Uk retail occasions back to school 2012 - Reports Corner
Upcoming SlideShare
Loading in...5
×
 

Uk retail occasions back to school 2012 - Reports Corner

on

  • 403 views

This report provides an in-depth understanding of how consumers behaved over the main Back to School period in 2012: what did they buy, why did they buy it and where did they shop, are all examined. ...

This report provides an in-depth understanding of how consumers behaved over the main Back to School period in 2012: what did they buy, why did they buy it and where did they shop, are all examined.

https://www.reportscorner.com/reports/15337/UK-Retail-Occasions:-Back-to-School-2012/

Statistics

Views

Total Views
403
Views on SlideShare
403
Embed Views
0

Actions

Likes
0
Downloads
0
Comments
0

0 Embeds 0

No embeds

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Uk retail occasions back to school 2012 - Reports Corner Uk retail occasions back to school 2012 - Reports Corner Presentation Transcript

    • RCReports CornerUK Retail Occasions: Back to School 2012
    • DescriptionDescriptionReports Cornerwww.reportscorner.comThis report provides an in-depth understanding of howconsumers behaved over the main Back to School period in 2012:what did they buy, why did they buy it and where did they shop,are all examined.
    • Brief SummaryBrief SummaryReports Cornerwww.reportscorner.comProduct SynopsisThis report provides an in-depth understanding of howconsumers behaved over the main Back to School period in 2012:what did they buy, why did they buy it and where did they shop,are all examined. In addition, the report examines peoplesopinions of retailers and of what they are looking for when buyingback to school products. The report is driven by unique consumerdata and interviews.Introduction and LandscapeConluminos Retail Occasions series helps you to understandhow consumers are shopping across the various events andoccasions in the retail calendar. For each occasion we analyze theresults of a large consumer survey to understand whatshappening and what it means for you.
    • Brief SummaryBrief SummaryReports Cornerwww.reportscorner.comKey Market Issues1. Understand whats being purchasedWe explore what products people are purchasing for each of thekey occasions and analyze the penetration rates for keycategories. A wide range of products are covered including food,gifts, clothing and goods for the home.2. Understand where its being purchasedWe monitor which retailers consumers have visited for each of theoccasions, what they have used those retailers for and what theythought of them. We analyze retailer customer share both overalland by product category.
    • Brief SummaryBrief SummaryReports Cornerwww.reportscorner.com3. Explore whats being spentWe examine how much people are spending and intend to spendacross the various categories and products and how this differsto previous years. We also look at total household budgets for thevarious occasions.4. Understand how people are celebratingWe take a broad look at what people are doing for the variousoccasions, how they intend to celebrate them and how thesethings are influencing and affecting their retail and buyingbehavior.5. Explore key issues by demographicsWe analyze all of the above at an overall level but also provide abreakdown by key demographics as well as by region. On abespoke basis we can also isolate and explore specific consumersegmentations.
    • Brief SummaryBrief SummaryReports Cornerwww.reportscorner.comKey HighlightsFINANCES REMAIN CONSTRAINED41% of consumers feel financially worse off this year compared tolast. Despite this, 28.5% spent more on Back to School this year.However they are still spending more cautiously, taking time toseek out bargains and the best prices for their Back to Schoolpurchases.SHOPPING AROUND FOR DEALS IS MORE IMPORTANTAround 69% of consumers carried out research before buyingBack to School items: parents were spending more time thissummer visiting stores and looking at offers online before makingany purchases.
    • Brief SummaryBrief SummaryReports Cornerwww.reportscorner.comONLINE IS PLAYING A BIGGER ROLEOnline has become a particularly important channel forresearching Back to School purchases with around a third ofconsumers looking at offers online before going on to purchaseschool items.GROCERS DOMINATEThe grocers have strong price-led propositions but they also excelat convenience and wide choice, which helps them grab asignificant amount of Back to school spend across the keycategories including uniforms, accessories and stationery.
    • Table of ContentsTable of ContentsReports Cornerwww.reportscorner.com1. Overview and summary of findings,2. Consumer attitudes to back to school,3. Uniform purchasing dynamics,4. Sportswear and sports equipment purchasing dynamics,5. Stationery purchasing dynamics,6. School accessories and books purchasing dynamics,7. Technical appendix
    • For more informationFor more informationReports Cornerwww.reportscorner.comFor more information please visit our websitehttps://www.reportscorner.com/reports/15337/UK-Retail-Occasions:-Back-to-School-2012/
    • Reports CornerThank YouThank Youwww.reportscorner.comRCContact us: contact@reportscorner.com