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Global Oil and Gas Survey 2013-2014 - Market Trends, Marketing Spend and Sales Strategies in the Global Oil and Gas Industry - Report Corner

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"Global Oil and Gas Survey 2013-2014: Market Trends, Marketing Spend and Sales Strategies in the Global Oil and Gas Industry" is a new report by ICD Research that analyzes how oil and gas industry …

"Global Oil and Gas Survey 2013-2014: Market Trends, Marketing Spend and Sales Strategies in the Global Oil and Gas Industry" is a new report by ICD Research that analyzes how oil and gas industry companies' media spend, marketing and sales strategies and practices, and business planning are set to change in 2013-2014. Additionally, this report presents comparative analysis between two years of survey results (wherever applicable).


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  • 1. RCReports CornerGlobal Oil and Gas Survey 2013-2014 - Market Trends, MarketingSpend and Sales Strategies in the Global Oil and Gas Industry
  • 2. DescriptionDescriptionReports Cornerwww.reportscorner.com"Global Oil and Gas Survey 2013-2014: Market Trends, MarketingSpend and Sales Strategies in the Global Oil and Gas Industry" isa new report by ICD Research that analyzes how oil and gasindustry companies media spend, marketing and sales strategiesand practices, and business planning are set to change in 2013-2014. Additionally, this report presents comparative analysisbetween two years of survey results (wherever applicable).
  • 3. Brief SummaryBrief SummaryReports Cornerwww.reportscorner.comProduct Synopsis"Global Oil and Gas Survey 2013-2014: Market Trends, MarketingSpend and Sales Strategies in the Global Oil and Gas Industry" isa new report by ICD Research that analyzes how oil and gasindustry companies media spend, marketing and sales strategiesand practices, and business planning are set to change in 2013-2014. Additionally, this report presents comparative analysisbetween two years of survey results (wherever applicable). Thisreport provides the current size of the marketing and advertisingbudgets of global oil and gas industry suppliers and howspending by global oil and gas industry suppliers will change,providing an insight into global marketing behavior. In addition,the report identifies future growth of global oil and gas industrybuyers and suppliers, and MandA activity. This report not onlygrants access to the opinions and strategies of business decisionmakers and competitors, but also examines their actionssurrounding business priorities.
  • 4. Brief SummaryBrief SummaryReports Cornerwww.reportscorner.comThe report also provides access to information categorized byregion, company type and sizes."Introduction and LandscapeWhy was the report written?This report is the result of an extensive survey drawn from ICDResearchs exclusive panel of leading global oil and gas industryexecutives. The report provides data and analysis on global oiland gas industry suppliers media spend, marketing and salesstrategies, and practices and business planning within the globaloil and gas industry. This report includes key topics such asmedia channel spending outlooks, media budgets, marketingagency selection criteria, business challenges, and sales tacticsof leading suppliers within the global oil and gas industry. Thereport also identifies global oil and gas industry buyers andsuppliers future growth, MandA, and investment expectations.
  • 5. Brief SummaryBrief SummaryReports Cornerwww.reportscorner.comMost secondary research reports are based on general industrydrivers and do not understand the industry executives attitudeand changing behaviors, creating a gap in presenting thebusiness outlook of the industry. In an effort to bridge this gap,ICD Research created this primary-research based report bygathering the opinions of multiple stake holders in the value-chainof the global oil and gas industry.What is the current market landscape and what is changing?The average size of the annual marketing budget of global oil andgas industry supplier respondents stood at US$2.5 million in 2012,a figure that increased to US$3.5 million in 2013.What are the key drivers behind recent market changes?In the process of choosing marketing agencies, the ability totarget specific audience niches, strategic and tacticalconsulting, and flexibility in customizing services are consideredthe most important factors by global oil and gas industry
  • 6. Brief SummaryBrief SummaryReports Cornerwww.reportscorner.comWhat makes this report unique and essential to read?This report is the result of an extensive survey drawn from ICDResearchs exclusive panel of leading oil and gas industrycompanies. This report provides the reader with a definitiveanalysis of the industry outlook and explores how opportunitiesand demand are set to change in 2013-2014. Additionally, thisreport also presents comparative analysis between two years ofsurvey results (wherever applicable). Furthermore, the reportreveals the current size of oil and gas industry suppliersmarketing and advertising budgets and how expenditure byindustry suppliers will change, providing an insight into globalmarketing behavior. This report identifies the key marketing aimsof organizations and the sales strategies companies will adopt inorder to adapt to market conditions in 2013. Additionally, thischapter also aims to identify key amendments to marketingagencies that aid business generation, respondents criteria for
  • 7. Brief SummaryBrief SummaryReports Cornerwww.reportscorner.commarketing agency selection, and attitudes towards marketing andsales.Key Features and BenefitsProject industry trends and revenue growth expectations in 2013,and understand business confidence to make informed businessdecisions.Drive revenues by understanding future product investment areasand key growth regions.Uncover key challenges and opportunities, and identify the keyactions required to maintain and win buyer business.Formulate effective sales and marketing strategies by identifyingthe overall size of the marketing budgets of global oil and gasindustry supplier companies..
