The Art of Positioning Dietary Supplements

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Dietary supplements are a key area of growth in the consumer health market. Companies are reaping the financial rewards of consumer interest in preventative health through the launch of a wider array …

Dietary supplements are a key area of growth in the consumer health market. Companies are reaping the financial rewards of consumer interest in preventative health through the launch of a wider array of novel and affordable supplements. Positioning dietary supplements requires negotiating a complex labyrinth of health claims, local preferences and regulatory activity. An effective message regarding health benefits, and the localisation of products will advance sales.Euromonitor International's The Art of Positioning Dietary Supplements global briefing examines the size, growth trends and potential opportunities in the Consumer Health market. The strategic analyses include assessing the impacts of changing regulations, research breakthroughs and public health concerns on both the market and leading companies. Consumer attitudes towards the products and their personal healthcare needs are also explored.Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management. Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.Why buy this report'* Get a detailed picture of the Consumer Health market;* Pinpoint growth sectors and identify factors driving change;* Understand the competitive environment, the market's major players and leading brands;* Use five-year forecasts to assess how the market is predicted to develop.

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  • 1. Find Industry reports, Company profilesReportLinker and Market Statistics >> Get this Report Now by email!The Art of Positioning Dietary SupplementsPublished on May 2012 Report SummaryDietary supplements are a key area of growth in the consumer health market. Companies are reaping the financial rewards ofconsumer interest in preventative health through the launch of a wider array of novel and affordable supplements. Positioning dietarysupplements requires negotiating a complex labyrinth of health claims, local preferences and regulatory activity. An effective messageregarding health benefits, and the localisation of products will advance sales.Euromonitor Internationals The Art of Positioning Dietary Supplements global briefing examines the size, growth trends and potentialopportunities in the Consumer Health market. The strategic analyses include assessing the impacts of changing regulations,research breakthroughs and public health concerns on both the market and leading companies. Consumer attitudes towards theproducts and their personal healthcare needs are also explored.Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins andDietary Supplements, Weight Management.Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.Why buy this report* Get a detailed picture of the Consumer Health market;* Pinpoint growth sectors and identify factors driving change;* Understand the competitive environment, the markets major players and leading brands;* Use five-year forecasts to assess how the market is predicted to develop. Table of ContentThe Art of Positioning Dietary SupplementsEuromonitor InternationalMay 2012IntroductionDrivers of Dietary Supplement Demand and Major Positioning TrendsGlobal OverviewAppendix Additional SourcesReport DefinitionsThe Art of Positioning Dietary Supplements (From Slideshare) Page 1/3
  • 2. Find Industry reports, Company profilesReportLinker and Market Statistics >> Get this Report Now by email! Fax Order Form To place an order via fax simply print this form, fill in the information below and fax the completed form to: Europe, Middle East and Africa : + 33 4 37 37 15 56 Asia, Oceania and America : + 1 (805) 617 17 93 If you have any questions please visit http://www.reportlinker.com/notify/contact Order Information Please verify that the product information is correct and select the format(s) you require. The Art of Positioning Dietary Supplements Product Formats Please select the product formats and the quantity you require. 1 User License--USD 1 995.00 Quantity: _____ Site License--USD 3 990.00 Quantity: _____ Corporate License--USD 5 985.00 Quantity: _____ Contact Information Please enter all the information below in BLOCK CAPITALS Title: Mr Mrs Dr Miss Ms Prof First Name: _____________________________ Last Name: __________________________________ Email Address: __________________________________________________________________________ Job Title: __________________________________________________________________________ Organization: __________________________________________________________________________ Address: __________________________________________________________________________ City: __________________________________________________________________________ Postal / Zip Code: __________________________________________________________________________ Country: __________________________________________________________________________ Phone Number: __________________________________________________________________________ Fax Number: __________________________________________________________________________The Art of Positioning Dietary Supplements (From Slideshare) Page 2/3
  • 3. Find Industry reports, Company profilesReportLinker and Market Statistics >> Get this Report Now by email! Payment Information Please indicate the payment method, you would like to use by selecting the appropriate box. Payment by credit card Card Number: ______________________________________________ Expiry Date __________ / _________ CVV Number _____________________ Card Type (ex: Visa, Amex…) _________________________________ Payment by wire transfer Crédit Mutuel RIB : 10278 07314 00020257701 89 BIC : CMCIFR2A IBAN : FR76 1027 8073 1400 0202 5770 189 Payment by check UBIQUICK SAS 16 rue Grenette – 69002 LYON, FRANCE Customer signature:   Please note that by ordering from Reportlinker you are agreeing to our Terms and Conditions at http://www.reportlinker.com/index/terms Please fax this form to: Europe, Middle East and Africa : + 33 4 37 37 15 56 Asia, Oceania and America : + 1 (805) 617 17 93The Art of Positioning Dietary Supplements (From Slideshare) Page 3/3