This report provides an insight into the key factors that are driving the Original Equipment (OE) telematics and navigation markets in China. This is achieved by building a complete picture of the market based on a range of key factors: end user needs, key industry players, market trends, Vehicle manufacturers' plans and activities, the readiness of the country's infrastructure and the political will of the Government. These factors are then combined to generate realistic fact-based estimates for the size of the telematics and navigation markets in China up to 2010.

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Opening up the telematics and navigations markets for success in
China
Published on October 2007
Report Summary
This report provides an insight into the key factors that are driving the Original Equipment (OE) telematics and navigation markets in
China. This is achieved by building a complete picture of the market based on a range of key factors: end user needs, key industry
players, market trends, Vehicle manufacturers' plans and activities, the readiness of the country's infrastructure and the political will of
the Government. These factors are then combined to generate realistic fact-based estimates for the size of the telematics and
navigation markets in China up to 2010.
Table of Content
1. Executive summary
1.1 Introduction
1.2 Conclusions
1.3 Summary of key points
1.3.1. Introduction and current status
1.3.2. Key products and services for the future
1.3.3. Key stakeholders
1.3.4. Main obstacles to overcome
1.3.5. Future outlook
2. Introduction to this report
3. Introduction to China
3.1 Socio-economic background
3.1.1. Economic development
3.1.2. Population centres
3.2 Road infrastructure
3.2.1. Highways network
3.2.2. Cities
3.2.3. Electronic toll collection
3.3 Vehicle market
3.3.1. Vehicle manufacturers
3.3.2. Market segments
3.4 Mobile phone market
3.4.1. Mobile phones
3.4.2. Internet usage
3.5 Key points
4. Market drivers for telematics and navigation
4.1 Vehicle crime
4.2 Traffic congestion
4.2.1. Beijing
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4.2.2. Shanghai
4.2.3. Guangzhou
4.3 Changing road network
4.4 Road safety
4.5 New drivers
4.6 Major events
4.6.1. Olympics
4.6.2. World Expo
4.6.3. Asian Games
4.7 Government policy
4.7.1. 863 Programme
4.7.2. ITS Support Programme
4.8 Emergency services
4.9 Environment
4.10 Key points
5. Understanding the end user
5.1 Navigation survey
5.1.1. Demand
5.1.2. Embedded navigation vs PNDs
5.1.3. Satisfaction
5.1.4. Usage
5.1.5. Dealer comments
5.2 Telematics services
5.2.1. Preferences
5.2.2. Concerns over quality of local systems
5.3 Key points
6. Industry stakeholders
6.1 Local telematics service providers
6.1.1. Shenzhen SEG GPS Scientific Navigations
6.1.2. Shenzhen E-eye Che'an Satellite Watch
6.1.3. Shenzhen Huaqiang Information Industry
6.1.4. Shenzhen Hangsheng Ling Hang Tong
6.1.5. Direct Links Group
6.1.6. Beijing Carbase Technology
6.1.7. Beijing MeToYou
6.2 Foreign telematics service providers
6.2.1. ATX/SK Telecom
6.2.2. WirelessCar
6.3 Vehicle manufacturers
6.3.1. Toyota
6.3.2. Honda
6.3.3. Shanghai GM
6.3.4. Nissan
6.4 Digital map suppliers
6.4.1. AutoNavi
6.4.2. NavInfo
6.4.3. Ritu Changdi
6.4.4. Mapping contracts
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6.5 Mobile network operators
6.5.1. China Mobile
6.5.2. China Unicom
6.5.3. China Netcom
6.6 Roadside assistance providers (motoring clubs)
6.6.1. Continental Automobile Association
6.6.2. Auto Association of China
6.6.3. Shanghai Yongda Auto Club
6.6.4. United Automobile Association
6.7 Insurance companies
6.8 Electronics manufacturers
6.8.1. Navigation systems
6.8.2. PNDs
6.9 Government research projects
6.10 Key points
7. Telematics infrastructure
7.1 Data communications
7.1.1. Cellular networks
7.1.2. Broadcast channels
7.2 Traffic information
7.2.1. Traffic collection
7.2.2. Distribution of traffic information
7.3 Positioning
7.3.1. Bei-Dou
7.3.2. Galileo
7.4 Regulations and standards
7.4.1. Licensing
7.4.2. Licensing of traffic services
7.4.3. Standards
7.5 Key points
8. Navigation market trends
8.1 Overall market analysis
8.2 Embedded OE systems
8.3 Portable navigation devices
8.4 Mobile phone navigation
8.5 Digital map updates
8.6 Key points
9. Telematics market trends
9.1 Market analysis
9.2 Shift to OE telematics
9.3 Key points
List of figures
Figure 1. Key players for traffic and safety & security in China
Figure 2. Forecast navigation systems sales (2010)
Figure 3. The structure of this report
Figure 4. Map of Chinese provinces
Figure 5. Top five exporting Chinese regions
Figure 6. Map of Guangdong region
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Figure 7. Planned national highway network
Figure 8. National car ownership levels
Figure 9. Growth in vehicle ownership
Figure 10. Car ownership level by regions
Figure 11. Top 10 vehicle brands in China
Figure 12. Car market share by segment (Jan. 2007)
Figure 13. Mobile phone ownership
Figure 14. Broadband Internet subscribers
Figure 15. Global car theft rates
Figure 16. Car theft in major cities (2006)
Figure 17. Road deaths in China
Figure 18. Road fatalities against population
Figure 19. Navigation ownership by respondents
Figure 20. Interest in navigation for next new car
Figure 21. Reasons for not buying navigation for current car
Figure 22. Navigation purchase timescale for non-owners that now want a navigation system
Figure 23. Preference for navigation system type
Figure 24. Navigation system type preferences by city
Figure 25. Navigation user satisfaction rates
Figure 26. Navigation user satisfaction and dissatisfaction factors
Figure 27. Consumer use of navigation systems
Figure 28. Reasons for using navigation system
Figure 29. Verbatim navigation HMI comments by brand
Figure 30. Consumer awareness of telematics services
Figure 31. Consumer telematics service preferences
Figure 32. Customer needs for telematics services in China, Europe and U.S
Figure 33. Telematics service provider market share
Figure 34. Overview of leading local telematics service providers (2006)
Figure 35. Embedded navigation map suppliers
Figure 36. PND map suppliers
Figure 37. Internet map suppliers
Figure 38. Links between insurance companies and telematics partners
Figure 39. China Mobile GSM network coverage
Figure 40. Consumer attitudes to mobile TV
Figure 41. Sootu.com map of traffic information for Beijing
Figure 42. Comparison of satellite-based positioning systems
Figure 43. Chinese navigation market
Figure 44. Navigation device market share (2010)
Figure 45. Embedded navigation system sales growth
Figure 46. Forecast sales and usage of GPS-enabled mobile phones
Figure 47. Source of updated digital map
Figure 48. Telematics unit sales
Figure 49. Telematics devices and services sales
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