US demand to grow nearly 6% annually through 2013 US demand for landscaping products is forecast to increase 5.9 percent per year to $7.3 billion in 2013, an acceleration from rates achieved during the 2003-2008 period. Although gains are expected to be modest in the short term, the housing market is expected to recover by 2013, creating opportunities for landscaping products. Lifestyle trends focusing on family and staying at home will also promote the use of landscaping products, as homeowners look for ways to maximize their home's potential, primarily by creating outdoor living spaces. Limiting further gains will be a marked slowdown in the construction of nonresidential buildings, as well as government spending on the landscaping of public areas. Continuing struggles in the golf industry, where growth in new course construction will be weak, will also restrict landscaping product demand.Water features to spur decorative products growthLandscaping products include a variety of items used to improve the appearance of lawns, vegetable and flower gardens, borders and other areas of residential, commercial or municipal properties. Gains in demand for decorative products will benefit from the relatively low market penetration of water features (e.g., ponds and fountains), as more property owners look to these items as a way of reducing unwanted nearby noise and promoting tranquility. Product developments featuring easy installation and energy saving technology will promote demand for lighting, which is increasingly used to accent pathways, statuary, green goods and water features.Concrete products to boost hardscape demandHardscapes will continue to face competition from alternative materials, such as wood decking. Nevertheless, these products will experience favorable growth as individuals value the aesthetics and durability of various concrete products (e.g., pavers), and stones and boulders in the construction of patios and walkways, and surrounds for outdoor fireplaces, ponds and in-ground swimming pools. A renewed interest in food gardening (e.g., berries, herbs and vegetables) will fuel demand for hobby greenhouses, while other outdoor structures, such as gazebos, arches and pergolas, will benefit from their occasional incorporation into an outdoor living area. Among other landscaping products, heating features will achieve the more rapid gains, as homeowners incorporate elements in their outdoor space designed to promote an oasis-like atmosphere and extend the time they can enjoy their outdoor space.Study coverageLandscaping Products, a new industry study, presents historical demand data (1998, 2003 and 2008) plus forecasts for 2013 and 2018 by product, market and end use, and region of the US. In addition, this study considers key market environment factors and construction industry trends, evaluates company market share data and profiles 30 competitors.

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US Landscaping Products Market
Published on April 2009
Report Summary
US demand to grow nearly 6% annually through 2013
US demand for landscaping products is forecast to increase 5.9 percent per year to $7.3 billion in 2013, an acceleration from rates
achieved during the 2003-2008 period. Although gains are expected to be modest in the short term, the housing market is expected to
recover by 2013, creating opportunities for landscaping products. Lifestyle trends focusing on family and staying at home will also
promote the use of landscaping products, as homeowners look for ways to maximize their home's potential, primarily by creating
outdoor living spaces. Limiting further gains will be a marked slowdown in the construction of nonresidential buildings, as well as
government spending on the landscaping of public areas. Continuing struggles in the golf industry, where growth in new course
construction will be weak, will also restrict landscaping product demand.
Water features to spur decorative products growth
Landscaping products include a variety of items used to improve the appearance of lawns, vegetable and flower gardens, borders and
other areas of residential, commercial or municipal properties. Gains in demand for decorative products will benefit from the relatively
low market penetration of water features (e.g., ponds and fountains), as more property owners look to these items as a way of
reducing unwanted nearby noise and promoting tranquility. Product developments featuring easy installation and energy saving
technology will promote demand for lighting, which is increasingly used to accent pathways, statuary, green goods and water
features.
Concrete products to boost hardscape demand
Hardscapes will continue to face competition from alternative materials, such as wood decking. Nevertheless, these products will
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experience favorable growth as individuals value the aesthetics and durability of various concrete products (e.g., pavers), and stones
and boulders in the construction of patios and walkways, and surrounds for outdoor fireplaces, ponds and in-ground swimming pools.
A renewed interest in food gardening (e.g., berries, herbs and vegetables) will fuel demand for hobby greenhouses, while other
outdoor structures, such as gazebos, arches and pergolas, will benefit from their occasional incorporation into an outdoor living area.
Among other landscaping products, heating features will achieve the more rapid gains, as homeowners incorporate elements in their
outdoor space designed to promote an oasis-like atmosphere and extend the time they can enjoy their outdoor space.
Study coverage
Landscaping Products, a new industry study, presents historical demand data (1998, 2003 and 2008) plus forecasts for 2013 and
2018 by product, market and end use, and region of the US. In addition, this study considers key market environment factors and
construction industry trends, evaluates company market share data and profiles 30 competitors.
