IntroductionThis databook provides key data and information on the spirits market in Vietnam. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.Scope*Contains information on eight categories; whisk(e)y, gin & genever, liqueurs, vodka, tequila & mezcal, rum, specialty spirits and brandy*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data*Category level company and brand share as well as distribution share information for 2008 and 2009*Review of the top two companies within the spirits market, including company overview, key facts and business descriptionHighlightsThe market for spirits in Vietnam increased at a compound annual growth rate of 7.7% between 2004 and 2009.The liqueurs category led the spirits market in Vietnam, accounting for a share of 23.3%.Leading players in Argentinean spirits market include Pernod Ricard Diageo plc and Bacardi Limited.Reasons to Purchase*Develop business strategies by understanding the quantitative trends within the spirits market in Vietnam*Design effective marketing and sales strategies by identifying key market categories and segments*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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Spirits in Vietnam to 2014
Published on July 2010
Report Summary
Introduction
This databook provides key data and information on the spirits market in Vietnam. This report is a comprehensive resource for
market, category and segment level data including value, volume, distribution share and company & brand share. This report also
provides expenditure and consumption data for the historic and forecast periods.
Scope
*Contains information on eight categories; whisk(e)y, gin & genever, liqueurs, vodka, tequila & mezcal, rum, specialty spirits and
brandy
*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and
forecast (2010-14) data
*Category level company and brand share as well as distribution share information for 2008 and 2009
*Review of the top two companies within the spirits market, including company overview, key facts and business description
Highlights
The market for spirits in Vietnam increased at a compound annual growth rate of 7.7% between 2004 and 2009.
The liqueurs category led the spirits market in Vietnam, accounting for a share of 23.3%.
Leading players in Argentinean spirits market include Pernod Ricard Diageo plc and Bacardi Limited.
Reasons to Purchase
*Develop business strategies by understanding the quantitative trends within the spirits market in Vietnam
*Design effective marketing and sales strategies by identifying key market categories and segments
*Identify key players within the market to plan lucrative M&A, partnerships and agreements
Table of Content
TABLE OF CONTENTS
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Chapter 1 Executive Summary 2
Summary market level: spirits 2
Summary category level: brandy 3
Summary category level: liqueurs 4
Summary category level: rum 5
Summary category level: specialty spirits 6
Summary category level: gin & genever 7
Summary category level: whisk(e)y 8
Summary category level: tequila & mezcal 9
Summary category level: vodka 10
Chapter 2 Introduction 11
What is this report about' 11
How to use this report 11
Market definition 12
Chapter 3 Market Overview 31
Value analysis (Vietnamese Dong), 2004'09 31
Value analysis (Vietnamese Dong), 2009'14 32
Value analysis (US dollars), 2004'09 34
Value analysis (US dollars), 2009'14 35
Volume analysis, 2004'09 37
Volume analysis, 2009'14 38
Company and brand share analysis 41
Distribution analysis 48
Expenditure and consumption per capita 50
