User Interfaces 2009-2014: Enabling a compelling User Experience for the iPhone & Web 2.0 era

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Within a short timeframe, the iPhone series of devices has helped fuel adoption of mobile applications and web access in North America and Europe unlike any device before. In the seven years prior to …

Within a short timeframe, the iPhone series of devices has helped fuel adoption of mobile applications and web access in North America and Europe unlike any device before. In the seven years prior to the launch, the paucity of user-friendly mobile web-focused devices proved a major obstacle to optimal growth in users and traffic.Thanks to innovative multi-touch gesture user interfaces, faster processing and large screens, users are now more aware of the benefits of web access with mobility. The introduction of advanced user interfaces has been pivotal in finally realising the possibility and benefit of mobile applications and web browsing to a wide audience, particularly in developed markets. Supported by increasing bandwidth in mobile networks, improved user experience has encouraged uptake, particularly as an extension of any given user's online desktop experience, evidenced by the widespread adoption of mobile versions of leading social networking sites, through the browser, ODPs and other applications. This is illustrated by Apple through the iPhone, whose users in the UK are five times more likely to browse the web than owners of other mobile phones.The move triggered a wave of touch interface releases with large screens from rival device manufacturers. Devices such as the HTC Hero and the Palm Pre signify a new generation in UI, which other market-leading forces such as Nokia, Samsung, LG, Motorola and Sony Ericsson will bolster through their own releases over the coming year. It is within this context that the development of user interface technologies forms a crucial component, providing the platform which will help generate new revenue streams from advertising and content/application downloads, on top of subscriptions.The UI is a holistic term encompassing all elements of a handset (hardware and software) that contribute towards the end-user's experience with a mobile device. It is the system of screen images, devices and software components that allows the user to interact with and control the handset's operating system.Based on analysis of the position of key participants across the value chain, including operators, media agencies, software application providers, access providers, marketing specialists and trade association representatives, this 130+ page report analyses the market drivers and barriers affecting user interfaces, devices and applications.Questions answered in this report include:' How will the market for input devices develop' Which UI technology will dominate the market by 2011' Which new innovative solutions should be looked out for'' How will display technologies improve and what revenues will be seen by 2014'' What is the business case for an intuitive UI and to what extent can it increase data ARPU'' Which services will gain most from an intuitive UI'' What are vendors' strategies with regards to proprietary OS in low end/mid range handsets'' What are the benefits of a customised and customisable UI'' How can Off-line Portals enhance the user experience in combination with the UI'' How will the market for client server applications on mobile devices develop by 2011'' What market share will the Series 60 and Series x0 UIs command by 2011'Why you should buy this report:' Network Operators: Gain insight into mean of increasing ARPU through the device itself. How to customise portals and products on the market' Device Manufacturers: Understand how to customise the UI and gain competitive advantage in the process' OEM/ODM: Learn how to plan for the handsets hardware/software elements' Consultants: Understand the dynamics of the UI value chain and key players involved in this space' Application developers: Develop the solutions needed by operators' UI Vendors: Understand the market dynamics, market share and market evolution.

