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UK Consumer Satisfaction Index 2012 Personal Care | Verdict Consumer Report
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UK Consumer Satisfaction Index 2012 Personal Care | Verdict Consumer Report

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For the third consecutive year, the proportion of consumers shopping for footwear has fallen. Indeed, the 6.7 percentage point decline in this survey is greater than the combined falls of the previous ...

For the third consecutive year, the proportion of consumers shopping for footwear has fallen. Indeed, the 6.7 percentage point decline in this survey is greater than the combined falls of the previous two years. How Britain Shops Footwear examines why share is slipping, who shops for footwear, where they shop and whether they are satisfied with their current store.Identify how main players in footwear drive loyalty and which stores are favoured by disloyal customers to improve your own shopper penetrationUnderstand which strategies are most effective at driving customer loyalty in footwear and justify your own business investmentsData is segmented regionally and by demographic and socio-economic group to enable you to identify which customer groups offer the most opportunitiesShare of shoppers in the C1 socioeconomic grouping has fallen to 30.0% from 31.6%. These shoppers have taken the hardest impact of the tough economic climate. Discretionary spending is limited and footwear has taken a hit. As the economic outlook becomes more stable frugal shopping habits will remain ingrained in consumer behaviour.Range is the top driver of shopper loyalty to footwear retailers, and has consistently been a top priority for shoppers in the past five years. 58.5% of shoppers rated range as the main driver of loyalty in the latest survey. Targeting your customer with the right mix of products and up-to-date styles is key to converting visitors into main users.Though Clarks' visitor and main user shares have dropped slightly, it remains the market leader by a significant distance in both. While the visitor share profile remains skewed towards older shoppers, there has been a rise in 25'44 year olds shopping at the retailer, a result of a stronger focus on style in new ranges.How has the profile of the consumers shopping at the main footwear players changed over the past year and what has caused this'What drives consumers to shop for footwear at both you and your competitors' What makes them disloyal'How many other stores do your shoppers use for footwear and what stores are these' Will these be a threat going forward'

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UK Consumer Satisfaction Index 2012 Personal Care | Verdict Consumer Report UK Consumer Satisfaction Index 2012 Personal Care | Verdict Consumer Report Document Transcript