Chapter 4 Leading Company Profiles 56
Pernod Ricard SA 56
Diageo plc 58
Chapter 5 Category Analysis: Brandy 61
Value analysis (Vietnamese Dong), 2004'09 61
Value analysis (Vietnamese Dong), 2009'14 62
Value analysis (US dollars), 2004'09 64
Value analysis (US dollars), 2009'14 64
Volume analysis, 2004'09 66
Volume analysis, 2009'14 67
Company and brand share analysis 69
Distribution analysis 72
Expenditure and consumption per capita 74
Chapter 6 Category Analysis: Liqueurs 77
Value analysis (Vietnamese Dong), 2004'09 77
Value analysis (Vietnamese Dong), 2009'14 78
Value analysis (US dollars), 2004'09 80
Value analysis (US dollars), 2009'14 80
Volume analysis, 2004'09 82
Volume analysis, 2009'14 83
Company and brand share analysis 86
Distribution analysis 89
Expenditure and consumption per capita 91
Chapter 7 Category Analysis: Rum 94
Value analysis (Vietnamese Dong), 2004'09 94
Value analysis (Vietnamese Dong), 2009'14 95
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Value analysis (US dollars), 2004'09 97
Value analysis (US dollars), 2009'14 97
Volume analysis, 2004'09 99
Volume analysis, 2009'14 100
Company and brand share analysis 102
Distribution analysis 105
Expenditure and consumption per capita 107
Chapter 8 Category Analysis: Specialty Spirits 110
Value analysis (Vietnamese Dong), 2004'09 110
Value analysis (Vietnamese Dong), 2009'14 111
Value analysis (US dollars), 2004'09 113
Value analysis (US dollars), 2009'14 114
Volume analysis, 2004'09 115
Volume analysis, 2009'14 116
Company and brand share analysis 118
Distribution analysis 120
Expenditure and consumption per capita 122
Chapter 9 Category Analysis: Gin & Genever 125
Value analysis (Vietnamese Dong), 2004'09 125
Value analysis (Vietnamese Dong), 2009'14 126
Value analysis (US dollars), 2004'09 127
Value analysis (US dollars), 2009'14 127
Volume analysis, 2004'09 128
Volume analysis, 2009'14 129
Company and brand share analysis 130
Distribution analysis 133
Expenditure and consumption per capita 135
Chapter 10 Category Analysis: Whisk(e)y 138
Value analysis (Vietnamese Dong), 2004'09 138
Value analysis (Vietnamese Dong), 2009'14 139
Value analysis (US dollars), 2004'09 141
Value analysis (US dollars), 2009'14 142
Volume analysis, 2004'09 144
Volume analysis, 2009'14 145
Company and brand share analysis 148
Distribution analysis 152
Expenditure and consumption per capita 154
Chapter 11 Category Analysis: Tequila & Mezcal 160
Value analysis (Vietnamese Dong), 2004'09 160
Value analysis (Vietnamese Dong), 2009'14 161
Value analysis (US dollars), 2004'09 162
Value analysis (US dollars), 2009'14 162
Volume analysis, 2004'09 163
Volume analysis, 2009'14 164
Company and brand share analysis 165
Distribution analysis 168
Expenditure and consumption per capita 170
Chapter 12 Category Analysis: Vodka 173
Value analysis (Vietnamese Dong), 2004'09 173
Value analysis (Vietnamese Dong), 2009'14 174
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Value analysis (US dollars), 2004'09 176
Value analysis (US dollars), 2009'14 176
Volume analysis, 2004'09 178
Volume analysis, 2009'14 179
Company and brand share analysis 182
Distribution analysis 187
Expenditure and consumption per capita 189
Chapter 13 Country Comparison 192
Value 192
Volume 196
Market share 200
Chapter 14 Macroeconomic Profile 201
Macroeconomic indicators 201
Chapter 15 Research Methodology 206
Methodology overview 206
Secondary research 207
Market modeling 208
Creating an initial data model 208
Revising the initial data model 208
Creating a final estimate 209
Creating demographic value splits 209
