Synopsis' The report is based on primary surveys conducted by ICD Research accessing its B2B panels comprised of senior business decision makers. The opinions and forward looking statements on sustainability management of 150 industry executives are captured in our in-depth survey, of which 66% represent directors, C-level executives and departmental heads.' The geographical Scope of the research is global ' drawing on the activity and expectations of leading industry players across the Americas, Europe, Asia-Pacific, Africa and Middle East.' The report analyzes expenditure of food and beverage industry buyers on sustainability, sustainable procurement practices and critical factors that influence supplier selection.' Key topics covered include category-level spending outlooks, market-specific growth opportunities, investment opportunities and principal challenges associated with the implementation of sustainable practices.' In this report, buyers identify their sustainable procurement budgets; along with essential sustainability measures that influence supplier selection' The report provides extensive analysis on effective promotional channels and major drivers of green marketing, along with the key features of marketing green credentials.' The report provides qualitative analysis of key industry opportunities and threats and also contains the full survey results.Summary'Sustainability in the Global Food and Beverage Industry 2011-2012: Market Trends and Opportunities, Forecast of Budgets and Profitability, Food and Beverage Industry Procurement and Marketing Initiatives is a new report by ICD Research that analyzes how companies in the food and beverage industry perceive sustainability. The report contains in-depth analysis on the principal drivers and challenges with regards to sustainability plus the market-specific growth opportunities associated with the implementation of sustainable practices. It also benchmarks successful sustainable initiatives and energy-efficiency measures adopted by various companies. This report also examines the impact of sustainability on profits and cost saving targets set by companies. It also analyzes the procurement strategies and practices being undertaken; category-level spending outlooks; changes in sustainable procurement budgets; supplier selection criteria and investment opportunities available for leading purchase decision makers. The report identifies key drivers and practices of green marketing, and the channels used to effectively market green credentials.ScopeThe report features the opinions of food and beverage industry respondents related to the following:' What sustainability means to the industry' Factors that drive sustainability measures' Barriers that confront effective implementation of sustainability.' Sustainable and energy efficiency measures and their impact on profitability.' Metrics used for the measurement of sustainability performance.' Procurement of sustainable materials.' Demand for sustainable products and services, including markets that will drive growth.' Changes expected in sustainability budgets and cost saving targets.' Methods of marketing green credentials and the use of media channels.' Sustainability leaders.Reasons

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Sustainability in the Global Food and Beverage Industry 2011'2012:
Market Trends and Opportunities, Profitability and Budget
Forecasts, Food and Beverage Industry Procurement and Marketing
Initiatives
Published on October 2011
Report Summary
Synopsis
' The report is based on primary surveys conducted by ICD Research accessing its B2B panels comprised of senior business decision
makers. The opinions and forward looking statements on sustainability management of 150 industry executives are captured in our
in-depth survey, of which 66% represent directors, C-level executives and departmental heads.
' The geographical Scope of the research is global ' drawing on the activity and expectations of leading industry players across the
Americas, Europe, Asia-Pacific, Africa and Middle East.
' The report analyzes expenditure of food and beverage industry buyers on sustainability, sustainable procurement practices and
critical factors that influence supplier selection.
' Key topics covered include category-level spending outlooks, market-specific growth opportunities, investment opportunities and
principal challenges associated with the implementation of sustainable practices.
' In this report, buyers identify their sustainable procurement budgets; along with essential sustainability measures that influence
supplier selection
' The report provides extensive analysis on effective promotional channels and major drivers of green marketing, along with the key
features of marketing green credentials.
' The report provides qualitative analysis of key industry opportunities and threats and also contains the full survey results.
