IntroductionThis report covers key aspects of the tequila & mezcal market in four emerging / high growth economies: Brazil, Russia, India and China. Data is provided for market value and volume by category, company and brand market shares, distribution channels, and expenditure and consumption per capita for the historic and forecast periods.Scope*Contains information on one category: tequila & mezcal*Market and category level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data*Market level company and brand shares as well as distribution share information *Recent product launchesHighlightsBrazil is home to the second largest tequila & mezcal market.Russia leads the tequila & mezcal market in terms of volume among the BRIC nations.India is set to be the most lucrative investment destination for the tequila & mezcal market in future.Reasons to Purchase*Develop business strategies by understanding the quantitative trends within the tequila & mezcal in high growth / emerging nations*Identify key players within the tequila & mezcal market in Brazil, Russia, India and China to plan lucrative M&A, partnerships and agreements*Obtain insight into new product launches within the tequila & mezcal market in Brazil, Russia, India and China

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Tequila & Mezcal in the BRIC (Brazil, Russia, India, China) Countries
' Market Overview and Forecasts to 2014
Published on July 2010
Report Summary
Introduction
This report covers key aspects of the tequila & mezcal market in four emerging / high growth economies: Brazil, Russia, India and
China. Data is provided for market value and volume by category, company and brand market shares, distribution channels, and
expenditure and consumption per capita for the historic and forecast periods.
Scope
*Contains information on one category: tequila & mezcal
*Market and category level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast
(2010-14) data
*Market level company and brand shares as well as distribution share information
*Recent product launches
Highlights
Brazil is home to the second largest tequila & mezcal market.
Russia leads the tequila & mezcal market in terms of volume among the BRIC nations.
India is set to be the most lucrative investment destination for the tequila & mezcal market in future.
Reasons to Purchase
*Develop business strategies by understanding the quantitative trends within the tequila & mezcal in high growth / emerging nations
*Identify key players within the tequila & mezcal market in Brazil, Russia, India and China to plan lucrative M&A, partnerships and
agreements
*Obtain insight into new product launches within the tequila & mezcal market in Brazil, Russia, India and China
Table of Content
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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Brazil is home to the second largest tequila & mezcal market 2
Russia leads the tequila & mezcal market in terms of volume among the BRIC nations 2
India is set to be the most lucrative investment destination for the tequila & mezcal market in future 2
Chapter 2 Introduction 3
What is this report about' 3
How to use this report 3
Market definition 4
Chapter 3 Overview 15
BRIC tequila & mezcal market, volume overview 15
BRIC tequila & mezcal market, value overview 20
Chapter 4 Brazil 25
Value analysis (Brazilian Real), 2004'09 25
Value analysis (Brazilian Real), 2009'14 26
Value analysis (US dollars), 2004'09 27
Value analysis (US dollars), 2009'14 27
Volume analysis, 2004'09 28
Volume analysis, 2009'14 29
Company and brand share analysis 30
Distribution analysis 33
Expenditure and consumption per capita 35
Chapter 5 Russia 38
Value analysis (Russian Ruble), 2004'09 38
Value analysis (Russian Ruble), 2009'14 39
Value analysis (US dollars), 2004'09 40
Value analysis (US dollars), 2009'14 40
Volume analysis, 2004'09 41
Volume analysis, 2009'14 42
Company and brand share analysis 43
Distribution analysis 47
Expenditure and consumption per capita 49
Chapter 6 India 52
Value analysis (Indian Rupee), 2004'09 52
Value analysis (Indian Rupee), 2009'14 53
Value analysis (US dollars), 2004'09 54
Value analysis (US dollars), 2009'14 54
Volume analysis, 2004'09 55
Volume analysis, 2009'14 56
Company and brand share analysis 57
Distribution analysis 59
Expenditure and consumption per capita 61
Chapter 7 China 64
Value analysis (Chinese Yuan Renminbi), 2004'09 64
Value analysis (Chinese Yuan Renminbi), 2009'14 65
Value analysis (US dollars), 2004'09 66
Value analysis (US dollars), 2009'14 66
Volume analysis, 2004'09 67
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Volume analysis, 2009'14 68
Company and brand share analysis 69
Distribution analysis 71
Expenditure and consumption per capita 73
