Retailing in Mexico

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Retailing in Mexico
Published on January 2010

Report Summary

The Retailing in Mexico report offers insight into key trends and developments driving the industry. The report examines all retail
channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers,
health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods
retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the
challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as
available.

Why buy this report'
* Get a detailed picture of the retail industry;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands ;
* Use five-year forecasts to assess how the market is predicted to develop

Table of Content

Retailing in Mexico
Euromonitor International
January 2010
List of Contents and Tables
Executive Summary
Economic Crisis Hits Retail Industry
Bad Investments in Derivatives Threaten Comercial Mexicana
Competitive Environment Becomes Fierce As Economy Stagnates
Non-store Outpaces Store-based Retailing in Growth
Most Retailing To Take Years To Reach Pre-crisis Levels
Key Trends and Developments
Economic Crisis Places Enormous Burden on Consumer Expenditure
Grocery Retailing on Verge of Stronger Consolidation
Abundance of Promotions Permeates Retail Industry
Informal Commerce and Piracy Worsen As Jobs Are Lost
Counter-cyclical Features Keep Non-store Retailing Out of Harm's Way
Market Indicators
Table 1 Employment in Retailing 2004-2009
Market Data
Table 2 Sales in Retailing by Sector: Value 2004-2009
Table 3 Sales in Retailing by Sector: % Value Growth 2004-2009

Retailing in Mexico Page 1/11


Table 4 Sales in Retailing by Grocery vs Non-Grocery 2005-2009
Table 5 Sales in Store-Based Retailing by Sector: Value 2004-2009
Table 6 Sales in Store-Based Retailing by Sector: % Value Growth 2004-2009
Table 7 Sales in Non-store Retailing by Sector: Value 2004-2009
Table 8 Sales in Non-store Retailing by Sector: % Value Growth 2004-2009
Table 9 Retailing Company Shares: % Value 2005-2009
Table 10 Grocery Retailers Company Shares: % Value 2005-2009
Table 11 Grocery Retailers Brand Shares: % Value 2006-2009
Table 12 Non-Grocery Retailers Company Shares: % Value 2005-2009
Table 13 Non-Grocery Retailers Brand Shares: % Value 2006-2009
Table 14 Non-store Retailing Company Shares: % Value 2005-2009
Table 15 Non-store Retailing Brand Shares: % Value 2006-2009
Table 16 Forecast Sales in Retailing by Sector: Value 2009-2014
Table 17 Forecast Sales in Retailing by Sector: % Value Growth 2009-2014
Table 18 Forecast Sales in Store-Based Retailing by Sector: Value 2009-2014
Table 19 Forecast Sales in Store-Based Retailing by Sector: % Value Growth 2009-2014
Table 20 Forecast Sales in Non-store Retailing by Sector: Value 2009-2014
Table 21 Forecast Sales in Non-store Retailing by Sector: % Value Growth 2009-2014
Appendix
Operating Environment
Cash and Carry
Definitions
Summary 1 Research Sources
7-eleven México SA De Cv
Strategic Direction
Key Facts
Summary 2 7-Eleven México SA de CV: Key Facts
Company Background
Private Label
Competitive Positioning
Summary 3 7-Eleven México SA de CV: Competitive Position 2009
Avon Cosmetics SA De Cv
Strategic Direction
Key Facts
Summary 4 Avon Cosmetics SA de CV : Key Facts
Company Background
Summary 5 Avon Cosmetics SA de CV: Competitive Position 2009
Cadena Comercial Oxxo SA De Cv
Strategic Direction
Key Facts
Summary 6 Cadena Comercial OXXO SA de CV: Key Facts
Company Background
Private Label
Summary 9 Cadena Comercial OXXO SA de CV: Key Facts - Position 2008 retail value
Casa Ley SA De Cv
Strategic Direction