Summary
'Sustainability in the Global Food and Beverage Industry 2011-2012: Market Trends and Opportunities, Forecast of Budgets and
Profitability, Food and Beverage Industry Procurement and Marketing Initiatives is a new report by ICD Research that analyzes how
companies in the food and beverage industry perceive sustainability. The report contains in-depth analysis on the principal drivers
and challenges with regards to sustainability plus the market-specific growth opportunities associated with the implementation of
sustainable practices. It also benchmarks successful sustainable initiatives and energy-efficiency measures adopted by various
companies. This report also examines the impact of sustainability on profits and cost saving targets set by companies. It also
analyzes the procurement strategies and practices being undertaken; category-level spending outlooks; changes in sustainable
procurement budgets; supplier selection criteria and investment opportunities available for leading purchase decision makers. The
report identifies key drivers and practices of green marketing, and the channels used to effectively market green credentials.
Scope
The report features the opinions of food and beverage industry respondents related to the following:
' What sustainability means to the industry
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' Factors that drive sustainability measures
' Barriers that confront effective implementation of sustainability.
' Sustainable and energy efficiency measures and their impact on profitability.
' Metrics used for the measurement of sustainability performance.
' Procurement of sustainable materials.
' Demand for sustainable products and services, including markets that will drive growth.
' Changes expected in sustainability budgets and cost saving targets.
' Methods of marketing green credentials and the use of media channels.
' Sustainability leaders.
Reasons To Buy
' Drive revenues by understanding future sustainable product investment areas and growth regions.
' Formulate effective sales and marketing strategies by identifying buyer sustainability budgets and areas of investment.
' Better promote your business by aligning capabilities and business practices with the changing sustainability needs of customers.
' Uncover the business outlook, key sustainability challenges and opportunities.
' Understand the effect of sustainability on other players and competitors in the industry.
' Benchmark sustainable initiatives with key industry leaders and identify major trends that affect the industry.
' Secure stronger customer relationships by understanding the leading business concerns and changing strategies of buyers.
' Identify specific green marketing channels your competitors are using to win business.
Key Highlights
' Strengthening competitive position, cost savings and operational efficiency and managing corporate reputation are major drivers
influencing sustainability efforts in the food and beverage industry.
' Survey results show that 46% of food and beverage suppliers expect to see an increase in profitability over the next 12 months due
to implementation of sustainability.
' Effective minimization of waste, reduction of energy consumption and the use of recyclable or reusable product components are
critical sustainability criteria for supplier selection.
Table of Content
Table of Contents
1 Introduction
1.1 What is this report about'
1.2 Definitions
1.3 Methodology
1) Online Survey
2) Secondary Research
3) Data Analysis and Report Writing
4) Quality Control
1.4 Profile of survey respondents
1.4.1 Profile of buyer respondents
1.4.2 Profile of supplier respondents
2 Executive Summary
3 Sustainability in the food and drinks Industry
3.1 Perception of sustainability
3.1.1 Perception of sustainability - buyers
3.1.2 Perception of sustainability - suppliers
