This research service covers video transcoders which are used to transform analog or digital video into a multitude of content packages for a variety of distribution scenarios. The market is analyzed in three segments - production transcoding, enterprise transcoding and multi-screen transcoding. Evaluation of the market includes revenue forecasts, and demand for the solutions over the period spanning 2010 through 2017, with 2010 as the base year. Factors driving and restraining the growth of the market along with trends and key challenges being faced by the industry are identified and discussed.
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World Video Transcoders Market
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World Video Transcoders Market
Published on July 2011
Report Summary
This research service covers video transcoders which are used to transform analog or digital video into a multitude of content
packages for a variety of distribution scenarios. The market is analyzed in three segments - production transcoding, enterprise
transcoding and multi-screen transcoding. Evaluation of the market includes revenue forecasts, and demand for the solutions over the
period spanning 2010 through 2017, with 2010 as the base year. Factors driving and restraining the growth of the market along with
trends and key challenges being faced by the industry are identified and discussed.
Table of Content
Table of Contents
Chapter1
Executive Summary
Market Overview 1-1
Introduction 1-1
Competitive Analysis 1-5
Major Research Findings 1-9
Growth Opportunities and Forecasts 1-9
Key Findings 1-12
Chapter2
Analysis of the World Video Transcoders Market
Introduction 2-1
Market Overview 2-1
Product and Technology Definitions 2-3
Internet TV 2-3
Multi-screen Transcoding 2-4
Over The Top 2-4
Advanced Video Codec ( AV C ) 2-4
Bandwidth 2-4
High Definition (HD) 2-5
Master Head end 2-5
Scalable Video Coding ( S V C ) 2-5
Transrating 2-5
Transsizing 2-5
Transwrapping 2-6
Variable bitrate ( V B R ) 2-6
Quality of Experience (QoE) 2-6
Mergers and Acquisitions 2-6
Analysis of the World Enterprise Video Transcoders Market 2-8
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Enterprise Video Transcoders Market Overview 2-8
Market Engineering Measurements for the Enterprise Video Transcoders Market 2-9
Market Drivers for the Enterprise Video Transcoders Market 2-10
Mainstream Adoption of Webcasting, Streaming and VOD Applications Increases Demand for
Transcoding Solutions 2-10
Transcoding-based Solutions are Crucial to Reach Mobile Workers and Connected Customers 2-11
Increasing Use of Live Video Streaming is Driving Adoption of Advanced Encoding, Transcoding,
and Delivery Products 2-11
Smaller Enterprise Segments such as Healthcare and House of Worship Gradually Increase Adoption
of Web Video Solutions 2-12
Market Restraints for the Enterprise Video Transcoders Market 2-12
Assimilation of Transcoding Into Multi-Function Solutions and Migration of Customers to
Cloud-based Transcoding is Expected to Lower the Overall Size of the Market 2-13
Complexity of Formats and Delivery Constrains the Scale and Rate of Adoption 2-13
Inadequate Infrastructure to Support High Resolution Video Distribution, Restrains Growth
of Equipment such as Transcoders 2-13
Pricing Pressure Restrains Market Growth Rate 2-14
Barrier to New CAPEX Continues to be High among Corporate Enterprises 2-14
Revenue Forecast for the Enterprise Video Transcoders Market 2-14
Demand Analysis for Enterprise Video Transcoders Market 2-19
Analysis of the World Multi-Screen Video Transcoders Market 2-21
Multi-Screen Video Transcoders Market Overview 2-21
Market Engineering Measurements for the Multi-Screen Video Transcoders Market 2-23
Market Drivers for the Multi-Screen Video Transcoders Market 2-24
Increasing Investment by M&E and Telco Companies Worldwide in Multi-Screen Video
Delivery Drives Demand for Transcoding Solutions 2-24
Unfettered Growth in Internet Video Consumption Fuels Growth in the Transcoders Market 2-25
Format and Delivery Fragmentation Requires Extensive Use of Transcoders to Reach All Target
Screens and Devices 2-26