Table of Content
TABLE OF CONTENTS
INTRODUCTION ix
I. EXECUTIVE SUMMARY 1
II. MARKET ENVIRONMENT 4
General 4
Macroeconomic Overview 5
Demographic Trends 9
Consumer Income & Spending Trends 12
Personal Income & Spending 13
Consumer Financing 14
Construction Trends 18
Building Construction Trends 22
Residential Construction 25
Housing Completions 27
Housing Stock 31
Housing Sales 35
Residential Improvement & Repair 36
Nonresidential Construction 37
Construction Expenditures 38
Nonresidential Improvement & Repair 40
Nonresidential Building Stock 41
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Nonbuilding Construction 44
Golf Course Outlook 46
Landscaping & Lawn Care Industry Outlook 48
Landscaping & Gardening Market Overview 50
Pricing Issues 53
Historical Market Trends 55
Environmental & Regulatory Issues 57
Environmental Issues 57
Clay Brick 58
Concrete Products 59
Wood 59
US-Canadian Softwood Timber Dispute 61
Recycling 63
International Activity & Foreign Trade 64
III. PRODUCTS 66
General 66
Decorative Products 68
Water Features 70
Lighting 72
Applications 74
Types 76
Bird & Wild Animal Products 78
Pots & Planters 80
Other 82
Hardscape Products 85
Products 87
Concrete 88
Concrete Pavers 89
Ready Mix Concrete 90
Concrete Block & Other Concrete 91
Wood 93
Stones & Boulders 94
Clay Brick 96
Aggregates & Other 98
Applications, Markets & End Users 100
Patios 102
Walls 103
Walkways 105
Edging & Other 106
Outdoor Structures 108
Sheds 110
Gazebos 111
Arches, Trellises & Pergolas 112
Hobby Greenhouses 113
Bridges & Other Outdoor Structures 114
Other Landscaping Products 114
IV. MARKETS & END USERS 117
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Markets 117
Residential 118
New 121
Improvement & Repair 122
Nonresidential 124
Nonbuilding 126
End Users 129
Consumer/DIY 130
Professional 132
V. REGIONAL MARKETS 134
General 134
Regional Demographic & Economic Trends 134
Regional Population Patterns 135
Regional Economic Trends 137
Regional Housing Trends 138
Regional Landscaping Products Demand 140
Northeast 142
Midwest 143
South 145
West 147
VI. INDUSTRY STRUCTURE 149
General 149
Market Share 151
Industry Restructuring 154
Competitive Strategies 157
Manufacturing 158
Marketing & Advertising 160
The Green Movement 161
Product Origination 164
Distribution Channels 165
Retail Distribution 165
Home Centers 166
Mass Merchandisers 167
Garden Centers 168
Mail-Order/Internet 169
Other 169
Professional Distribution 169
Company Profiles 170
Acme Building Brands, see Berkshire Hathaway
Akro-Mills Incorporated, see Myers Industries
Ames True Temper Incorporated 171
AquaMaster Fountains and Aerators, see Enquatics
Aquascape Incorporated 173
Arriscraft International LP, see Wienerberger
Baustoffindustrie
B Green Innovations Incorporated, see iVoice Technology
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Berkshire Hathaway Incorporated 174
Berry Plastics Group Incorporated 176
Boral Limited 177
Capitol Concrete Products Incorporated, see Monarch
Cement
Cedar Works LLC, see Central Garden & Pet
CEMEX SAB de CV 180
Central Garden & Pet Company 182
Collier Metal Specialties Limited 184
Concrete Designs Incorporated, see CRH
CRH plc 186
Cultured Stone Corporation, see Owens Corning
Deere & Company 189
Enquatics Incorporated 190
Featherlite Corporation, see Berkshire Hathaway
General Shale Brick Incorporated, see Wienerberger
Baustoffindustrie
Generation Brands Company 192
Genlyte Group Incorporated, see Royal Philips Electronics
GKI/Bethlehem Lighting, see Central Garden & Pet
Haddonstone Limited 193
Hanson Hardscape Products Incorporated, see
HeidelbergCement
HeidelbergCement AG 195
Henri Studio LLC 197
Home Depot Incorporated 199
Intermatic Incorporated 200
iVoice Technology Incorporated 202
John Deere Landscapes Incorporated, see Deere
& Company
Kafka Granite LLC 203
Kansas Building Products Incorporated, see Monarch
Cement
Lehigh Cement Company, see HeidelbergCement
Listo Products Limited, see Myers Industries
Lowe's Companies Incorporated 204
Matthew Four Seasons, see Central Garden & Pet
Modern Concrete LLC, see Wienerberger
Baustoffindustrie
Monarch Cement Company 205
Myers Industries Incorporated 207
New England Pottery LLC, see Central Garden