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3.1.3 Perception of sustainability - region
3.1.4 Perception of sustainability - turnover
3.2 Sustainability in business functions
3.2.1 Sustainability in business functions - buyers
3.2.2 Sustainability in business functions - suppliers
3.2.3 Sustainability in business functions - region
3.2.4 Sustainability in business functions - turnover
3.3 Key drivers of sustainability
3.3.1 Key drivers of sustainability - buyers
3.3.2 Key drivers of sustainability - suppliers
3.3.3 Key drivers of sustainability - region
3.3.4 Key drivers of sustainability - turnover
3.4 Major barriers to sustainability
3.4.1 Major barriers to sustainability - buyers
3.4.2 Major barriers to sustainability - suppliers
3.4.3 Major barriers to sustainability - region
3.4.4 Major barriers to sustainability - turnover
3.5 Key markets for growth
3.5.1 Key markets for growth - buyers
3.5.2 Key markets for growth - suppliers
3.5.3 Key markets for growth - region
3.5.4 Key Markets for Growth - turnover
4 Implementation of Sustainability
4.1 Organizational pre-requisites for sustainability
4.1.1 Organizational pre-requisites for sustainability - buyers
4.1.2 Organizational pre-requisites for sustainability - suppliers
4.1.3 Organizational pre-requisites for sustainability - region
4.1.4 Organizational pre-requisites for sustainability - turnover
4.2 Implementation of sustainable measures
4.2.1 Implementation of sustainable measures - buyers
4.2.2 Implementation of sustainable measures - suppliers
4.2.3 Implementation of sustainable measures - region
4.2.4 Implementation of sustainable measures - turnover
4.3 Industry initiatives
4.3.1 Industry initiatives ' buyers
4.3.2 Industry initiatives ' suppliers
4.3.3 Industry initiatives ' region
4.3.4 Industry initiatives ' turnover
4.4 Key energy efficiency measures
4.4.1 Key energy efficiency measures ' buyers
4.4.2 Key energy efficiency measures - suppliers
4.4.3 Key energy efficiency measures ' region
4.4.4 Key energy efficiency measures - turnover
4.5 Effective monitoring of sustainability
4.5.1 Effective monitoring of sustainability - buyers
4.5.2 Effective monitoring of sustainability - suppliers
4.5.3 Effective monitoring of sustainability - region
4.5.4 Effective monitoring of sustainability - turnover
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5 Financial Implications of Sustainability
5.1 Cost saving expectations
5.1.1 Cost saving expectations - buyers
5.1.2 Cost saving expectations - suppliers
5.1.3 Cost saving expectations - region
5.1.4 Cost saving expectations - turnover
5.2 Impact of sustainability on profits
5.2.1 Impact of sustainability on profits - buyers
5.2.2 Impact of sustainability on profits - suppliers
5.2.3 Impact of sustainability on profits - region
5.2.4 Impact of sustainability on profits - turnover
5.2.5 Cost saving target vs. impact on profitability
5.3 Planned change in sustainability budgets
5.3.1 Planned change in sustainability budgets ' buyers
5.3.2 Planned change in sustainability budgets - suppliers
5.3.3 Planned change in sustainability budgets - region
5.3.4 Planned change in sustainability budgets - turnover
6 Sustainable Procurement
6.1 Critical factors for supplier selection
6.1.1 Critical factors for supplier selection - buyers
6.1.2 Critical factors for supplier selection - region
6.1.3 Critical factors for supplier selection - turnover
6.1.4 Critical factors for supplier selection - senior level respondents
6.1.5 Criteria for packaging supplier selection - buyers
6.2 Level of supplier engagement
6.2.1 Level of supplier engagement - region
6.2.2 Level of supplier engagement - turnover
6.3 Expenditure on sustainable procurement
6.3.1 Expenditure on sustainable procurement vs. profitability
6.3.2 Expenditure on Sustainable Procurement - region