Primary research 209
Data finalization 210
Ongoing research 210
Chapter 16 Appendix 211
Future readings 211
How to contact experts in your industry 211
Disclaimer 211
LIST OF FIGURES
Figure 1: Spirits, Vietnam, value by category (VNDm), 2004'14 33
Figure 2: Spirits, Vietnam, category growth comparison, by value, 2004'14 36
Figure 3: Spirits, Vietnam, volume by category (liters, million), 2004'14 39
Figure 4: Spirits, Vietnam, category growth comparison, by volume, 2004'14 40
Figure 5: Spirits, Vietnam, company share by volume (%), 2008'09 45
Figure 6: Spirits, Vietnam, distribution channels by volume (%), 2008'09 49
Figure 7: Brandy, Vietnam, value by segment (VNDm), 2004'14 63
Figure 8: Brandy, Vietnam, category growth comparison, by value, 2004'14 65
Figure 9: Brandy, Vietnam, volume by segment (liters, million), 2004'14 68
Figure 10: Brandy, Vietnam, category growth comparison, by volume, 2004'14 68
Figure 11: Brandy, Vietnam, company share by volume (%), 2008'09 70
Figure 12: Brandy, Vietnam, distribution channels by volume (%), 2008'09 73
Figure 13: Liqueurs, Vietnam, value by segment (VNDm), 2004'14 79
Figure 14: Liqueurs, Vietnam, category growth comparison, by value, 2004'14 81
Figure 15: Liqueurs, Vietnam, volume by segment (liters, million), 2004'14 84
Figure 16: Liqueurs, Vietnam, category growth comparison, by volume, 2004'14 85
Figure 17: Liqueurs, Vietnam, company share by volume (%), 2008'09 87
Figure 18: Liqueurs, Vietnam, distribution channels by volume (%), 2008'09 90
Figure 19: Rum, Vietnam, value by segment (VNDm), 2004'14 96
Figure 20: Rum, Vietnam, category growth comparison, by value, 2004'14 98
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Figure 21: Rum, Vietnam, volume by segment (liters, million), 2004'14 101
Figure 22: Rum, Vietnam, category growth comparison, by volume, 2004'14 101
Figure 23: Rum, Vietnam, company share by volume (%), 2008'09 103
Figure 24: Rum, Vietnam, distribution channels by volume (%), 2008'09 106
Figure 25: Specialty spirits, Vietnam, value by segment (VNDm), 2004'14 112
Figure 26: Specialty spirits, Vietnam, volume by segment (liters, million), 2004'14 117
Figure 27: Specialty spirits, Vietnam, distribution channels by volume (%), 2008'09 121
Figure 28: Gin & genever, Vietnam, value (VNDm), 2004'14 126
Figure 29: Gin & genever, Vietnam, volume (liters, million), 2004'14 129
Figure 30: Gin & genever, Vietnam, company share by volume (%), 2008'09 131
Figure 31: Gin & genever, Vietnam, distribution channels by volume (%), 2008'09 134
Figure 32: Whisk(e)y, Vietnam, value by segment (VNDm), 2004'14 140
Figure 33: Whisk(e)y, Vietnam, category growth comparison, by value, 2004'14 143
Figure 34: Whisk(e)y, Vietnam, volume by segment (liters, million), 2004'14 146
Figure 35: Whisk(e)y, Vietnam, category growth comparison, by volume, 2004'14 147
Figure 36: Whisk(e)y, Vietnam, company share by volume (%), 2008'09 150
Figure 37: Whisk(e)y, Vietnam, distribution channels by volume (%), 2008'09 153
Figure 38: Tequila & mezcal, Vietnam, value (VNDm), 2004'14 161
Figure 39: Tequila & mezcal, Vietnam, volume (liters, million), 2004'14 164
Figure 40: Tequila & mezcal, Vietnam, company share by volume (%), 2008'09 166
Figure 41: Tequila & mezcal, Vietnam, distribution channels by volume (%), 2008'09 169
Figure 42: Vodka, Vietnam, value by segment (VNDm), 2004'14 175
Figure 43: Vodka, Vietnam, category growth comparison, by value, 2004'14 177
Figure 44: Vodka, Vietnam, volume by segment (liters, million), 2004'14 180
Figure 45: Vodka, Vietnam, category growth comparison, by volume, 2004'14 181
