The operator as a smart enabler is generating a lot of excitement. We agree that there is potential in the smart enabler role, but warns that the industry is in danger of dressing it in too much hype and viewing it as a 'silver bullet'.

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The role of smart enabler: positioning for growth in the open mobile
market
Published on July 2009
Report Summary
The operator as a smart enabler is generating a lot of excitement. We agree that there is potential in the smart enabler role, but warns
that the industry is in danger of dressing it in too much hype and viewing it as a 'silver bullet'.
Table of Content
Executive summary
In a nutshell
Ovum view
Don't underestimate what a smart enabler strategy involves
Key messages
Consider all positioning scenarios before committing to the smart enabler role
Think of smart enablers as part of a holistic telco platform, not a string of isolated assets
The industry should move quickly to establish a consistent commercial framework for opening network APIs
Operators are not the only players positioning as smart enablers
The move to an open mobile market: change drivers
Mobile'web convergence is changing the mobile market
Increasing competition
New-generation smartphones
But beware fragmentation
A shift in operator revenue dynamics
Changing consumer expectations
Operator positioning scenarios
Consider all the alternatives
The lean operator
The smart enabler
The smart player
The smart enabler framework
Draw on both first- and second-generation enablers
The story so far: traditional enabler services
Future outlook: using enablers to create a telco platform
Application developers are not the only audience
The search for an API business model
Revenue share from applications
Revenue share from advertising
API access and associated fees
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Developments going forward
Help is available: enabling the enablers
Operators are not the only smart enablers on the scene
List of Tables
Table 1: High-level comparison of smart enablers from different players
List of Figures
Figure 1: The mobile and web ecosystem
Figure 2: Global annual smartphone shipments by OS
Figure 3: Global content revenues for mobile operators
Figure 4: Mobile broadband: active users and revenues
Figure 5: Global view: frequency of video viewing by device type
Figure 6: Operator positioning scenarios
Figure 7: Development of operator enabling services
Figure 8: Traditional telco business model
Figure 9: Conceptual framework for a holistic operator enabling platform
Figure 10: Examples of an expanded customer base supported by a smartpipe model
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