6.3.3 Expenditure on Sustainable Procurement - turnover
6.4 Sustainable procurement practices
6.4.1 Sustainable procurement practices - buyers
6.4.2 Sustainable procurement practices - region
6.4.3 Sustainable procurement practices - turnover
7 Marketing Green Initiatives
7.1 Drivers of green marketing
7.1.1 Drivers of green marketing - region
7.1.2 Drivers of green marketing - turnover
7.2 Marketing of green credentials
7.2.1 Marketing of green credentials - region
7.2.2 Marketing of green credentials - turnover
7.3 Effective channels of promotion
7.3.1 Effective channels of promotion - region
7.3.2 Effective channels of promotion - turnover
7.4 Industry leaders in sustainability
8 Appendix
8.1 Full survey results
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8.2 Methodology
8.3 Contact us
8.4 About ICD Research
8.5 Disclaimer
List of Tables
Table 1: Total Global Food and Beverage Industry Survey Respondents by Company Type, 2011
Table 2: Buyer Respondents by Job Role (%), 2011
Table 3: Buyer Respondents by Global Company Turnover (%), 2011
Table 4: Buyer Respondents by Region (%), 2011
Table 5: Supplier Respondents by Job Role (%), 2011
Table 6: Supplier Respondents by Global Company Turnover (%), 2011
Table 7: Supplier Respondents by Region (%), 2011
Table 8: Perception of Sustainability: Buyers (%), 2011'2012
Table 9: Perception of Sustainability: Suppliers (%), 2011'2012
Table 10: Perception of Sustainability: Region (%), 2011'2012
Table 11: Perception of Sustainability: Turnover (%), 2011'2012
Table 12: Sustainability in Business Functions: Buyers, 2011'2012
Table 13: Sustainability in Business Functions: Suppliers, 2011'2012
Table 14: Key Drivers of Sustainability: Buyers (%), 2011'2012
Table 15: Key Drivers of Sustainability: Suppliers (%), 2011'2012
Table 16: Key Drivers of Sustainability: Region (%), 2011'2012
Table 17: Key Drivers of Sustainability: Turnover (%), 2011'2012
Table 18: Major Barriers to Sustainability: Buyers (%), 2011'2012
Table 19: Major Barriers to Sustainability: Suppliers (%), 2011'2012
Table 20: Major Barriers to Sustainability: Region (%), 2011'2012
Table 21: Major Barriers to Sustainability: Turnover (%), 2011'2012
Table 22: Key Markets for Growth: Buyers (%), 2011'2012
Table 23: Key Markets for Growth: Food and Drinks Suppliers (%), 2011'2012
Table 24: Organizational Pre-requisites for Sustainability: Buyers (%), 2011'2012
Table 25: Organizational Pre-requisites for Sustainability: Suppliers (%), 2011'2012
Table 26: Organizational Pre-requisites for Sustainability: Region (%), 2011'2012
Table 27: Organizational Pre-requisites for Sustainability: Turnover (%), 2011'2012
Table 28: Implementation of Sustainable Measures: Buyers, 2011'2012
Table 29: Implementation of Sustainable Measures: Suppliers, 2011'2012
Table 30: Voluntary Involvement in Industry Initiatives - Buyers (%), 2011'2012
Table 31: Voluntary Involvement in Industry Initiatives -Suppliers (%), 2011'2012
Table 32: Voluntary Involvement in Industry Initiatives - Region (%), 2011'2012
Table 33: Voluntary Involvement in Industry Initiatives - Turnover (%), 2011'2012
Table 34: Key Energy Efficiency Measures: Buyers (%), 2011'2012
Table 35: Key Energy Efficiency Measures: Suppliers (%), 2011'2012
Table 36: Effective Monitoring of Sustainability: Buyers (%), 2011'2012
Table 37: Effective Monitoring of Sustainability: Suppliers (%), 2011'2012
Table 38: Effective Monitoring of Sustainability: Region (%), 2011'2012
Table 39: Effective Monitoring of Sustainability: Turnover (%), 2011'2012
Table 40: Cost Saving Expectations: Buyers (%), 2011'2012
Table 41: Cost Saving Expectations: Suppliers (%), 2011'2012
Table 42: Cost Saving Expectations: Region (%), 2011'2012
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Table 43: Cost Saving Expectations: Turnover (%), 2011'2012