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  • 1. Find Industry reports, Company profilesReportLinker and Market Statistics >> Get this Report Now by email!User Interfaces 2009-2014: Enabling a compelling User Experiencefor the iPhone & Web 2.0 eraPublished on September 2009 Report SummaryWithin a short timeframe, the iPhone series of devices has helped fuel adoption of mobile applications and web access in NorthAmerica and Europe unlike any device before. In the seven years prior to the launch, the paucity of user-friendly mobile web-focuseddevices proved a major obstacle to optimal growth in users and traffic.Thanks to innovative multi-touch gesture user interfaces, faster processing and large screens, users are now more aware of thebenefits of web access with mobility. The introduction of advanced user interfaces has been pivotal in finally realising the possibilityand benefit of mobile applications and web browsing to a wide audience, particularly in developed markets. Supported by increasingbandwidth in mobile networks, improved user experience has encouraged uptake, particularly as an extension of any given usersonline desktop experience, evidenced by the widespread adoption of mobile versions of leading social networking sites, through thebrowser, ODPs and other applications. This is illustrated by Apple through the iPhone, whose users in the UK are five times morelikely to browse the web than owners of other mobile phones.The move triggered a wave of touch interface releases with large screens from rival device manufacturers. Devices such as the HTCHero and the Palm Pre signify a new generation in UI, which other market-leading forces such as Nokia, Samsung, LG, Motorola andSony Ericsson will bolster through their own releases over the coming year. It is within this context that the development of userinterface technologies forms a crucial component, providing the platform which will help generate new revenue streams fromadvertising and content/application downloads, on top of subscriptions.The UI is a holistic term encompassing all elements of a handset (hardware and software) that contribute towards the end-usersexperience with a mobile device. It is the system of screen images, devices and software components that allows the user to interactwith and control the handsets operating system.Based on analysis of the position of key participants across the value chain, including operators, media agencies, software applicationproviders, access providers, marketing specialists and trade association representatives, this 130+ page report analyses the marketdrivers and barriers affecting user interfaces, devices and applications.Questions answered in this report include: How will the market for input devices develop Which UI technology will dominate the market by 2011 Which new innovativesolutions should be looked out for How will display technologies improve and what revenues will be seen by 2014 What is the business case for an intuitive UI and to what extent can it increase data ARPU Which services will gain most from an intuitive UI What are vendors strategies with regards to proprietary OS in low end/mid range handsets What are the benefits of a customised and customisable UI How can Off-line Portals enhance the user experience in combination with the UI How will the market for client server applications on mobile devices develop by 2011 What market share will the Series 60 and Series x0 UIs command by 2011User Interfaces 2009-2014: Enabling a compelling User Experience for the iPhone & Web 2.0 era Page 1/11
