IntroductionVerdict Research: UK Consumer Insights 2009 are based around individual retailers and provide a highly detailed, data-rich overview of a retailer's customers, drawing on a nationwide survey of 6,000 shoppers each year.ScopeHighlightsReasons to PurchaseNew analysis, unique to these reports shows details about non-converting visitors including where they main shop and who they are.Analysis by non-standard demographics is also presented to give a comprehensive picture of a retailer's customers.Key demographics include among others, sex, age, social class, television region, marital status, housing tenure, working status and ACORN group.

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UK Consumer Insights 2009: Alliance Boots - Personal Care
Published on July 2009
Report Summary
Introduction
Verdict Research: UK Consumer Insights 2009 are based around individual retailers and provide a highly detailed, data-rich overview
of a retailer's customers, drawing on a nationwide survey of 6,000 shoppers each year.
Scope
Highlights
Reasons to Purchase
New analysis, unique to these reports shows details about non-converting visitors including where they main shop and who they
are.Analysis by non-standard demographics is also presented to give a comprehensive picture of a retailer's customers.Key
demographics include among others, sex, age, social class, television region, marital status, housing tenure, working status and
ACORN group.
Table of Content
About the cDNA programme 3
Section 1: At a glance summary 4
- At a glance summary 5
Section 2: Share of shoppers 6
- Alliance Boots share of shoppers 7
- Alliance Boots share of shoppers by demographics 8
- Alliance Boots share of shoppers by television region 9
- Alliance Boots share of shoppers by household characteristics 10
- Alliance Boots share of shoppers by other characteristics and ACORN classification 11
Section 3: Conversion and non-conversion 12
- Alliance Boots conversion of visitors to main users 13
- Alliance Boots conversion of visitors to main users by demographics and region 14
- Alliance Boots conversion of visitors to main users by household characteristics 15
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- Non-converting customers 16
- Profile of Alliance Boots non-converting customers by demographics and region 17
Section 4: Shopper profiles 18
- Alliance Boots profile of shoppers by demographics 19
- Alliance Boots profile of shoppers by television region 20
- Alliance Boots profile of shoppers by household characteristics 21
- Alliance Boots profile of shoppers by other characteristics and ACORN classification 22
Section 5: Loyalty 23
- Alliance Boots loyalty of main users 24
- Alliance Boots loyalty of main users by demographics and region 25
- Alliance Boots loyalty of main users by household characteristics 26
- Alliance Boots basic drivers of loyalty and disloyalty 27
- Alliance Boots detailed drivers of loyalty 28
Section 6: Competition 29
- Competition in personal care 30
- Cross sector competitor dynamics 31
Appendix 32
Basic Methodology 33
Detailed Methodology 34
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