Table 44: Impact of Sustainability on Profits of Buyers (%), 2011'2012
Table 45: Impact of Sustainability on Profits of Suppliers (%), 2011'2012
Table 46: Impact of Sustainability on Profits of Region (%), 2011'2012
Table 47: Impact of Sustainability on Profits of Turnover (%), 2011'2012
Table 48: Expenditure on Cost Saving Target vs. Profitability Impact (%), 2011'2012
Table 49: Planned Change in Sustainability Budgets: Buyers (%), 2010'2012
Table 50: Planned Change in Sustainability Budgets: Suppliers (%), 2010'2012
Table 51: Planned Change in Sustainability Budgets: Region (%), 2011'2012
Table 52: Planned Change in Sustainability Budgets: Turnover (%), 2011'2012
Table 53: Critical Factors for Supplier Selection: Buyers (%), 2011
Table 54: Criteria for Packaging Supplier Selection: Buyers (%), 2011
Table 55: Level of Supplier Engagement - Buyers (%), 2011
Table 56: Level of Supplier Engagement: Region (%), 2011
Table 57: Level of Supplier Engagement: Turnover (%), 2011
Table 58: Expenditure on Sustainable Procurement - Buyers (%), 2011
Table 59: Expenditure on Sustainable Procurement vs. Profitability (%), 2011'2012
Table 60: Expenditure on Sustainable Procurement: Region (%), 2011
Table 61: Expenditure on Sustainable Procurement: Turnover (%), 2011
Table 62: Sustainable Procurement Practices: Buyers (%), 2011'2012
Table 63: Sustainable Procurement Practices: Region (%), 2011'2012
Table 64: Sustainable Procurement Practices: Turnover (%), 2011'2012
Table 65: Drivers of Green Marketing: Suppliers (%), 2010'2012
Table 66: Drivers of Green Marketing: Region (%), 2011'2012
Table 67: Drivers of Green Marketing: Turnover (%), 2011'2012
Table 68: Marketing of Green Credentials: Suppliers (%), 2011'2012
Table 69: Marketing of Green Credentials: Region (%), 2011'2012
Table 70: Marketing of Green Credentials: Turnover (%), 2011'2012
Table 71: Effective Channels of Promotion: Suppliers (%), 2010'2012
Table 72: Effective Channels of Promotion: Region (%), 2011'2012
Table 73: Effective Channels of Promotion: Turnover (%), 2011'2012
Table 74: Industry Leaders of Sustainability in the Food and Beverage Industry, 2011'2012
Table 75: Survey Results ' Closed Questions
List of Figures
Figure 1: Perception of Sustainability: Buyers (%), 2011'2012
Figure 2: Perception of Sustainability: Suppliers (%), 2011'2012
Figure 3: Perception of Sustainability: Region (%), 2011'2012
Figure 4: Perception of Sustainability: Turnover (%), 2011'2012
Figure 5: Sustainability in Business Functions: Buyers, 2011'2012
Figure 6: Sustainability in Business Functions: Suppliers, 2011'2012
Figure 7: Sustainability in Business Functions: Region, 2011'2012
Figure 8: Sustainability in Business Functions: Turnover, 2011'2012
Figure 9: Key Drivers of Sustainability: Buyers vs. Suppliers (%), 2011'2012
Figure 10: Key Drivers of Sustainability: Buyers (%), 2011'2012
Figure 11: Key Drivers of Sustainability: Suppliers (%), 2011'2012
Figure 12: Key Drivers of Sustainability: Region (%), 2011'2012
Figure 13: Key Drivers of Sustainability: Turnover (%), 2011'2012
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Figure 14: Major Barriers to Sustainability: Buyers (%), 2011'2012
Figure 15: Major Barriers to Sustainability: Suppliers (%), 2011'2012
Figure 16: Major Barriers to Sustainability: Region (%), 2011'2012
Figure 17: Major Barriers to Sustainability: Turnover (%), 2011'2012
Figure 18: Top Five Markets for Growth: Food and Beverage Industry, 2011
Figure 19: Key Markets for Growth: Buyers (%), 2011'2012
Figure 20: Key Markets for Growth: Suppliers (%), 2011'2012
Figure 21: Key Markets for Growth: Region (%), 2011'2012
Figure 22: Key Markets for Growth: Turnover (%), 2011'2012
Figure 23: Organizational Pre-requisites for Sustainability: Buyers (%), 2011'2012
Figure 24: Organizational Pre-requisites for Sustainability: Suppliers (%), 2011'2012
