Digital video value chain 2013 - Reports Corner
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Digital video value chain 2013 - Reports Corner

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The digital video value chain (comprising CDN, video ad networks, serving platforms, auctions, exchanges, RTBs, integrated video platforms, media transformation, processing, optimization and ...

The digital video value chain (comprising CDN, video ad networks, serving platforms, auctions, exchanges, RTBs, integrated video platforms, media transformation, processing, optimization and analytics, mobile ad networks, platforms and media clearing environments made a combined $6.3 billion in 2012 revenue.
Revenues (net of requisite publisher payouts) improved 38.1% for U.S.-based vendors, including their international operations

https://www.reportscorner.com/reports/15829/-Digital-Video-Value-Chain-2013/

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Digital video value chain 2013 - Reports Corner Digital video value chain 2013 - Reports Corner Presentation Transcript

  • RCReports CornerDigital Video Value Chain 2013
  • DescriptionDescriptionReports Cornerwww.reportscorner.comThe digital video value chain (comprising CDN, video ad networks,serving platforms, auctions, exchanges, RTBs, integrated videoplatforms, media transformation, processing, optimization andanalytics, mobile ad networks, platforms and media clearingenvironments made a combined $6.3 billion in 2012 revenue.Revenues (net of requisite publisher payouts) improved 38.1% forU.S.-based vendors, including their international operations.
  • Brief SummaryBrief SummaryReports Cornerwww.reportscorner.comThe digital video value chain (comprising CDN, video ad networks,serving platforms, auctions, exchanges, RTBs, integrated videoplatforms, media transformation, processing, optimization andanalytics, mobile ad networks, platforms and media clearingenvironments made a combined $6.3 billion in 2012 revenue.Revenues (net of requisite publisher payouts) improved 38.1% forU.S.-based vendors, including their international operations.Globally, the digital video value chain grew 36.6% to $9.4 billion,bookending a nine-year CAGR of 38.6%, as encompassed in thismulti-disciplinary ecosystem, operations and business analyticsreport by AccuStream Research.This 600+ page edition, Digital Video Value Chain 2013, presentsexclusive, extensive primary quantitative research about eachvalue chain entrant and related sectors, comparative growth ratesand business model implementations.
  • Brief SummaryBrief SummaryReports Cornerwww.reportscorner.comCompany revenue and sector valuations are enhanced,complemented and contextualized through dozens ofcomprehensive and insightful operations-focused Q & Asconducted with management, sales, technology and marketingexecutives across the entire value chain.Operations analysis provides number of accounts, MRR, fill rates,billings and billing models (i.e. CPM, CPC, CPCV), impressionsdelivered or cleared (by format and region of the world), businessmodel constructs, publisher payout percentages, corecompetencies, revenue (historical, current and forecast to 2015),global reach, market share, R & D initiatives, competitiveassessments and strategic partnering initiatives.Video value chain principals include Akamai, Limelight Networks,Internap, Level 3, Edgecast, CDNetworks, ChinaCache,Brightcove, thePlatform, Kaltura, DigitalSmiths, Kit Digital, Adobe
  • Brief SummaryBrief SummaryReports Cornerwww.reportscorner.comAuditude, RAMP, Sharethrough, adRise, Tremor Video,SpotXchange, Adap.tv, DG/MediaMind, SET Media, Freewheel,YuMe, AudienceScience, TubeMogul, Buzz City, JumpTap,Madhouse, Mobclix, InMobi, Origin Digital, Encoding.com,Sorensen Media and many more.On a global basis, mobile ad networks, platforms and clearingenvironments are forecast to capture 29.3% of digital videoecosystem net revenue by 2015, online video ad networks andCDNs at 27%, integrated platforms, optimization and processing16%.AccuStream Research produces investment grade sector reportscovering digital video viewing, audio listening and monetization,subscription media storefronts, video processing, workflow, in-stream and digital video advertising, video advertising networks,mobile advertising networks, CDN, integrated video platforms,alongside client-specific analyses.
