Euromonitor International's Surface Care in the United States report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2002-2007), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2012 illustrate how the market is set to change.Product coverage: multi-purpose cleaners, oven cleaners, window/glass cleaners, kitchen cleaners, floor cleaners, bathroom cleaners, descalers, drain openers, scouring agents, household antiseptics, wipes.Data coverage: market sizes (historic and forecasts), company shares and brand shares.Why buy this report'* Get a detailed picture of the surface care industry;* Pinpoint growth sectors and identify factors driving change;* Understand the competitive environment, the market's major players and leading brands;* Use five-year forecasts to assess how the market is predicted to develop.Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town and Santiago and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planningational has a unique capability to develop reliable information resources to help drive informed strategic planning

1. Find Industry reports, Company profiles
ReportLinker and Market Statistics
>> Get this Report Now by email!
Surface Care in the US
Published on August 2009
Report Summary
Euromonitor International's Surface Care in the United States report offers a comprehensive guide to the size and shape of the
market at a national level. It provides the latest retail sales data (2002-2007), allowing you to identify the sectors driving growth. It
identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new
product developments, distribution or pricing issues. Forecasts to 2012 illustrate how the market is set to change.
Product coverage: multi-purpose cleaners, oven cleaners, window/glass cleaners, kitchen cleaners, floor cleaners, bathroom
cleaners, descalers, drain openers, scouring agents, household antiseptics, wipes.
Data coverage: market sizes (historic and forecasts), company shares and brand shares.
Why buy this report'
* Get a detailed picture of the surface care industry;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online
information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town and Santiago and a network
of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help
drive informed strategic planningational has a unique capability to develop reliable information resources to help drive informed
strategic planning
Table of Content
Surface Care in the US
Euromonitor International
July 2009
List of Contents and Tables
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 1 Sales of Surface Care by Subsector: Value 2003-2008
Table 2 Sales of Surface Care by Subsector: % Value Growth 2003-2008
Table 3 Sales of Household Care Wipes and Floor Cleaning Systems by Type: Value 2003-2008
Table 4 Sales of Household Care Wipes and Floor Cleaning Systems by Type: % Value Growth 2003-2008
Table 5 Surface Care Company Shares 2004-2008
Surface Care in the US Page 1/5

2. Find Industry reports, Company profiles
ReportLinker and Market Statistics
Table 6 Surface Care Brand Shares 2005-2008
Table 7 Household Care Wipes and Floor Cleaning Systems Company Shares 2004-2008
Table 8 Household Care Wipes and Floor Cleaning Systems Brand Shares 2005-2008
Table 9 Forecast Sales of Surface Care by Subsector: Value 2008-2013
Table 10 Forecast Sales of Surface Care by Subsector: % Value Growth 2008-2013
Church & Dwight Co Inc
Strategic Direction
Key Facts
Summary 1 Church & Dwight Co Inc: Key Facts
Summary 2 Church & Dwight Co Inc: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Church & Dwight Co Inc: Competitive Position 2008
Clorox Co, the
Strategic Direction
Key Facts
Summary 4 The Clorox Co: Key Facts
Summary 5 The Clorox Co: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 6 The Clorox Co: Competitive Position 2008
Method Products Inc
Strategic Direction
Key Facts
Summary 7 Method Products Inc: Key Facts
Company Background
Production
Competitive Positioning
Procter & Gamble Co, the
Strategic Direction
Key Facts
Summary 8 The Procter & Gamble Co: Key Facts
Summary 9 The Procter & Gamble Co: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 10 The Procter & Gamble Co: Competitive Position 2008
Reckitt Benckiser Inc
Strategic Direction
Key Facts
Summary 11 Reckitt Benckiser Inc: Key Facts
Company Background
Production
Competitive Positioning
Summary 12 Reckitt Benckiser Inc: Competitive Position 2008
SC Johnson & Son Inc
Strategic Direction
Key Facts
Surface Care in the US Page 2/5