  • 2. Find Industry reports, Company profilesReportLinker and Market StatisticsWhy you should buy this report: Network Operators: Gain insight into mean of increasing ARPU through the device itself. How to customise portals and products onthe market Device Manufacturers: Understand how to customise the UI and gain competitive advantage in the process OEM/ODM: Learn how to plan for the handsets hardware/software elements Consultants: Understand the dynamics of the UI value chain and key players involved in this space Application developers: Develop the solutions needed by operators UI Vendors: Understand the market dynamics, market share and market evolution. Table of ContentTable of ContentsExecutive SummaryE1. Success of the iPhoneE2. Simplifying the UI is Vital in Web 2.0 EraE3. Product Differentiation with UIE4. Dynamic UI for Mass Market HandsetsE5. Increasing Demand for Intuitive UIE6. Market Forecasts1. The iPhone and Web 2.0 Era1.1 Introduction1.2 iPhoneTable 1: iPhone StatisticsChart 1: Total Global iPhone salesChart 2: iPhone Sales Q3 2007-Q2 20091.2.1 Apple: The Trend Setter1.2.2 Changing the Rules of the GameTable 2: Where iPhone LosesTable 3: Where iPhone WinsFigure 1: Display of Icons and Menu on Screens of Mobile Device1.3 The Web 2.0 Era1.4 Are the innovations brought about by Apple and others sufficient for the mobile industry to move into the Web 2.0 eraFigure 2: Moving into 3D RealmTable 4: UI Pitfalls to Avoid1.5 Why Intuitive UI1.5.1 What is UIFigure 3: A Journey via Handsets Applications leads to User ExperienceFigure 4: Layered Mobile Device Architecture (1)1.5.2 Mobile UIFigure 5: Layered Mobile Device Architecture (2)1.5.3 UI Problems with the Traditional HandsetsTable 5: Key Handset Components that Contribute to User Experience1.6 Importance of Mobile UI1.7 Interest in Mobile UI1.8 AimUser Interfaces 2009-2014: Enabling a compelling User Experience for the iPhone & Web 2.0 era Page 2/11
  • 3. Find Industry reports, Company profilesReportLinker and Market Statistics1.8.1 Key Questions Answered1.9 Scope1.9.1 Structure2. Demands on User Experience in the iPhone and Web 2.0 Era2.1 Key Ingredients for Enhancing UI in the Web 2.0 EraFigure 6: iPhones UI2.1.1 Eye-catching and Dynamic Idle ScreenTable 6: Benefits of idle screen solutionsTable 7: Idle Screen pitfalls2.1.1.1 Themes and Skins2.1.1.2 ODP2.1.1.2.1 Changing ODPs to offer Web 2.0 experience2.1.1.2.2 ODP personalisationTable 8: ODP VendorsTable 9: Idle Screen Solutions2.1.1.3 Active Idle ScreenChart 3: Percentage Mobile Subscribers Browsing Internet (2009-2014)2.1.2 Enhanced Start Menu2.1.2.1 Hard and Soft Keys2.1.2.2 Button Options on Mobile Devices2.1.3 Highly Relevant Search & Discovery2.1.4 Fast and Intuitive BrowsersFigure 7: Device and Browser/Site UsabilityTable 10: Mobile Web BrowsersChart 4: Browser Shipment in Millions (2009-2014)2.1.4.1 Web Browser for S602.1.4.2 Safari for iPhone2.1.4.3 SkyFire2.1.4.4 Opera Mobile 9.5.12.1.5 Power of Expression with 2D and 3D Graphics2.1.6 Consistent UI Experience across ApplicationsFigure 8: Evolution of Applications and OSTable 11: Key interfaces and their suitability based on device type2.1.7 GUI Tailored for the Specific Handset Features3. Demands on Form Factor, Embedded OS and UI Platforms in the iPhone and Web 2.0 Era3.1 Input options: Compatibility with the features supported by the Handset3.1.1 Input or Data Entry in iPhoneTable 12: Input Methods used in Mobiles3.1.1.1 Advantages/Disadvantages of Touch Screen3.1.1.2 Market For Touch Screen HandsetsChart 5: Touch Screen Handsets in Million units(2009-2014)Chart 6: Selling Revenues from Touch Screen Handsets in $ Billions (2009-2014)3.1.2 Key Data Entry Options3.1.2.1 Keyboard Input3.1.2.2 Numeric Keypads3.1.2.3 QWERTY KeypadsFigure 9: QWERTY KeypadsChart 7: QWERTY Keypad Sales with/without touch screen (2009-2014)User Interfaces 2009-2014: Enabling a compelling User Experience for the iPhone & Web 2.0 era Page 3/11
  • 4. Find Industry reports, Company profilesReportLinker and Market StatisticsChart 8: QWERTY Keypad Market Share in Smartphones and Feature Rich Phones3.1.2.4 Foldable Keyboards3.1.2.5 Keypad Agumentations3.1.2.5.1 Predictive Text Input3.1.2.6 Voice Input3.1.2.7 Multimodality3.1.2.8 Gesture input3.1.2.9 Sensors3.2 Display: Requirements for vivid colours, large screen and excellent image qualityTable 13: Limitations of Mobile Displays3.2.1 iPhones Display3.2.2 Types of Mobile Displays3.2.2.1 LCD3.2.2.2 OLED3.2.2.3 OLED over LED3.2.3 Touch Screen Displays3.2.3.1 Capacitance detection versus resistive technologyFigure 10: Resistive ScreenFigure 11: Capacitative Screen3.2.4 Projector Display3.2.5 Market for Display Technologies in MobilesTable 14: Comparison