Yaffle: A Matchmaking Tool for Engagement


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  • - Knowledge sharing (in both directions) and knowledge co-production is a contact sport: it still requires human interaction- Yaffle is a matchmaking tool for knowledge mobilization
  • Need champion from Memorial to work with community championNo 100% guaranteed matchMatches can be made:Organically (through searches or browsing)Automatic content notificationsManually (the ‘old-fashioned’ way)Through project features in print and online media
  • Existing processes -> Office of research funding application processes, to centralized authentication systems and taking over book of experts, etc
  • Staff – two part-time and one 2/3 time
  • http://www.yaffle.ca/a/viewOpportunity/id/78
  • http://www.yaffle.ca/a/viewOpportunity/id/54/
  • Exploring options for sharing Yaffle with other universitiesInterested institutions include UNB, Guelph, Concordia, U of O, York, U.Sask, U.Vic, UBC, U of A, Athabasca; Southern Cross, U. of Sunshine Coast, Queensland U. of Tech (Australia)Team of Memorial MBA students completed a study on the potential for exporting YaffleCurrent assumptions in the study:Harris Centre remains owner of Yaffle at MemorialThe selected model will have some direct benefit for MemorialCreating a national/international network for “knowledge mobilization” is a desired outcome
  • Yaffle: A Matchmaking Tool for Engagement

    1. 1. Yaffle: A Matchmaking Tool for Engagement<br />Jennifer Adams Warburton, Operations Manager<br />The Harris Centre, Memorial University<br />May 2011<br />
    2. 2. Outline<br />What is Yaffle?<br />The Harris Centre @ MUN<br />Yaffle within the Harris Centre mandate<br />Building Yaffle<br />Running Yaffle<br />The future of Yaffle<br />
    3. 3. What in the world is a Yaffle?<br />
    4. 4. Yaffle is unique<br />There are lots of databases and online tools<br />To our knowledge, nowhere has a university committed to link its research and expertise in such an accessible way<br />Nowhere is there a vehicle for citizens, communities and organizations to submit ideas for new research or propose ways to collaborate<br />
    5. 5. A ‘marketplace’ for knowledge<br />
    6. 6. Yaffle within the Harris Centre<br />
    7. 7. Building Yaffle<br />
    8. 8. A partnership from day 1<br />The Harris Centre developed Yaffle through a collaborative process with the support of the Office of Research, Marketing & Communications, Computing & Communications and the QEII Library<br />A project steering committee: NL Regional Economic Development Association, Municipalities N&L, Federal and Provincial governments<br />A project technical advisory committee<br />Project staff <br />
    9. 9. Funding Partnerships<br />Canada-Newfoundland and Labrador Labour Market Development Agreement<br /><ul><li>System Development
    10. 10. Regional Workshops (14): With the Regional Economic Development Boards (additional support from the Department of Innovation, Trade and Rural Development)</li></ul>Memorial University<br /><ul><li>VP (Research) Office
    11. 11. School of Graduate Studies</li></ul>SSHRC KIS Program<br /><ul><li>College of the North Atlantic
    12. 12. Rural Secretariat; 9 Regional Councils
    13. 13. Over 50 Graduate Students
    14. 14. Knowledge Transfer Sessions </li></li></ul><li>Lessons from Development Process<br />Executive Support<br />Integration into existing systems and processes while shifting the university culture<br />Faculty buy-in<br />“Something else to update”<br />Graduate student lay summary collection across different faculties<br />Regional Workshops (funded by LMDA)<br />Assisted in lay summary and new opportunity collection<br />
    15. 15. Solutions<br />Projects administered through Office of Research included in Yaffle<br />Tri-council proposals already require lay summaries<br />Marketing to faculty – finding ways to impart the value of promotion through Yaffle<br />Find research collaborations<br />Attract graduate student research<br />Demonstrate KMb for grant opportunities<br />Track and report output for P&T<br />
    16. 16. Running Yaffle<br />
    17. 17. Current Memorial Operations<br />3 person operational staff<br />Technical & developmental support from Memorial’s institutional IT department<br />MUN Champion Steering Committee in place<br />VP Research support for Yaffle operations<br />Yaffle supports the work of the KMb team<br />
    18. 18. Yaffle Today<br />Over 75,000 searches since public launch (Feb. 2009)<br />Accessed from 177 countries over 6 continents<br />Average of 100 users per day<br />Graduate Students using Yaffle for thesis topics<br />MITACS Identification of Internships<br />Government, Community and Media constant users<br />2010 – 18 new brokered projects<br />Formalized communications w/ Office of Research and School of Graduate Studies to automatically communicate research awards<br />
    19. 19. Building the inventory<br />Lay Summary Submitted by User<br />Lay Summary Submitted to Review Queue<br />Lay Summary Reviewed by Yaffle Staff<br />Revision/Approval Process (if required)<br />Lay Summary Approved and Added to Active Database<br />
    20. 20. Some of our stories – Part I<br />Healthcare in Labrador<br />Provincial government wants to better understand why people in Labrador are not accessing quality healthcare in their communities<br />They submitted an Opportunity in Yaffle<br />A MUN researcher found the Opportunity and contacted the sponsoring government department<br />A project is now underway to explore these issues<br />
    21. 21. Some of our stories – Part II<br />Energy Model for Southern Labrador<br />Southeastern Aurora Development Corporation wants to explore possible solutions to the limited energy reserves problem in Southern Labrador<br />A possible researcher emerged through a Yaffle connection<br />The Harris Centre is now facilitating a possible longer term connection related to this project<br />
    22. 22. Some of our stories – Part III<br />Biochemistry – Dr. Sue Ghazala<br />Uses Yaffle to find prospective graduate students<br />Placed 2 graduate International graduate students<br />Is contacted at least twice a week from prospective students<br />Government of Newfoundland and Labrador<br />Uses Yaffle to find researchers<br />Pending projects in bio-fuels and water-quality with Ms. Kelly Hawbolt in Engineering<br />Funded project with Dr. Sue Ghazala in Biochemistry<br />
    23. 23. The Future of Yaffle<br />
    24. 24. Yaffle 2.0<br />Running for 2 years<br />Revisiting initial requirements<br />Choose changes and enhancements<br />Expansion exploration – Gardiner Centre Solutions Report<br />Pilot update – intention to partner to share Yaffle<br />
    25. 25. Discussion<br />