3. Find Industry reports, Company profiles
ReportLinker and Market Statistics
Summary 13 SC Johnson & Son Inc: Key Facts
Company Background
Production
Competitive Positioning
Summary 14 SC Johnson & Son Inc: Competitive Position 2008
Seventh Generation Inc
Strategic Direction
Key Facts
Summary 15 Seventh Generation Inc: Key Facts
Summary 16 Seventh Generation Inc: Operational Indicators
Company Background
Production
Competitive Positioning
Wd-40 Co
Strategic Direction
Key Facts
Summary 17 WD-40 Co: Key Facts
Summary 18 WD-40 Co: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 19 WD-40 Co: Competitive Position 2008
Executive Summary
Mature Categories Limit Growth Potential
Green Works Proves That Consumers Want To Go Green
Procter & Gamble Dominance Leads To Market Exits
Consumers Overwhelmingly Choose Supermarkets
Limited Recovery Expected
Key Trends and Developments
Growing Concern for the Environment
Impact of Chemicals Causes Safety Concerns
Private Label Gains, But Not at the Expense of Market Leader Procter & Gamble
Consumers Seek Easy Cleaning Options
Stay at Home Consumers Offer Room for Household Care Growth
Market Indicators
Table 11 Households 2003-2008
Market Data
Table 12 Sales of Household Care by Sector: Value 2003-2008
Table 13 Sales of Household Care by Sector: % Value Growth 2003-2008
Table 14 Household Care Company Shares 2004-2008
Table 15 Household Care Brand Shares 2005-2008
Table 16 Penetration of Private Label by Sector 2003-2008
Table 17 Sales of Household Care by Distribution Format: % Analysis 2003-2008
Table 18 Sales of Household Care by Sector and Distribution Format: % Analysis 2008
Table 19 Forecast Sales of Household Care by Sector: Value 2008-2013
Table 20 Forecast Sales of Household Care by Sector: % Value Growth 2008-2013
Definitions
Summary 20 Research Sources
Surface Care in the US Page 3/5

4. Find Industry reports, Company profiles
ReportLinker and Market Statistics
Fax Order Form
To place an order via fax simply print this form, fill in the information below and fax the completed form to:
Europe, Middle East and Africa : + 33 4 37 37 15 56
Asia, Oceania and America : + 1 (805) 617 17 93
If you have any questions please visit http://www.reportlinker.com/notify/contact
Order Information
Please verify that the product information is correct and select the format(s) you require.
Surface Care in the US
Product Formats
Please select the product formats and the quantity you require.
Digital Copy--USD 897.75 Quantity: _____
Contact Information
Please enter all the information below in BLOCK CAPITALS
Title: Mr Mrs Dr Miss Ms Prof
First Name: _____________________________ Last Name: __________________________________
Email Address: __________________________________________________________________________
Job Title: __________________________________________________________________________
Organization: __________________________________________________________________________
Address: __________________________________________________________________________
City: __________________________________________________________________________
Postal / Zip Code: __________________________________________________________________________
Country: __________________________________________________________________________
Phone Number: __________________________________________________________________________
Fax Number: __________________________________________________________________________
Surface Care in the US Page 4/5

5. Find Industry reports, Company profiles
ReportLinker and Market Statistics
Payment Information
Please indicate the payment method, you would like to use by selecting the appropriate box.
Payment by credit card Card Number: ______________________________________________
Expiry Date __________ / _________
CVV Number _____________________
Card Type (ex: Visa, Amex…) _________________________________
Payment by wire transfer Crédit Mutuel
RIB : 10278 07314 00020257701 89
BIC : CMCIFR2A
IBAN : FR76 1027 8073 1400 0202 5770 189
Payment by check UBIQUICK SAS
16 rue Grenette – 69002 LYON, FRANCE
Customer signature:
Please note that by ordering from Reportlinker you are agreeing to our Terms and Conditions at
http://www.reportlinker.com/index/terms
Please fax this form to:
Europe, Middle East and Africa : + 33 4 37 37 15 56
Asia, Oceania and America : + 1 (805) 617 17 93
Surface Care in the US Page 5/5