of Mobile Display TechnologiesChart 9: Display Technology Market Share (2014)Chart 10: Display Technology3.3 Open source OS which offers UI supportTable 15: Issues with Ubiquitous Adoption of Open OS3.3.1 Impact of Open OS on UITable 16: Open OS on the Market3.3.2 iPhone OS3.3.3 UI Customisation with Symbian OS3.3.4 UI Customisation with Windows Mobile 6.53.3.5 LiMO and UI customisation3.3.5.1 Access3.3.5.2 Azingo3.3.6. UI Customisation with Palm webOS3.3.7 UI Customisation with AndroidTable 17: Operating Systems and their Support for UITable 18: Open OS ComparisonTable 19: UI Options with Open OSChart 11: OS Market Share (2009/2014)Chart 12: Symbian OS Share Based on Geography3.4 A customisable UI Layer3.5 UI application platform must be resilient and dynamic3.5.1 S60Chart 13: S60 Market Share Forecast (2009-2014)3.5.2 S403.5.3 UiOne3.5.4 UIQ3.6 Popular Middleware UI platforms for Mass market Devices3.6.1 BrewUser Interfaces 2009-2014: Enabling a compelling User Experience for the iPhone & Web 2.0 era Page 4/11
  • 5. Find Industry reports, Company profilesReportLinker and Market Statistics3.6.2 Adobe Flash Lite3.6.3 JavaFigure 12: Java UI Components3.6.4 Java, Brew and Flash Lite Market Share3.7 UI Frameworks and Middleware Solutions3.8 Ergonomics4. Handset UI Requirements and Usability Analysis4.1 Designing Intuitive UIFigure 13: Handset Usability AnalysisFigure 14: Customer Demands From UITable 21: Requirements from UI in the Web 2.0 Era4.1 Which Applications Will Drive Data Usage in the Web 2.0 Era4.1.1 Gaming4.1.1.1 Vendors in the Gaming market4.1.1.2 Growth in Gaming MarketChart 14: Global Gaming RevenuesChart 15: % Gaming revenues from different regions4.1.2 Mobile TVChart 16: IPTV Subscriber Growth (2009-2015)Chart 17: IPTV Revenues Growth (2009-2015)4.3 Messaging Applications4.4 Multimedia MessagingChart 18: MIM Revenue Growth (2009-2015)Chart 19: Mobile Video Telephony Revenues (2009-2015)Chart 20: PoC Subscriber Growth (2009-2015)4.5 Mobile Internet Browsing and Searching4.5.1 Market Growth for Browsing and SearchingChart 21: Mobile Browsing Usage for February 2009Chart 22: Mobile Search Engine Usage for February 20095. Analysing UI Attractiveness5.1 Four UI Strategies for Market PenetrationChart 23: Smartphone Market Share Vs the Mass Market Devices (2008-2014)5.1.1 Targeting UI for mass market handsets5.1.2 Segmentation5.1.2.1 UI Specific to Segment and Geographical Market5.1.2.2 DooPhone5.1.2.3 Re-skinning is a thing of the past5.1.2.4 Can handsets have their own personalities5.1.2.5 Idle Screen Customisation5.1.2.6 Handling Mobile Complexity5.1.2.7 Handset customisation is not the same as UI customisation5.1.2.8 Provide an Ecosystem with intuitive UI on HandsetTable 22: Ecosystem for Mobiles5.1.3 Multiple input interfaces5.1.3.1 One Form Factor Strategy5.1.4 Standards based approach5.1.4.1 Browser Standards5.1.4.1.1 OMPTUser Interfaces 2009-2014: Enabling a compelling User Experience for the iPhone & Web 2.0 era Page 5/11
  • 6. Find Industry reports, Company profilesReportLinker and Market Statistics5.1.4.1.2 LIMOs support for BONDI5.2 Benefits from UI Strategies5.2.1 Competitive Advantage5.2.1.1 Can UI provide competitive advantage5.2.1.2 Marketing UI5.2.3 Increase Data ARPU5.2.4 Promoting 3G, HSDPA and LTEChart 24: Data Traffic Per Radio Technology5.3 Difficulties with UI strategiesTable 23: Key Success Factors for Operators and Device Manufacturers5.3.1 UI Strategies adopted by top vendors5.3.1.1 Samsung5.3.1.2 LGChart 25: LGs Smartphone Shipment (2005-2008)5.3.1.3 Nokia5.3.1.4 Sony Ericsson5.3.1.5 MotorolaChart 26: Handset Vendor Market Share 20095.4 Business Case for UIChart 27: Global Mobile Subscriber Base in Billions (2003-2008)Chart 28: Operator Revenues (2007-2014)5.4.1 Market for SmartphonesChart 29: Smartphone Sales Q1 2009Chart 30: Smartphone Market Share Q1 20095.4.2 Key high speed technologies bolstering data ARPUChart 31: Global 3G Subscriber Growth (2007-2014)Chart 32: Global 3G Subscriber Revenues (2008-2014)5.4.3 Opportunity to Increase Data Revenue from Killer ApplicationsChart 33: Revenues from Voice/Data Services (2015)Chart 34: LTE Subscriber