Growing Uptake of Multi-Screen Pay TV and Internet TV Subscriptions Increases Need for Transcoding 2-26
Raised QoE and Image Quality Expectations From Consumers Are Driving Service Provider
Investment in Advanced Transcoding Systems 2-27
Market Restraints for the Multi-Screen Video Transcoders Market 2-27
Low Cost Alternatives and Pricing Pressure From Competition Together Lower Sales of
Transcoding Systems 2-28
Commoditization of Transcoding, And Integration Into CDNs, Cloud-Based Services and
Workflow Management Systems, Diminishes Market Size 2-28
System and Format Complexity, CAPEX Commitment and Aversion to Risk Cause Delays in
Mainstream Adoption of Multi-Screen Delivery 2-29
Difficulty in Licensing Content, Particularly Internationally and on Handheld Devices, Restrains
Uptake of Content Subscriptions and thereby Stunts Uptake of Transcoders 2-30
Revenue Forecast for the Multi-Screen Video Transcoders Market 2-30
Demand Analysis for Multi-Screen Video Transcoders Market 2-35
Analysis of the World Production Video Transcoders Market 2-36
Production Video Transcoders Market Overview 2-36
Market Engineering Measurements for the Production Video Transcoders Market 2-37
Market Drivers for the Production Video Transcoders Market 2-38
Digitization of Asset Libraries for OTT Readiness and Future-Proof Archiving Requires High-Volume,
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Enterprise-grade Transcoding 2-38
Digitization of Workflows Drives Requirement for Transcoders 2-39
Growth in Proprietary Camera and Non-linear Editing Formats Drives Requirement for Transcoder
Components 2-39
Growing Content Volume, Partially on the Strength of HD, 2K/4K and 3D, Requires Increased Content
Processing Capacity 2-40
Market Restraints for the Production Video Transcoders Market 2-40
Integration into Workflow Management Systems Diminishes the Market Value of the Transcoding
Segment Itself 2-41
Competition, Technology Maturity, and Software-based Form Factors Drive Down Price,
Lowering Market Size 2-41
Complexity of Formats and Aversion to Risk Delay Mainstream Adoption of Production-Grade
Transcoding 2-41
Outsourced Services or Cloud-based Transcoding Alternatives are Expected to Capture Market
Share from In-house Product-based Transcoding 2-42
Revenue Forecast for the Production Video Transcoders Market 2-42
Demand Analysis for Production Video Transcoders Market 2-46
Technical Trends and Challenges in the World Video Transcoders Market 2-47
Technical Challenges 2-47
Format Fragmentation 2-47
Mobile Broadcasting 2-48
Integration of Transcoding Into WorkFlow Automation 2-49
Integration with Asset Management 2-49
Competitive Differentiation in the Cloud 2-50
Bandwidth Evolution 2-50
Technical Trends 2-51
Chapter3
Competitive Analysis of the World Video Transcoders Market
Competitive Structure of the World Video Transcoders Market 3-1
Competitive Landscape 3-1
Distribution Structure 3-7
Market Share Analysis of the World Video Transcoder Market 3-8
Market Share Analysis of World Video Transcoders Market 3-8
Market Share Analysis of the Enterprise Transcoders Market 3-9
Market Share Analysis of the Multi-Screen Transcoders Market 3-11
Market Share Analysis of the Production Transcoders Market 3-12
Product Analysis of World Video Transcoders Market 3-14
Product Analysis 3-14
Hot Company Watchlist 3-18
Hot Companies for the World Video Transcoders Market 3-18
AmberFin 3-18
ATEME 3-19
Allegro Digital Video Technology (DVT) 3-21
List of Figures
Chapter2
Analysis of the World Video Transcoders Market
2-1 Enterprise Video Transcoders Market:
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Market Drivers Ranked in Order of Impact (World), 2011-2017 2-10
2-2 Enterprise Video Transcoders Market:
Market Restraints Ranked in Order of Impact (World), 2011-2017 2-12
2-3 Enterprise Video Transcoders Market:
Revenue Forecasts (World), 2010-2017 2-15
2-4 Enterprise Video Transcoders Market:
Revenue Forecasts by Geographic Regions (World), 2010-2017 2-16
2-5 Multi-Screen Video Transcoders Market:
Market Drivers Ranked in Order of Impact (World), 2011-2017 2-24
2-6 Multi-Screen Video Transcoders Market:
Market Restraints Ranked in Order of Impact (World), 2011-2017 2-27
2-7 Multi-Screen Video Transcoders Market:
Revenue Forecasts (World), 2010-2017 2-31
2-8 Multi-Screen Video Transcoders Market:
Revenues Forecasts by Geographic Regions, 2010-2017 2-32
2-9 Production Video Transcoders Market:
Market Drivers Ranked in Order of Impact (World), 2011-2017 2-38
2-10 Production Video Transcoders Market:
Market Restraints Ranked in Order of Impact (World), 2011-2017 2-40
2-11 Production Video Transcoders Market:
Revenue Forecasts (World), 2010-2017 2-42
2-12 Production Video Transcoders Market:
Revenue Forecasts by Geographic Regions (World), 2010-2017 2-44
Chapter3
Competitive Analysis of the World Video Transcoders Market
3-1 Enterprise Video Transcoders Market:
Competitive Structure (World), 2010 3-1
3-2 Multi-Screen Video Transcoders Market:
Competitive Structure (World), 2010 3-3
3-3 Production Video Transcoders Market:
Competitive Structure (World), 2010 3-4
3-4 Video Transcoders Market:
Company Market Share by Revenues (World), 2010 3-8
3-5 Enterprise Video Transcoders Market:
Company Market Share by Revenues (World), 2010 3-10
3-6 Multi-Screen Video Transcoders Market:
Company Market Share by Revenues (World), 2010 3-11
3-7 Production Video Transcoders Market:
Company Market Share by Revenues (World), 2010 3-13
3-8 Video Transcoders Market:
Database of Key Industry Participants by Segment (World), 2010 3-14
List of Charts
Chapter1
Executive Summary
1.1 Digital Media Value Chain:
Encoding and Archiving (World), 2010 1-1
1.2 Video Transcoders Market:
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Market Coverage (World), 2010 1-4
1.3 Video Transcoders Market:
Percent of Revenues by Segment (World), 2010 1-11
Chapter2
Analysis of the World Video Transcoders Market
2.1 Video Transcoders Market:
Revenue by Segment Across Regions (World), 2010 2-3
2.2 Enterprise Video Transcoders Market:
Market Engineering Measurements (World), 2010 2-9
2.3 Enterprise Video Transcoders Market:
Revenue Forecasts (World), 2010-2017 2-15
2.4 Enterprise Video Transcoders Market:
Revenue Forecasts by Geographic Regions (World), 2010-2017 2-17
2.5 Enterprise Video Transcoders Market:
Percent of Revenues by Product Type (World), 2010 2-18
2.6 Enterprise Video Transcoders Market:
Percent of Revenues by Customer Type (World), 2010 2-20
2.7 Multi-Screen Video Transcoders Market:
Market Engineering Measurements (World), 2010 2-23
2.8 Multi-Screen Video Transcoders Market:
Revenue Forecasts (World), 2010-2017 2-31
2.9 Multi-Screen Video Transcoders Market:
Revenues Forecasts by Geographic Regions, 2010-2017 2-33
2.10 Multi-Screen Video Transcoders Market:
Percent of Revenues by Product Type (World), 2010 2-34
2.11 Production Video Transcoders Market:
Market Engineering Measurements (World), 2010 2-37
2.12 Production Video Transcoders Market:
Revenue Forecasts (World), 2010-2017 2-43
2.13 Production Video Transcoders Market:
Revenue Forecasts by Geographic Regions (World), 2010-2017 2-44
2.14 Production Video Transcoders Market:
Percent of Revenues by Product Type (World), 2010 2-45
Chapter3
Competitive Analysis of the World Video Transcoders Market
3.1 Enterprise Video Transcoders Market:
Competitive Landscape (World), 2010 3-6
3.2 Multi-Screen Video Transcoders Market:
Competitive Landscape (World), 2010 3-6
3.3 Production Video Transcoders Market:
Competitive Landscape (World), 2010 3-7
3.4 Video Transcoders Market:
Company Market Share by Revenues (World), 2010 3-9
3.5 Enterprise Video Transcoders Market:
Company Market Share by Revenues (World), 2010 3-10
3.6 Multi-Screen Video Transcoders Market:
Company Market Share by Revenues (World), 2010 3-11
3.7 Production Video Transcoders Market:
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Company Market Share by Revenues (World), 2010 3-13
3.8 Video Transcoders Market:
The Frost & Sullivan Company Heat Index: Amberfin (World), 2010 3-18
3.9 Video Transcoders Market:
The Frost & Sullivan Company Heat Index: ATEME (World), 2010 3-20
3.10 Video Transcoders Market:
The Frost & Sullivan Company Heat Index: Allegro (World), 2010 3-21
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