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Stationery and Cards: Global Industry Guide is an essential resource for top-level data and analysis covering the Stationery and Cards industry. It includes detailed data on market size and segmentation, textual analysis of the key trends and competitive landscape, and profiles of the leading companies. This incisive report provides expert analysis on a global, regional and country basis.Scope of the Report * Contains an executive summary and data on value, volume and segmentation * Provides textual analysis of the industry's prospects, competitive landscape and profiles of the leading companies* Incorporates in-depth five forces competitive environment analysis and scorecards * Covers the Global, European and Asia-Pacific markets as well as individual chapters on 5 major markets (France, Germany, Japan, the UK and the US). * Includes a five-year forecast of the industryHighlightsThe global stationery and cards market grew by 4.8% in 2011 to reach a value of $89.2 billion.In 2016, the global stationery and cards market is forecast to have a value of $111.8 billion, an increase of 25.4% since 2011.Stationery is the largest segment of the global stationery and cards market, accounting for 76.5% of the market's total value.Americas accounts for 49.2% of the global stationery and cards market value.Why you should buy this report * Spot future trends and developments * Inform your business decisions * Add weight to presentations and marketing materials * Save time carrying out entry-level researchMarket DefinitionThe stationery and cards market includes products such as notebooks, pencils and printer paper sold through all retail formats. All retail sales of stationery products are included. Cards comprise seasonal and everyday cards. Everyday cards are Birthday, Anniversary, Get Well, Friendship, and Sympathy cards. Seasonal cards are Christmas, Valentine's Day, Mother's Day, Easter, and Father's Day cards. All values are stated at retail selling price, with currency conversions calculated using constant average annual 2010 exchange rates.