  • Table of ContentsTable of ContentsReports Cornerwww.reportscorner.comEXECUTIVE SUMMARY 1Digital Video Value Chain Markets Combine for 41% Growth in 2012 1Double-digit growth seen across all value chain sectors analyzed in 2012 1Digital Video Value Chain Revenue Share 2006 - 2012: CDN, Ad Networks and Platforms 3Global Digital Video Value Chain Rolls to a 36.6% 2012 Increase, Surpassing $9.4 Billion in Revenue 5Global Digital Video Value Chain to Continue Double-Digit Rates of Expansion through 2015 7The Global Digital Video Value Chain Forecast to Reach $22 Billion in Revenue by Year-End 2015 7Mobile ad networks, ad trafficking platforms, auctions and exchanges forecast to outpace digital videovalue chain market sectors 7SECTION ONE 8Digital Video Value Chain Markets Combine for 41% Growth in 2012 8Double-Digit Growth Seen Across All Value Chain Sectors Analyzed in 2012 8Digital Video Value Chain 2006 - 2012: CDNs, Ad Networks, Auctions, Exchanges and Integrated Platforms9CDN is a Relatively Mature Business Sector, and Continues to Lead in Value Chain Revenue,though Shareis Declining 11
  • Table of ContentsTable of ContentsReports Cornerwww.reportscorner.comDigital Video Value Chain Revenue Share 2006 - 2012: CDN, Ad Networks and Platforms 17U.S. Contribution to Digital Video Value Chain Forecast to Grow in Excess of 30% through 2015 19Digital Video Value Chain: 2006 - 2015 20Video Ad Networks, Ad Trafficking Platforms and Media Clearing Environments are Forecast to Lead theMarket 2013 - 2015 21Global Digital Video Value Chain Rolls to a 36.6% 2012 Increase, Surpassing $9.4 Billion in Revenue 24Global Video Value Chain 2006 - 2012: CDNs, Ad Networks, Auctions, Exchanges and Integrated Platforms25Global Digital Video Value Chain to Continue Double-Digit Rates of Expansion through 2015 28The Global Digital Video Value Chain Forecast to Reach $22 Billion in Revenue by Year-End 2015 28Mobile Ad Networks, Ad Trafficking Platforms, Auctions and Exchanges Forecast to Outpace Digital VideoValue Chain Market Sectors 28Global Digital Video Value Chain: 2006 - 2015 30Mobile Ad Networks, Platforms, Auctions, Exchanges and Clearing Environments on Course to Capture29.3% of the Digital Video Value Chain by 2015 34Global Digital Video Value Chain: 2006 - 2015 37Digital Video Value Chain Sector Summaries 38
  • Table of ContentsTable of ContentsReports Cornerwww.reportscorner.comCDN Market Continues to Grow at a Steady Rate 38CDN Market Value 2006 - 2015 38Media and Entertainment Percent CDN Revenue: 2006 - 2012 41Video Ad Networks and Ad Trafficking Platforms Grew at 42.3% in 2012 43Video Advertising Network, Trafficking and Clearing Platform Revenue 2006 - 2012 43Integrated Video Platforms, Media Processing and Optimization Solutions Produce 33.8% Growth in 201245Integrated Video Platforms/Solutions Revenue: 2006 - 2012 45Mobile Ad Networks, Ad Trafficking and Clearing Platforms: Rapid Growth Ahead 47Global Mobile Ad Networks, Trafficking Platforms and Clearing Environments: 2009-2014 47SECTION TWO CDN SECTOR ANALYSIS 2013 50CDN Terminology Definitions: 50CDN Sector Dynamics Introduction and 2012-2015 Overview 52CDN sector business, technology and account acquisition trends 52Account Acquisition, new entrants and competitive forces 53
  • Table of ContentsTable of ContentsReports Cornerwww.reportscorner.comRetail and transit bandwidth pricing indicators 54Video formats and adoption trends 54International markets, competition and account winds 54R & D Initiatives 55CAP EX allocation 55CDN accounts under contract swell by 61.2% in 2012 56CDN Annual Accounts: 2005 - 2012 57CDN Total Year End Accounts: 2012 57Akamai continues to lead the market in revenue 58CDN Revenue and Market Share: 2010 - 2012 58CAP Ex investment rose by 25.1% in 2012 60CDN Cap Ex Investment: 2007 - 2012 60CDNs continue to deliver Cap Ex investment efficiency balanced against account additions 62Cap Ex Analysis: Server Deployments and Account Growth 62The CDN sector grew by 18.3% in 2012; Double-digit growth forecast through 2015 64
