Vikki Chowney presents digital PR trends from 2010
Upcoming SlideShare
Loading in...5
×

Like this? Share it with your network

Share

Vikki Chowney presents digital PR trends from 2010

  • 725 views
Uploaded on

What have we learnt? The five biggest trends that came to light in 2010.

What have we learnt? The five biggest trends that came to light in 2010.

More in: Technology
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
725
On Slideshare
725
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
11
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Behavioural-led campaigns
  • 2. E4 created a campaignbased on existingFacebook user behaviour.Passive fans - high snackablecontent that allowed olderfans to fill in the gaps.90,000 comments in under 3months.Active users - preview contentbut only viewable when sharedreach extended by 133 usersper view.243,259 fans in 80 days.
  • 3. Influencer vs. Evangelist
  • 4. Truly open content
  • 5. £40,000 budget.Engaged with one ‘digital artist’ and tocreate a work and then madethe code accessible to all.Reached out to 200 key influencersto start the ball rolling.As a result, had 4,600 piecessubmitted to exhibition and1.75m unique visitors to the website.The exhibition saw its footfalltarget smashed by 235% and createover £500,000 of clear profit.
  • 6. Product feedback and development
  • 7. Search as a snapshot
  • 8. 1.5m pageImpressions£45k spendAt 0.003ppc
  • 9. In two months, BP went from spending $57,000 amonth to becoming one of Google’s top advertisers,dropping nearly $3.6 million in the month of June alone.
  • 10. Branded content
  • 11. Social commerce
  • 12. Zuckerberg: "if I had to guesssocial commerce is the next areato really blow up" (in a good way)”
  • 13. Speed
  • 14. Disillusionment
  • 15. Pro bloggers
  • 16. “Bloggers care deeply about product reputation. One third of all bloggers would boycott products based on a bad reputation, asking readers to do same.” Richard Jalinchandra, president & CEO of Technorati.
  • 17. • Behavioural-led campaigns• Influencer vs. Evangelist• Truly open content• Product feedback & development• Search as a snapshot• Branded content• Social commerce• Speed• Disillusionment• Pro bloggers