  • 8. Brief SummaryBrief SummaryReports Cornerwww.reportscorner.comIdentifies the key marketing aims of organizations and whichsales strategies companies will be adopting to deal with marketconditions in 2013-2014.Key Market IssuesMiddle East, Brazil, India, China, and Indonesia are the importantemerging markets to offer growth in2013.Rising competition , retention or recruitment of skilled staff,Market uncertainty, and responding to pricing pressure are theleading business concerns for the global oil and gas industry in2013.Oil and gas industry supplier respondents from companiesoperating in Asia-Pacific indicated the highest average budget ofUS$6.1 million in 2013.
  • 9. Brief SummaryBrief SummaryReports Cornerwww.reportscorner.comSocial media and networking sites, online content sites andportals, and email and newsletters are expected to haveincreased expenditure in 2013 as identified by 40%, 39%, and 35%of respondents, respectively.Overall, business performance management solutions, customerintelligence and analytics and competitor and market intelligenceresearch were identified as the marketing and sales solutionsmost expected to be invested in during 2013.Key HighlightsAn analysis of revenue growth expectations by senior levelrespondents reveals that 55% are more optimistic about theircompanys revenue growth in 2013.
  • 10. Brief SummaryBrief SummaryReports Cornerwww.reportscorner.comA significant percentage of upstream oil and gas companyrespondents highlighted capital expenditure towards facilityexpansion, machinery and equipment purchase, and newproduct development would increase in 2013.The top three priorities for global oil and gas industry upstream oiland gas companies in 2013 are expand in current market,improve operational efficiency, and focus on sustainability.A total of 66% of respondents from upstream oil and gascompanies, 63% of respondents from downstream and midstreamoil and gas companies, and 65% of respondents from oil and gasindustry supplier companies anticipate an increase of theircurrent workforce in 2013.
  • 11. Brief SummaryBrief SummaryReports Cornerwww.reportscorner.comSurvey results show that respondents from the global oil and gasindustry identified US, Australia, Singapore, Taiwan, and HongKong as offering the highest growth potential among developedcountries in 2013-2014.
  • 12. Table of ContentsTable of ContentsReports Cornerwww.reportscorner.com1 Introduction1.1 What is this report about?1.2 Definitions1.3 Methodology1.4 Profile of survey respondents1.4.1 Profile of buyer respondents1.4.2 Profile of supplier respondents2 Executive Summary3 Global Oil and Gas Industry Dynamics3.1 Revenue Growth Projections in the Global Oil and Gas Industry3.1.1 Revenue growth projections by company type3.1.2 Revenue growth projections by region3.1.3 Revenue growth projections by company turnover3.1.4 Revenue growth projections by senior level respondents3.2 Future Developments in Business Structure in the Global Oil and Gas Industry
  • 13. Table of ContentsTable of ContentsReports Cornerwww.reportscorner.com3.2.1 Future developments in business structure by buyers3.2.2 Future developments in business structure by suppliers3.2.3 Future developments in business structure by region3.2.4 Future developments in business structure by company turnover3.2.5 Future developments in business structure by senior level respondents3.3 Change in Company Strategies in the Global Oil and Gas Industry3.3.1 Change in leading company strategies by buyers3.3.2 Change in leading company strategies by suppliers3.3.3 Change in leading company strategies by region3.3.4 Change in leading company strategies by company turnover3.4 Merger and Acquisition Activity Projections in the Global Oil and Gas Industry3.4.1 MandA activity projections by buyers3.4.2 MandA activity projections by suppliers3.4.3 MandA activity projections by region3.4.4 MandA activity projections by company turnover
  • 14. Table of ContentsTable of ContentsReports Cornerwww.reportscorner.com3.5 Capital Expenditure Projections in the Global Oil and Gas Industry3.5.1 Projection of capital expenditure by buyers3.5.2 Projection of capital expenditure by suppliers3.5.3 Projection of capital expenditure by region3.5.4 Projection of capital expenditure by company turnover3.6 Planned Change in Staff Recruitment in the Global Oil and Gas Industry3.6.1 Planned change in staff recruitment by buyers3.6.2 Planned change in staff recruitment activity by suppliers3.6.3 Planned change in staff recruitment activity by region3.6.4 Planned change in staff recruitment activity by company turnover4 Global Oil and Gas Industry Market Growth Outlook4.1 Global Oil and Gas Industry - Demand in Emerging Markets4.1.1 Demand in emerging markets by buyers4.1.2 Demand in emerging markets by suppliers4.1.3 Demand in emerging markets by region
