐ Return on Assets g1 g g2 g3 g4Financial Summary  Return on Fixed Assets h1 h h2 h3 h4 Cost Ratios• The company incurred a net profit of INR  A mn in FY 20‐‐, as  Operating costs (% of Sales) i1 i i2 i3 i4 compared to net profit  of INR B mn in FY 20‐‐ Administration costs (% of  j1 j j2 j3 j4• The company reported total Income of  INR X mn in FY 20‐‐,  Sales) registering an increase  of  r % over FY 20‐‐ registering an increase of r % over FY 20 Interest costs (% of Sales) Interest costs (% of Sales) k1 k k2 k3 k4• The company earned an operating margin of  d1  % in FY 20‐‐ an  Liquidity Ratios decrease of  k  %  points over FY 20‐‐ Current Ratio l1 l l2 l3 l4 Cash Ratio m1 m m2 m3 m4• The company reported debt to equity ratio of  g  in FY 20‐‐, an  Leverage Ratios increase of r % over FY 20‐‐ Debt to Equity Ratio n1 n n2 n3 n4Financial Summary  Debt to Capital Ratio 01 o o2 o3 o4 Interest Coverage Ratio p1 p p2 p3 p4 Indicators Value (DD/MM/YYYY) Efficiency RatiosMarket Capitalization (INR) a Fixed Asset Turnover q1 q q2 q3 q4Total Enterprise Value (INR) b Asset Turnover r1 r r2 r3 r4EPS (INR)EPS (INR) Current Asset Turnover Current Asset Turnover s1 s s2 s3 s4 c Working Capital Turnover t1 t t2 t3 t4PE Ratio (Absolute) d Capital Employed Turnover u1 u u2 u3 u4 Improved Decline ANIMATION MARKET IN INDIA 2012..PPT 8
  • 9. Public: Domestic Company – Company 1.Key Business Segments  Key Geographic Segments  Enamelled Wire and Strips India 6,000 d 6,000 c1 c b1 4,000 a b 4,000 a1 2,000 2,000 0 0 20‐‐ 20‐‐ 20‐‐ 20‐‐ 20‐‐ 20‐‐ 20‐‐Business Highlights Description  NewsOverview • It sells product A under the brand name of ‘abg’ & ‘def’Production facilities • In India the company has k manufacturing hubs and  j marketing offices Shareholding pattern • Promoters of the company hold j % of the share while k % is held by general publicClients • Clients are spread across ghj countries spanning across t continentsInvestments • The company wants to invest INR K mn in a company through a  joint venture in Country 2  producing product a and product b producing product a and product b • So far the company invested INR 0.C mn in company A in country A ANIMATION MARKET IN INDIA 2012..PPT 9
  • 10. Thank you for the attentionThe Animation Industry report is a part of Research on India’s Media & Entertainment Industry Series. For more detailed information or customized research requirements please contact:Gaurav KumarPhone: +91 33 4064 6214E‐Mail: gaurav.kumar@netscribes.comResearch on India is a product of Netscribes (India) Pvt. Ltd. Research on India is dedicated to disseminating information and providing quick Research on India is a product of Netscribes (India) Pvt Ltd Research on India is dedicated to disseminating information and providing quickinsights on “hot” industries in India and other emerging markets. Track our new releases and major updates in these industries onAbout NetscribesNetscribes is a knowledge‐consulting and solutions firm with clientele across the globe. The company’s expertise spans areas of investment &  g g f g p y p p fbusiness research, business & corporate intelligence, content‐management services, and knowledge‐software services. At its core lies a true value proposition that draws upon a vast knowledge base. Netscribes is a one‐stop shop designed to fulfil clients’ profitability and growth objectives.Disclaimer: This report is published for general information only. Although high standards have been used the preparation, Research on India, Disclaimer: This report is published for general information only Although high standards have been used the preparation Research on IndiaNetscribes (India) Pvt. Ltd. or “Netscribes” is not responsible for any loss or damage arising from use of this document. This document is the sole property of Netscribes (India) Pvt. Ltd. and prior permission is required for guidelines on reproduction. ANIMATION MARKET IN INDIA 2012..PPT 10