Where social meets search and PR Reputation Online Live Stephen Waddington @wadds
Searching for Stephen Waddington
Overview SEO Networks & community Opportunity for brands Social search
Once upon a time 15 / 09 / 1997
Google launches
The importance of search
Buy your way into search results Or earn your place in search results The rise of SEO
Doubleclick Ad Planner Google Trends and Insights Google Keyword Tools Google Analytics “ A database of intentions” Andrew...
Doubleclick Ad Planner
Diminishing search returns
The rise of web spam
We’ve forgotten about the audience
In search of Karen Barber Daily Mail Daily Mail Daily Mail
In search of Karen Barber
Search gives way to networks
Changing habits
Personal discovery
Networked media
Meet Freya
Building a presence in the conversation
Social search
Social search
Social search
Social recommendation
Earning influence
Future of search
Thank you
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Stephen Waddington from Speed on social media, search and PR

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Stephen Waddington from Speed on social media, search and PR

  1. 1. Where social meets search and PR Reputation Online Live Stephen Waddington @wadds
  2. 2. Searching for Stephen Waddington
  3. 3. Overview SEO Networks & community Opportunity for brands Social search
  4. 4. Once upon a time 15 / 09 / 1997
  5. 5. Google launches
  6. 6. The importance of search
  7. 7. Buy your way into search results Or earn your place in search results The rise of SEO
  8. 8. Doubleclick Ad Planner Google Trends and Insights Google Keyword Tools Google Analytics “ A database of intentions” Andrew Smith, Escherman A missed opportunity for PR
  9. 9. Doubleclick Ad Planner
  10. 10. Diminishing search returns
  11. 11. The rise of web spam
  12. 12. We’ve forgotten about the audience
  13. 13. In search of Karen Barber Daily Mail Daily Mail Daily Mail
  14. 14. In search of Karen Barber
  15. 15. Search gives way to networks
  16. 16. Changing habits
  17. 17. Personal discovery
  18. 18. Networked media
  19. 19. Meet Freya
  20. 20. Building a presence in the conversation
  21. 21. Social search
  22. 22. Social search
  23. 23. Social search
  24. 24. Social recommendation
  25. 25. Earning influence
  26. 26. Future of search
  27. 27. Thank you
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