Netherlands: Food and Beverages Industry Guide

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Netherlands: Food and Beverages Industry Guide
Published on March 2011

Report Summary

Datamonitor's Netherlands: Food and Beverages Industry Guide is an essential resource for top-level data and analysis covering the
Netherlands Food and Beverages industry. It includes detailed data on market size and segmentation, textual analysis of the key
trends and competitive landscape, and profiles of the leading companies. This incisive report provides expert analysis with distinct
chapters for Alcoholic Drinks, Beer, Confectionery, Dairy, Frozen Food, Juices, Milk, Savory Snacks, Soft Drinks, Spirits and Wine

Scope of the Report

* Contains an executive summary and data on value, volume and segmentation for Alcoholic Drinks, Beer, Confectionery, Dairy,
Frozen Food, Juices, Milk, Savory Snacks, Soft Drinks, Spirits and Wine

* Provides textual analysis of the industry's prospects, competitive landscape and profiles of the leading companies

* Incorporates in-depth five forces competitive environment analysis and scorecards

* Includes five-year forecasts for Alcoholic Drinks, Beer, Confectionery, Dairy, Frozen Food, Juices, Milk, Savory Snacks, Soft Drinks,
Spirits and Wine

Highlights

The Dutch alcoholic drinks market generated total revenues of $14.1 billion in 2009, representing a compound annual growth rate
(CAGR) of 0.2% for the period spanning 2005-2009.

The Dutch beer market generated total revenues of $6.9 billion in 2009, representing a compound annual rate of change (CARC) of
-1.4% for the period spanning 2005-2009.

The Dutch confectionery market generated total revenues of $2.1 billion in 2009, representing a compound annual growth rate

The Dutch dairy market generated total revenues of $7.9 billion in 2009, representing a compound annual growth rate (CAGR) of
2.4% for the period spanning 2005-2009.

The Dutch frozen food market generated total revenues of $2 billion in 2009, this representing a compound annual growth rate

The Dutch juices market generated total revenues of $948.2 billion in 2009, representing a compound annual growth rate (CAGR) of

The Dutch milk market generated total revenues of $2.3 billion in 2009, representing a compound annual growth rate (CAGR) of 1.4%
for the period spanning 2005-2009.

Netherlands: Food and Beverages Industry Guide (From Slideshare) Page 1/12


The Dutch savory snacks market generated total revenues of $1.1 billion in 2009, representing a compound annual growth rate

The Dutch soft drinks market generated total revenues of $4 billion in 2009, representing a compound annual growth rate (CAGR) of

The Dutch spirits market generated total revenues of $2,051.1 million in 2009, representing a compound annual growth rate (CAGR)
of 0.5% for the period spanning 2005-2009.

The Dutch wine market generated total revenues of $4.3 billion in 2009, representing a compound annual growth rate (CAGR) of

Why you should buy this report

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Table of Content

TABLE OF CONTENTS
ALCOHOLIC DRINKS IN THE NETHERLANDS 16
Market Overview 16
Market Value 18
Market Volume 19
Market Segmentation I 20
Market Segmentation II 21
Market Share 22
Five Forces Analysis 23
Market Distribution 31
Market Forecasts 32
BEER IN THE NETHERLANDS 36
Market Overview 36
Market Value 38
Market Volume 39
Market Share 42
Market Forecasts 51



CONFECTIONERY IN THE NETHERLANDS 55
Market Overview 55
Market Value 57
Market Volume 58
Market Share 61
Market Forecasts 71
DAIRY IN THE NETHERLANDS 75
Market Overview 75
Market Value 77
Market Share 80
Market Forecasts 88
FROZEN FOOD IN THE NETHERLANDS 90
Market Overview 90
Market Value 92
Market Volume 93
Market Share 96
Market Forecasts 104
JUICES IN THE NETHERLANDS 108
Market Overview 108
Market Value 110
Market Volume 111
Market Share 114
MILK IN THE NETHERLANDS 126
Market Overview 126
Market Value 128
Market Volume 129
Market Share 132



SAVORY SNACKS IN THE NETHERLANDS 144
Market Overview 144
Market Value 146
Market Volume 147
Market Share 150
SOFT DRINKS IN THE NETHERLANDS 162
Market Overview 162
Market Value 164
Market Volume 165
Market Share 168
SPIRITS IN THE NETHERLANDS 181
Market Overview 181
Market Value 183
Market Volume 184
Market Share 187
WINE IN THE NETHERLANDS 199
Market Overview 199
Market Value 201
Market Volume 202
Market Share 205
MACROECONOMIC INDICATORS 217
APPENDIX 219
Data Research Methodology 219
About Datamonitor 220
Disclaimer 220

