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What makes a good smart key system' Part 1 ' Customer needs
 

What makes a good smart key system' Part 1 ' Customer needs

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Smart Key systems sales are still low despite high levels of user appreciation...Smart Key systems have now been available for over ten years, yet the industry is still struggling togenerate strong ...

Smart Key systems sales are still low despite high levels of user appreciation...Smart Key systems have now been available for over ten years, yet the industry is still struggling togenerate strong customer interest. Drivers who have smart key systems are generally positive towardsthem and show strong likelihood of choosing a system on their next new car but overall fitment rates remainlow. SBD's three part series, 'What makes a good smart key system'' aims to identify best practicefeatures and solutions from the range of systems available in Europe.'Part 1 - Customer needs' is the first report in this set which specifically focuses on the customer needsand expectations of Smart Key systems. It investigates the features that drivers like and dislike, and looksat reasons why many drivers are not buying smart key systems. Opinions are sourced from SBD's multinationalend-user surveys and our extensive benchmark testing and Smart Key market research.This first report in the series will help you: Understand what smart key functions are important toEuropean customers Avoid common mistakes in system specification Find out why customers may not be buying smart keyequipped models, or paying for the optional upgrade Identify opportunities to increase sales of smart keysystems in Europe Identify potential causes of customer confusion at thepoint of sale and during the use of the vehicle

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    What makes a good smart key system' Part 1 ' Customer needs What makes a good smart key system' Part 1 ' Customer needs Document Transcript

    • Find Industry reports, Company profilesReportLinker and Market Statistics >> Get this Report Now by email!What makes a good smart key system Part 1 Customer needsPublished on December 2009 Report SummarySmart Key systems sales are still low despite high levels of user appreciation...Smart Key systems have now been available for over ten years, yet the industry is still struggling togenerate strong customer interest. Drivers who have smart key systems are generally positive towardsthem and show strong likelihood of choosing a system on their next new car but overall fitment rates remainlow. SBDs three part series, What makes a good smart key system aims to identify best practicefeatures and solutions from the range of systems available in Europe.Part 1 - Customer needs is the first report in this set which specifically focuses on the customer needsand expectations of Smart Key systems. It investigates the features that drivers like and dislike, and looksat reasons why many drivers are not buying smart key systems. Opinions are sourced from SBDs multinationalend-user surveys and our extensive benchmark testing and Smart Key market research.This first report in the series will help you:Understand what smart key functions are important toEuropean customersAvoid common mistakes in system specificationFind out why customers may not be buying smart keyequipped models, or paying for the optional upgradeIdentify opportunities to increase sales of smart keysystems in EuropeIdentify potential causes of customer confusion at thepoint of sale and during the use of the vehicle Table of ContentTABLE OF CONTENTS1. Executive summary1.1 Introduction to the report series1.2 Introduction to this report1.3 Summary of key points2. Introduction2.1 Report structure3. Selling a smart key system3.1 Primary benefits and concerns3.2 Dealerships and information4. Smart Key system design4.1 Thatcham requirements summary4.2 Smart entryWhat makes a good smart key system Part 1 Customer needs (From Slideshare) Page 1/4
    • Find Industry reports, Company profilesReportLinker and Market Statistics >> Get this Report Now by email!4.2.1 Knowing the vehicle is locked/unlocked4.2.2 A natural feeling to locking/unlockingthe vehicle4.2.3 A natural feeling to locking/unlockingthe trunk4.2.4 Smart entry recommendations4.3 Smart start4.3.1 Automatic key checks4.3.2 Smart start recommendations4.4 Emergency procedures4.4.1. Emergency unlock4.4.2. Emergency lock4.4.3 Emergency start4.4.4 Emergency procedurerecommendationsLIST OF FIGURESFig 1. SBD recommendations for a good smart keydesignFig 2. Typical technology product life cycleFig 3. Customer consideration of smart key systemFig 4. Customer comments regarding smart keysystemsFig 5. Summary of dealership questioning regardingsmart key systemsFig 6. Summary of Thatcham smart key criteriaFig 7. Customer preferences for unlock featuresFig 8. Customer preferences for unlock featuresFig 9. Good smart key recommendationsFig 10. Good smart start recommendationsFig 11. Customer awareness of emergency keysFig 12. Transponder contained emergency keyFig 13. Good emergency procedure recommendationsWhat makes a good smart key system Part 1 Customer needs (From Slideshare) Page 2/4
    • Find Industry reports, Company profilesReportLinker and Market Statistics >> Get this Report Now by email! Fax Order Form To place an order via fax simply print this form, fill in the information below and fax the completed form to: Europe, Middle East and Africa : + 33 4 37 37 15 56 Asia, Oceania and America : + 1 (805) 617 17 93 If you have any questions please visit http://www.reportlinker.com/notify/contact Order Information Please verify that the product information is correct and select the format(s) you require. What makes a good smart key system Part 1 Customer needs Product Formats Please select the product formats and the quantity you require. Digital Copy--USD 1 875.00 Quantity: _____ Contact Information Please enter all the information below in BLOCK CAPITALS Title: Mr Mrs Dr Miss Ms Prof First Name: _____________________________ Last Name: __________________________________ Email Address: __________________________________________________________________________ Job Title: __________________________________________________________________________ Organization: __________________________________________________________________________ Address: __________________________________________________________________________ City: __________________________________________________________________________ Postal / Zip Code: __________________________________________________________________________ Country: __________________________________________________________________________ Phone Number: __________________________________________________________________________ Fax Number: __________________________________________________________________________What makes a good smart key system Part 1 Customer needs (From Slideshare) Page 3/4
    • Find Industry reports, Company profilesReportLinker and Market Statistics >> Get this Report Now by email! Payment Information Please indicate the payment method, you would like to use by selecting the appropriate box. Payment by credit card Card Number: ______________________________________________ Expiry Date __________ / _________ CVV Number _____________________ Card Type (ex: Visa, Amex…) _________________________________ Payment by wire transfer Crédit Mutuel RIB : 10278 07314 00020257701 89 BIC : CMCIFR2A IBAN : FR76 1027 8073 1400 0202 5770 189 Payment by check UBIQUICK SAS 16 rue Grenette – 69002 LYON, FRANCE Customer signature:   Please note that by ordering from Reportlinker you are agreeing to our Terms and Conditions at http://www.reportlinker.com/index/terms Please fax this form to: Europe, Middle East and Africa : + 33 4 37 37 15 56 Asia, Oceania and America : + 1 (805) 617 17 93What makes a good smart key system Part 1 Customer needs (From Slideshare) Page 4/4