  • 15. Table of ContentsTable of ContentsReports Cornerwww.reportscorner.com4.1.4 Demand in emerging markets by company turnover4.2 Global Oil and Gas Industry - Growth Projections in Developed Countries4.2.1 Growth projections in developed countries by buyers4.2.2 Growth projections in developed countries by suppliers4.2.3 Growth projections in developed countries by region4.2.4 Growth projections in developed countries by company turnover5 Threats and Opportunities for the Global Oil and Gas Industry5.1 Global Oil and Gas Industry: Leading Business Concerns for 2013-20145.1.1 Leading business concerns for 2013-2014 by company type5.1.2 Leading business concerns for 2013-2014 by region5.1.3 Leading business concerns by company turnover5.2 Global Oil and Gas Industry: Key Supplier Actions to Secure Buyer Business5.2.1 Actions to secure buyer business by buyer respondents5.2.2 Actions to maintain and secure buyer business by region5.2.3 Actions to maintain and secure buyer business by turnover
  • 16. Table of ContentsTable of ContentsReports Cornerwww.reportscorner.com5.2.4 Actions to maintain and secure buyer business by procurement budget6 Global Oil and Gas Industry - Supplier Marketing Spend Activity6.1 Annual Marketing Budgets - Global Oil and Gas Industry Suppliers6.1.1 Annual marketing budgets by region - global oil and gas industry suppliers6.1.2 Annual marketing budgets by company turnover - global oil and gas industry suppliers6.2 Planned Change in Marketing Expenditure Levels - Global Oil and Gas Industry Suppliers6.2.1 Planned change in marketing expenditure by region - global oil and gas industry suppliers6.2.2 Planned change in marketing expenditure by turnover - global oil and gas industry suppliers6.2.3 Planned change in marketing expenditure by decision making authority - global oil and gas industrysuppliers6.2.4 Planned change in marketing expenditure levels vs. revenue growth expectations6.3 Future Investment by Media Channels - Global Oil and Gas Industry Suppliers6.3.1 Future investment by media channel by region - global oil and gas industry suppliers6.3.2 Future investment by media channel by company turnover - global oil and gas industry suppliers6.4 Global Oil and Gas Industry Suppliers Future Investment in Marketing and Sales
  • 17. Table of ContentsTable of ContentsReports Cornerwww.reportscorner.com6.4.1 Planned investment in marketing and sales technologies by region - global oil and gas industrysuppliers6.4.2 Planned investment in marketing and sales technologies by turnover - global oil and gas industrysuppliers7 Global Oil and Gas Industry - Marketing and Sales Behaviors and Strategies in 2013-20147.1 Key Marketing Aims for 2013-2014 - Global Oil and Gas Industry Suppliers7.1.1 Key marketing aims by region - global oil and gas industry suppliers7.1.2 Key marketing aims by company turnover - global oil and gas industry suppliers7.2 Global Oil and Gas Industry - Essential Amendments to Marketing Activities in 2013-20147.2.1 Amendments to marketing activities by region - global oil and gas industry suppliers7.2.2 Amendments to marketing activities by company turnover - global oil and gas industry suppliers7.3 Global Oil and Gas Industry - Critical Success Factors for Choosing a Marketing Agency7.3.1 Critical success factors by region - global oil and gas industry suppliers7.3.2 Critical success factors by company turnover - global oil and gas industry suppliers8 Appendix8.1 Global Oil and Gas Industry Survey Results - Closed Questions
  • 18. Table of ContentsTable of ContentsReports Cornerwww.reportscorner.com8.2 Methodology8.3 Contact us8.4 About ICD Research8.5 Disclaimer
  • 19. For more informationFor more informationReports Cornerwww.reportscorner.comFor more information please visit our websitehttps://www.reportscorner.com/reports/21656/Global-Oil-and-Gas-Survey-2013-2014---Market-Trends,-Marketing-Spend-and-Sales-Strategies-in-the-Global-Oil-and-Gas-Industry/
  • 20. Reports CornerThank YouThank Youwww.reportscorner.comRCContact us: contact@reportscorner.com