Digital video views 2012   2015 site, brand, category share and platform analytics - Reports Corner
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Digital video views 2012 2015 site, brand, category share and platform analytics - Reports Corner

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Digital video viewing occurring across professional, UGC and social networking channels, destinations, multiple screens and platforms cleared the 511 billion mark in 2012, a 20.3% annual increase. ...

Digital video viewing occurring across professional, UGC and social networking channels, destinations, multiple screens and platforms cleared the 511 billion mark in 2012, a 20.3% annual increase. Professionally produced, hosted and managed video advanced 17.9% to 104.4 billion. UGC/social networking channels, which are increasingly populated with pro and semi-pro publisher branded channels, saw total volume rise 21% to 406.8 billion

https://www.reportscorner.com/reports/15828/Digital-Video-Views-2012---2015:-Site,-Brand,-Category-Share-and-Platform-Analytics/

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Digital video views 2012   2015 site, brand, category share and platform analytics - Reports Corner Digital video views 2012 2015 site, brand, category share and platform analytics - Reports Corner Presentation Transcript

  • RCReports CornerDigital Video Views 2012 - 2015: Site, Brand,Category Share and Platform Analytics
  • DescriptionDescriptionReports Cornerwww.reportscorner.comDigital video viewing occurring across professional, UGC andsocial networking channels, destinations, multiple screens andplatforms cleared the 511 billion mark in 2012, a 20.3% annualincrease. Professionally produced, hosted and managed videoadvanced 17.9% to 104.4 billion. UGC/social networking channels,which are increasingly populated with pro and semi-pro publisherbranded channels, saw total volume rise 21% to 406.8 billion.
  • Brief SummaryBrief SummaryReports Cornerwww.reportscorner.comSeaside, CA Digital video viewing occurring across professional,UGC and social networking channels, destinations, multiplescreens and platforms cleared the 511 billion mark in 2012, a20.3% annual increase.Professionally produced, hosted and managed video advanced17.9% to 104.4 billion. UGC/social networking channels, which areincreasingly populated with pro and semi-pro publisher brandedchannels, saw total volume rise 21% to 406.8 billion.Mobile, tablet and connected device related views averaged 13.2%across the professional realm of sites, while UGC, led byYouTubes channelized and thematic content ecosystem tallied anestimated 22.2% mobile total.Whereas growth rates across digital video channels are synchingas they converge, audience viewing patterns surrounding self-selected, personal preference programming also diverge,establishes a comprehensive analytics report produced byAccuStream Research.
  • Brief SummaryBrief SummaryReports Cornerwww.reportscorner.comThe report, Digital Video Views 2012 - 2015: Site, Brand, CategoryShare and Platform Analytics, indicates professionally managedsites publishing episodic programming content published bybroadcasters, cable networks and syndication partners captured a22.5% cumulative viewing share, up from 8.3% in 2006.Pro site audiences, which outnumber their UGC brethren by awide margin, are opting to click and then lean back, and thoselonger program selections are being monetized against greaterallocation of in-stream video inventory. Movie and televisioncontent combined accounted for 30% of total views launched in2012.UGC counterparts are short-form specialists, however, andaveraged 84.4 views per site per month per user, up 4.4% for theyear.
  • Brief SummaryBrief SummaryReports Cornerwww.reportscorner.comThere, audience appetite for music, comedy and entertainmentvideo is predominate, and consumption patterns stimulated bylean forward search, discovery, sharing, snacking and librarygrazing activity.This digital video analytics report includes historical data 1998 -2012, with forecasts through 2015. The pro video channelproduced a 14-year CAGR of 52.5%, UGC a 7-year CAGR of 99.4%.Pro video over the same 7-year timeframe exhibited a CAGR of28.6%. Pro news views jumped 75%, movies/film 41% and sports55% in 2012.