LIST OF TABLES



Table 1: Netherlands alcoholic drinks market value: $ million, 2005'09 18
Table 2: Netherlands alcoholic drinks market volume: million liters, 2005'09 19
Table 3: Netherlands alcoholic drinks market segmentation I:% share, by value, 2009 20
Table 4: Netherlands alcoholic drinks Market Segmentation II: % share, by value, 2009 21
Table 5: Netherlands alcoholic drinks market share: % share, by volume, 2009 22
Table 6: Netherlands alcoholic drinks market distribution: % share, by volume, 2009 31
Table 7: Netherlands alcoholic drinks market value forecast: $ million, 2009'14 32
Table 8: Netherlands alcoholic drinks market volume forecast: million liters, 2009'14 34
Table 9: Netherlands beer market value: $ million, 2005'09 38
Table 10: Netherlands beer market volume: million liters, 2005'09 39
Table 11: Netherlands beer market segmentation I:% share, by value, 2009 40
Table 12: Netherlands beer Market Segmentation II: % share, by value, 2009 41
Table 13: Netherlands beer market share: % share, by volume, 2009 42
Table 14: Netherlands beer market distribution: % share, by volume, 2009 50
Table 15: Netherlands beer market value forecast: $ million, 2009'14 51
Table 16: Netherlands beer market volume forecast: million liters, 2009'14 53
Table 17: Netherlands confectionery market value: $ million, 2005'09 57
Table 18: Netherlands confectionery market volume: million kilograms, 2005'09 58
Table 19: Netherlands confectionery market segmentation I:% share, by value, 2009 59
Table 20: Netherlands confectionery Market Segmentation II: % share, by value, 2009 60
Table 21: Netherlands confectionery market share: % share, by value, 2009 61
Table 22: Netherlands confectionery market distribution: % share, by value, 2009 70
Table 23: Netherlands confectionery market value forecast: $ million, 2009'14 71
Table 24: Netherlands confectionery market volume forecast: million kilograms, 2009'14 73
Table 25: Netherlands dairy market value: $ million, 2005'09 77
Table 26: Netherlands dairy market segmentation I:% share, by value, 2009 78
Table 27: Netherlands dairy Market Segmentation II: % share, by value, 2009 79
Table 28: Netherlands dairy market share: % share, by value, 2009 80
Table 29: Netherlands dairy market distribution: % share, by value, 2009 87
Table 30: Netherlands dairy market value forecast: $ million, 2009'14 88
Table 31: Netherlands frozen food market value: $ million, 2005'09(e) 92
Table 32: Netherlands frozen food market volume: million kilograms, 2005'09(e) 93
Table 33: Netherlands frozen food market segmentation I:% share, by value, 2009(e) 94
Table 34: Netherlands frozen food Market Segmentation II: % share, by value, 2009(e) 95
Table 35: Netherlands frozen food market share: % share, by value, 2009(e) 96
Table 36: Netherlands frozen food market distribution: % share, by value, 2009(e) 103
Table 37: Netherlands frozen food market value forecast: $ million, 2009'14 104
Table 38: Netherlands frozen food market volume forecast: million kilograms, 2009'14 106
Table 39: Netherlands juices market value: $ million, 2005'09(e) 110
Table 40: Netherlands juices market volume: million liters, 2005'09(e) 111
Table 41: Netherlands juices market segmentation I:% share, by value, 2009(e) 112
Table 42: Netherlands juices Market Segmentation II: % share, by value, 2009(e) 113
Table 43: Netherlands juices market share: % share, by volume, 2009(e) 114
Table 44: Netherlands juices market distribution: % share, by volume, 2009(e) 121
Table 45: Netherlands juices market value forecast: $ million, 2009'14 122
Table 46: Netherlands juices market volume forecast: million liters, 2009'14 124
Table 47: Netherlands milk market value: $ million, 2005'09 128
Table 48: Netherlands milk market volume: million liters, 2005'09 129