Figure 46: Vodka, Vietnam, company share by volume (%), 2008'09 184
Figure 47: Vodka, Vietnam, distribution channels by volume (%), 2008'09 188
Figure 48: Global spirits market split (value terms, 2009), top five countries 193
Figure 49: Global spirits market value, 2004'09, top five countries 195
Figure 50: Global spirits market split (volume terms, 2009), top five countries 197
Figure 51: Global spirits market volume, 2004'09, top five countries 199
Figure 52: Annual data review process 207
LIST OF TABLES
Table 1: Spirits category definitions 13
Table 2: Spirits distribution channels 14
Table 3: Spirits, Vietnam, value by category (VNDm), 2004'09 31
Table 4: Spirits, Vietnam, value forecast by category (VNDm), 2009'14 32
Table 5: Spirits, Vietnam, value by category ($m), 2004'09 34
Table 6: Spirits, Vietnam, value forecast by category ($m), 2009'14 35
Table 7: Spirits, Vietnam, volume by category (liters, million), 2004'09 37
Table 8: Spirits, Vietnam, volume forecast by category (liters, million), 2009'14 38
Table 9: Spirits, Vietnam, brand share by volume (%), 2008'09 41
Table 10: Spirits, Vietnam, volume by brand (liters, million), 2008'09 43
Table 11: Spirits, Vietnam, company share by volume (%), 2008'09 46
Table 12: Spirits, Vietnam, volume by company (liters, million), 2008'09 47
Table 13: Spirits, Vietnam, distribution channels by volume (%), 2008'09 48
Table 14: Spirits, Vietnam, volume by distribution channel (liters, million), 2008'09 48
Table 15: Spirits, Vietnam, expenditure per capita (VND), 2004'09 50
Table 16: Spirits, Vietnam, forecast expenditure per capita (VND), 2009'14 51
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Table 17: Spirits, Vietnam, expenditure per capita ($), 2004'09 52
Table 18: Spirits, Vietnam, forecast expenditure per capita ($), 2009'14 53
Table 19: Spirits, Vietnam, consumption per capita (liters), 2004'09 54
Table 20: Spirits, Vietnam, forecast consumption per capita (liters), 2009'14 55
Table 21: Pernod Ricard SA key facts 56
Table 22: Diageo plc key facts 58
Table 23: Brandy, Vietnam, value by segment (VNDm), 2004'09 61
Table 24: Brandy, Vietnam, value forecast by segment (VNDm), 2009'14 62
Table 25: Brandy, Vietnam, value by segment ($m), 2004'09 64
Table 26: Brandy, Vietnam, value forecast by segment ($m), 2009'14 64
Table 27: Brandy, Vietnam, volume by segment (liters, million), 2004'09 66
Table 28: Brandy, Vietnam, volume forecast by segment (liters, million), 2009'14 67
Table 29: Brandy, Vietnam, brand share by volume (%), 2008'09 69
Table 30: Brandy, Vietnam, volume by brand (liters, million), 2008'09 69
Table 31: Brandy, Vietnam, company share by volume (%), 2008'09 71
Table 32: Brandy, Vietnam, volume by company (liters, million), 2008'09 71
Table 33: Brandy, Vietnam, distribution channels by volume (%), 2008'09 72
Table 34: Brandy, Vietnam, volume by distribution channel (liters, million), 2008'09 72
Table 35: Brandy, Vietnam, expenditure per capita (VND), 2004'09 74
Table 36: Brandy, Vietnam, forecast expenditure per capita (VND), 2009'14 74
Table 37: Brandy, Vietnam, expenditure per capita ($), 2004'09 75
Table 38: Brandy, Vietnam, forecast expenditure per capita ($), 2009'14 75
Table 39: Brandy, Vietnam, consumption per capita (liters), 2004'09 76
Table 40: Brandy, Vietnam, forecast consumption per capita (liters), 2009'14 76
Table 41: Liqueurs, Vietnam, value by segment (VNDm), 2004'09 77
Table 42: Liqueurs, Vietnam, value forecast by segment (VNDm), 2009'14 78
Table 43: Liqueurs, Vietnam, value by segment ($m), 2004'09 80
Table 44: Liqueurs, Vietnam, value forecast by segment ($m), 2009'14 80
