IntroductionThis report covers key aspects of the still wine market in the four emerging economies: Brazil, Russia, India and China. Data is provided on market value and volume by category; company and brand shares; distribution channels; and expenditure and consumption per capita for the historic and forecast periods.Scope*Contains information on three categories: red wine, white wine and ros

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Still Wine in the BRIC (Brazil, Russia, India, China) Countries Market
Overview and Forecasts to 2014
Published on November 2010
Report Summary
Introduction
This report covers key aspects of the still wine market in the four emerging economies: Brazil, Russia, India and China. Data is
provided on market value and volume by category; company and brand shares; distribution channels; and expenditure and
consumption per capita for the historic and forecast periods.
Scope
*Contains information on three categories: red wine, white wine and rosé
*Market and category level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast
(2010-14) data
*Market level company and brand shares as well as distribution share information
*Recent product launches
Highlights
Russia is home to the second largest still wine market, led by red wine category.
India is set to be the most lucrative investment destination for the still wine market in future.
China leads the still wine market in terms of volume among the BRIC nations.
Reasons to Purchase
*Develop business strategies by understanding the quantitative trends within the still wine market in high growth / emerging nations
*Identify key players within the still wine in Brazil, Russia, India and China to plan lucrative M&A, partnerships and agreements
*Obtain insight into new product launches within the still wine market in Brazil, Russia, India and China
Table of Content
TABLE OF CONTENTS
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Chapter 1 Executive Summary 2
Russia is home to the second largest still wine market, led by red wine category 2
India is set to be the most lucrative investment destination for the still wine market in future 2
China leads the still wine market in terms of volume among the BRIC nations 2
Chapter 2 Introduction 3
What is this report about' 3
How to use this report 3
Market definition 4
Chapter 3 Overview 17
BRIC still wine market, volume overview 17
BRIC still wine market, value overview 22
Chapter 4 Global Still Wine Market ' Top Five vs BRIC Countries 27
Value Analysis 27
Volume Analysis 29
Chapter 5 Brazil 31
Value analysis (Brazilian Real), 2004'09 31
Value analysis (Brazilian Real), 2009'14 32
Value analysis (US dollars), 2004'09 34
Value analysis (US dollars), 2009'14 34
Volume analysis, 2004'09 36
Volume analysis, 2009'14 37
Company and brand share analysis 39
Distribution analysis 42
Expenditure and consumption per capita 44
Chapter 6 Russia 47
Value analysis (Russian Ruble), 2004'09 47
Value analysis (Russian Ruble), 2009'14 48
Value analysis (US dollars), 2004'09 50
Value analysis (US dollars), 2009'14 50
Volume analysis, 2004'09 52
Volume analysis, 2009'14 53
Company and brand share analysis 56
Distribution analysis 59
Expenditure and consumption per capita 61
Chapter 7 India 64
Value analysis (Indian Rupee), 2004'09 64
Value analysis (Indian Rupee), 2009'14 65
Value analysis (US dollars), 2004'09 67
Value analysis (US dollars), 2009'14 67
Volume analysis, 2004'09 69
Volume analysis, 2009'14 70
Company and brand share analysis 72
Distribution analysis 75
Expenditure and consumption per capita 77
Chapter 8 China 80
Value analysis (Chinese Yuan Renminbi), 2004'09 80
Value analysis (Chinese Yuan Renminbi), 2009'14 81
Value analysis (US dollars), 2004'09 83
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Value analysis (US dollars), 2009'14 83
Volume analysis, 2004'09 85
Volume analysis, 2009'14 86
Company and brand share analysis 88
Distribution analysis 91