  • Table of ContentsTable of ContentsReports Cornerwww.reportscorner.comCDN Market Revenue Analysis: 2003 - 2015 64Average MRR increased 8% in 2012 to $5,265 64CDN Monthly Recurring Revenue Analysis: 2005 - 2012 65Media and Entertainment contract value increased by 20% in 2012 71Total Media and Entertainment CDN Contract Value: 2006 - 2012 71Entertainment Media Revenue Share of CDN Market: 2006 - 2012 71Domestic CDNs are forecast to reach $2.71 billion in 2013 revenue 71International CDNs are estimated at $1.2 billion in 2012 contract billings 73Global CDN Market Value (Domestic vs. International CDNs) 75Account additions at the lower end of the MRR spectrum are being aggressively targeted by smaller CDNs77CDN Revenue and Account Growth Rates: 2006 - 2012 77The global CDN market is estimated at $3.7+ billion in 2012 79The Commercial Market Value of Audio/Video delivery surpassed $1.33 billion in 2012 82Commercial Bandwidth Market Value: Audio/Video 2006 - 2012 82Professional video delivery represents the largest share of bandwidth consumption 84
  • Table of ContentsTable of ContentsReports Cornerwww.reportscorner.comStreaming/Http Audio/Video Content Category Share: Commercial Market Value 2006 - 2012 84CDN Bandwidth Services Category Share: 2011 86CDN Bandwidth Services Category Share: 2012 87Retail bandwidth pricing stabilized in 2012 88Retail Contract Pricing: 2006 - 2012 88Retail Contract Pricing: 2006 - 2012 91Retail and transit pricing declines do not necessarily move in tandem 93Annual Pricing Comparison: Retail Versus Transit 2006 - 2012 93CDN Q & As 96AKAMAI 96BITGRAVITY& TATA COMMUNICATIONS CDN 103CDNETWORKS 106CHINACACHE 111CLOUDFLARE 116EDGECAST 123
  • Table of ContentsTable of ContentsReports Cornerwww.reportscorner.comHIGHWINDS 128INTERNAP 135LEVEL 3 140LIMELIGHT NETWORKS 145MAINSTREAM NETWORKS 150MIRROR IMAGE 154NETDNA 158YOTTAA 161SECTION THREE VIDEO AD NETWORKS, AD TRAFFICKING PLATFORMS, AUCTIONS, EXCHANGES andRTBs 163Digital Video Advertising Network and Platform Terminology Definitions 163Video Ad Networks, Ad Trafficking Platforms, Auctions, Exchanges and RTBs Forecast to Earn $1.1 Billionin 2012 Revenue 167Video Advertising Platforms: Revenue Analysis by Media Clearing/Serving Category 2007 - 2014 171Post Publisher Payout Topline Revenue Analysis 174Video Advertising Networks, Ad Serving Platforms, Auctions, Exchanges, RTBs, Mediation Layers, SSPsand DSPs: Revenue Analysis 2007 - 2012 174
  • Table of ContentsTable of ContentsReports Cornerwww.reportscorner.comVideo Advertising Networks, Ad Serving Platforms, Auctions, Exchanges, RTBs, Mediation Layers, SSPsand DSPs 175Total Platform Revenue: CPM Share Revenue with Platform Licensing, Data, Audience Targeting,Transactions and Usage Fees 2007 - 2014 178Video Advertising Networks, Ad Serving Platforms, Auctions, Exchanges, RTBs, Mediation Layers, SSPsand DSPs: Platform Revenue Analysis 2007 - 2014 184Video Ad Trafficking: Scale, Reach, Technology and Integration Specialists 185Video Ad Serving Platforms: Revenue Analysis 2007 - 2014 185Video Advertising Networks: Managing the Media Buy and Delivering the Audience 189Video Advertising Networks: Platform Revenue Analysis 2007 - 2014 192Auctions, Exchanges and RTBs: Experiencing High Growth 193Video Auctions, Exchanges and RTBs: Platform Revenue Analysis 2007 - 2014 196Social Video Ad Campaign Platforms and Networks 197Social Video Advertising Networks: Platform Revenue Analysis 2007 - 2014 199Over-The-Top Ad Platforms 200Over-The-Top Video Advertising Solutions: Platform Revenue Analysis 2007 - 2014 201