Figure 25: Organizational Pre-requisites for Sustainability: Region (%), 2011'2012
Figure 26: Organizational Pre-requisites for Sustainability: Turnover (%), 2011'2012
Figure 27: Implementation of Sustainable Measures: Buyers, 2011'2012
Figure 28: Implementation of Sustainable Measures: Suppliers, 2011'2012
Figure 29: Implementation of Sustainable Measures: Region, 2011'2012
Figure 30: Implementation of Sustainable Measures: Turnover, 2011'2012
Figure 31: Voluntary Involvement in Industry Initiatives - Buyers (%), 2011'2012
Figure 32: Voluntary Involvement in Industry Initiatives - Suppliers (%), 2011'2012
Figure 33: Voluntary Involvement in Industry Initiatives - Region (%), 2011'2012
Figure 34: Voluntary Involvement in Industry Initiatives - Turnover (%), 2011'2012
Figure 35: Key Energy Efficiency Measures: Buyers (%), 2011'2012 (%), 2011'2012
Figure 36: Key Energy Efficiency Measures: Suppliers (%), 2011'2012
Figure 37: Key Energy Efficiency Measures: Region (%), 2011'2012
Figure 38: Key Energy Efficiency Measures: Turnover (%), 2011'2012
Figure 39: Effective Monitoring of Sustainability: Buyers (%), 2011'2012
Figure 40: Effective Monitoring of Sustainability: Suppliers (%), 2011'2012
Figure 41: Effective Monitoring of Sustainability: Region (%), 2011'2012
Figure 42: Effective Monitoring of Sustainability: Turnover (%), 2011'2012
Figure 43: Cost Saving Expectations: Buyers (%), 2011'2012
Figure 44: Cost Saving Expectations: Suppliers (%), 2011'2012
Figure 45: Cost Saving Expectations: Region (%), 2011'2012
Figure 46: Cost Saving Expectations: Turnover (%), 2011'2012
Figure 47: Impact of Sustainability on Profits of Buyers (%), 2011'2012
Figure 48: Impact of Sustainability on Profits of Suppliers (%), 2011'2012
Figure 49: Impact of Sustainability on Profits of Region (%), 2011'2012
Figure 50: Impact of Sustainability on Profits of Turnover (%), 2011'2012
Figure 51: Planned Change in Sustainability Budgets: Buyers (%), 2010'2012
Figure 52: Planned Change in Sustainability Budgets: Suppliers (%), 2010'2012
Figure 53: Planned Change in Sustainability Budgets: Region (%), 2011'2012
Figure 54: Planned Change in Sustainability Budgets: Turnover (%), 2011'2012
Figure 55: Critical Factors for Supplier Selection: Buyers (%), 2011
Figure 56: Critical Factors for Supplier Selection: Region (%), 2011
Figure 57: Critical Factors for Supplier Selection: Turnover (%), 2011
Figure 58: Critical Factors for Supplier Selection: Turnover (%), 2011
Figure 59: Criteria for Packaging Supplier Selection: Buyers (%), 2011
Figure 60: Level of Supplier Engagement - Buyers (%), 2011
Figure 61: Level of Supplier Engagement - Region (%), 2011
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Figure 62: Level of Supplier Engagement - Turnover (%), 2011
Figure 63: Expenditure on Sustainable Procurement - Buyers (%), 2011
Figure 64: Expenditure on Sustainable Procurement: Region (%), 2011
Figure 65: Expenditure on Sustainable Procurement: Turnover (%), 2011
Figure 66: Sustainable Procurement Practices: Buyers (%), 2011'2012
Figure 67: Sustainable Procurement Practices: Region (%), 2011'2012
Figure 68: Sustainable Procurement Practices: Turnover (%), 2011'2012
Figure 69: Drivers of Green Marketing: Suppliers (%), 2010'2012
Figure 70: Drivers of Green Marketing: Region (%), 2010'2012
Figure 71: Drivers of Green Marketing: Turnover (%), 2011'2012
Figure 72: Marketing of Green Credentials: Suppliers (%), 2011'2012
Figure 73: Marketing of Green Credentials: Region (%), 2011'2012
Figure 74: Marketing of Green Credentials: Turnover (%), 2011'2012
Figure 75: Effective Channels of Promotion: Suppliers (%), 2011'2012
Figure 76: Effective Channels of Promotion: Region (%), 2011'2012
Figure 77: Effective Channels of Promotion: Turnover (%), 2011'2012
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