Expenditure and consumption per capita 93
Chapter 9 New Product Development 96
Product launches 2009: Brazil 96
Recent product launches 98
Product launches 2009: Russia 99
Recent product launches 101
Product launches 2009: India 102
Recent product launches 104
Product launches 2009: China 105
Recent product launches 107
Chapter 10 Research Methodology 108
Methodology overview 108
Secondary research 109
Market modeling 110
Creating an initial data model 110
Revising the initial data model 110
Creating a final estimate 111
Creating demographic value splits 111
Primary research 111
Data finalization 112
Ongoing research 112
Chapter 11 Appendix 113
Future readings 113
How to contact experts in your industry 113
Disclaimer 113
LIST OF FIGURES
Figure 1: Still Wine market, BRIC, volume (liters, million), 2004'14 17
Figure 2: Still Wine market, BRIC, volume (liters, million), 2004'09 19
Figure 3: Still Wine market, BRIC, volume (liters, million), 2009'14 20
Figure 4: Still Wine market, BRIC, volume growth analysis, 2004'14 21
Figure 5: Still Wine market, BRIC, value ($m), 2004'14 22
Figure 6: Still Wine market, BRIC, value ($m) , 2004'09 24
Figure 7: Still Wine market, BRIC, value ($m) , 2009'14 25
Figure 8: Still Wine market, BRIC, value growth analysis, 2004'14 26
Figure 9: Global still wine market split ($m), top five vs BRIC countries, 2009'14 27
Figure 10: Global still wine market split (liters, million), top five vs BRIC countries, 2009'14 29
Figure 11: Still wine, Brazil, value by segment (BRLm), 2004'14 33
Figure 12: Still wine, Brazil, category growth comparison, by value, 2004'14 35
Figure 13: Still wine, Brazil, volume by segment (liters, million), 2004'14 38
Figure 14: Still wine, Brazil, category growth comparison, by volume, 2004'14 38
Figure 15: Still wine, Brazil, company share by volume (%), 2008'09 40
Figure 16: Still wine, Brazil, distribution channels by volume (%), 2008'09 43
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Figure 17: Still wine, Russia, value by segment (RUBm), 2004'14 49
Figure 18: Still wine, Russia, category growth comparison, by value, 2004'14 51
Figure 19: Still wine, Russia, volume by segment (liters, million), 2004'14 54
Figure 20: Still wine, Russia, category growth comparison, by volume, 2004'14 55
Figure 21: Still wine, Russia, company share by volume (%), 2008'09 57
Figure 22: Still wine, Russia, distribution channels by volume (%), 2008'09 60
Figure 23: Still wine, India, value by segment (INRm), 2004'14 66
Figure 24: Still wine, India, category growth comparison, by value, 2004'14 68
Figure 25: Still wine, India, volume by segment (liters, million), 2004'14 71
Figure 26: Still wine, India, category growth comparison, by volume, 2004'14 71
Figure 27: Still wine, India, company share by volume (%), 2008'09 73
Figure 28: Still wine, India, distribution channels by volume (%), 2008'09 76
Figure 29: Still wine, China, value by segment (CNYm), 2004'14 82
Figure 30: Still wine, China, category growth comparison, by value, 2004'14 84
Figure 31: Still wine, China, volume by segment (liters, million), 2004'14 87
Figure 32: Still wine, China, category growth comparison, by volume, 2004'14 87
Figure 33: Still wine, China, company share by volume (%), 2008'09 89
Figure 34: Still wine, China, distribution channels by volume (%), 2008'09 92
Figure 35: Annual data review process 109
LIST OF TABLES
Table 1: Still wine category definitions 5
Table 2: Still wine distribution channels 6
Table 3: Still Wine market, BRIC, volume (liters, million), 2004'14 18
Table 4: Still Wine market, BRIC, volume (liters, million), 2004'09 19
Table 5: Still Wine market, BRIC, volume (liters, million), 2009'14 20
Table 6: Still Wine market, BRIC, value ($m), 2004'14 23
Table 7: Still Wine market, BRIC, value ($m), 2004'09 24
Table 8: Still Wine market, BRIC, value ($m), 2009'14 25
Table 9: Global still wine market split ($m), top five vs BRIC countries, 2009'14 28