  • Table of ContentsTable of ContentsReports Cornerwww.reportscorner.comUnscrambling the Market Puzzle: Sizing Duplicate Video Ad Network, Serving Platform Impressions andCorresponding Media Spend 202Inventory Duplication Analysis: 2008 - 2012 202Video Advertising Networks, Ad Serving Platforms, Auctions, Exchanges, RTBs, Mediation Layers, SSPsand DSPs 204Legend: Video Ad Networks, Platforms, Auctions, Exchanges and RTBs 206Video Advertising Networks, Ad Serving Platforms, Auctions, Exchanges, RTBs, Mediation Layers, SSPsand DSPs 2008 - 2012 208Video Ad Networks and Platforms: Non-Duplicated Media Spend (All Formats) Cleared or ServedEstimated at $8.2 Billion in 2012 209Video Advertising Networks, Ad Serving Platforms, SSPs and DSPs 212Video Media Spend Cleared by Ad Networks or Trafficked Over Distribution Platforms to Reach $6.2 Billionin 2012 213Video Advertising Networks, Ad Serving Platforms, SSPs and DSPs 216Q & As 217ADAP.TV 217ADBRITE 222
  • Table of ContentsTable of ContentsReports Cornerwww.reportscorner.comADOBE AUDITUDE 228adRise 233AUDIENCESCIENCE 237BLACKARROW 245BLINKX 250DOUBLEVERIFY 256FREEWHEEL 260INNOVATE MEDIA/OCULU 267JUN GROUP 271LIMELIGHT VIDEO PLATFORM 278MEDIAMIND (A division of DG) 283MIXPO 290POINTROLL 296ROCKET FUEL 301ROVION (a unit of Local Corporation) 305
  • Table of ContentsTable of ContentsReports Cornerwww.reportscorner.comSET MEDIA 309SHARETHROUGH 315SPOTXCHANGE 319TREMOR VIDEO 327TUBEMOGUL 333VIDEOLOGY 340VISIBLE MEASURES 347YUME INC 354SECTION FOUR: INTEGRATED VIDEO PLATFORMS, MEDIA PROCESSING and OPTIMIZATIONSOLUTIONS 361Integrated video platforms, media processing and optimization solutions terms and definitions 361Overview: Video Platforms, Encoding, Processing, Engagement and Recommendation 364Business Fundamentals and Market Outlook 364Video Platforms, Transformation, Processing and Discovery Solutions Markets Forecast at $1.12 Billion in2012 366Video Platforms, Processing and Optimization: Revenue Analysis 2007 - 2014 367
  • Table of ContentsTable of ContentsReports Cornerwww.reportscorner.comVideo Platforms, Processing and Discovery: Market Segments Analyzed 2012 372Video Platforms, Media Processing and Workflow: Market Positions and Core Competencies 373Integrated Video Platforms, IPTV/OTT Solutions Segments Lead in Total Sector Revenue 2007 - 2014 375Integrated Video Platforms, Processing, Optimization And Engagement Solutions: Eight Year RevenueAnalysis And Projections: 2007 - 2014 378Business Models are Predominantly SAAs/MRR, with Bandwidth, Storage and Usage Fees 380Integrated Video Platforms 380IPTV and OTT Video Platform Solutions 381Video Processing, Transformation, Encoding and Optimization 382Enterprise Video Platforms: Billing Models and Pricing 383Video Discovery, Engagement and Recommendation Software Solutions 384Q & As 385ANVATO 385BRIGHTCOVE 389CONVIVA 398
  • Table of ContentsTable of ContentsReports Cornerwww.reportscorner.comDIGITALSMITHS 403ENCODING.COM 409eyeIO 415IGNITE TECHNOLOGIES 418KALTURA 422KIT DIGITAL 426KONTIKI 430LABONE 436METRIXSTREAM / METRIXAPPS 440OCTOSHAPE 443ORIGIN DIGITAL 450QUMU 458RAMP 462SNAPPYTV 468SORENSON MEDIA 473
  • Table of ContentsTable of ContentsReports Cornerwww.reportscorner.comSUNDAYSKY 479TABOOLA 483TELESTREAM 486thePLATFORM 490VBRICK 497VIDIZMO 501VIMATION 505VZAAR 509SECTION FIVE: MOBILE AD NETWORKS, AD SERVING PLATFORMS, AUCTIONS, EXCHANGES and RTBs516Mobile ad networks, ad serving platforms terms and definitions 516Global Mobile Advertising Markets in Motion: Total Inventory, Filled Impressions, Billed Impressions andMedia Spend are Climbing 518Filled and Billed Impression Analysis: 2010 - 2012 519Global Mobile Inventory Clearing Overview: Market Drivers and Media Spend Dynamics 521Ad Networks, Ad Serving Platforms, Auctions and Exchanges: Media Clearing Obliges Publishers Take anAll-Inclusive Approach 521