Chapter 8 New Product Development 76
Product launches 2009: Brazil 76
Recent product launches 78
Product launches 2009: Russia 79
Recent product launches 81
Chapter 9 Research Methodology 82
Methodology overview 82
Secondary research 83
Market modeling 84
Creating an initial data model 84
Revising the initial data model 84
Creating a final estimate 85
Creating demographic value splits 85
Primary research 85
Data finalization 86
Ongoing research 86
Chapter 10 Appendix 87
Future readings 87
How to contact experts in your industry 87
Disclaimer 87
LIST OF FIGURES
Figure 1: Tequila & Mezcal market, BRIC, volume (liters, million), 2004'14 15
Figure 2: Tequila & Mezcal market, BRIC, volume (liters, million), 2004'09 17
Figure 3: Tequila & Mezcal market, BRIC, volume (liters, million), 2009'14 18
Figure 4: Tequila & Mezcal market, BRIC, volume growth analysis, 2004'14 19
Figure 5: Tequila & Mezcal market, BRIC, value ($m), 2004'14 20
Figure 6: Tequila & Mezcal market, BRIC, value ($m) , 2004'09 22
Figure 7: Tequila & Mezcal market, BRIC, value ($m) , 2009'14 23
Figure 8: Tequila & Mezcal market, BRIC, value growth analysis, 2004'14 24
Figure 9: Tequila & mezcal, Brazil, value (BRLm), 2004'14 26
Figure 10: Tequila & mezcal, Brazil, volume (liters, million), 2004'14 29
Figure 11: Tequila & mezcal, Brazil, company share by volume (%), 2008'09 31
Figure 12: Tequila & mezcal, Brazil, distribution channels by volume (%), 2008'09 34
Figure 13: Tequila & mezcal, Russia, value (RUBm), 2004'14 39
Figure 14: Tequila & mezcal, Russia, volume (liters, million), 2004'14 42
Figure 15: Tequila & mezcal, Russia, company share by volume (%), 2008'09 45
Figure 16: Tequila & mezcal, Russia, distribution channels by volume (%), 2008'09 48
Figure 17: Tequila & mezcal, India, value (INRm), 2004'14 53
Figure 18: Tequila & mezcal, India, volume (liters, million), 2004'14 56
Figure 19: Tequila & mezcal, India, distribution channels by volume (%), 2008'09 60
Figure 20: Tequila & mezcal, China, value (CNYm), 2004'14 65
Figure 21: Tequila & mezcal, China, volume (liters, million), 2004'14 68
Figure 22: Tequila & mezcal, China, distribution channels by volume (%), 2008'09 72
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Figure 23: Annual data review process 83
LIST OF TABLES
Table 1: Tequila & mezcal category definitions 5
Table 2: Tequila & mezcal distribution channels 6
Table 3: Tequila & Mezcal market, BRIC, volume (liters, million), 2004'14 16
Table 4: Tequila & Mezcal market, BRIC, volume (liters, million), 2004'09 17
Table 5: Tequila & Mezcal market, BRIC, volume (liters, million), 2009'14 18
Table 6: Tequila & Mezcal market, BRIC, value ($m), 2004'14 21
Table 7: Tequila & Mezcal market, BRIC, value ($m), 2004'09 22
Table 8: Tequila & Mezcal market, BRIC, value ($m), 2009'14 23
Table 9: Tequila & mezcal, Brazil, value (BRLm), 2004'09 25
Table 10: Tequila & mezcal, Brazil, value forecast (BRLm), 2009'14 26
Table 11: Tequila & mezcal, Brazil, value ($m), 2004'09 27
Table 12: Tequila & mezcal, Brazil, value forecast ($m), 2009'14 27
Table 13: Tequila & mezcal, Brazil, volume (liters, million), 2004'09 28
Table 14: Tequila & mezcal, Brazil, volume forecast (liters, million), 2009'14 29
Table 15: Tequila & mezcal, Brazil, brand share by volume (%), 2008'09 30
Table 16: Tequila & mezcal, Brazil, volume by brand (liters, million), 2008'09 30
Table 17: Tequila & mezcal, Brazil, company share by volume (%), 2008'09 32
Table 18: Tequila & mezcal, Brazil, volume by company (liters, million), 2008'09 32
Table 19: Tequila & mezcal, Brazil, distribution channels by volume (%), 2008'09 33
Table 20: Tequila & mezcal, Brazil, volume by distribution channel (liters, million), 2008'09 33
Table 21: Tequila & mezcal, Brazil, expenditure per capita (BRL), 2004'09 35
Table 22: Tequila & mezcal, Brazil, forecast expenditure per capita (BRL), 2009'14 35
Table 23: Tequila & mezcal, Brazil, expenditure per capita ($), 2004'09 36
Table 24: Tequila & mezcal, Brazil, forecast expenditure per capita ($), 2009'14 36
Table 25: Tequila & mezcal, Brazil, consumption per capita (liters), 2004'09 37
Table 26: Tequila & mezcal, Brazil, forecast consumption per capita (liters), 2009'14 37
Table 27: Tequila & mezcal, Russia, value (RUBm), 2004'09 38
Table 28: Tequila & mezcal, Russia, value forecast (RUBm), 2009'14 39
Table 29: Tequila & mezcal, Russia, value ($m), 2004'09 40
Table 30: Tequila & mezcal, Russia, value forecast ($m), 2009'14 40
Table 31: Tequila & mezcal, Russia, volume (liters, million), 2004'09 41
Table 32: Tequila & mezcal, Russia, volume forecast (liters, million), 2009'14 42
Table 33: Tequila & mezcal, Russia, brand share by volume (%), 2008'09 43
Table 34: Tequila & mezcal, Russia, volume by brand (liters, million), 2008'09 44