Table 10: Global still wine market split (liters, million), top five vs BRIC countries, 2009'14 30
Table 11: Still wine, Brazil, value by segment (BRLm), 2004'09 31
Table 12: Still wine, Brazil, value forecast by segment (BRLm), 2009'14 32
Table 13: Still wine, Brazil, value by segment ($m), 2004'09 34
Table 14: Still wine, Brazil, value forecast by segment ($m), 2009'14 34
Table 15: Still wine, Brazil, volume by segment (liters, million), 2004'09 36
Table 16: Still wine, Brazil, volume forecast by segment (liters, million), 2009'14 37
Table 17: Still wine, Brazil, brand share by volume (%), 2008'09 39
Table 18: Still wine, Brazil, volume by brand (liters, million), 2008'09 39
Table 19: Still wine, Brazil, company share by volume (%), 2008'09 41
Table 20: Still wine, Brazil, volume by company (liters, million), 2008'09 41
Table 21: Still wine, Brazil, distribution channels by volume (%), 2008'09 42
Table 22: Still wine, Brazil, volume by distribution channel (liters, million), 2008'09 42
Table 23: Still wine, Brazil, expenditure per capita (BRL), 2004'09 44
Table 24: Still wine, Brazil, forecast expenditure per capita (BRL), 2009'14 44
Table 25: Still wine, Brazil, expenditure per capita ($), 2004'09 45
Table 26: Still wine, Brazil, forecast expenditure per capita ($), 2009'14 45
Table 27: Still wine, Brazil, consumption per capita (liters), 2004'09 46
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Table 28: Still wine, Brazil, forecast consumption per capita (liters), 2009'14 46
Table 29: Still wine, Russia, value by segment (RUBm), 2004'09 47
Table 30: Still wine, Russia, value forecast by segment (RUBm), 2009'14 48
Table 31: Still wine, Russia, value by segment ($m), 2004'09 50
Table 32: Still wine, Russia, value forecast by segment ($m), 2009'14 50
Table 33: Still wine, Russia, volume by segment (liters, million), 2004'09 52
Table 34: Still wine, Russia, volume forecast by segment (liters, million), 2009'14 53
Table 35: Still wine, Russia, brand share by volume (%), 2008'09 56
Table 36: Still wine, Russia, volume by brand (liters, million), 2008'09 56
Table 37: Still wine, Russia, company share by volume (%), 2008'09 58
Table 38: Still wine, Russia, volume by company (liters, million), 2008'09 58
Table 39: Still wine, Russia, distribution channels by volume (%), 2008'09 59
Table 40: Still wine, Russia, volume by distribution channel (liters, million), 2008'09 59
Table 41: Still wine, Russia, expenditure per capita (RUB), 2004'09 61
Table 42: Still wine, Russia, forecast expenditure per capita (RUB), 2009'14 61
Table 43: Still wine, Russia, expenditure per capita ($), 2004'09 62
Table 44: Still wine, Russia, forecast expenditure per capita ($), 2009'14 62
Table 45: Still wine, Russia, consumption per capita (liters), 2004'09 63
Table 46: Still wine, Russia, forecast consumption per capita (liters), 2009'14 63
Table 47: Still wine, India, value by segment (INRm), 2004'09 64
Table 48: Still wine, India, value forecast by segment (INRm), 2009'14 65
Table 49: Still wine, India, value by segment ($m), 2004'09 67
Table 50: Still wine, India, value forecast by segment ($m), 2009'14 67
Table 51: Still wine, India, volume by segment (liters, million), 2004'09 69
Table 52: Still wine, India, volume forecast by segment (liters, million), 2009'14 70
Table 53: Still wine, India, brand share by volume (%), 2008'09 72
Table 54: Still wine, India, volume by brand (liters, million), 2008'09 72
Table 55: Still wine, India, company share by volume (%), 2008'09 74
Table 56: Still wine, India, volume by company (liters, million), 2008'09 74
Table 57: Still wine, India, distribution channels by volume (%), 2008'09 75
Table 58: Still wine, India, volume by distribution channel (liters, million), 2008'09 75
Table 59: Still wine, India, expenditure per capita (INR), 2004'09 77
Table 60: Still wine, India, forecast expenditure per capita (INR), 2009'14 77
Table 61: Still wine, India, expenditure per capita ($), 2004'09 78