Table 49: Netherlands milk market segmentation I:% share, by value, 2009 130
Table 50: Netherlands milk Market Segmentation II: % share, by value, 2009 131
Table 51: Netherlands milk market share: % share, by value, 2009 132
Table 52: Netherlands milk market distribution: % share, by value, 2009 139
Table 53: Netherlands milk market value forecast: $ million, 2009'14 140
Table 54: Netherlands milk market volume forecast: million liters, 2009'14 142
Table 55: Netherlands savory snacks market value: $ million, 2005'09 146
Table 56: Netherlands savory snacks market volume: million kilograms, 2005'09 147
Table 57: Netherlands savory snacks market segmentation I:% share, by value, 2009 148
Table 58: Netherlands savory snacks Market Segmentation II: % share, by value, 2009 149
Table 59: Netherlands savory snacks market share: % share, by value, 2009 150
Table 60: Netherlands savory snacks market distribution: % share, by value, 2009 157
Table 61: Netherlands savory snacks market value forecast: $ million, 2009'14 158
Table 62: Netherlands savory snacks market volume forecast: million kilograms, 2009'14 160
Table 63: Netherlands soft drinks market value: $ million, 2005'09(e) 164
Table 64: Netherlands soft drinks market volume: million liters, 2005'09(e) 165
Table 65: Netherlands soft drinks market segmentation I:% share, by value, 2009(e) 166
Table 66: Netherlands soft drinks Market Segmentation II: % share, by value, 2009(e) 167
Table 67: Netherlands soft drinks market share: % share, by volume, 2009(e) 168
Table 68: Netherlands soft drinks market distribution: % share, by volume, 2009(e) 176
Table 69: Netherlands soft drinks market value forecast: $ million, 2009'14 177
Table 70: Netherlands soft drinks market volume forecast: million liters, 2009'14 179
Table 71: Netherlands spirits market value: $ million, 2005'09 183
Table 72: Netherlands spirits market volume: million liters, 2005'09 184
Table 73: Netherlands spirits market segmentation I:% share, by value, 2009 185
Table 74: Netherlands spirits Market Segmentation II: % share, by value, 2009 186
Table 75: Netherlands spirits market share: % share, by volume, 2009 187
Table 76: Netherlands spirits market distribution: % share, by volume, 2009 194
Table 77: Netherlands spirits market value forecast: $ million, 2009'14 195
Table 78: Netherlands spirits market volume forecast: million liters, 2009'14 197
Table 79: Netherlands wine market value: $ million, 2005'09(e) 201
Table 80: Netherlands wine market volume: million liters, 2005'09(e) 202
Table 81: Netherlands wine market segmentation I:% share, by value, 2009(e) 203
Table 82: Netherlands wine Market Segmentation II: % share, by value, 2009(e) 204
Table 83: Netherlands wine market share: % share, by volume, 2009(e) 205
Table 84: Netherlands wine market distribution: % share, by volume, 2009(e) 212
Table 85: Netherlands wine market value forecast: $ million, 2009'14 213
Table 86: Netherlands wine market volume forecast: million liters, 2009'14 215
Table 87: Netherlands size of population (million), 2005'09 217
Table 88: Netherlands gdp (constant 2000 prices, $ billion), 2005'09 217
Table 89: Netherlands gdp (current prices, $ billion), 2005'09 217
Table 90: Netherlands inflation, 2005'09 218
Table 91: Netherlands consumer price index (absolute), 2005'09 218
Table 92: Netherlands exchange rate, 2005'09 218