Table 45: Liqueurs, Vietnam, volume by segment (liters, million), 2004'09 82
Table 46: Liqueurs, Vietnam, volume forecast by segment (liters, million), 2009'14 83
Table 47: Liqueurs, Vietnam, brand share by volume (%), 2008'09 86
Table 48: Liqueurs, Vietnam, volume by brand (liters, million), 2008'09 86
Table 49: Liqueurs, Vietnam, company share by volume (%), 2008'09 88
Table 50: Liqueurs, Vietnam, volume by company (liters, million), 2008'09 88
Table 51: Liqueurs, Vietnam, distribution channels by volume (%), 2008'09 89
Table 52: Liqueurs, Vietnam, volume by distribution channel (liters, million), 2008'09 89
Table 53: Liqueurs, Vietnam, expenditure per capita (VND), 2004'09 91
Table 54: Liqueurs, Vietnam, forecast expenditure per capita (VND), 2009'14 91
Table 55: Liqueurs, Vietnam, expenditure per capita ($), 2004'09 92
Table 56: Liqueurs, Vietnam, forecast expenditure per capita ($), 2009'14 92
Table 57: Liqueurs, Vietnam, consumption per capita (liters), 2004'09 93
Table 58: Liqueurs, Vietnam, forecast consumption per capita (liters), 2009'14 93
Table 59: Rum, Vietnam, value by segment (VNDm), 2004'09 94
Table 60: Rum, Vietnam, value forecast by segment (VNDm), 2009'14 95
Table 61: Rum, Vietnam, value by segment ($m), 2004'09 97
Table 62: Rum, Vietnam, value forecast by segment ($m), 2009'14 97
Table 63: Rum, Vietnam, volume by segment (liters, million), 2004'09 99
Table 64: Rum, Vietnam, volume forecast by segment (liters, million), 2009'14 100
Table 65: Rum, Vietnam, brand share by volume (%), 2008'09 102
Table 66: Rum, Vietnam, volume by brand (liters, million), 2008'09 102
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Table 67: Rum, Vietnam, company share by volume (%), 2008'09 104
Table 68: Rum, Vietnam, volume by company (liters, million), 2008'09 104
Table 69: Rum, Vietnam, distribution channels by volume (%), 2008'09 105
Table 70: Rum, Vietnam, volume by distribution channel (liters, million), 2008'09 105
Table 71: Rum, Vietnam, expenditure per capita (VND), 2004'09 107
Table 72: Rum, Vietnam, forecast expenditure per capita (VND), 2009'14 107
Table 73: Rum, Vietnam, expenditure per capita ($), 2004'09 108
Table 74: Rum, Vietnam, forecast expenditure per capita ($), 2009'14 108
Table 75: Rum, Vietnam, consumption per capita (liters), 2004'09 109
Table 76: Rum, Vietnam, forecast consumption per capita (liters), 2009'14 109
Table 77: Specialty spirits, Vietnam, value by segment (VNDm), 2004'09 110
Table 78: Specialty spirits, Vietnam, value forecast by segment (VNDm), 2009'14 111
Table 79: Specialty spirits, Vietnam, value by segment ($m), 2004'09 113
Table 80: Specialty spirits, Vietnam, value forecast by segment ($m), 2009'14 114
Table 81: Specialty spirits, Vietnam, volume by segment (liters, million), 2004'09 115
Table 82: Specialty spirits, Vietnam, volume forecast by segment (liters, million), 2009'14 116
Table 83: Specialty spirits, Vietnam, brand share by volume (%), 2008'09 118
Table 84: Specialty spirits, Vietnam, volume by brand (liters, million), 2008'09 118
Table 85: Specialty spirits, Vietnam, company share by volume (%), 2008'09 119
Table 86: Specialty spirits, Vietnam, volume by company (liters, million), 2008'09 119
Table 87: Specialty spirits, Vietnam, distribution channels by volume (%), 2008'09 120
Table 88: Specialty spirits, Vietnam, volume by distribution channel (liters, million), 2008'09 120
Table 89: Specialty spirits, Vietnam, expenditure per capita (VND), 2004'09 122
Table 90: Specialty spirits, Vietnam, forecast expenditure per capita (VND), 2009'14 122
