Market opportunity rich communications suite (rcs) - Reports Corner
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Market opportunity rich communications suite (rcs) - Reports Corner

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Rich Communication Services (RCS) originally marketed by GSMA marks the transition of messaging and voice capabilities from Circuit Switched technology to an all-IP world. RCS and Voice over LTE ...

Rich Communication Services (RCS) originally marketed by GSMA marks the transition of messaging and voice capabilities from Circuit Switched technology to an all-IP world. RCS and Voice over LTE (VoLTE) share the same IP Multimedia Subsystem (IMS) investment and leverage the same IMS capabilities.

https://www.reportscorner.com/reports/15827/Market-Opportunity:-Rich-Communications-Suite-(RCS)/

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Market opportunity rich communications suite (rcs) - Reports Corner Presentation Transcript

  • 1. RCReports CornerMarket Opportunity: Rich Communications Suite(RCS)
  • 2. DescriptionDescriptionReports Cornerwww.reportscorner.comRich Communication Services (RCS) originally marketed by GSMAmarks the transition of messaging and voice capabilities fromCircuit Switched technology to an all-IP world. RCS and Voiceover LTE (VoLTE) share the same IP Multimedia Subsystem (IMS)investment and leverage the same IMS capabilities.
  • 3. Brief SummaryBrief SummaryReports Cornerwww.reportscorner.comRich Communication Services (RCS) originally marketed by GSMAmarks the transition of messaging and voice capabilities fromCircuit Switched technology to an all-IP world. RCS and Voiceover LTE (VoLTE) share the same IP Multimedia Subsystem (IMS)investment and leverage the same IMS capabilities.For consumers, RCS has the potential to combine voice and SMSwith instant messaging or chat, live video sharing and file transferacross all devices and networks. For enterprise customers, RCSrepresents an attractive alternative to the potential free-for-all withBring Your Own Device (BYOD) as the corporate entity canemploy a Corporate Owned and Personally Enabled (COPE)strategy to allow personalization while maintaining their ownCorporate Dashboard for their company communications andapplications.
  • 4. Brief SummaryBrief SummaryReports Cornerwww.reportscorner.comThe core feature/functionality of RCS is as follows:• Enhanced Phonebook: service capabilities and enhancedcontacts information such as presence and service discovery.• Enhanced Messaging: enables a large variety of messagingoptions including chat, emoticons, location share and file sharing.• Enriched Calls: enables multimedia content sharing during avoice call, video call and video sharingThis research evaluates RCS capabilities and market prospectswithin the context of market drivers for mobile networksoperators, which is primarily the critical need to develop anddeploy value-added services (VAS) on top of basic services suchas Voice over LTE (VoLTE). This report analyzes RCS core andfuture feature/functionality and evaluates RCS use cases andvalue proposition.
  • 5. Brief SummaryBrief SummaryReports Cornerwww.reportscorner.comThe report also discusses the role and importance of third-partiesincluding the implementation of various API relationships. Thereport additionally provides the reader with an understanding ofthe supporting technologies such as Service Delivery Platforms(SDP), IP Multimedia System (IMS), and supporting applicationsenablers such as presence detection and location determinationcapabilities.Key Findings:• RCS will utilize API connections with a variety of third parties tosupport core features/functionality as well as next generationapplications• RCS will enable the implementation and customization of a so-called Corporate Dashboard for enterprise communications andapplications
  • 6. Brief SummaryBrief SummaryReports Cornerwww.reportscorner.com• RCS is a critical value-added service (VAS) for mobile networkoperators to deal with the onslaught of so called over-the-top(OTT) applications• RCS will leverage presence and location to enable DynamicAddress Book (DAB) for a more pleasant and/or productivecommunications experience• RCS will leverage location, social, and mobile to enablecomparative shopping, reference selling, and offers to makebuying in the retail store more engaging and rewarding.Target Audience:• Mobile network operators• Value-added service providers• Wireless device manufacturers• Telecom infrastructure providers
  • 7. Brief SummaryBrief SummaryReports Cornerwww.reportscorner.com• API providers and management companies• Content providers and commerce companies• LTE and IP Multimedia Subsystem integrators
  • 8. Table of ContentsTable of ContentsReports Cornerwww.reportscorner.comExecutive Summary 3Introduction 4Voice over LTE (VoLTE) 4Rich Communications Service (RCS) 5RCS Technical and Business Issues 6Overview 6RCS and IMS 7RCS Use Cases 7Core RCS Feature Functionality 9Rich Calls 9Rich Messaging 10RCS and Video 10Enhanced Address Book 11Future RCS Functionality and Applications 1
  • 9. Table of ContentsTable of ContentsReports Cornerwww.reportscorner.comRCS in Mobile Commerce 12RCS and Cloud Storage/Access 15RCS and LTE Direct 15RCS Market Drivers 16RCS vs. OTT Applications 17No Cost and Low Cost VoIP 18No Cost and Low Cost Texting 18RCS and Enterprise Customers 18RCS and Social 20RCS as a Value-added Service (VAS) 21RCS Industry Support 21RCS and other VAS Enablers 22Presence 22Identity, Personal Data, and Preference Management 26Telecom API and Management 28
  • 10. Table of ContentsTable of ContentsReports Cornerwww.reportscorner.comRole and Importance of Telephony API 29Summary and Recommendations 31Appendix: NGN Technologies 33Technical Overview of IMS and SDP 33SDP Architecture 33SDP and OSS/BSS 34IP Multimedia Subsystem (IMS) 36Technologies Supporting IMS 39IMS and SIP 39
  • 11. For more informationFor more informationReports Cornerwww.reportscorner.comFor more information please visit our websitehttps://www.reportscorner.com/reports/15827/Market-Opportunity:-Rich-Communications-Suite-(RCS)/
  • 12. Reports CornerThank YouThank Youwww.reportscorner.comRCContact us: contact@reportscorner.com