Asia Pacific is set to become the largest traditional toys and games market globally ' while already being the mobile gaming capital of the world ' and thus offers great opportunities for the toys and games industry. This briefing analyses the key growth areas across geographies, including country-specific case studies and explores the best distribution channels to target in this vital emerging market.Euromonitor International's What are the Key Toys and Games Trends Shaping Asia Pacific' global briefing offers a comprehensive guide to the Toys and Games market at an international level. It looks at both global and regional level performances as well as providing category and channel analysis. It identifies the leading companies and offers strategic analysis of key factors influencing the industry, new product developments as well as future trends and prospects.Product coverage: Traditional Toys and Games, Video Games. Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.Why buy this report'* Get a detailed picture of the Toys and Games market;* Pinpoint growth sectors and identify factors driving change;* Understand the competitive environment, the market's major players and leading brands;* Use five-year forecasts to assess how the market is predicted to develop.
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What are the Key Toys and Games Trends Shaping Asia Pacific'
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What are the Key Toys and Games Trends Shaping Asia Pacific'
Published on October 2012
Report Summary
Asia Pacific is set to become the largest traditional toys and games market globally ' while already being the mobile gaming capital of
the world ' and thus offers great opportunities for the toys and games industry. This briefing analyses the key growth areas across
geographies, including country-specific case studies and explores the best distribution channels to target in this vital emerging
market.
Euromonitor International's What are the Key Toys and Games Trends Shaping Asia Pacific' global briefing offers a comprehensive
guide to the Toys and Games market at an international level. It looks at both global and regional level performances as well as
providing category and channel analysis. It identifies the leading companies and offers strategic analysis of key factors influencing the
industry, new product developments as well as future trends and prospects.
Product coverage: Traditional Toys and Games, Video Games.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report'
* Get a detailed picture of the Toys and Games market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Table of Content
What are the Key Toys and Games Trends Shaping Asia Pacific'
Euromonitor International
October 2012
Introduction
World's Traditional Toys and Games G rowth E ngine
World's Traditional Toys and Games Growth Engine
Video Games G o Digital
Video Games Go Digital
Routes to Market
Wrap Up
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