Table 91: Specialty spirits, Vietnam, expenditure per capita ($), 2004'09 123
Table 92: Specialty spirits, Vietnam, forecast expenditure per capita ($), 2009'14 123
Table 93: Specialty spirits, Vietnam, consumption per capita (liters), 2004'09 124
Table 94: Specialty spirits, Vietnam, forecast consumption per capita (liters), 2009'14 124
Table 95: Gin & genever, Vietnam, value (VNDm), 2004'09 125
Table 96: Gin & genever, Vietnam, value forecast (VNDm), 2009'14 126
Table 97: Gin & genever, Vietnam, value ($m), 2004'09 127
Table 98: Gin & genever, Vietnam, value forecast ($m), 2009'14 127
Table 99: Gin & genever, Vietnam, volume (liters, million), 2004'09 128
Table 100: Gin & genever, Vietnam, volume forecast (liters, million), 2009'14 129
Table 101: Gin & genever, Vietnam, brand share by volume (%), 2008'09 130
Table 102: Gin & genever, Vietnam, volume by brand (liters, million), 2008'09 130
Table 103: Gin & genever, Vietnam, company share by volume (%), 2008'09 132
Table 104: Gin & genever, Vietnam, volume by company (liters, million), 2008'09 132
Table 105: Gin & genever, Vietnam, distribution channels by volume (%), 2008'09 133
Table 106: Gin & genever, Vietnam, volume by distribution channel (liters, million), 2008'09 133
Table 107: Gin & genever, Vietnam, expenditure per capita (VND), 2004'09 135
Table 108: Gin & genever, Vietnam, forecast expenditure per capita (VND), 2009'14 135
Table 109: Gin & genever, Vietnam, expenditure per capita ($), 2004'09 136
Table 110: Gin & genever, Vietnam, forecast expenditure per capita ($), 2009'14 136
Table 111: Gin & genever, Vietnam, consumption per capita (liters), 2004'09 137
Table 112: Gin & genever, Vietnam, forecast consumption per capita (liters), 2009'14 137
Table 113: Whisk(e)y, Vietnam, value by segment (VNDm), 2004'09 138
Table 114: Whisk(e)y, Vietnam, value forecast by segment (VNDm), 2009'14 139
Table 115: Whisk(e)y, Vietnam, value by segment ($m), 2004'09 141
Table 116: Whisk(e)y, Vietnam, value forecast by segment ($m), 2009'14 142
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Table 117: Whisk(e)y, Vietnam, volume by segment (liters, million), 2004'09 144
Table 118: Whisk(e)y, Vietnam, volume forecast by segment (liters, million), 2009'14 145
Table 119: Whisk(e)y, Vietnam, brand share by volume (%), 2008'09 148
Table 120: Whisk(e)y, Vietnam, volume by brand (liters, million), 2008'09 149
Table 121: Whisk(e)y, Vietnam, company share by volume (%), 2008'09 151
Table 122: Whisk(e)y, Vietnam, volume by company (liters, million), 2008'09 151
Table 123: Whisk(e)y, Vietnam, distribution channels by volume (%), 2008'09 152
Table 124: Whisk(e)y, Vietnam, volume by distribution channel (liters, million), 2008'09 152
Table 125: Whisk(e)y, Vietnam, expenditure per capita (VND), 2004'09 154
Table 126: Whisk(e)y, Vietnam, forecast expenditure per capita (VND), 2009'14 155
Table 127: Whisk(e)y, Vietnam, expenditure per capita ($), 2004'09 156
Table 128: Whisk(e)y, Vietnam, forecast expenditure per capita ($), 2009'14 157
Table 129: Whisk(e)y, Vietnam, consumption per capita (liters), 2004'09 158
Table 130: Whisk(e)y, Vietnam, forecast consumption per capita (liters), 2009'14 159
Table 131: Tequila & mezcal, Vietnam, value (VNDm), 2004'09 160
Table 132: Tequila & mezcal, Vietnam, value forecast (VNDm), 2009'14 161
Table 133: Tequila & mezcal, Vietnam, value ($m), 2004'09 162
Table 134: Tequila & mezcal, Vietnam, value forecast ($m), 2009'14 162
Table 135: Tequila & mezcal, Vietnam, volume (liters, million), 2004'09 163
Table 136: Tequila & mezcal, Vietnam, volume forecast (liters, million), 2009'14 164
