Voice of the Customer.
Voice of the Market &
Beyond.
2
Today’s speakers
Richard Clarke
VP of Partner Programs
Vision Critical
Sonny Garcia
SVP of Private Panels & Communities,...
3
 Tens of thousands of surveys conducted
annually
 Over 5,000 clients globally
 24 offices on 5 continents
 Over 1,20...
4
Recruiting quality panels since 2000
Research Now are the panel experts with a heritage
in loyalty management
• Permissi...
5
Research Now solutions
Research Now is leading the way in digital, mobile and social
behavioral data collection to power...
6
Voice of the customer, market, & beyond…
7
Connecting Brands with
their Stakeholders to
enable continuous
conversations
8
A truly connected world
Connecting to people and brands
7 Billion people~.9 Billion people
(1-in-6 People in the World)
9
Resulting in a new consumer
Connecting to everyone, including brands
People are not just connected to their friends and ...
10
Connecting through a variety of devices
Enable engagement between consumers and brands on
their terms
11
The Unchanging Demands Of Research
Research needs have not changed
We still need to address business issues, even as th...
12
The New Demands Of Research
They have become more demanding
New Requirements = New Challenges
13
Bring your Brand Closer To The Customer…..
Brands need to engage their customers
14
….. Engage them…..
Using innovative approaches that truly
drive business insight
15
Consumers are more connected than ever and
this will only increase.
• Transparency and honesty is key
• Consumers’ time...
16
Final Thoughts – Engage the New Customer
Q&A
17
Final Thoughts – Engage the New Customer
Contact Information
Sonny Garcia
sgarcia@researchnow.com
SVP of Private Panels...
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Voice of the Customer. Voice of the Market & Beyond.

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Presentation by: Research Now's Sonny Garcia and Vision Critical's Richard Clarke

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Voice of the Customer. Voice of the Market & Beyond.

  1. 1. Voice of the Customer. Voice of the Market & Beyond.
  2. 2. 2 Today’s speakers Richard Clarke VP of Partner Programs Vision Critical Sonny Garcia SVP of Private Panels & Communities, and Strategic Research Now
  3. 3. 3  Tens of thousands of surveys conducted annually  Over 5,000 clients globally  24 offices on 5 continents  Over 1,200 employees  Panel recruitment via partnerships with hundreds of companies worldwide  Largest B2B panel in the industry  Global panels in 38 countries including  1 million online cookied panelists  100,000 mobile panelists  40,000 online metered panelists Global leader of digital data collection and online sampling Over 15 million panelists recruited over 13 years Over 6.5 million active panelists globally and growing Over 3.5 million Panelists in the US and Canada
  4. 4. 4 Recruiting quality panels since 2000 Research Now are the panel experts with a heritage in loyalty management • Permission-based digital data collection & privacy proficiency • Established loyalty best practices that minimize churn and maximize engagement • Founded by pioneers in loyalty program development for major airlines, travel and hotel chains • Proven recruitment messaging and incentive management • Upfront and transparent communication with panelists • Double opt-in policy for our panels • Industry-leading panel retention (2-4x competitors) • Industry-leading survey response rates (15-30%) • Over 300 “by-invitation-only” recruitment partners including • Hundreds of online and social media sourcing relationships In 2012 alone, Research Now recruited over 1M panelists into our Global Panels The Experts in Panel Development & Management:
  5. 5. 5 Research Now solutions Research Now is leading the way in digital, mobile and social behavioral data collection to power your insights.
  6. 6. 6 Voice of the customer, market, & beyond…
  7. 7. 7 Connecting Brands with their Stakeholders to enable continuous conversations
  8. 8. 8 A truly connected world Connecting to people and brands 7 Billion people~.9 Billion people (1-in-6 People in the World)
  9. 9. 9 Resulting in a new consumer Connecting to everyone, including brands People are not just connected to their friends and family, they are connecting to the brands and products that they already consume and care about. This provides a unique opportunity for brands to not just market to, but also learn from their own customers – they WANT to be heard.
  10. 10. 10 Connecting through a variety of devices Enable engagement between consumers and brands on their terms
  11. 11. 11 The Unchanging Demands Of Research Research needs have not changed We still need to address business issues, even as the consumer changes.
  12. 12. 12 The New Demands Of Research They have become more demanding New Requirements = New Challenges
  13. 13. 13 Bring your Brand Closer To The Customer….. Brands need to engage their customers
  14. 14. 14 ….. Engage them….. Using innovative approaches that truly drive business insight
  15. 15. 15 Consumers are more connected than ever and this will only increase. • Transparency and honesty is key • Consumers’ time is precious Change our mentality towards our CUSTOMERS • They are customers, advocates, VIPs - we need to treat them that way • Engage customers in a continuous conversation to learn from them – not just in-the-moment research Research as a movie rather than a picture • Engage with customers over time • Develop and nurture a relationship with customers that already want to engage with you—the insights will be richer while driving efficiencies Final Thoughts – Engage the New CustomerIn Summary
  16. 16. 16 Final Thoughts – Engage the New Customer Q&A
  17. 17. 17 Final Thoughts – Engage the New Customer Contact Information Sonny Garcia sgarcia@researchnow.com SVP of Private Panels & Communities, and Strategic Research Now Richard Clarke richard.clarke@visioncritical.com VP of Partner Programs Vision Critical

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