Probiotics are a single or mixed culture of live microbes, which when administered in adequate amounts improve the indigenous microflora of the host. Probiotic cultures are fortified in foods. They are mainly consumed as a part of dairy foods and beverages like fermented milk drinks and yogurt. Probiotics create an intestinal balance by boosting the immune system or killing the pathogens in the intestine and forming colonies in the intestinal microflora. The strict regulations for the health claims of probiotics is the key market entry barrier.

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Strategic Analysis of the Asia-Pacific Probiotic Cultures Market
Published on March 2012
Report Summary
Probiotics are a single or mixed culture of live microbes, which when administered in adequate amounts improve the indigenous
microflora of the host. Probiotic cultures are fortified in foods. They are mainly consumed as a part of dairy foods and beverages like
fermented milk drinks and yogurt. Probiotics create an intestinal balance by boosting the immune system or killing the pathogens in
the intestine and forming colonies in the intestinal microflora. The strict regulations for the health claims of probiotics is the key market
entry barrier.
Table of Content
TABLE OF CONTENTS
Executive Summary 4
Market Overview 9
Total Probiotic Cultures Market -
External Challenges: Drivers and Restraints 15
Forecasts and Trends 24
Market Share and Competitive Analysis 40
Dairy Food and Beverage Segment Breakdown 48
Dietary Supplements Segment Breakdown 74
Non-dairy Food and Beverage Segment Breakdown 88
The Last Word 93
Appendix 9
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