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Service Station Retailing in Turkey 2011
 

Service Station Retailing in Turkey 2011

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Based on Verdict Retail's proprietary market data and insight into key fuel retailers, this brief provides you with an up-to-date picture of the fuel retailing market in Turkey. In addition to ...

Based on Verdict Retail's proprietary market data and insight into key fuel retailers, this brief provides you with an up-to-date picture of the fuel retailing market in Turkey. In addition to outlining service station numbers, fuel sales, competitor shares, and fuel and site forecasts, it also details retailers' c-store, car wash, and unmanned site numbers with an overview of their product offerings.Benchmark your service station retail offer against the major national players in the sector by examining their number of sites, shops and car washes.Develop new marketing ideas for your service station shop, car wash, and card propositions by examining the activities of other players across Turkey.Make informed pitches to potential partners by gaining insights into the major retailers' networks, market shares, fuel throughputs, and future plans.Assess overall market entry potential by accessing key market indicators including registered cars, national fuel volumes, and average prices.In 2010, the total number of service stations rose slightly to 12,887 sites. In Turkey, the top five fuel retailers by market share account for 44.5% of the national service station network. No unmanned sites are present in Turkey and only 5.2% of sites are situated on the motorway.In 2010, total fuel consumption in Turkey rose by 2.1% on the previous year, as diesel sales increased while petrol sales continued their downward trend. Fuel prices peaked in 2010, with the average price of petrol and diesel soaring by over 20%.Petrol Ofisi is the leading fuel retailer, with over 18% of the national service station network and over 25% of the fuel volume share. Each of the top five players divested sites in 2010, with Petrol Ofisi divesting the highest proportion, at 20.3% of its network.Who are the top five players in the Turkish service station retail market and how many sites, shops, and car washes do they have'What is the market share and average fuel throughput per site of the top five players in Turkey'How is the service station network evolving and which players are opening new outlets, as well as increasing forecourt shops and car washes'What strategies do the key players have across their fuel and non-fuel offerings in terms of products sold, branding, partnerships and suppliers used'

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    Service Station Retailing in Turkey 2011 Service Station Retailing in Turkey 2011 Document Transcript