Key Facts
Summary 10 Casa Ley SA de CV: Key Facts
Company Background
Private Label
Summary 11 Casa Ley SA de CV: Private Label Portfolio
Summary 12 Casa Ley SA de CV: Competitive Position 2009
Controladora Comercial Mexicana SA De Cv - Ccm
Strategic Direction
Key Facts
Summary 13 Controladora Comercial Mexicana SA de CV: Key Facts
Summary 14 Controladora Comercial Mexicana SA de CV: Operational Indicators
Company Background
Private Label
Summary 15 Controladora Comercial Mexicana SA de CV: Private Label Portfolio
Summary 16 Controladora Comercial Mexicana SA de CV: Competitive Position 2009
Coppel SA De Cv
Strategic Direction
Key Facts
Summary 17 Coppel SA de CV: Key Facts
Summary 18 Coppel SA de CV: Operational Indicators
Company Background
Chart 1 Coppel SA de CV: Coppel in Mexico City
Private Label
Summary 19 Coppel SA de CV: Private Label Portfolio
Summary 20 Coppel SA de CV: Competitive Position 2009
Corporativo Fragua SA De Cv
Strategic Direction
Key Facts
Summary 21 Corporativo Fragua SA de CV: Key Facts
Summary 22 Corporativo Fragua SA de CV: Operational Indicators
Company Background
Private Label
Summary 23 Corporativo Fragua SA de CV: Private Label Portfolio
Summary 24 Corporativo Fragua SA de CV: Competitive Position 2009
El Puerto De Liverpool SA De Cv
Strategic Direction
Key Facts
Summary 25 El Puerto de Liverpool SA de CV: Key Facts
Summary 26 El Puerto de Liverpool SA de CV: Operational Indicators
Company Background
Chart 2 El Puerto de Liverpool SA de CV: Liverpool in Mexico City
Private Label
Summary 27 El Puerto de Liverpool SA de CV: Private Label Portfolio
Summary 28 El Puerto de Liverpool SA de CV: Competitive Position 2009
Elektra SA De Cv, Grupo



Strategic Direction
Key Facts
Summary 29 Grupo Elektra SA de CV: Key Facts
Summary 30 Grupo Elektra SA de CV: Operational Indicators
Company Background
Private Label
Summary 31 Grupo Elektra SA de CV: Private Label Portfolio
Summary 32 Grupo Elektra SA de CV: Competitive Position 2009
Farmacias Benavides SA De Cv
Strategic Direction
Key Facts
Summary 33 Farmacias Benavides SA de CV: Key Facts
Summary 34 Farmacias Benavides SA de CV: Operational Indicators
Company Background
Private Label
Summary 35 Farmacias Benavides SA de CV: Private Label Portfolio
Summary 36 Farmacias Benavides SA de CV: Competitive Position 2009
Gigante SA De Cv, Grupo
Strategic Direction
Key Facts
Summary 37 Grupo Gigante SA de CV: Key Facts
Summary 38 Grupo Gigante SA de CV: Operational Indicators
Company Background
Private Label
Summary 39 Grupo Gigante SA de CV: Private Label Portfolio
Summary 40 Grupo Gigante SA de CV: Competitive Position 2009
Jafra Cosmetics International SA De Cv
Strategic Direction
Key Facts
Summary 41 Jafra Cosmetics International SA de CV: Key Facts
Company Background
Summary 42 Jafra Cosmetics International SA de CV: Competitive Position 2009
Organización Soriana SA De Cv
Strategic Direction
Key Facts
Summary 43 Organización Soriana SA de CV: Key Facts
Summary 44 Organización Soriana SA de CV: Operational Indicators
Company Background
Private Label
Summary 45 Organización Soriana SA de CV: Private Label Portfolio
Summary 46 Organización Soriana SA de CV: Competitive Position 2009
Palacio De Hierro SA De Cv, Grupo
Strategic Direction
Key Facts
Summary 47 Grupo Palacio de Hierro SA de CV: Key Facts



