Service Station Retailing in Turkey 2011
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Based on Verdict Retail's proprietary market data and insight into key fuel retailers, this brief provides you with an up-to-date picture of the fuel retailing market in Turkey. In addition to ...
Based on Verdict Retail's proprietary market data and insight into key fuel retailers, this brief provides you with an up-to-date picture of the fuel retailing market in Turkey. In addition to outlining service station numbers, fuel sales, competitor shares, and fuel and site forecasts, it also details retailers' c-store, car wash, and unmanned site numbers with an overview of their product offerings.Benchmark your service station retail offer against the major national players in the sector by examining their number of sites, shops and car washes.Develop new marketing ideas for your service station shop, car wash, and card propositions by examining the activities of other players across Turkey.Make informed pitches to potential partners by gaining insights into the major retailers' networks, market shares, fuel throughputs, and future plans.Assess overall market entry potential by accessing key market indicators including registered cars, national fuel volumes, and average prices.In 2010, the total number of service stations rose slightly to 12,887 sites. In Turkey, the top five fuel retailers by market share account for 44.5% of the national service station network. No unmanned sites are present in Turkey and only 5.2% of sites are situated on the motorway.In 2010, total fuel consumption in Turkey rose by 2.1% on the previous year, as diesel sales increased while petrol sales continued their downward trend. Fuel prices peaked in 2010, with the average price of petrol and diesel soaring by over 20%.Petrol Ofisi is the leading fuel retailer, with over 18% of the national service station network and over 25% of the fuel volume share. Each of the top five players divested sites in 2010, with Petrol Ofisi divesting the highest proportion, at 20.3% of its network.Who are the top five players in the Turkish service station retail market and how many sites, shops, and car washes do they have'What is the market share and average fuel throughput per site of the top five players in Turkey'How is the service station network evolving and which players are opening new outlets, as well as increasing forecourt shops and car washes'What strategies do the key players have across their fuel and non-fuel offerings in terms of products sold, branding, partnerships and suppliers used'
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