The European energy efficiency market is driven by increasing environmental awareness, rising energy prices, and the introduction of legislative and regulatory environmental measures to combat climate change and improve energy security. Multiple market opportunities are arising for utilities and other companies operating across the energy value chain in the residential sector.An assessment of the ' mostly legislative and regulatory ' drivers of energy efficiency including consumer attitudesAn estimate of the potential residential energy efficiency market value for the EU 27 countries including annual investment projections.An evaluation of the energy efficiency products and services offered online by EU utilities as well as illustrative examples of innovative practicesAn analysis of the different business strategies employed by EU utilities to enter the energy efficiency marketA discussion of the main barriers to growth of the energy efficiency market and key recommendations for utilities preparing their entrance strategyDatamonitor believes that residential energy efficiency solutions in Europe will peak at

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The Future of Residential Energy Efficiency in Europe: Growing
Opportunities for Utilities
Published on March 2011
Report Summary
The European energy efficiency market is driven by increasing environmental awareness, rising energy prices, and the introduction of
legislative and regulatory environmental measures to combat climate change and improve energy security. Multiple market
opportunities are arising for utilities and other companies operating across the energy value chain in the residential sector.An
assessment of the ' mostly legislative and regulatory ' drivers of energy efficiency including consumer attitudesAn estimate of the
potential residential energy efficiency market value for the EU 27 countries including annual investment projections.An evaluation of
the energy efficiency products and services offered online by EU utilities as well as illustrative examples of innovative practicesAn
analysis of the different business strategies employed by EU utilities to enter the energy efficiency marketA discussion of the main
barriers to growth of the energy efficiency market and key recommendations for utilities preparing their entrance strategyDatamonitor
believes that residential energy efficiency solutions in Europe will peak at £11bn per year in 2015. Its forecast model also predicts that
the biggest potential for growth on a percentage basis is in ground source and air source heating pumps, followed by solar technology
applications.Utilities' energy efficiency offerings vary between European countries depending on the legislative framework and other
country-specific factors. Analysis of utilities' online energy efficiency offerings reveals that 89% of utilities focus on providing their
customers with free advice on how to save energy in their households.Despite a number of market and economic barriers hampering
more rapid growth in many countries and the energy efficiency sector at large, this issue will strongly affect the energy industry in the
coming years. Utilties are advised to start engaging with the topic and preparing their strategies to respond to both the opportunities
and challenges.Understand the state and outlook of the energy efficiency market and develop your opinion on the opportunities and
challenges facing the industryAssess the impact of different elements of EU and state legislation as well as consumer opinions on the
demand for energy efficiencyAppreciate the market potential and annual investment projections for energy efficiency in EuropeIdentify
which business strategy to pursue to enter the energy efficiency marketFormulate arguments for lobbying and campaigning
Table of Content
Executive Summary
Rising political pressure is driving energy efficiency efforts in Europe
Energy efficiency opportunities present a growing and lucrative market
Consumers want energy efficiency but need suitable financing solutions
Utilities treat energy efficiency with varying degrees of enthusiasm
Utilities use a variety of energy efficiency market strategies
A number of barriers are restricting growth in the energy efficiency market
Energy efficiency will be a major strategic issue for utilities in the years to come
OVERVIEW
Catalyst
Summary
Methodology
RISING POLITICAL PRESSURE IS DRIVING ENERGY EFFICIENCY EFFORTS IN EUROPE
Energy efficiency is core to improving energy security, affordability, and sustainability
Europe is failing to meet its target of increasing energy efficiency levels
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New national legislation is proposed to make up the shortfall in energy efficiency efforts
UK
Germany
France
Spain and Italy
ENERGY EFFICIENCY OPPORTUNITIES PRESENT A GROWING AND LUCRATIVE MARKET
Energy efficiency opportunities in the residential sector comprise two types of offerings
Evaluating the market value for energy efficiency services is a complex task
The market potential for energy efficiency solutions in the EU27 is significant
Datamonitor has modeled the market value for energy efficiency in the EU27
The cumulative investment in residential energy efficiency solutions across the EU27 will grow to £205bn by 2030
Annual investment in energy efficiency products and services is likely to peak around 2015
CONSUMERS WANT ENERGY EFFICIENCY BUT NEED SUITABLE FINANCING SOLUTIONS
There is strong interest from consumers in saving energy at home
Consumers are unsure whether they can afford to make the necessary investments
Consumers are also split in their views on whether government subsidies would be of help
UTILITIES TREAT ENERGY EFFICIENCY WITH VARYING DEGREES OF ENTHUSIASM
Utilities' energy efficiency offerings vary between European countries
European utilities tend to provide at least the easiest forms of energy efficiency solutions
Some utilities have created more innovative energy efficiency offerings
Energy efficient product comparison and online advice
Financial incentives and support
Building and property advice services
Tools and engagement
Renewable and energy efficient energy generation
UTILITIES USE A VARIETY OF ENERGY EFFICIENCY MARKET STRATEGIES
Marketing campaign
New sales channels
In-sourcing
Partnering
Mergers and acquisitions
Corporate restructuring and market exit
SEVERAL BARRIERS ARE RESTRICTING GROWTH IN THE ENERGY EFFICIENCY MARKET
Lack of legislative clarity and predictability saps investor confidence
Utilities struggle with economic disincentives and lack of confidence
Consumer apathy and lack of capital are reducing the demand pull for energy efficiency
Utilities are faced with technological barriers and the threat of new entrants
Utilities hesitate to fully integrate energy efficiency solutions into their business models
Energy efficiency offers remain largely symbolic and superficial
European utilities shun capital-intensive and high-risk energy efficiency strategies
CONCLUSION AND RECOMMENDATIONS
Energy efficiency will be a major strategic issue for utilities in the years to come
Utilities must review the purpose of their corporate strategy in light of industry trends
Offering greater levels of energy efficiency services and products presents two main benefits
Utilities must decide on the appropriate route to the energy efficiency market
Utilities must collaborate with political institutions to change the market rules
APPENDIX
Definitions
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Energy efficiency
Fuel cells
Green Deal
Microgeneration
Micro combined heat and power
Renewable energy
Thermography
Methodology
Sources
Websites
Further reading
Ask the analyst
Datamonitor consulting
Disclaimer
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