August 2011 Webinar: Innovation Mash-up

Innovation MashupHow to combine panel, mobile and social research dataAnnie Pettit, Ph.D.VP, Research StandardsResearch Now#rnwebinars

Method Mash-up Survey SMS Diary SMR Freq, volume, Live behaviour Serendipity, rep demos sample size Code using SMR Tighten the focus Deep dive of online system to achieve with SMR data survey findings reliability Incent by sharing Invite from online Deep dive of SMS SMR results survey findings#rnwebinars2 © 2010 Research Now

Stage 1: Quantitative Survey  As much probability sampling as any non-probability sample will permit  2,006 responders  1,002 US census rep  1,004 Canada census rep  Full demographic profiling (Age, Gender, etc.)  Assuming probability sample: Range of error max 2.2 points#rnwebinars3 © 2010 Research Now

Thank You! Annie Pettit Ph.D. VP Research Standards, Research Now apettit@researchnow.com #rnwebinars Twitter.com: @ResearchNowUS/ @ResearchNowCA/ @Conversition Facebook.com: Research Now US/ Research Now CA/ Conversition Strategies www.researchnow.com20 © 2010 Research Now

August 2011 Webinar: Innovation Mash-up

by Research Now

Accessibility

Categories

Upload Details

Usage Rights

Statistics