Animation Industry - India May 2009

Executive Summary SAMPLE Drivers: Increasing domestic demand for animation India emerging as animation outsourcing hub Increase in institutions providing animation education Increase in character licensing business Market Drivers & Challenges Future Trends Competition Market estimated worth USD XX mn in 2008; Expected to reach USD YY mn by 2012 Annual growth rate of x% from 2008-12 India is becoming a global outsourcing hub providing animation production services About X students undergoing training in animation technology across India Challenges: High set up and production cost Manpower shortage Protection of Intellectual property Increase in budgets and realizations for animation movies Use of animated content across sectors Indian animation movies are gaining international appeal especially the mythological characters Majority of the revenues for animation companies in India are from outsourced projects Indian animation companies are moving up the value chain by developing original content Some of the prominent animation studios in India are Company A, Company B, Company C

Drivers:

Increasing domestic demand for animation

India emerging as animation outsourcing hub

Increase in institutions providing animation education

Increase in character licensing business

Market estimated worth USD XX mn in 2008; Expected to reach USD YY mn by 2012

Annual growth rate of x% from 2008-12

India is becoming a global outsourcing hub providing animation production services

About X students undergoing training in animation technology across India

Challenges:

High set up and production cost

Manpower shortage

Protection of Intellectual property

Increase in budgets and realizations for animation movies

Use of animated content across sectors

Indian animation movies are gaining international appeal especially the mythological characters

Majority of the revenues for animation companies in India are from outsourced projects

Indian animation companies are moving up the value chain by developing original content

Some of the prominent animation studios in India are Company A, Company B, Company C

Market Overview Drivers & Challenges Future Trends Competition Key Developments

Market Overview

Drivers & Challenges

Future Trends

Competition

Key Developments

India is becoming a hub for outsourced animation production services as well as developing a robust domestic market Indian animation market is estimated to be USD XX mn in 2008 and is expected to grow at an annual rate of x% till 2012 The sector is booming with overseas entertainment giants like Walt Disney, Imax and Sony outsourcing cartoon characters and special effects to India Future outlook for animation sector is bright as Indian mythological characters gain international appeal SAMPLE Overview Market size & growth Sources: Market segments & share E 2012 x% USD mn A 2008 B 2009 C 2010 D 2011 x% u% 2008 x% w% v% w% u% v% 2012 Education Multimedia/ web design Animation entertainment Custom content development CAGR a% x% Outsourced services y% Domestic services Animation revenues split - India

Indian animation market is estimated to be USD XX mn in 2008 and is expected to grow at an annual rate of x% till 2012

The sector is booming with overseas entertainment giants like Walt Disney, Imax and Sony outsourcing cartoon characters and special effects to India

Future outlook for animation sector is bright as Indian mythological characters gain international appeal

Drivers & Challenges Increase in character licensing business Drivers Increasing domestic demand for animation India- animation outsourcing hub Increase in institutions providing animation education Challenges High set up production cost Manpower shortage Protection of intellectual property

Investments and realizations in animated movies expected to increase while applications will be seen in other sectors SAMPLE Animation sector is poised to grow at a CAGR of x% in India during 2008 - 12 With the growth of this industry, the production budgets and the average realizations for an animation movie are expected to increase over this period Increase in budgets and realizations for animation movies x y 2008 x y 2012 Source: x 2008 y 2012 Animated strips are being used to convey a medical related issue to the layman or to disseminate important health issues to a large segment of people Institute ABC is in talks with the traffic department and automobile vendors to prepare animation strips, informing a new driver of the various rules to be followed and offering driving tips Use of animated content across sectors ---- ----- Budget (USD mn) Realization (USD mn) 12.5 Lower range Upper range

Animation sector is poised to grow at a CAGR of x% in India during 2008 - 12

With the growth of this industry, the production budgets and the average realizations for an animation movie are expected to increase over this period

Animated strips are being used to convey a medical related issue to the layman or to disseminate important health issues to a large segment of people

Institute ABC is in talks with the traffic department and automobile vendors to prepare animation strips, informing a new driver of the various rules to be followed and offering driving tips

Major players (1/3) Note: This list is not exhaustive Source: SAMPLE Working on an animated film series Lord Krishna and the crime caper Bombay Dogs --- --- Bangalore based animation firm Company D Warner Brothers’ Histeria --- --- 2D animation studio based in Hyderabad Company C Majorly work for American Studios --- --- 3D animation company based in Mumbai Company B “ Veneta Cucine”, an Ad-Film done by company A won the Best Animated Ad-Film of the year at FICCI Frames 2006 --- --- Based in Pune -- Company A Work portfolio Overview Company

Working on an animated film series Lord Krishna and the crime caper Bombay Dogs

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Bangalore based animation firm

Warner Brothers’ Histeria

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2D animation studio based in Hyderabad

Majorly work for American Studios

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3D animation company based in Mumbai

“ Veneta Cucine”, an Ad-Film done by company A won the Best Animated Ad-Film of the year at FICCI Frames 2006

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Based in Pune

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