& Pet
Norcal Pottery Products Incorporated, see Central Garden
& Pet
Ochs Brick Company, see Berkshire Hathaway
Oldcastle Materials Incorporated, see CRH
Oly-Ola Edgings Incorporated 210
Owens Corning 211
Pavestone Company LP 212
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Rinker Materials Corporation, see CEMEX
Robinson Brick Company, see Wienerberger
Baustoffindustrie AG
Royal Philips Electronics NV 215
Salina Concrete Products Incorporated, see Monarch
Cement
Schwarz Ready Mix Incorporated, see Boral
Scotts Miracle-Gro Company 218
Sea Gull Lighting Products LLC, see Generation Brands
Sears Holdings Corporation 220
Smith & Hawken Limited, see Scotts Miracle-Gro
Sure-loc Edging Corporation 221
Wal-Mart Stores Incorporated 222
Wienerberger Baustoffindustrie AG 223
Other Companies Mentioned in Study 225
LIST OF TABLES
SECTION I -- EXECUTIVE SUMMARY
Summary Table 3
SECTION II -- MARKET ENVIRONMENT
1 Macroeconomic Indicators 9
2 Population & Households 12
3 Personal Consumption Expenditures 14
4 Consumer Financing Environment, 1998-2008 18
5 Construction Expenditures 22
6 Building Construction Expenditures 25
7 Residential Building Construction Expenditures 27
8 Private Housing Completions 31
9 Housing Stock by Type 34
10 Housing Sales 36
11 Residential Improvement & Repair Expenditures 37
12 Nonresidential Building Construction Expenditures 40
13 Nonresidential Building Improvement & Repair Expenditures 41
14 Nonresidential Building Stock 44
15 Nonbuilding Construction Expenditures 46
16 Golf Courses & Acreage 48
17 Landscaping & Lawn Care Indicators 50
18 Lawn & Garden Product Manufacturer Sales 52
19 Selected Landscaping Products Prices 55
20 Landscaping Products Market, 1998-2008 57
SECTION III -- PRODUCTS
1 Landscaping Products Demand by Type 67
2 Decorative Products Demand by Type, Market & End User 69
3 Water Features Demand 71
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4 Lighting Demand by Application & Type 74
5 Bird & Wild Animal Products Demand by Type & Region 80
6 Pots & Planters Demand 82
7 Other Decorative Products Demand 84
8 Hardscape Products Demand by Type 87
9 Concrete Demand by Type, Application & Market 89
10 Wood Demand by Application & Market 94
11 Stones & Boulders Demand by Type, Application & Market 96
12 Clay Brick Demand by Application & Market 98
13 Aggregate & Other Hardscape Products Demand
by Type, Application, & Market 100
14 Hardscape Products Demand
by Application, Market & End User 102
15 Patio Demand by Product 103
16 Wall Demand by Product 105
17 Walkway Demand by Product 106
18 Edging & Other Applications Demand by Product 108
19 Outdoor Structures Demand by Product, Market & End User 110
20 Other Landscaping Products Demand
by Type, Market & End User 116
SECTION IV -- MARKETS & END USERS
1 Landscaping Products Demand by Market 118
2 Residential Markets for Landscaping Products 120
3 New Residential Market for Landscaping Products 122
4 Residential Improvement & Repair Market
for Landscaping Products 124
5 Nonresidential Markets for Landscaping Products 126
6 Nonbuilding Markets for Landscaping Products 129
7 Landscaping Products Demand by End User 130
8 Consumer/DIY Market for Landscaping Products 132
9 Professional Market for Landscaping Products 133
SECTION V -- REGIONAL MARKETS
1 Population by Region 136
2 Gross Domestic Product by Region 138
3 Regional Housing Indicators 140
4 Landscaping Products Demand by Region 141
5 Northeast Demand for Landscaping Products 143
6 Midwest Demand for Landscaping Products 145
7 South Demand for Landscaping Products 147
8 West Demand for Landscaping Products 148
SECTION VI -- INDUSTRY STRUCTURE
1 US Landscaping Products Sales by Company, 2008 150
2 Selected Acquisitions & Divestitures 156
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LIST OF CHARTS
SECTION II -- MARKET ENVIRONMENT
1 Year of Construction of Housing Stock, 2008 34
SECTION III -- PRODUCTS
1 Landscaping Products Demand by Type, 2008 67
2 Lighting Demand by Application, 2008 75
3 Lighting Demand by Type, 2008 78
SECTION VI -- INDUSTRY STRUCTURE
1 US Landscaping Products Sales by Company, 2008 152
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