The Toys and Games in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2003-2008), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market ' be they new product developments, distribution or pricing issues. Forecasts to 2013 illustrate how the market is set to change.Product coverage includes: traditional toys and games and video games.Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.Why buy this report' * Get a detailed picture of the toys and games industry; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market's major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.

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Toys and Games in Malaysia
Published on December 2009
Report Summary
The Toys and Games in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It
provides the latest retail sales data (2003-2008), allowing you to identify the sectors driving growth. It identifies the leading
companies, the leading brands and offers strategic analysis of key factors influencing the market ' be they new product developments,
distribution or pricing issues. Forecasts to 2013 illustrate how the market is set to change.
Product coverage includes: traditional toys and games and video games.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report'
* Get a detailed picture of the toys and games industry;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Table of Content
Toys and Games in Malaysia
Euromonitor International
December 2009
List of Contents and Tables
Executive Summary
Slower Sales for Video Games Due Amid Global Recession
Intense Competition From Video Game Console Manufacturers Results in Lower Prices
Distribution Channels for Toys and Games Remained Largely Unchanged
Overall Toys and Games Market Forecasted To Grow Steadily
Key Trends and Development
Lesser Demand From Consumers for the Toy Industry Amid the Recession
Animated Characters Provides Opportunities and Heightened Toy Sales
Major Players Rush To Launch New Products To Capture Bigger Share
Educational and Learning Toys Becoming Digital
Outdoor Toys Suffer Due To Consumers' Shifting Requirements
Market Data
Table 1 Sales of Toys and Games by Sector: Value 2004-2009
Table 2 Sales of Toys and Games by Sector: % Value Growth 2004-2009
Table 3 Sales of Toys and Games by Distribution Format: % Analysis 2004-2009
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Table 4 Toys and Games Company Shares by Value 2004-2008
Table 5 Forecast Sales of Toys and Games by Sector: Value 2009-2014
Table 6 Forecast Sales of Toys and Games by Sector: % Value Growth 2009-2014
Definitions
Summary 1 Research Sources
Hasbro Toys (m) Sdn Bhd
Strategic Direction
Key Facts
Summary 2 Hasbro (M) Sdn Bhd: Key Facts
Summary 3 Hasbro (M) Sdn Bhd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 4 Hasbro (M) Sdn Bhd: Competitive Position 2008
Litt Tak Sdn Bhd
Strategic Direction
Key Facts
Summary 5 LITT TAK SDN BHD : Key Facts
Summary 6 LITT TAK SDN BHD : Operational Indicators
Company Background
Production
Competitive Positioning
Summary 7 LITT TAK SDN BHD: Competitive Position 2008
New Era Interactive Software Sdn Bhd
Strategic Direction
Key Facts
Summary 8 New Era Interactive Software: Key Facts
Summary 9 New Era Interactive Software : Operational Indicators
Company Background
Production
Competitive Positioning
Summary 10 New Era Interactive Software : Competitive Position 2008
Tamiya Underground (m) Sdn Bhd
Strategic Direction
Key Facts
Summary 11 Tamiya Underground: Key Facts
Summary 12 Tamiya Underground: Operational Indicators
Company Background
Production
Competitive Positioning
Toys 'r' US (m) Sdn Bhd
Strategic Direction
Key Facts
Summary 13 Toys R Us: Key Facts
Summary 14 Toys R Us: Operational Indicators
Company Background
Production
Competitive Positioning
Headlines
Trends
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Competitive Landscape
Prospects
New Product Developments
Summary 15 New Product Launches 2008- 2009
Sector Data
Table 7 Sales of Traditional Toys and Games by Subsector: Value 2004-2009
Table 8 Sales of Traditional Toys and Games by Subsector: % Value Growth 2004-2009
Table 9 Sales of Traditional Toys and Games by Distribution Format: % Analysis 2004-2009
Table 10 Traditional Toys and Games Company Shares by Value 2004-2008
Table 11 Forecast Sales of Traditional Toys and Games by Subsector: Value 2009-2014
Table 12 Forecast Sales of Traditional Toys and Games by Subsector: % Value Growth 2009-2014
Headlines
Trends
Competitive Landscape
Prospects
New Product Developments
Summary 16 New Product Launches 2008- 2009
Sector Data
Table 13 Sales of Video Games by Subsector: Value 2004-2009
Table 14 Sales of Video Games by Subsector: % Value Growth 2004-2009
Table 15 Sales of Video Games by Distribution Format: % Analysis 2004-2009
Table 16 Video Games Company Shares by Value 2004-2008
Table 17 Forecast Sales of Video Games by Subsector: Value 2009-2014
Table 18 Forecast Sales of Video Games by Subsector: % Value Growth 2009-2014
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