  • Table of ContentsTable of ContentsReports Cornerwww.reportscorner.comEXECUTIVE SUMMARY 1Digital Video Views Surpass 511 Billion in 2012 1Total Digital Video Views 2005 - 2015: Professional, UGC and Social Channels 2CAGR Comparison 2005 - 2012: Pro vs. UGC/Social Networking Channels 4News, Sports and Movie Digital Video Views Led Professional Publishing Categories in 2012 5Pro Digital Video Viewing Share by Category 2012 6A Strong Mid/Late Year Performance Resulted in a 13.2% Mobile/Tablet-Connected Device Share of ProDigital Video Views in 2012 7UGC and Social Networking Digital Video Channels Charted 406.8 Billion Views in 2012 7UGC and Social Networking Video Views: 2005 - 2015 8UGC and Social Networking Channels Video View Growth Rates: 2006 - 2015 9SECTION ONE 10Digital Video Views Surpass 511 Billion in 2012 10Pro and UGC/Social Networking Digital Video Views: Channel Growth Rate Comparison 2005 - 2015 12Broadband and Narrowband Views Delivered Comparison and Analysis: 2000 - 2012 20
  • Table of ContentsTable of ContentsReports Cornerwww.reportscorner.comProfessionally Produced, Hosted and Distributed Video Views Increase 17.9% in 2012 22Pro Video Views: 1998 - 2015 22UGC/Social Digital Video Growth at 21% in 2012 25UGC/Social Networking Video View Growth Rates: 2005 - 2015 26Unique Users to Pro Digital Video Destinations Outnumber UGC Counterparts 4 to 1 30Pro and UGC/Social Networking Video Views per Unique User per Month Comparison: 2006 - 2012 32Views per Unique User per Month per Site 2006 - 2012: Pro vs. UGC Video 33Total Pro Video Views per Unique User per Site per Month 39Unique Views per Site per Month 2012: by Content Category 41SECTION TWO 47News, Sports and Movie Digital Video Views Led Professional Publishing Categories in 2012 47Pro Digital Video Content Category Share: 2011 - 2012 54Unique Views per Site per Month: by Content Category 56A Strong Mid/Late Year Performance Resulted in a 13.2% Mobile/Tablet/Connected Device Share of TotalDigital Video Views in 2012 58
  • Table of ContentsTable of ContentsReports Cornerwww.reportscorner.comMobile/Tablet/Connected Device Video View Analysis: 2012 by Content Category 58 Long-Form, EpisodicBroadcast and Cable Digital Video 2012: a Viewing Share Leader 61 Television 58Long-Form, Episodic Broadcast and Cable Digital Video 2012: a Viewing Share Leader 61 61Television 63News, Politics, Finance and Tech Views Surged in 2012: Digital Video Share Rose to 15.1% 77News/Weather/Finance/Politics/Tech Information 79Entertainment/Kids Digital Video Captured a 16.4% Cumulative Viewing Share in 2012 91Entertainment/Kids 93Music Video Viewing Volume Declines to 3.5% Cumulative Share on Destination and Directly ManagedSites in 2012 108Music/Music Programming 110Sports Video Delivered a Sizable Growth Year in 2012, with a 10.1% Cumulative Viewing Share 114Sports/Sports Programming/Information 116Movie/Film Cumulative Viewing Share Increased to 7.3% in 2012 122Digital Movie and Television Viewing Share: 1999 - 2012 125Movies/Movie Programming/Information 126
  • Table of ContentsTable of ContentsReports Cornerwww.reportscorner.comAggregation Platforms and Services own a 25.1% Cumulative Share of Digital Video Views in 2012 131SECTION THREE 136UGC and Social Networking Digital Video Channels Charted 406.8 Billion Views in 2012 136UGC/Social Networking Video Views and Growth Rates: 2005 - 2015 137Unique Users and Views per Unique User per Month Increase in 2012 140UGC/Social Networking Video Views per Unique User per Month Comparison: 2006 - 2012 140YouTube and UGC/Social Video View Comparison: 2006 - 2012 143YouTube Video Views Reach 387.5 Billion in 2012 146YouTube and UGC/Social Video View Comparison: 2006 - 2012 146Music is the Dominant Video Category on YouTube in 2012 150YouTube Video Views by Themed Category: 2012 150YouTube Video Pro and Semi-Pro Channel View Analysis 2012 151YouTube Mobile Video Views by Content Channel: 2012 152UGC and Social Networking Video Views 2012: Complete Annual Database 154SECTION FOUR 161PROFESSIONAL VIDEO VIEWS 2012: COMPLETE ANNUAL DATABASE 161
  • For more informationFor more informationReports Cornerwww.reportscorner.comFor more information please visit our websitehttps://www.reportscorner.com/reports/15828/Digital-Video-Views-2012---2015:-Site,-Brand,-Category-Share-and-Platform-Analytics/
  • Reports CornerThank YouThank Youwww.reportscorner.comRCContact us: contact@reportscorner.com