Leading companies in vitamins introduced new product variants in 2009 in order to maintain their positions in the competitive industry. Bayer Indonesia introduced Redoxon Double Action vitamin C in fruit punch flavour, while Citra Nusa Insan Cemerlang came up with CNI Ester-C Active multivitamins. This strategy helped to increase the value share of these leading players in 2009 and partly drove growth of vitamins as a whole.

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Vitamins and Dietary Supplements - Indonesia
Published on March 2010
Report Summary
Leading companies in vitamins introduced new product variants in 2009 in order to maintain their positions in the competitive industry.
Bayer Indonesia introduced Redoxon Double Action vitamin C in fruit punch flavour, while Citra Nusa Insan Cemerlang came up with
CNI Ester-C Active multivitamins. This strategy helped to increase the value share of these leading players in 2009 and partly drove
growth of vitamins as a whole.
Table of Content
Vitamins and Dietary Supplements in Indonesia
Euromonitor International
March 2010
List of Contents and Tables
Executive Summary
Slower Year With Decelerating Value Growth
Niche Products Achieve the Strongest Growth Via A Small Consumer Base
Prominent Domestic Players Increase Their Presence
Increasing Role for Modern Grocery Retailers and Chemists/pharmacies in 2009
Marginally Faster Growth Expected in the Forecast Period
Key Trends and Developments
Lack of Promotions by Manufacturers Stem From Government Regulation
Government Fight Against Counterfeit Drugs
Increasing Manufacturers' Focus Towards Children and Young Consumers
Mixed Awareness of Health Issues
Ongoing Expansion of Modern Retailers Drives Growth of Consumer Healthcare
Market Indicators
Table 1 Consumer Expenditure on Health Goods and Medical Services 2004-2009
Table 2 Life Expectancy at Birth 2004-2009
Market Data
Table 3 Sales of Consumer Health by Sector: Value 2004-2009
Table 4 Sales of Consumer Health by Sector: % Value Growth 2004-2009
Table 5 Consumer Health Company Shares by Value 2005-2009
Table 6 Consumer Health Brand Shares by Value 2006-2009
Table 7 Sales of Consumer Health by Distribution Format: % Analysis 2004-2009
Table 8 Sales of Consumer Health by Sector and Distribution Format: % Analysis 2009
Table 9 Forecast Sales of Consumer Health by Sector: Value 2009-2014
Table 10 Forecast Sales of Consumer Health by Sector: % Value Growth 2009-2014
Appendix
OTC Registration and Classification
Vitamins & Dietary Supplements Registration and Classification
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Self-medication/self-care and Preventative Medicine
Switches
Definitions
Sector and Subsector Definitions
Summary 1 Research Sources
Citra Nusa Insan Cemerlang Pt
Strategic Direction
Key Facts
Summary 2 Citra Nusa Insan Cemerlang PT: Key Facts
Summary 3 Citra Nusa Insan Cemerlang PT: Operational Indicators
Company Background
Production
Summary 4 Citra Nusa Insan Cemerlang PT: Production Statistics 2009
Competitive Positioning
Summary 5 Citra Nusa Insan Cemerlang PT: Competitive Position 2009
Kalbe Farma Tbk Pt
Strategic Direction
Key Facts
Summary 6 Kalbe Farma Tbk PT: Key Facts
Summary 7 Kalbe Farma Tbk PT: Operational Indicators
Company Background
Production
Summary 8 Kalbe Farma Tbk PT: Production Statistics 2009
Competitive Positioning
Summary 9 Kalbe Farma Tbk PT: Competitive Position 2009
Sido Muncul Pt
Strategic Direction
Key Facts
Summary 10 SidoMuncul PT: Key Facts
Summary 11 SidoMuncul PT: Operational Indicators
Company Background
Production
Summary 12 SidoMuncul PT: Production Statistics 2009
Competitive Positioning
Summary 13 SidoMuncul PT: Competitive Position 2009
Soho Industri Pharmasi Pt
Strategic Direction
Key Facts
Summary 14 Soho Industri Pharmasi PT: Key Facts
Summary 15 Soho Industri Pharmasi PT: Operational Indicators
Company Background
Production
Summary 16 Soho Industri Pharmasi PT: Production Statistics 2009
Competitive Positioning
Summary 17 Soho Industri Pharmasi PT: Competitive Position 2009
Tempo Scan Pacific Tbk Pt
Strategic Direction
Key Facts
Summary 18 Tempo Scan Pacific Tbk PT: Key Facts
Summary 19 Tempo Scan Pacific Tbk PT: Operational Indicators
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Company Background
Production
Summary 20 Tempo Scan Pacific Tbk PT: Production Statistics 2009
Competitive Positioning
Summary 21 Tempo Scan Pacific Tbk PT: Competitive Position 2009
Headlines
Trends
Vitamins
Dietary Supplements
Competitive Landscape
Prospects
Category Data
Table 11 Sales of Vitamins and Dietary Supplements by Subsector: Value 2004-2009
Table 12 Sales of Vitamins and Dietary Supplements by Subsector: % Value Growth 2004-2009
Table 13 Folic Acid v Other B Vitamins 2004-2009
Table 14 Dietary Supplements by Positioning 2006-2009
Table 15 Vitamins and Dietary Supplements Company Shares by Value 2005-2009
Table 16 Vitamins and Dietary Supplements Brand Shares by Value 2006-2009
Table 17 Vitamins Brand Shares by Value 2006-2009
Table 18 Dietary Supplements Brand Shares by Value 2006-2009
Table 19 Forecast Sales of Vitamins and Dietary Supplements by Subsector: Value 2009-2014
Table 20 Forecast Sales of Vitamins and Dietary Supplements by Subsector: % Value Growth 2009-2014
Table 21 Dietary Supplements: Brand Ranking by Positioning
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