  • Find Industry reports, Company profilesReportLinker and Market Statistics >> Get this Report Now by email!UK Consumer Satisfaction Index 2012 Personal Care | VerdictConsumer ReportPublished on April 2012 Report SummaryFor the third consecutive year, the proportion of consumers shopping for footwear has fallen. Indeed, the 6.7 percentage point declinein this survey is greater than the combined falls of the previous two years. How Britain Shops Footwear examines why share isslipping, who shops for footwear, where they shop and whether they are satisfied with their current store.Identify how main players infootwear drive loyalty and which stores are favoured by disloyal customers to improve your own shopper penetrationUnderstandwhich strategies are most effective at driving customer loyalty in footwear and justify your own business investmentsData issegmented regionally and by demographic and socio-economic group to enable you to identify which customer groups offer the mostopportunitiesShare of shoppers in the C1 socioeconomic grouping has fallen to 30.0% from 31.6%. These shoppers have taken thehardest impact of the tough economic climate. Discretionary spending is limited and footwear has taken a hit. As the economicoutlook becomes more stable frugal shopping habits will remain ingrained in consumer behaviour.Range is the top driver of shopperloyalty to footwear retailers, and has consistently been a top priority for shoppers in the past five years. 58.5% of shoppers ratedrange as the main driver of loyalty in the latest survey. Targeting your customer with the right mix of products and up-to-date styles iskey to converting visitors into main users.Though Clarks visitor and main user shares have dropped slightly, it remains the marketleader by a significant distance in both. While the visitor share profile remains skewed towards older shoppers, there has been a risein 2544 year olds shopping at the retailer, a result of a stronger focus on style in new ranges.How has the profile of the consumersshopping at the main footwear players changed over the past year and what has caused thisWhat drives consumers to shop forfootwear at both you and your competitors What makes them disloyalHow many other stores do your shoppers use for footwear andwhat stores are these Will these be a threat going forward Table of ContentEXECUTIVE SUMMARYAbout CSISummary of findings Personal care- Asda the overall winner up 16 points on the previous year- Morrisons second with a 14 point increase- Boots third, and scores highest for range, quality and service- Biggest gain advances Sainsburys to fourth place from seventh- Biggest loss drops Superdrug to fifth from firstSYNOPSIS AND COMPARATIVESPersonal careRANKINGSOverall ranking personal careWinner personal careLoser personal careRankings for range personal careRankings for price personal careUK Consumer Satisfaction Index 2012 Personal Care | Verdict Consumer Report (From Slideshare) Page 1/4
  • Find Industry reports, Company profilesReportLinker and Market Statistics >> Get this Report Now by email!Rankings for convenience personal careRankings for quality personal careRankings for service personal careRankings for ambience personal careRankings for facilities personal careRankings for layout personal careTABLESTable: Personal care highest scoring retailers overall and by factor 2011 & 2012Table: CSI comparison of personal care with all retail 2012Table: Retailers ranked by overall CSI score 2012Table: Personal care retailer with the most significant gain in overall CSI score 2012Table: Personal care retailer with the most significant loss in overall CSI score 2012Table: Retailers ranked by latest CSI score for range 200712Table: Retailers ranked by latest CSI score for price 200712Table: Retailers ranked by latest CSI score for convenience 200712Table: Retailers ranked by latest CSI score for quality 200712Table: Retailers ranked by latest CSI score for service 200712Table: Retailers ranked by latest CSI score for ambience 200712Table: Retailers ranked by latest CSI score for facilities 200712Table: Retailers ranked by latest CSI score for layout 200712FIGURESFigure: Yearly overall score comparison of personal care with all retail 200712Companies mentionedCMS Energy Corporation, Hutchison 3G UK Limited, J Sainsbury plc, Wm Morrison Supermarkets PlcUK Consumer Satisfaction Index 2012 Personal Care | Verdict Consumer Report (From Slideshare) Page 2/4
  • Find Industry reports, Company profilesReportLinker and Market Statistics >> Get this Report Now by email! Fax Order Form To place an order via fax simply print this form, fill in the information below and fax the completed form to: Europe, Middle East and Africa : + 33 4 37 37 15 56 Asia, Oceania and America : + 1 (805) 617 17 93 If you have any questions please visit http://www.reportlinker.com/notify/contact Order Information Please verify that the product information is correct and select the format(s) you require. UK Consumer Satisfaction Index 2012 Personal Care | Verdict Consumer Report Product Formats Please select the product formats and the quantity you require. 1 User License--USD 5 250.00 Quantity: _____ Contact Information Please enter all the information below in BLOCK CAPITALS Title: Mr Mrs Dr Miss Ms Prof First Name: _____________________________ Last Name: __________________________________ Email Address: __________________________________________________________________________ Job Title: __________________________________________________________________________ Organization: __________________________________________________________________________ Address: __________________________________________________________________________ City: __________________________________________________________________________ Postal / Zip Code: __________________________________________________________________________ Country: __________________________________________________________________________ Phone Number: __________________________________________________________________________ Fax Number: __________________________________________________________________________UK Consumer Satisfaction Index 2012 Personal Care | Verdict Consumer Report (From Slideshare) Page 3/4
  • Find Industry reports, Company profilesReportLinker and Market Statistics >> Get this Report Now by email! Payment Information Please indicate the payment method, you would like to use by selecting the appropriate box. Payment by credit card Card Number: ______________________________________________ Expiry Date __________ / _________ CVV Number _____________________ Card Type (ex: Visa, Amex…) _________________________________ Payment by wire transfer Crédit Mutuel RIB : 10278 07314 00020257701 89 BIC : CMCIFR2A IBAN : FR76 1027 8073 1400 0202 5770 189 Payment by check UBIQUICK SAS 16 rue Grenette – 69002 LYON, FRANCE Customer signature:   Please note that by ordering from Reportlinker you are agreeing to our Terms and Conditions at http://www.reportlinker.com/index/terms Please fax this form to: Europe, Middle East and Africa : + 33 4 37 37 15 56 Asia, Oceania and America : + 1 (805) 617 17 93UK Consumer Satisfaction Index 2012 Personal Care | Verdict Consumer Report (From Slideshare) Page 4/4