SSDs are poised to disrupt the hard disk drive market. Is this likely to happen' What will drive SSDs into acceptance' What will hinder their deployment' What is the impact to the NAND and the HDD markets' This study covers the SSD market in depth, covering all players in great detail, and thoroughly evaluating end markets and market motivators. This study's rigorous approach clarifies key points and success factors to help readers understand the opportunities as well as the pitfalls that await all participants. The 110-page study is based upon exhaustive interviews with buyers and sellers of SSDs, as well as their suppliers and other key players in the market. This report covers all sides of the SSD equation including important market drivers and cost analysis history and projections, along with information from makers of HDDs about their plans to counter any market share loss threatened by the advent of the SSD. It looks into every aspect of the SSD market - market sizing, PC vs Industrial/Military markets, forecasts by application, company-by-company competitive analysis, Key user surveys, etc. There is no study even like it in the market today.

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The Solid State Disk Market: A Rigorous Look
Published on September 2007
Report Summary
SSDs are poised to disrupt the hard disk drive market. Is this likely to happen' What will drive SSDs into acceptance' What will
hinder their deployment' What is the impact to the NAND and the HDD markets' This study covers the SSD market in depth,
covering all players in great detail, and thoroughly evaluating end markets and market motivators. This study's rigorous approach
clarifies key points and success factors to help readers understand the opportunities as well as the pitfalls that await all participants.
The 110-page study is based upon exhaustive interviews with buyers and sellers of SSDs, as well as their suppliers and other key
players in the market. This report covers all sides of the SSD equation including important market drivers and cost analysis history
and projections, along with information from makers of HDDs about their plans to counter any market share loss threatened by the
advent of the SSD. It looks into every aspect of the SSD market - market sizing, PC vs Industrial/Military markets, forecasts by
application, company-by-company competitive analysis, Key user surveys, etc.
There is no study even like it in the market today.
Table of Content
Executive Summary 1
Introduction 3
The 'Enormous Sponge' 3
What is Included in the Term: 'SSD'' 4
One New Competitor per Week 8
SSD Controller Chips 8
SSDs vs. HDDs 9
What's Driving the Move to SSD' 9
'Instant On' 9
Higher Speed 10
More Rugged 11
Reduced Power 13
Blowing out the Dust 13
Other SSD Advantages 15
HDDs' Undeserved Reputation 15
Cost Issues 15
The Role of 'Floor Price' in This Market 18
Final Tally: SSD vs. HDD 19
Sustained Read Rate 20
Random Read Rate 20
Sustained Write Rate 21
Random Write Rate 21
80/20 Read/Write Performance 21
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Average File Access Time 21
Read Latency 22
Active Power Consumption 22
Idle Power Consumption 22
Standby Power Consumption 22
MobileMark 22
Hibernate Resume 23
Weight 24
Shock 24
Vibration 25
Capacity 25
Operating Temperature 25
Mean Time Before Failure (MTBF) 25
Acoustic Noise 26
Price 26
Price per Gigabyte 26
Putting it Together 26
How Much is Too Much' 27
Embedded Applications will Migrate to SSDs 29
The Role of TCO 29
Wear Issues 30
Wear Leveling 30
Bad Block Management 34
Just How Long Will a Drive Last' 35
MLC vs. SLC 36
SSD Markets 38
Industrial 38
Process Control 38
Test & Measurement 38
Financial & POS 39
Military/Aerospace 40
Overall Mil/Aero Forecast 40
C3 41
Navigation 41
Weapons Systems 41
Servers on Commercial Aircraft 41
Combat Vehicles 42
Data Processing 42
PCs 42
Desktop 42
Notebook 43
Ultra-Portable 44
Servers 44
SAN & NAS 45
Communications 46
Routers & Switches 46
Cellular Base Stations 46
Consumer 47
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Set Top Box 47
Media Server 48
Combined Forecast 48
SSD Vendor Profiles 50
SanDisk 50
Overview 50
Products 51
Strengths 52
Weaknesses 53
Outlook 53
Samsung 53
Overview 53
Products 54
Strengths 54
Weaknesses 55
Outlook 56
STEC 56
Overview 56
Products 57
Strengths 58
Weaknesses 58
Outlook 58
Adtron 59
Overview 59
Products 59
Strengths 59
Weaknesses 60
Outlook 60
SMART Modular 60
Overview 60
Products 60
Strengths 61
Weaknesses 61
Outlook 61
Mtron 62
Overview 62
Products 62
Strengths 62
Weaknesses 63
Outlook 63
SilconSystems 63
Overview 63
Products 63
Strengths 64
Weaknesses 64
Outlook 65
Intel 65
Overview 65
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Products 65
Strengths 65
Weaknesses 66
Outlook 66
BiTMICRO Networks 66
Overview 66
Products 66
Strengths 67
Weaknesses 67
Outlook 67
Targa Systems 67
Overview 67
Products 68
Strengths 68
Weaknesses 68
Outlook 68
Apacer 69
Overview 69
Products 69
Strengths 69
Weaknesses 70
Outlook 70
Transcend Information 70
Overview 70
Products 70
Strengths 71
Weaknesses 71
Outlook 71
Power Quotient International (PQI) 72
Overview 72
Products 72
Strengths 73
Weaknesses 73
Outlook 73
Super Talent Technology 74
Overview 74
Products 74
Strengths 75
Weaknesses 75
Outlook 76
Advanced Media/Ritek 76
Overview 76
Products 76
Strengths 77
Weaknesses 78
Outlook 78
Hagiwara Sys-Com 78
Overview 78
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Products 78
Strengths 79
Weaknesses 79
Outlook 80
Delkin Devices, Inc. 80
Overview 80
Products 80
Strengths 80
Weaknesses 80
Outlook 81
Solid Data Systems 81
Overview 81
Products 81
Strengths 82
Weaknesses 82
Outlook 82
Texas Memory Systems 83
Overview 83
Products 83
Strengths 83
Weaknesses 84
Outlook 84
Solid Access Technologies 84
Overview 84
Products 84
Strengths 84
Weaknesses 85
Outlook 85
Attorn 85
Overview 85
Products 85
Strengths 85
Weaknesses 86
Outlook 86
Imperial Technology 86
Overview 86
Products 86
Strengths 86
Weaknesses 87
Outlook 87
Gigabyte Technology 87
Overview 87
Products 87
Strengths 88
Weaknesses 88
Outlook 88
Technical Issues 89
Non-NAND SSDs 89
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DRAM-Based SSDs 89
NOR-Based SSDs 90
Markets for these Products 90
Impact on NAND-Based SSDs 91
Special Features for Important Niches 92
High Speed 92
Low Power 94
Military 94
Special Reliability Requirements 95
Other 96
SSD Interface Standards 96
IDE or PATA 96
SATA 96
SCSI 97
USB 97
Fibre Channel 97
A New Challenge for NAND Makers 98
Market Impact 100
SSDs' Impact on the HDD Market 100
Impact of NAND Cache on the Adoption of SSDs 101
Forecasts for HDD vs. SSD in PCs 103
High Acceptance Model 103
Low Acceptance Model 104
Most Likely Scenario 106
Impact on NAND Sales ' Still a Fantastic Sponge 106
Methodology 108
Figures 109
Tables 110
Author 111
Jim Handy 111
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