Summary 48 Grupo Palacio de Hierro SA de CV: Operational Indicators
Company Background
Private Label
Summary 49 Grupo Palacio de Hierro SA de CV: Private Label Portfolio
Summary 50 Grupo Palacio de Hierro SA de CV: Competitive Position 2009
Sanborns SA De Cv, Grupo
Strategic Direction
Key Facts
Summary 51 Grupo Sanborns SA de CV: Key Facts
Summary 52 Grupo Sanborns SA de CV: Operational Indicators
Company Background
Private Label
Summary 53 Grupo Sanborns SA de CV: Private Label
Summary 54 Grupo Sanborns SA de CV: Competitive Position 2009
Wal-mart De México SA De Cv
Strategic Direction
Key Facts
Summary 55 Wal-Mart de México SA de CV: Key Facts
Summary 56 Wal-Mart de México SA de CV: Operational Indicators
Company Background
Private Label
Summary 57 Wal-Mart de México SA de CV: Private Label
Chart 3 Wal-Mart Supercenter in Mexico City
Summary 58 Wal-Mart de México SA de CV: Competitive Position 2009
Headlines
Trends
Sector Formats
Chart 4 Hypermarkets: Mega Comercial Mexicana in Mexico City
Sector Data
Table 22 Hypermarkets: Value Sales, Outlets and Selling Space 2004-2009
Table 23 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2004-2009
Table 24 Hypermarkets Company Shares by Value 2005-2009
Table 25 Hypermarkets Brand Shares by Value 2006-2009
Table 26 Hypermarkets Brand Shares by Outlets 2006-2009
Table 27 Hypermarkets Brand Shares by Selling Space 2006-2009
Table 28 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2009-2014
Table 29 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2009-2014
Headlines
Trends
Sector Formats
Chart 5 Supermarkets: Supermercado Soriana in Mexico City
Sector Data
Table 31 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2004-2009
Table 32 Supermarkets Company Shares by Value 2005-2009
Table 33 Supermarkets Brand Shares by Value 2006-2009
Table 34 Supermarkets Brand Shares by Outlets 2006-2009
Table 35 Supermarkets Brand Shares by Selling Space 2006-2009



Table 36 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2009-2014
Table 37 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Sector Formats
Chart 6 Discounters: Alprecio in Mexico City
Sector Data
Table 38 Discounters: Value Sales, Outlets and Selling Space 2004-2009
Table 39 Discounters: Value Sales, Outlets and Selling Space: % Growth 2004-2009
Table 40 Discounters Company Shares by Value 2005-2009
Table 41 Discounters Brand Shares by Value 2006-2009
Table 42 Discounters Brand Shares by Outlets 2006-2009
Table 43 Discounters Brand Shares by Selling Space 2006-2009
Table 44 Discounters Forecasts: Value Sales, Outlets and Selling Space 2009-2014
Table 45 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2009-2014
Headlines
Trends
Sector Formats
Chart 7 Convenience Stores: OXXO in Mexico City
Sector Data
Table 46 Convenience Stores: Value Sales, Outlets and Selling Space 2004-2009
Table 47 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2004-2009
Table 48 Convenience Stores Company Shares by Vealue 2005-2009
Table 49 Convenience Stores Brand Shares by Value 2006-2009
Table 50 Convenience Stores Brand Shares by Outlets 2006-2009
Table 51 Convenience Stores Brand Shares by Selling Space 2006-2009
Table 52 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2009-2014
Table 53 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2009-2014
Headlines
Trends
Sector Data
Table 54 Forecourt Retailers: Value Sales, Outlets and Selling Space 2004-2009
Table 55 Forecourt Retailers: Value Sales, Outlets and Selling Space: % Growth 2004-2009
Table 56 Forecourt Retailers Company Shares by Value 2005-2009
Table 57 Forecourt Retailers Brand Shares by Value 2006-2009
Table 58 Forecourt Retailers Brand Shares by Outlets 2006-2009
Table 59 Forecourt Retailers Brand Shares by Selling Space 2006-2009
Table 60 Forecourt Retailers Forecasts: Value Sales, Outlets and Selling Space 2009-2014
Table 61 Forecourt Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2009-2014
Headlines
Trends
Prospects
Sector Formats
Chart 8 Mixed Retailers: Sanborns in Mexico City
Chart 9 Mixed Retailers: El Palacio de Hierro in Mexico City
Sector Data
Table 62 Mixed Retailers: Value Sales, Outlets and Selling Space 2004-2009



