August 2011 Webinar: Innovation Mash-up

599 views
568 views

Published on

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
599
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
6
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

August 2011 Webinar: Innovation Mash-up

  1. 1. Innovation MashupHow to combine panel, mobile and social research dataAnnie Pettit, Ph.D.VP, Research StandardsResearch Now#rnwebinars
  2. 2. Method Mash-up Survey SMS Diary SMR Freq, volume, Live behaviour Serendipity, rep demos sample size Code using SMR Tighten the focus Deep dive of online system to achieve with SMR data survey findings reliability Incent by sharing Invite from online Deep dive of SMS SMR results survey findings#rnwebinars2 © 2010 Research Now
  3. 3. Stage 1: Quantitative Survey  As much probability sampling as any non-probability sample will permit  2,006 responders  1,002 US census rep  1,004 Canada census rep  Full demographic profiling (Age, Gender, etc.)  Assuming probability sample: Range of error max 2.2 points#rnwebinars3 © 2010 Research Now
  4. 4. Survey Strength Surveys are for precision counting#rnwebinars4 © 2010 Research Now
  5. 5. SMR Qualitative Solution Coffee Shops Fast Food Restaurants Casual Dining#rnwebinars5 © 2010 Research Now
  6. 6. Survey: By Retailer and Country 80 60 40 US Canada 20 0 Percentage of people who have purchased a beverage P30D#rnwebinars6 © 2010 Research Now
  7. 7. Survey: By Age and Location 80 60 Home 40 In Transit At Work At Restaurant 20 Other 0 18-29 30-39 40-49 50+ Where do you usually drink coffee? (Among buyers)#rnwebinars7 © 2010 Research Now
  8. 8. Stage 2: SMS Survey  24 hour diary  Prequalified from survey  Additional incentive  Triple opt-in#rnwebinars8 © 2010 Research Now
  9. 9. SMS Problem#rnwebinars9 © 2010 Research Now
  10. 10. SMS 24 Hour Diary 120 lrg 80 exl 40 0 Large Medium Small Extra smal Large#rnwebinars10 © 2010 Research Now
  11. 11. Stage 3: Social Media Research  Time Travel  Thousands of variables  Perfect reliability#rnwebinars11 © 2010 Research Now
  12. 12. Why SMR? Pre and Post Survey Data 60 40 20 Dunkin Donuts Starbucks Tim Hortons 0#rnwebinars12 © 2010 Research Now
  13. 13. Why SMR? These Aren’t Food Outlets!#rnwebinars13 © 2010 Research Now
  14. 14. Besides Food Outlets#rnwebinars14 © 2010 Research Now
  15. 15. Coffee & What? Dessert Donuts Chocolate Cake Ice Cream Cookies Cinnamon Cupcakes Brownies Pie - Sweet Pudding Biscotti 0% 20% 40% 60% 80%100%#rnwebinars15 © 2010 Research Now
  16. 16. SMR: Create a Personality#rnwebinars16 © 2010 Research Now
  17. 17. …To Create The “Collateral.”#rnwebinars17 © 2010 Research Now
  18. 18. Stage 4: Thank Your Respondents#rnwebinars18 © 2010 Research Now
  19. 19. Conclusion Don’t choose a method Do choose an objective#rnwebinars19 © 2010 Research Now
  20. 20. Thank You! Annie Pettit Ph.D. VP Research Standards, Research Now apettit@researchnow.com #rnwebinars Twitter.com: @ResearchNowUS/ @ResearchNowCA/ @Conversition Facebook.com: Research Now US/ Research Now CA/ Conversition Strategies www.researchnow.com20 © 2010 Research Now

×