  • Table of ContentsTable of ContentsReports Cornerwww.reportscorner.comRegional Media Clearing Contours and Contrasts: U.S. and Western Europe are Market Growth Leaders522Global Mobile Billed Advertising Impressions by Region: 2010 - 2012 523Global Mobile Media Spend Forecast at $7.13 Billion in 2012 525Mobile Ad Network Billed/Paid Inventory and Media Spend Analysis Summary: 2010 - 2012 526The U.S. Leads All Markets in Billed Impressions 529Global Mobile Billed Impressions by Region: 2010 - 2012 529Mobile Ad Network, Ad Serving Platform, Exchange, Auction and RTB Media Spend by Region: 2010 - 2012532Mobile Advertising Network Billed Impressions Delivered by Geographic Region: 2010 533Mobile Advertising Network Billed Impressions Delivered by Geographic Region: 2011 535Mobile Advertising Network Billed Impressions Delivered by Geographic Region: 2012 537ECPMs Vary by Region, Publisher, and Brand 539ECPMs by Region: 2010 - 2012 540ECPM Sample Pricing Conversion Grid 542Mobile Ad Network Market Positions are Diverse, with Sophisticated Ad Ingest, Clearing, Serving,Tracking, Handset, OS and Audience Targeting Technologies 542
  • Table of ContentsTable of ContentsReports Cornerwww.reportscorner.comMobile Ad Networks are Sophisticated Audience Targeting Vehicles 542Mobile Advertising Networks: Market Position Analysis: 2012 544Mobile Advertising Networks: Inventory and Platform Billing Models 2012 546Mobile Advertising Networks, Platforms, Auctions and Exchanges: Revenue Share/Participation Analysis:2011 - 2012 548Mobile Advertising Networks, Platforms, Auctions Exchanges and RTB: Billing Models and FormatsSupported 2012 551Mobile Advertising Networks, Platforms, Auctions, Exchanges and RTBs: Reach 2009 - 2012 553Mobile Ad Networks, Platforms, Ad Serving Solutions, Auctions, Exchanges and RTB Solutions areForecast to Capture $1.6 Billion in 2012 Net Revenue 555Mobile Advertising Networks, Platforms, Auctions, Exchanges and RTBs: Media Spend, Revenue Shareand Net Revenue 2009 - 2014 556Mobile Advertising Networks, Platforms, Auctions, Exchanges and RTBs: Media Spend, Revenue Shareand Net Revenue 2009 - 2012 562Mobile Ad Networks, Platforms, Ad Serving Solutions, Auctions, Exchanges and RTB Solutions areForecast to Capture $1.6 Billion in 2012 Net Revenue 563Mobile Advertising Networks, Platforms, Auctions, Exchanges and RTBs: Media Spend, Revenue Shareand Net Revenue 2009 - 2014 564
  • Table of ContentsTable of ContentsReports Cornerwww.reportscorner.comMobile Advertising Networks, Platforms, Auctions, Exchanges and RTBs: Media Spend, Revenue Shareand Net Revenue 2009 - 2014 568Mobile Advertising Networks, Platforms, Auctions, Exchanges and RTBs: Media Spend, Revenue Shareand Net Revenue 2009 - 2012 570Q & As 571ADFONIC 571ADITIC (a division of Sofialys) 573ADMARVEL (A UNIT of OPERA SOFTWARE) 574ADMODA/ADULTMODA 576AMOBEE 578BUZZ CITY 581CASEE 583INMOBI 584JUMPTAP 587MADHOUSE 589MADVERTISE 591
  • Table of ContentsTable of ContentsReports Cornerwww.reportscorner.comMOBGOLD 594MOGREET 596MOJIVA 600NEXAGE 601TREMOR VIDEO 603xAd, Inc 60
  • For more informationFor more informationReports Cornerwww.reportscorner.comFor more information please visit our websitehttps://www.reportscorner.com/reports/15829/-Digital-Video-Value-Chain-2013/
  • Reports CornerThank YouThank Youwww.reportscorner.comRCContact us: contact@reportscorner.com