Table 62: Still wine, India, forecast expenditure per capita ($), 2009'14 78
Table 63: Still wine, India, consumption per capita (liters), 2004'09 79
Table 64: Still wine, India, forecast consumption per capita (liters), 2009'14 79
Table 65: Still wine, China, value by segment (CNYm), 2004'09 80
Table 66: Still wine, China, value forecast by segment (CNYm), 2009'14 81
Table 67: Still wine, China, value by segment ($m), 2004'09 83
Table 68: Still wine, China, value forecast by segment ($m), 2009'14 83
Table 69: Still wine, China, volume by segment (liters, million), 2004'09 85
Table 70: Still wine, China, volume forecast by segment (liters, million), 2009'14 86
Table 71: Still wine, China, brand share by volume (%), 2008'09 88
Table 72: Still wine, China, volume by brand (liters, million), 2008'09 88
Table 73: Still wine, China, company share by volume (%), 2008'09 90
Table 74: Still wine, China, volume by company (liters, million), 2008'09 90
Table 75: Still wine, China, distribution channels by volume (%), 2008'09 91
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Table 76: Still wine, China, volume by distribution channel (liters, million), 2008'09 91
Table 77: Still wine, China, expenditure per capita (CNY), 2004'09 93
Table 78: Still wine, China, forecast expenditure per capita (CNY), 2009'14 93
Table 79: Still wine, China, expenditure per capita ($), 2004'09 94
Table 80: Still wine, China, forecast expenditure per capita ($), 2009'14 94
Table 81: Still wine, China, consumption per capita (liters), 2004'09 95
Table 82: Still wine, China, forecast consumption per capita (liters), 2009'14 95
Table 83: Brazil still wine new product launches reports, by company (top five companies), 2009 96
Table 84: Brazil still wine new product launches SKUs, by company (top five companies), 2009 96
Table 85: Brazil still wine new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 97
Table 86: Brazil still wine new product launches (reports), by ingredients, 2009 97
Table 87: Brazil still wine new product launches (reports), by package tags or claims, 2009 98
Table 88: Brazil still wine new product launches - recent five launches (2009) 98
Table 89: Russia still wine new product launches reports, by company (top five companies), 2009 99
Table 90: Russia still wine new product launches SKUs, by company (top five companies), 2009 99
Table 91: Russia still wine new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 100
Table 92: Russia still wine new product launches (reports), by ingredients (top 10 ingredients), 2009 100
Table 93: Russia still wine new product launches (reports), by package tags or claims, 2009 101
Table 94: Russia still wine new product launches - recent five launches (2009) 101
Table 95: India still wine new product launches reports, by company (top five companies), 2009 102
Table 96: India still wine new product launches SKUs, by company (top five companies), 2009 102
Table 97: India still wine new product launches (reports), by flavor and fragrances, 2009 103
Table 98: India still wine new product launches (reports), by ingredients, 2009 103
Table 99: India still wine new product launches (reports), by package tags or claims, 2009 104
Table 100: India still wine new product launches - recent five launches (2009) 104
Table 101: China still wine new product launches reports, by company (top five companies), 2009 105
Table 102: China still wine new product launches SKUs, by company (top five companies), 2009 105
Table 103: China still wine new product launches (reports), by flavor and fragrances, 2009 106
Table 104: China still wine new product launches (reports), by ingredients (top 10 ingredients), 2009 106
Table 105: China still wine new product launches (reports), by package tags or claims, 2009 107
Table 106: China still wine new product launches - recent five launches (2009) 107
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