    • Find Industry reports, Company profilesReportLinker and Market Statistics >> Get this Report Now by email!Service Station Retailing in Turkey 2011Published on April 2012 Report SummaryBased on Verdict Retails proprietary market data and insight into key fuel retailers, this brief provides you with an up-to-date pictureof the fuel retailing market in Turkey. In addition to outlining service station numbers, fuel sales, competitor shares, and fuel and siteforecasts, it also details retailers c-store, car wash, and unmanned site numbers with an overview of their productofferings.Benchmark your service station retail offer against the major national players in the sector by examining their number ofsites, shops and car washes.Develop new marketing ideas for your service station shop, car wash, and card propositions byexamining the activities of other players across Turkey.Make informed pitches to potential partners by gaining insights into the majorretailers networks, market shares, fuel throughputs, and future plans.Assess overall market entry potential by accessing key marketindicators including registered cars, national fuel volumes, and average prices.In 2010, the total number of service stations roseslightly to 12,887 sites. In Turkey, the top five fuel retailers by market share account for 44.5% of the national service station network.No unmanned sites are present in Turkey and only 5.2% of sites are situated on the motorway.In 2010, total fuel consumption inTurkey rose by 2.1% on the previous year, as diesel sales increased while petrol sales continued their downward trend. Fuel pricespeaked in 2010, with the average price of petrol and diesel soaring by over 20%.Petrol Ofisi is the leading fuel retailer, with over 18%of the national service station network and over 25% of the fuel volume share. Each of the top five players divested sites in 2010, withPetrol Ofisi divesting the highest proportion, at 20.3% of its network.Who are the top five players in the Turkish service station retailmarket and how many sites, shops, and car washes do they haveWhat is the market share and average fuel throughput per site ofthe top five players in TurkeyHow is the service station network evolving and which players are opening new outlets, as well asincreasing forecourt shops and car washesWhat strategies do the key players have across their fuel and non-fuel offerings in termsof products sold, branding, partnerships and suppliers used Table of ContentTHIS BRIEF IS DELIVERED IN A POWERPOINT PRESENTATION FORMATPlease select the Slidepack download optionCONTENTS SUMMARYService station competitor overview- Metrics for the top three fuel retailers in terms of fuel volume share and the number of service stations, motorway sites, unmannedsites, shops, and car washes.Service station market overview- A brief synopsis of the service station market and basic commentary regarding fuel consumption, fuel prices, network changes, fuelvolumes and network forecasts, motorway sites, unmanned sites, and shop and car wash penetration.Company-level charts showing:- Service station network size by brand, 2011- Fuel volume market share by brand, 2010- Motorway service stations by brand, 2011- Unmanned service stations by brand, 2011- Competitor ranking in 2010 compared to 2009Top five fuel retailers fuel and network information, including:Service Station Retailing in Turkey 2011 (From Slideshare) Page 1/5
    • Find Industry reports, Company profilesReportLinker and Market Statistics >> Get this Report Now by email!- Network size- Motorway sites- Unmanned sites- Company owned and dealer owned sites- Fuel volume market share- Average throughput- Types of fuel sold- Additional secondary information (e.g. LPG sites, planned expansion/divestments)Top five fuel retailers shop sites, including:- Shop network and penetration, over five years- Shop proposition, brand name, partnerships, and additional secondary informationTop five fuel retailers car wash sites, including:- Car wash network and penetration, over five years- Car wash types, manufacturers, and additional secondary informationTop five fuel retailers commercial fuel card and B2C loyalty card offerings- Basic marketing information on card features, such as network acceptance and incorporated services, and pictures of loyalty andfuel cards.Market-level charts showing:- Total service stations, cars per service station, and population per service station, over five years- Car parc and population per car, over five years- Proportion of petrol and diesel cars, over five years- Total fuel volume sales through service stations, average fuel volumes per car, average fuel volumes per service station, over fiveyears- Global oil prices, 95 octane petrol prices, 98 octane petrol prices, and autodiesel prices, over eight years- Total diesel sales value in euros, total petrol sales value in euros, average fuel spend per car in euros, average fuel spend perservice station in euros, over five years- Total motorway service stations, over five years- Total unmanned service stations, over five yearsANALYSIS SUMMARYThe number of service stations in Turkey rose by over 1% in 2010- Independent fuel retailers account for half of all sites in Turkey- The top five fuel players command almost 80% of the fuel volume share- Petrol Ofisi dominates the motorway service station network in Turkey- The number of Petrol Ofisi-branded sites fell by 20% in 2010- Shells fuel retail network contracted by almost 180 sites in 2010- Opet accounts for just under 10% of all service stations in Turkey- BP has the highest average throughput out of the top five players- TOTAL has lost fuel volume market share since 2006Less than half of all service stations in Turkey feature a shop- Petrol Ofisi leads the Turkish service station shop market- BP has the highest share of company sites with a shop- Petrol Ofisi has shops at 80% of all its service stations- Over two-thirds of Opet-branded sites feature a shop- The number of Shell sites with a shop fell by 15% in 2010- Almost all BP-branded service stations in Turkey feature a shop- TOTAL has been expanding its Bonjour shop concept in TurkeyThe number of sites with a car wash fell by over 6% in 2010- Petrol Ofisi and Opet operate over half of all forecourt car washesService Station Retailing in Turkey 2011 (From Slideshare) Page 2/5
    • Find Industry reports, Company profilesReportLinker and Market Statistics >> Get this Report Now by email!- Almost half of all Petrol Ofisi-branded sites feature a car wash- The number of Opet sites with a car wash fell by 8% in 2010- Nearly two-thirds of all BP-branded sites feature a car wash- TOTAL sites with a car wash account for 5% of the national totalIn 2010, total fuel consumption in Turkey increased by over 2%- The number of cars per fuel station in Turkey is gradually rising- The Turkish car parc has grown by over 20% since 2007- In Turkey, total fuel volume sales grew by 2% in 2010- Fuel prices peaked to unprecedented highs in 2010- Diesel sales made up 60% of the total fuel sales in 2010- Over 670 service stations are located on the motorways in TurkeyAPPENDIXAll data are taken from our 2011 Service Station Retailing Database- Stage one: agree scope and definitions- Stage two: collating the information- Stage three: data-inputting and checks- Stage four: full data finalization checkFurther readingAsk the analystDisclaimerService Station Retailing in Turkey 2011 (From Slideshare) Page 3/5
    • Find Industry reports, Company profilesReportLinker and Market Statistics >> Get this Report Now by email! Fax Order Form To place an order via fax simply print this form, fill in the information below and fax the completed form to: Europe, Middle East and Africa : + 33 4 37 37 15 56 Asia, Oceania and America : + 1 (805) 617 17 93 If you have any questions please visit http://www.reportlinker.com/notify/contact Order Information Please verify that the product information is correct and select the format(s) you require. Service Station Retailing in Turkey 2011 Product Formats Please select the product formats and the quantity you require. 1 User License--USD 2 795.00 Quantity: _____ Contact Information Please enter all the information below in BLOCK CAPITALS Title: Mr Mrs Dr Miss Ms Prof First Name: _____________________________ Last Name: __________________________________ Email Address: __________________________________________________________________________ Job Title: __________________________________________________________________________ Organization: __________________________________________________________________________ Address: __________________________________________________________________________ City: __________________________________________________________________________ Postal / Zip Code: __________________________________________________________________________ Country: __________________________________________________________________________ Phone Number: __________________________________________________________________________ Fax Number: __________________________________________________________________________Service Station Retailing in Turkey 2011 (From Slideshare) Page 4/5
    • Find Industry reports, Company profilesReportLinker and Market Statistics >> Get this Report Now by email! Payment Information Please indicate the payment method, you would like to use by selecting the appropriate box. Payment by credit card Card Number: ______________________________________________ Expiry Date __________ / _________ CVV Number _____________________ Card Type (ex: Visa, Amex…) _________________________________ Payment by wire transfer Crédit Mutuel RIB : 10278 07314 00020257701 89 BIC : CMCIFR2A IBAN : FR76 1027 8073 1400 0202 5770 189 Payment by check UBIQUICK SAS 16 rue Grenette – 69002 LYON, FRANCE Customer signature:   Please note that by ordering from Reportlinker you are agreeing to our Terms and Conditions at http://www.reportlinker.com/index/terms Please fax this form to: Europe, Middle East and Africa : + 33 4 37 37 15 56 Asia, Oceania and America : + 1 (805) 617 17 93Service Station Retailing in Turkey 2011 (From Slideshare) Page 5/5