Growth (2009-2015)Chart 35: LTE Operator Revenues (2009-2015)Chart 36: Percentage Data Revenues Generated by Different Data Applications (2015)Chart 37: Data revenues as a percentage of total revenues (2009-2015)Chart 38: Global Data ARPU (2008-2015)5.4.4 Handset Size and CostChart 39: Breakdown of Handset CostTable 24: Mobile Device Comparison5.4.5 WIDgetsChart 40: Widget Platform Market (2008-2014)5.4.6 Mobile Searchers and Browsers5.4.7 ODP5.4.8 LiMO Gains6. New UI Solutions on the Horizon and Innovative Vendors6.1 Sweeping UI innovations6.1.1 TouchFlo6.1.2 3D Touch Cube6.1.3 Qualcomm MEMS Technologies6.1.4 Oil and Water based Display6.1.5 Foldable DisplaysUser Interfaces 2009-2014: Enabling a compelling User Experience for the iPhone & Web 2.0 era Page 6/11
  • 7. Find Industry reports, Company profilesReportLinker and Market Statistics6.1.6 Modu6.1.7 Zeemote6.1.8 Semantic Analysis with Speech Recognition6.1.9 Finger Print Sensor for Mobile Devices6.1.10 Swype6.1.11 Handwriting Recognition6.1.12 Fully Multi-touch Based UI6.1.13 3D Graphics Acceleration6.1.14 Mobile Shell6.1.15 Mode Shift6.1.16 Multimodal Output6.1.16.1 Haptics6.1.17 Winged QWERTY Keypad6.1.18 Themed UI6.2 Innovative UI Vendors6.2.1 Metaphor6.2.2 Vlingo6.2.3 Voice Signal6.2.4 Lightmaker6.2.5 Nuance6.2.6 Fastap6.2.7 Metaphor6.3 UI Frameworks and Middleware Solutions Vendors6.3.1 TAT6.3.2 Digital Airways6.3.3 GestureTek Mobile6.3.4 Acrodea6.5 Store Fronts Vendors6.5.1 SurfKitchen6.5.2 Celltick6.5.3 FullPower6.5.4 Pure Digital6.5.5 Zumobi7. Conclusion7.1 Different Form Factors7.2 Quality of Input/output device7.3 Simplicity and Ease of Use7.4 Benefits of Intuitive UI to the Players in the Wireless Value ChainTable 25: UI Strategy Benefits for UI Value Chain PlayersTable 26: Findings of the ReportCompanies MentionedAbaxiaAccessAccuWeather.comAcrodeaAction EngineAditonUser Interfaces 2009-2014: Enabling a compelling User Experience for the iPhone & Web 2.0 era Page 7/11
  • 8. Find Industry reports, Company profilesReportLinker and Market StatisticsALJAWAL (Saudi Telecom)Amazon.com,AOL TegicAppleARMAtruaAzingoCelltickCibenixCincinnati Bell WirelessCingular WirelessComstar-UTSDigit WirelessDigital AirwaysFacebookFandangoFastsearchFlickrFullPowerGestureTek MobileGetJarGlofiishGSMAHTCImmersionInflexionIntromobileKvaleberg ASLGLightmakerLiMo FoundationMacrovisionMaxisMentor GraphicsMetaphor SolutionsMobiCompModuMorphoMotorolaMovialMSXMTVNokiaNTT DoCoMoNuanceO2OnskreenOpen TableOpenwaveOpenwave SystemsUser Interfaces 2009-2014: Enabling a compelling User Experience for the iPhone & Web 2.0 era Page 8/11
  • 9. Find Industry reports, Company profilesReportLinker and Market StatisticsOpera PlatformOrangePharosPure DigitalQualcommRefreshMobileSamsungSkyfireSony EricssonSpb Mobile ShellStubHubSurfKitchenSuriSwypeSymbianSynapsyTATTegic CommunicationsTelefonicaTelefonica Moviles Espana,TelstraToshibaUPEKUTStarcomValidityVerizonVlingo MobileVoice SignalWebwagYouTubeZeeMoteZi CorporationZodiac InteractiveZTEZumboiUser Interfaces 2009-2014: Enabling a compelling User Experience for the iPhone & Web 2.0 era Page 9/11
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  • 11. Find Industry reports, Company profilesReportLinker and Market Statistics Payment Information Please indicate the payment method, you would like to use by selecting the appropriate box. Payment by credit card Card Number: ______________________________________________ Expiry Date __________ / _________ CVV Number _____________________ Card Type (ex: Visa, Amex…) _________________________________ Payment by wire transfer Crédit Mutuel RIB : 10278 07314 00020257701 89 BIC : CMCIFR2A IBAN : FR76 1027 8073 1400 0202 5770 189 Payment by check UBIQUICK SAS 16 rue Grenette – 69002 LYON, FRANCE Customer signature:   Please note that by ordering from Reportlinker you are agreeing to our Terms and Conditions at http://www.reportlinker.com/index/terms Please fax this form to: Europe, Middle East and Africa : + 33 4 37 37 15 56 Asia, Oceania and America : + 1 (805) 617 17 93User Interfaces 2009-2014: Enabling a compelling User Experience for the iPhone & Web 2.0 era Page 11/11