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Online Games Market in Korea

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Online Games Market in Korea Forecasted to Exceed $2 Billion in 2011, according to Pearl Research Leading market research and consulting firm Pearl Research is pleased to announce the release of its new 'Online Games Market in Korea' study.Highlights from Pearl Research's new 'Online Games Market in Korea' study:- Three of the top five game operators in Korea grew their revenues more than 50% in 2009, a notable achievement.- Korean game companies have prioritized establishing international operations with the United States, Europe, Japan and China as the leading target markets. Game operator Nexon announced for the first time, non-Korean contributions accounted for the majority of its global revenue of 703.6 billion won ($585 million) in 2009. NHN expanded its business in the United States in 2007 and its US revenues rose more than 50% in 2009. Neowiz's overseas revenues, which consists of licensing and revenues from international, was the biggest growth segment for the company, with sales for that segment rising 526% to 62.1 billion KRW ($52 million).- Companies are experimenting with new business models including micro-transactions in MMORPGs that already also charge a subscription fee. It remains to be seen if this hybrid model will be accepted by consumers and spread to other countries.- The excitement and publicity from the World Cup series held in South Africa in July 2010, helped EA's FIFA Online 2 temporarily capture the top online game ranking at Internet cafes. Other top online games include NCsoft's Aion and Lineage series, CJ Internet's Sudden Attack, Nexon's Dungeon and Fighter and Blizzard's World of Warcraft.- South Korea has one of the highest Internet and personal computer (PC) usage rates worldwide at 80%, making it a robust market for PC-based games. In 2010 and beyond, Pearl Research believes the release of several high-profile titles including Starcraft II will contribute to an expansion of the games market in Korea. Both MMORPG and casual game forecasts are provided in the study.While South Korea has a robust online games market, critical challenges include a glut of content on the market, increasing government scrutiny; and rising development costs.The 'Online Games Market in Korea' report provides an in-depth analysis of the Korean online games market and contains an executive summary; seven years of forecasts for the online games platforms; inhibitors and drivers to growth; deep marketplace analysis; discussion of key market players, and strategic conclusions.

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Transcript of "Online Games Market in Korea"

  1. 1. Find Industry reports, Company profilesReportLinker and Market Statistics >> Get this Report Now by email!Online Games Market in KoreaPublished on August 2010 Report SummaryOnline Games Market in Korea Forecasted to Exceed $2 Billion in 2011, according to Pearl ResearchLeading market research and consulting firm Pearl Research is pleased to announce the release of its new Online Games Market inKorea study.Highlights from Pearl Researchs new Online Games Market in Korea study:- Three of the top five game operators in Korea grew their revenues more than 50% in 2009, a notable achievement.- Korean game companies have prioritized establishing international operations with the United States, Europe, Japan and China asthe leading target markets. Game operator Nexon announced for the first time, non-Korean contributions accounted for the majority ofits global revenue of 703.6 billion won ($585 million) in 2009. NHN expanded its business in the United States in 2007 and its USrevenues rose more than 50% in 2009. Neowizs overseas revenues, which consists of licensing and revenues from international, wasthe biggest growth segment for the company, with sales for that segment rising 526% to 62.1 billion KRW ($52 million).- Companies are experimenting with new business models including micro-transactions in MMORPGs that already also charge asubscription fee. It remains to be seen if this hybrid model will be accepted by consumers and spread to other countries.- The excitement and publicity from the World Cup series held in South Africa in July 2010, helped EAs FIFA Online 2 temporarilycapture the top online game ranking at Internet cafes. Other top online games include NCsofts Aion and Lineage series, CJ InternetsSudden Attack, Nexons Dungeon and Fighter and Blizzards World of Warcraft.- South Korea has one of the highest Internet and personal computer (PC) usage rates worldwide at 80%, making it a robust marketfor PC-based games. In 2010 and beyond, Pearl Research believes the release of several high-profile titles including Starcraft II willcontribute to an expansion of the games market in Korea. Both MMORPG and casual game forecasts are provided in the study.While South Korea has a robust online games market, critical challenges include a glut of content on the market, increasinggovernment scrutiny; and rising development costs.The Online Games Market in Korea report provides an in-depth analysis of the Korean online games market and contains anexecutive summary; seven years of forecasts for the online games platforms; inhibitors and drivers to growth; deep marketplaceanalysis; discussion of key market players, and strategic conclusions. Table of ContentTABLE OF CONTENTSOnline Games Market in Korea (From Slideshare) Page 1/4
  2. 2. Find Industry reports, Company profilesReportLinker and Market Statistics >> Get this Report Now by email!METHODOLOGY VIEXECUTIVE SUMMARY 8INTERNET USAGE 10Internet Usage 10Usage Patterns 11Reasons for using Internet 12Internet Shopping 13SNS Usage 13PC and Console Penetration 18KEY HIGHLIGHTS 20MARKET FORECASTS 23DRIVERS TO GROWTH 25INHIBITORS TO GROWTH 27UNIQUE CHARACTERISTICS OF ONLINE GAMES 29TOP ONLINE GAMES 30GAME PORTALS 31KOREAN GAME OPERATORS 33CJ INTERNET 35NEOWIZ 38NEXON 42NCSOFT 46NHN 52GRAVITY 57SOFTWARE PIRACY 58BILLING AND PAYMENT METHODS 60Online Games Market in Korea (From Slideshare) Page 2/4
  3. 3. Find Industry reports, Company profilesReportLinker and Market Statistics >> Get this Report Now by email! Fax Order Form To place an order via fax simply print this form, fill in the information below and fax the completed form to: Europe, Middle East and Africa : + 33 4 37 37 15 56 Asia, Oceania and America : + 1 (805) 617 17 93 If you have any questions please visit http://www.reportlinker.com/notify/contact Order Information Please verify that the product information is correct and select the format(s) you require. Online Games Market in Korea Product Formats Please select the product formats and the quantity you require. Hard Copy--USD 3 000.00 Quantity: _____ Contact Information Please enter all the information below in BLOCK CAPITALS Title: Mr Mrs Dr Miss Ms Prof First Name: _____________________________ Last Name: __________________________________ Email Address: __________________________________________________________________________ Job Title: __________________________________________________________________________ Organization: __________________________________________________________________________ Address: __________________________________________________________________________ City: __________________________________________________________________________ Postal / Zip Code: __________________________________________________________________________ Country: __________________________________________________________________________ Phone Number: __________________________________________________________________________ Fax Number: __________________________________________________________________________Online Games Market in Korea (From Slideshare) Page 3/4
  4. 4. Find Industry reports, Company profilesReportLinker and Market Statistics >> Get this Report Now by email! Payment Information Please indicate the payment method, you would like to use by selecting the appropriate box. Payment by credit card Card Number: ______________________________________________ Expiry Date __________ / _________ CVV Number _____________________ Card Type (ex: Visa, Amex…) _________________________________ Payment by wire transfer Crédit Mutuel RIB : 10278 07314 00020257701 89 BIC : CMCIFR2A IBAN : FR76 1027 8073 1400 0202 5770 189 Payment by check UBIQUICK SAS 16 rue Grenette – 69002 LYON, FRANCE Customer signature:   Please note that by ordering from Reportlinker you are agreeing to our Terms and Conditions at http://www.reportlinker.com/index/terms Please fax this form to: Europe, Middle East and Africa : + 33 4 37 37 15 56 Asia, Oceania and America : + 1 (805) 617 17 93Online Games Market in Korea (From Slideshare) Page 4/4

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