Table 35: Tequila & mezcal, Russia, company share by volume (%), 2008'09 46
Table 36: Tequila & mezcal, Russia, volume by company (liters, million), 2008'09 46
Table 37: Tequila & mezcal, Russia, distribution channels by volume (%), 2008'09 47
Table 38: Tequila & mezcal, Russia, volume by distribution channel (liters, million), 2008'09 47
Table 39: Tequila & mezcal, Russia, expenditure per capita (RUB), 2004'09 49
Table 40: Tequila & mezcal, Russia, forecast expenditure per capita (RUB), 2009'14 49
Table 41: Tequila & mezcal, Russia, expenditure per capita ($), 2004'09 50
Table 42: Tequila & mezcal, Russia, forecast expenditure per capita ($), 2009'14 50
Table 43: Tequila & mezcal, Russia, consumption per capita (liters), 2004'09 51
Table 44: Tequila & mezcal, Russia, forecast consumption per capita (liters), 2009'14 51
Table 45: Tequila & mezcal, India, value (INRm), 2004'09 52
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Table 46: Tequila & mezcal, India, value forecast (INRm), 2009'14 53
Table 47: Tequila & mezcal, India, value ($m), 2004'09 54
Table 48: Tequila & mezcal, India, value forecast ($m), 2009'14 54
Table 49: Tequila & mezcal, India, volume (liters, million), 2004'09 55
Table 50: Tequila & mezcal, India, volume forecast (liters, million), 2009'14 56
Table 51: Tequila & mezcal, India, brand share by volume (%), 2008'09 57
Table 52: Tequila & mezcal, India, volume by brand (liters, million), 2008'09 57
Table 53: Tequila & mezcal, India, company share by volume (%), 2008'09 58
Table 54: Tequila & mezcal, India, volume by company (liters, million), 2008'09 58
Table 55: Tequila & mezcal, India, distribution channels by volume (%), 2008'09 59
Table 56: Tequila & mezcal, India, volume by distribution channel (liters, million), 2008'09 59
Table 57: Tequila & mezcal, India, expenditure per capita (INR), 2004'09 61
Table 58: Tequila & mezcal, India, forecast expenditure per capita (INR), 2009'14 61
Table 59: Tequila & mezcal, India, expenditure per capita ($), 2004'09 62
Table 60: Tequila & mezcal, India, forecast expenditure per capita ($), 2009'14 62
Table 61: Tequila & mezcal, India, consumption per capita (liters), 2004'09 63
Table 62: Tequila & mezcal, India, forecast consumption per capita (liters), 2009'14 63
Table 63: Tequila & mezcal, China, value (CNYm), 2004'09 64
Table 64: Tequila & mezcal, China, value forecast (CNYm), 2009'14 65
Table 65: Tequila & mezcal, China, value ($m), 2004'09 66
Table 66: Tequila & mezcal, China, value forecast ($m), 2009'14 66
Table 67: Tequila & mezcal, China, volume (liters, million), 2004'09 67
Table 68: Tequila & mezcal, China, volume forecast (liters, million), 2009'14 68
Table 69: Tequila & mezcal, China, brand share by volume (%), 2008'09 69
Table 70: Tequila & mezcal, China, volume by brand (liters, million), 2008'09 69
Table 71: Tequila & mezcal, China, company share by volume (%), 2008'09 70
Table 72: Tequila & mezcal, China, volume by company (liters, million), 2008'09 70
Table 73: Tequila & mezcal, China, distribution channels by volume (%), 2008'09 71
Table 74: Tequila & mezcal, China, volume by distribution channel (liters, million), 2008'09 71
Table 75: Tequila & mezcal, China, expenditure per capita (CNY), 2004'09 73
Table 76: Tequila & mezcal, China, forecast expenditure per capita (CNY), 2009'14 73
Table 77: Tequila & mezcal, China, expenditure per capita ($), 2004'09 74
Table 78: Tequila & mezcal, China, forecast expenditure per capita ($), 2009'14 74
Table 79: Tequila & mezcal, China, consumption per capita (liters), 2004'09 75
Table 80: Tequila & mezcal, China, forecast consumption per capita (liters), 2009'14 75
Table 81: Brazil tequila & mezcal new product launches reports, by company, 2009 76
Table 82: Brazil tequila & mezcal new product launches SKUs, by company, 2009 76
Table 83: Brazil tequila & mezcal new product launches (reports), by flavor and fragrances, 2009 77
Table 84: Brazil tequila & mezcal new product launches (reports), by ingredients, 2009 77
Table 85: Brazil tequila & mezcal new product launches (reports), by package tags or claims, 2009 78
Table 86: Brazil tequila & mezcal new product launches - recent launches (2009) 78
Table 87: Russia tequila & mezcal new product launches reports, by company, 2009 79
Table 88: Russia tequila & mezcal new product launches SKUs, by company, 2009 79
Table 89: Russia tequila & mezcal new product launches (reports), by flavor and fragrances, 2009 80
Table 90: Russia tequila & mezcal new product launches (reports), by ingredients, 2009 80
Table 91: Russia tequila & mezcal new product launches (reports), by package tags or claims, 2009 81
Table 92: Russia tequila & mezcal new product launches - recent five launches (2009) 81
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