Table 137: Tequila & mezcal, Vietnam, brand share by volume (%), 2008'09 165
Table 138: Tequila & mezcal, Vietnam, volume by brand (liters, million), 2008'09 165
Table 139: Tequila & mezcal, Vietnam, company share by volume (%), 2008'09 167
Table 140: Tequila & mezcal, Vietnam, volume by company (liters, million), 2008'09 167
Table 141: Tequila & mezcal, Vietnam, distribution channels by volume (%), 2008'09 168
Table 142: Tequila & mezcal, Vietnam, volume by distribution channel (liters, million), 2008'09 168
Table 143: Tequila & mezcal, Vietnam, expenditure per capita (VND), 2004'09 170
Table 144: Tequila & mezcal, Vietnam, forecast expenditure per capita (VND), 2009'14 170
Table 145: Tequila & mezcal, Vietnam, expenditure per capita ($), 2004'09 171
Table 146: Tequila & mezcal, Vietnam, forecast expenditure per capita ($), 2009'14 171
Table 147: Tequila & mezcal, Vietnam, consumption per capita (liters), 2004'09 172
Table 148: Tequila & mezcal, Vietnam, forecast consumption per capita (liters), 2009'14 172
Table 149: Vodka, Vietnam, value by segment (VNDm), 2004'09 173
Table 150: Vodka, Vietnam, value forecast by segment (VNDm), 2009'14 174
Table 151: Vodka, Vietnam, value by segment ($m), 2004'09 176
Table 152: Vodka, Vietnam, value forecast by segment ($m), 2009'14 176
Table 153: Vodka, Vietnam, volume by segment (liters, million), 2004'09 178
Table 154: Vodka, Vietnam, volume forecast by segment (liters, million), 2009'14 179
Table 155: Vodka, Vietnam, brand share by volume (%), 2008'09 182
Table 156: Vodka, Vietnam, volume by brand (liters, million), 2008'09 183
Table 157: Vodka, Vietnam, company share by volume (%), 2008'09 185
Table 158: Vodka, Vietnam, volume by company (liters, million), 2008'09 186
Table 159: Vodka, Vietnam, distribution channels by volume (%), 2008'09 187
Table 160: Vodka, Vietnam, volume by distribution channel (liters, million), 2008'09 187
Table 161: Vodka, Vietnam, expenditure per capita (VND), 2004'09 189
Table 162: Vodka, Vietnam, forecast expenditure per capita (VND), 2009'14 189
Table 163: Vodka, Vietnam, expenditure per capita ($), 2004'09 190
Table 164: Vodka, Vietnam, forecast expenditure per capita ($), 2009'14 190
Table 165: Vodka, Vietnam, consumption per capita (liters), 2004'09 191
Table 166: Vodka, Vietnam, forecast consumption per capita (liters), 2009'14 191
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Table 167: Global spirits market value, 2009 192
Table 168: Global spirits market split (value terms ($m), 2009), top five countries 195
Table 169: Global spirits market volume, 2009 196
Table 170: Global spirits market split (volume terms, 2009), top five countries 199
Table 171: Leading players, top five countries 200
Table 172: Vietnam population, by age group, 2004'09 (millions) 201
Table 173: Vietnam population forecast, by age group, 2009'14 (millions) 202
Table 174: Vietnam population, by gender, 2004'09 (millions) 202
Table 175: Vietnam population forecast, by gender, 2009'14 (millions) 203
Table 176: Vietnam nominal GDP, 2004'09 (VNDbn, nominal prices) 203
Table 177: Vietnam nominal GDP forecast, 2009'14 (VNDbn, nominal prices)z 203
Table 178: Vietnam real GDP, 2004'09 (VNDbn, 2000 prices) 204
Table 179: Vietnam real GDP forecast, 2009'14 (VNDbn, 2000 prices) 204
Table 180: Vietnam real GDP, 2004'09 ($bn, 2000 prices) 204
Table 181: Vietnam real GDP forecast, 2009'14 ($bn, 2000 prices) 205
Table 182: Vietnam consumer price index, 2004'09 (2000=100) 205
Table 183: Vietnam consumer price index, 2009'14 (2000=100) 205
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