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Right-For-Me: Consumer and Innovation Trends

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Consumers are looking to express their individualistic values through the products and brands that they buy, either consciously or subconsciously. Consequently consumers are gravitating towards ...

Consumers are looking to express their individualistic values through the products and brands that they buy, either consciously or subconsciously. Consequently consumers are gravitating towards products and services that offer compelling image associations (e.g. sophisticated, ethical, or fun) that match their own ideal self-image and outlook on life.Pinpoint key marketing and innovation 'platforms' that can be employed to entice new product trial. See how they relate to 'on-trend' examples.Access a unique blend of consumer and innovation insight to understand how consumers want products to offer personalized benefits.Trend overview and sector specific analysis covering food, non-alcoholic drinks, alcoholic drinks, personal care, household care, packaging and retailIn the CPG space there is a growing belief among both producers and consumers that mass market products can not be effective for everyone. As a result, personalization looks set to be an influential trend. Faced with a more pragmatic and value-conscious post-recessionary consumer, brands are under greater pressure to prove their worth.57% of global consumers attach importance to choosing brands matching their attitudes and outlook on life, reflecting how consumption is used to help construct one's self identity. Expect consumers to place brands under increasing scrutiny about what they stand for and how they match their own personal values.Many consumers are gravitating towards narrower, highly defined products. However, demand for more personalized solutions is moderated by consumer demand for a simple and straightforward shopping/consumption experience.How important is personalization in a brand's overall proposition'What is the 'Right-For-Me' sub-trend' How does it impact consumers' What will it mean for core product and marketing innovation in my sector'What is the balance of consumer opinion towards a range of personalization influencing issues' How does it vary by country and demographics'What are the key mega-trends, trends, and sub-trends that are shaping the consumer and innovation landscape' Where does 'Right-For-Me' fit'

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Right-For-Me: Consumer and Innovation Trends Right-For-Me: Consumer and Innovation Trends Document Transcript

  • Find Industry reports, Company profilesReportLinker and Market Statistics >> Get this Report Now by email!Right-For-Me: Consumer and Innovation TrendsPublished on June 2012 Report SummaryConsumers are looking to express their individualistic values through the products and brands that they buy, either consciously orsubconsciously. Consequently consumers are gravitating towards products and services that offer compelling image associations(e.g. sophisticated, ethical, or fun) that match their own ideal self-image and outlook on life.Pinpoint key marketing and innovationplatforms that can be employed to entice new product trial. See how they relate to on-trend examples.Access a unique blend ofconsumer and innovation insight to understand how consumers want products to offer personalized benefits.Trend overview andsector specific analysis covering food, non-alcoholic drinks, alcoholic drinks, personal care, household care, packaging and retailInthe CPG space there is a growing belief among both producers and consumers that mass market products can not be effective foreveryone. As a result, personalization looks set to be an influential trend. Faced with a more pragmatic and value-consciouspost-recessionary consumer, brands are under greater pressure to prove their worth.57% of global consumers attach importance tochoosing brands matching their attitudes and outlook on life, reflecting how consumption is used to help construct ones self identity.Expect consumers to place brands under increasing scrutiny about what they stand for and how they match their own personalvalues.Many consumers are gravitating towards narrower, highly defined products. However, demand for more personalized solutionsis moderated by consumer demand for a simple and straightforward shopping/consumption experience.How important ispersonalization in a brands overall propositionWhat is the Right-For-Me sub-trend How does it impact consumers What will it meanfor core product and marketing innovation in my sectorWhat is the balance of consumer opinion towards a range of personalizationinfluencing issues How does it vary by country and demographicsWhat are the key mega-trends, trends, and sub-trends that areshaping the consumer and innovation landscape Where does Right-For-Me fitRight-For-Me: Consumer and Innovation Trends (From Slideshare) Page 1/3
  • Find Industry reports, Company profilesReportLinker and Market Statistics >> Get this Report Now by email! Fax Order Form To place an order via fax simply print this form, fill in the information below and fax the completed form to: Europe, Middle East and Africa : + 33 4 37 37 15 56 Asia, Oceania and America : + 1 (805) 617 17 93 If you have any questions please visit http://www.reportlinker.com/notify/contact Order Information Please verify that the product information is correct and select the format(s) you require. Right-For-Me: Consumer and Innovation Trends Product Formats Please select the product formats and the quantity you require. 1 User License--USD 3 450.00 Quantity: _____ Contact Information Please enter all the information below in BLOCK CAPITALS Title: Mr Mrs Dr Miss Ms Prof First Name: _____________________________ Last Name: __________________________________ Email Address: __________________________________________________________________________ Job Title: __________________________________________________________________________ Organization: __________________________________________________________________________ Address: __________________________________________________________________________ City: __________________________________________________________________________ Postal / Zip Code: __________________________________________________________________________ Country: __________________________________________________________________________ Phone Number: __________________________________________________________________________ Fax Number: __________________________________________________________________________Right-For-Me: Consumer and Innovation Trends (From Slideshare) Page 2/3
  • Find Industry reports, Company profilesReportLinker and Market Statistics >> Get this Report Now by email! Payment Information Please indicate the payment method, you would like to use by selecting the appropriate box. Payment by credit card Card Number: ______________________________________________ Expiry Date __________ / _________ CVV Number _____________________ Card Type (ex: Visa, Amex…) _________________________________ Payment by wire transfer Crédit Mutuel RIB : 10278 07314 00020257701 89 BIC : CMCIFR2A IBAN : FR76 1027 8073 1400 0202 5770 189 Payment by check UBIQUICK SAS 16 rue Grenette – 69002 LYON, FRANCE Customer signature:   Please note that by ordering from Reportlinker you are agreeing to our Terms and Conditions at http://www.reportlinker.com/index/terms Please fax this form to: Europe, Middle East and Africa : + 33 4 37 37 15 56 Asia, Oceania and America : + 1 (805) 617 17 93Right-For-Me: Consumer and Innovation Trends (From Slideshare) Page 3/3