Table 63 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2004-2009
Table 64 Mixed Retailers Company Shares by Value 2005-2009
Table 65 Mixed Retailers Brand Shares by Value 2006-2009
Table 66 Mixed Retailers Brand Shares by Outlets 2006-2009
Table 67 Mixed Retailers Brand Shares by Selling Space 2006-2009
Table 68 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2009-2014
Table 69 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2009-2014
Headlines
Trends
Prospects
Sector Data
Table 70 Health and Beauty Retailers: Value Sales, Outlets and Selling Space 2004-2009
Table 71 Health and Beauty Retailers: Value Sales, Outlets and Selling Space: % Growth 2004-2009
Table 72 Health and Beauty Retailers Company Shares by Value 2005-2009
Table 73 Health and Beauty Retailers Brand Shares by Value 2006-2009
Table 74 Health and Beauty Retailers Brand Shares by Outlets 2006-2009
Table 75 Health and Beauty Retailers Brand Shares by Selling Space 2006-2009
Table 76 Health and Beauty Retailers Forecasts: Value Sales, Outlets and Selling Space 2009-2014
Table 77 Health and Beauty Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2009-2014
Headlines
Trends
Sector Data
Table 78 Clothing and Footwear Retailers: Value Sales, Outlets and Selling Space 2004-2009
Table 79 Clothing and Footwear Retailers: Value Sales, Outlets and Selling Space: % Growth 2004-2009
Table 80 Clothing and Footwear Retailers Company Shares by Value 2005-2009
Table 81 Clothing and Footwear Retailers Brand Shares by Value 2006-2009
Table 82 Clothing and Footwear Retailers Brand Shares by Outlets 2006-2009
Table 83 Clothing and Footwear Retailers Brand Shares by Selling Space 2006-2009
Table 84 Clothing and Footwear Retailers Forecasts: Value Sales, Outlets and Selling Space 2009-2014
Table 85 Clothing and Footwear Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2009-2014
Headlines
Trends
Sector Formats
Chart 10 Furniture and Furnishings Stores: Mega Elektra in Mexico City
Sector Data
Table 86 Furniture and Furnishings Stores: Value Sales, Outlets and Selling Space 2004-2009
Table 87 Furniture and Furnishings Stores: Value Sales, Outlets and Selling Space: % Growth 2004-2009
Table 88 Furniture and Furnishings Stores Company Shares by Value 2005-2009
Table 89 Furniture and Furnishings Stores Brand Shares by Value 2006-2009
Table 90 Furniture and Furnishings Stores Brand Shares by Outlets 2006-2009
Table 91 Furniture and Furnishings Stores Brand Shares by Selling Space 2006-2009
Table 92 Furniture and Furnishings Stores Forecasts: Value Sales, Outlets and Selling Space 2009-2014
Headlines
Trends
Sector Data
Table 94 DIY, Home Improvement and Garden Centres: Value Sales, Outlets and Selling Space 2004-2009
Table 95 DIY, Home Improvement and Garden Centres: Value Sales, Outlets and Selling Space: % Growth 2004-2009
Table 96 DIY, Home Improvement and Garden Centres Company Shares by Value 2005-2009
Table 97 DIY, Home Improvement and Garden Centres Brand Shares by Value 2006-2009



