Animation Industry - India - Sample


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India is emerging as an outsourcing hub for animation and visual effects with large number of international media companies entering into joint ventures with animation studios in India. Animation market in India is estimated to be worth USD 460 mn in 2008 and is expected to reach USD 1,192 mn by 2012. Animation sector comprises of education, multimedia/web design, entertainment and custom content development.

The report provides a brief overview of the Indian animation industry including market size, growth and key segments. Analysis of drivers reveals that growing demand for animated content in the domestic market, cost arbitrage opportunity in India, improving animation education and increasing character licensing business have helped growth of this sector in India. The key challenges identified include high set-up and production cost, talent shortage and lack of protection of intellectual property. The future trends identified include increasing animation application in other sectors, domestic animation movies earning revenues through international releases and increase in investments and realizations for animated movies in India.

The competition section profiles the major animation studios in India including their business overview and work portfolio. The report also identifies key developments in the animation sector in India.

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Animation Industry - India - Sample

  1. 1. Animation Industry - India May 2009
  2. 2. Executive Summary SAMPLE <ul><ul><li>Drivers: </li></ul></ul><ul><ul><ul><li>Increasing domestic demand for animation </li></ul></ul></ul><ul><ul><ul><li>India emerging as animation outsourcing hub </li></ul></ul></ul><ul><ul><ul><li>Increase in institutions providing animation education </li></ul></ul></ul><ul><ul><ul><li>Increase in character licensing business </li></ul></ul></ul>Market Drivers & Challenges Future Trends Competition <ul><ul><li>Market estimated worth USD XX mn in 2008; Expected to reach USD YY mn by 2012 </li></ul></ul><ul><ul><li>Annual growth rate of x% from 2008-12 </li></ul></ul><ul><ul><li>India is becoming a global outsourcing hub providing animation production services </li></ul></ul><ul><ul><li>About X students undergoing training in animation technology across India </li></ul></ul><ul><ul><li>Challenges: </li></ul></ul><ul><ul><ul><li>High set up and production cost </li></ul></ul></ul><ul><ul><ul><li>Manpower shortage </li></ul></ul></ul><ul><ul><ul><li>Protection of Intellectual property </li></ul></ul></ul><ul><ul><li>Increase in budgets and realizations for animation movies </li></ul></ul><ul><ul><li>Use of animated content across sectors </li></ul></ul><ul><ul><li>Indian animation movies are gaining international appeal especially the mythological characters </li></ul></ul><ul><ul><li>Majority of the revenues for animation companies in India are from outsourced projects </li></ul></ul><ul><ul><li>Indian animation companies are moving up the value chain by developing original content </li></ul></ul><ul><ul><li>Some of the prominent animation studios in India are Company A, Company B, Company C </li></ul></ul>
  3. 3. <ul><li>Market Overview </li></ul><ul><li>Drivers & Challenges </li></ul><ul><li>Future Trends </li></ul><ul><li>Competition </li></ul><ul><li>Key Developments </li></ul>
  4. 4. India is becoming a hub for outsourced animation production services as well as developing a robust domestic market <ul><li>Indian animation market is estimated to be USD XX mn in 2008 and is expected to grow at an annual rate of x% till 2012 </li></ul><ul><li>The sector is booming with overseas entertainment giants like Walt Disney, Imax and Sony outsourcing cartoon characters and special effects to India </li></ul><ul><li>Future outlook for animation sector is bright as Indian mythological characters gain international appeal </li></ul>SAMPLE Overview Market size & growth Sources: Market segments & share E 2012 x% USD mn A 2008 B 2009 C 2010 D 2011 x% u% 2008 x% w% v% w% u% v% 2012 Education Multimedia/ web design Animation entertainment Custom content development CAGR a% x% Outsourced services y% Domestic services Animation revenues split - India
  5. 5. Drivers & Challenges Increase in character licensing business Drivers Increasing domestic demand for animation India- animation outsourcing hub Increase in institutions providing animation education Challenges High set up production cost Manpower shortage Protection of intellectual property
  6. 6. Investments and realizations in animated movies expected to increase while applications will be seen in other sectors SAMPLE <ul><li>Animation sector is poised to grow at a CAGR of x% in India during 2008 - 12 </li></ul><ul><li>With the growth of this industry, the production budgets and the average realizations for an animation movie are expected to increase over this period </li></ul>Increase in budgets and realizations for animation movies x y 2008 x y 2012 Source: x 2008 y 2012 <ul><li>Animated strips are being used to convey a medical related issue to the layman or to disseminate important health issues to a large segment of people </li></ul><ul><li>Institute ABC is in talks with the traffic department and automobile vendors to prepare animation strips, informing a new driver of the various rules to be followed and offering driving tips </li></ul>Use of animated content across sectors ---- ----- Budget (USD mn) Realization (USD mn) 12.5 Lower range Upper range
  7. 7. Major players (1/3) Note: This list is not exhaustive Source: SAMPLE <ul><li>Working on an animated film series Lord Krishna and the crime caper Bombay Dogs </li></ul><ul><li>--- </li></ul><ul><li>--- </li></ul><ul><li>Bangalore based animation firm </li></ul>Company D <ul><li>Warner Brothers’ Histeria </li></ul><ul><li>--- </li></ul><ul><li>--- </li></ul><ul><li>2D animation studio based in Hyderabad </li></ul>Company C <ul><li>Majorly work for American Studios </li></ul><ul><li>--- </li></ul><ul><li>--- </li></ul><ul><li>3D animation company based in Mumbai </li></ul>Company B <ul><li>“ Veneta Cucine”, an Ad-Film done by company A won the Best Animated Ad-Film of the year at FICCI Frames 2006 </li></ul><ul><li>--- </li></ul><ul><li>--- </li></ul><ul><li>Based in Pune </li></ul><ul><li>-- </li></ul>Company A Work portfolio Overview Company
  8. 8. Thank you for the attention About Netscribes Netscribes is a knowledge-consulting and solutions firm with clientele across the globe. The company’s expertise spans areas of investment & business research, business & corporate intelligence, content-management services, and knowledge-software services. At its core lies a true value proposition that draws upon a vast knowledge base. Netscribes is a one-stop shop designed to fulfil clients’ profitability and growth objectives. The Animation Industry report is a part of Research on India’s Media and Entertainment Industry Series. For more detailed information or customized research requirements please contact: Disclaimer: This report is published for general information only. Although high standards have been used the preparation, Research on India, Netscribes (India) Pvt. Ltd. or “Netscribes” is not responsible for any loss or damage arising from use of this document. This document is the sole property of Netscribes (India) Pvt. Ltd. and prior permission is required for guidelines on reproduction. Natasha Mehta, CFA Phone: +65 8448 0449 E-Mail: [email_address] Gagan Uppal Phone: +91 98364 71499 E-Mail: [email_address] Research on India is a product of Netscribes (India) Pvt. Ltd. Research on India is dedicated to disseminating information and providing quick insights on “hot” industries in India and other emerging markets. Track our new releases and major updates in these industries on