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Eb Adeyeri from Lewis PR on digital trends for 2011
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Eb Adeyeri from Lewis PR on digital trends for 2011

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What’s coming up? What do we need to know for 2011?

What’s coming up? What do we need to know for 2011?

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  • 1. Online PR and reputationmanagement in 2011November 25, 2010
  • 2. About me
  • 3. About me
  • 4. Global strength, local expertiseIntuitive, innovative& international Founded by journalists, run by journalists Private company, flexible approach Wholly-owned network of 33 international offices Integrated PR and social media campaigns Innovating the communications market Results orientated approach
  • 5. About me
  • 6. 2011 – A further “defluffing” of the industry
  • 7. 2011 – A further “defluffing” of the industry Better measurement tools and techniques Exploiting mobile better Blurred lines between paid and earned media Closer collaboration Social search
  • 8. 2011 – A further “defluffing” of the industry Better measurement tools and techniques Exploiting mobile better Blurred lines between paid and earned media Closer collaboration Social search
  • 9. Measurement AVE
  • 10. Measurement AVE
  • 11. Our approach to measurement PR SUCCESS IS ALL ABOUT ENGAGEMENT VIEWS INTERACT CONTRIBUTE TRANSACT Clippings Fans/followers Uploads Garage visits Views Downloads Facebook comments Online bookings Traffic Unique visitors Retweets/Shares Telephone bookings Identify goals Establish benchmarks Review targets
  • 12. 2011 – A further “defluffing” of the industry Better measurement tools and techniques Exploiting mobile better Paid, earned and owned media Closer collaboration Social search
  • 13. Location, location, location
  • 14. Location, location, location
  • 15. Location, location, location
  • 16. Location, location, location
  • 17. 2011 – A further “defluffing” of the industry Better measurement tools and techniques Exploiting mobile better Blurred lines between paid and earned media Closer collaboration Social search
  • 18. Blurring between paid and earned
  • 19. Blurring between paid and earned
  • 20. Blurring between paid and earned PR code of conduct for engaging with bloggers/advocates Declarations by online influencers PR budgets to include fees paid to online influencers? Competition with advertising agencies Rise of ‘owned’ media
  • 21. Rise of owned media
  • 22. Rise of owned media
  • 23. 2011 – A further “defluffing” of the industry Better measurement tools and techniques Exploiting mobile better Blurred lines between paid and earned media Closer collaboration Social search
  • 24. Closer collaboration SEO PR DIGITAL AND MANY MORE…
  • 25. Closer collaboration SEO PR DIGITAL AND MANY MORE…
  • 26. 2011 – A further “defluffing” of the industry Better measurement tools and techniques Exploiting mobile better Blurred lines between paid and earned media Closer collaboration Social search
  • 27. Social search
  • 28. Social searchRewards the essence of PR ie buildingrelationships More relevant, impactful campaigns for PRs Social media ROI utopia?
  • 29. Disclaimer** These predictions might not come true. Inever said I was Mystic Meg
  • 30. Thanks @EbA Eb Adeyeri Eb ‘Wole’ Adeyeri