Table 98 DIY, Home Improvement and Garden Centres Brand Shares by Outlets 2006-2009
Table 99 DIY, Home Improvement and Garden Centres Brand Shares by Selling Space 2006-2009
Table 100 DIY, Home Improvement and Garden Centres Forecasts: Value Sales, Outlets and Selling Space 2009-2014
Table 101 DIY, Home Improvement and Garden Centres Forecasts: Value Sales, Outlets and Selling Space: % Growth 2009-2014
Headlines
Trends
Sector Formats
Chart 11 Electronics and Appliance Specialist Retailers: Radio Shack in Mexico City
Sector Data
Table 102 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2004-2009
Table 103 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2004-2009
Table 104 Electronics and Appliance Specialist Retailers Company Shares by Value 2005-2009
Table 105 Electronics and Appliance Specialist Retailers Brand Shares by Value 2006-2009
Table 106 Electronics and Appliance Specialist Retailers Brand Shares by Outlets 2006-2009
Table 107 Electronics and Appliance Specialist Retailers Brand Shares by Selling Space 2006-2009
Table 108 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2009-2014
Table 109 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2009-2014
Headlines
Trends
Sector Formats
Chart 12 Leisure and Personal Goods Specialist Retailers: Office Depot in Mexico City
Sector Data
Table 110 Leisure and Personal Goods Specialist Retailers: Value Sales, Outlets and Selling Space 2004-2009
Table 111 Leisure and Personal Goods Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2004-2009
Table 112 Leisure and Personal Goods Specialist Retailers Company Shares by Value 2005-2009
Table 113 Leisure and Personal Goods Specialist Retailers Brand Shares by Value 2006-2009
Table 114 Leisure and Personal Goods Specialist Retailers Brand Shares by Outlets 2006-2009
Table 115 Leisure and Personal Goods Specialist Retailers Brand Shares by Selling Space 2006-2009
Table 116 Leisure and Personal Goods Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2009-2014
Table 117 Leisure and Personal Goods Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2009-2014
Headlines
Trends
Prospects
Sector Data
Table 118 Vending: Value 2004-2009
Table 119 Vending: % Value Growth 2004-2009
Table 120 Vending Company Shares by Value 2005-2009
Table 121 Vending Brand Shares by Value 2006-2009
Table 122 Vending Forecasts: Value 2009-2014
Table 123 Vending Forecasts: % Value Growth 2009-2014
Headlines
Trends
Prospects
Sector Data
Table 124 Homeshopping: Value 2004-2009
Table 125 Homeshopping: % Value Growth 2004-2009
Table 126 Homeshopping Company Shares by Value 2005-2009
Table 127 Homeshopping Brand Shares by Value 2006-2009



Table 128 Homeshopping Forecasts: Value 2009-2014
Table 129 Homeshopping Forecasts: % Value Growth 2009-2014
Headlines
Trends
Prospects
Sector Formats
Chart 13 Internet Retailing: Office Depot: www.officedepot.com.mx
Sector Data
Table 130 Internet Retailing: Value 2004-2009
Table 131 Internet Retailing: % Value Growth 2004-2009
Table 132 Internet Retailing Company Shares by Value 2005-2009
Table 133 Internet Retailing Brand Shares by Value 2006-2009
Table 134 Internet Retailing Forecasts: Value 2009-2014
Table 135 Internet Retailing Forecasts: % Value Growth 2009-2014
Headlines
Trends
Prospects
Sector Indicators
Table 136 Direct Selling Agents 2006-2008
Sector Data
Table 137 Direct Selling: Value 2004-2009
Table 138 Direct Selling: % Value Growth 2004-2009
Table 139 Direct Selling Company Shares by Value 2005-2009
Table 140 Direct Selling Brand Shares by Value 2006-2009
Table 141 Direct Selling Forecasts: Value 2009-2014
Table 142 Direct Selling Forecasts: % Value Growth 2009-2014



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