LIST OF FIGURES



Figure 1: Netherlands alcoholic drinks market value: $ million, 2005'09 18
Figure 2: Netherlands alcoholic drinks market volume: million liters, 2005'09 19
Figure 3: Netherlands alcoholic drinks market segmentation I:% share, by value, 2009 20
Figure 4: Netherlands alcoholic drinks Market Segmentation II: % share, by value, 2009 21
Figure 5: Netherlands alcoholic drinks market share: % share, by volume, 2009 22
Figure 6: Forces driving competition in the alcoholic drinks market in the Netherlands, 2009 23
Figure 7: Drivers of buyer power in the alcoholic drinks market in the Netherlands, 2009 25
Figure 8: Drivers of supplier power in the alcoholic drinks market in the Netherlands, 2009 26
Figure 9: Factors influencing the likelihood of new entrants in the alcoholic drinks market in the Netherlands, 2009 27
Figure 10: Factors influencing the threat of substitutes in the alcoholic drinks market in the Netherlands, 2009 28
Figure 11: Drivers of degree of rivalry in the alcoholic drinks market in the Netherlands, 2009 30
Figure 12: Netherlands alcoholic drinks market distribution: % share, by volume, 2009 31
Figure 13: Netherlands alcoholic drinks market value forecast: $ million, 2009'14 33
Figure 14: Netherlands alcoholic drinks market volume forecast: million liters, 2009'14 35
Figure 15: Netherlands beer market value: $ million, 2005'09 38
Figure 16: Netherlands beer market volume: million liters, 2005'09 39
Figure 17: Netherlands beer market segmentation I:% share, by value, 2009 40
Figure 18: Netherlands beer Market Segmentation II: % share, by value, 2009 41
Figure 19: Netherlands beer market share: % share, by volume, 2009 42
Figure 20: Forces driving competition in the beer market in the Netherlands, 2009 43
Figure 21: Drivers of buyer power in the beer market in the Netherlands, 2009 45
Figure 22: Drivers of supplier power in the beer market in the Netherlands, 2009 46
Figure 23: Factors influencing the likelihood of new entrants in the beer market in the Netherlands, 2009 47
Figure 24: Factors influencing the threat of substitutes in the beer market in the Netherlands, 2009 48
Figure 25: Drivers of degree of rivalry in the beer market in the Netherlands, 2009 49
Figure 26: Netherlands beer market distribution: % share, by volume, 2009 50
Figure 27: Netherlands beer market value forecast: $ million, 2009'14 52
Figure 28: Netherlands beer market volume forecast: million liters, 2009'14 54
Figure 29: Netherlands confectionery market value: $ million, 2005'09 57
Figure 30: Netherlands confectionery market volume: million kilograms, 2005'09 58
Figure 31: Netherlands confectionery market segmentation I:% share, by value, 2009 59
Figure 32: Netherlands confectionery Market Segmentation II: % share, by value, 2009 60
Figure 33: Netherlands confectionery market share: % share, by value, 2009 61
Figure 34: Forces driving competition in the confectionery market in the Netherlands, 2009 62
Figure 35: Drivers of buyer power in the confectionery market in the Netherlands, 2009 64
Figure 36: Drivers of supplier power in the confectionery market in the Netherlands, 2009 65
Figure 37: Factors influencing the likelihood of new entrants in the confectionery market in the Netherlands, 2009 66
Figure 38: Factors influencing the threat of substitutes in the confectionery market in the Netherlands, 2009 68
Figure 39: Drivers of degree of rivalry in the confectionery market in the Netherlands, 2009 69
Figure 40: Netherlands confectionery market distribution: % share, by value, 2009 70
Figure 41: Netherlands confectionery market value forecast: $ million, 2009'14 72
Figure 42: Netherlands confectionery market volume forecast: million kilograms, 2009'14 74
Figure 43: Netherlands dairy market value: $ million, 2005'09 77
Figure 44: Netherlands dairy market segmentation I:% share, by value, 2009 78
Figure 45: Netherlands dairy Market Segmentation II: % share, by value, 2009 79
Figure 46: Netherlands dairy market share: % share, by value, 2009 80
Figure 47: Forces driving competition in the dairy market in the Netherlands, 2009 81
Figure 48: Drivers of buyer power in the dairy market in the Netherlands, 2009 82



Figure 49: Drivers of supplier power in the dairy market in the Netherlands, 2009 83
Figure 50: Factors influencing the likelihood of new entrants in the dairy market in the Netherlands, 2009 84
Figure 51: Factors influencing the threat of substitutes in the dairy market in the Netherlands, 2009 85
Figure 52: Drivers of degree of rivalry in the dairy market in the Netherlands, 2009 86
Figure 53: Netherlands dairy market distribution: % share, by value, 2009 87
Figure 54: Netherlands dairy market value forecast: $ million, 2009'14 89
Figure 55: Netherlands frozen food market value: $ million, 2005'09(e) 92
Figure 56: Netherlands frozen food market volume: million kilograms, 2005'09(e) 93
Figure 57: Netherlands frozen food market segmentation I:% share, by value, 2009(e) 94
Figure 58: Netherlands frozen food Market Segmentation II: % share, by value, 2009(e) 95
Figure 59: Netherlands frozen food market share: % share, by value, 2009(e) 96
Figure 60: Forces driving competition in the frozen food market in the Netherlands, 2009 97
Figure 61: Drivers of buyer power in the frozen food market in the Netherlands, 2009 98
Figure 62: Drivers of supplier power in the frozen food market in the Netherlands, 2009 99
Figure 63: Factors influencing the likelihood of new entrants in the frozen food market in the Netherlands, 2009 100
Figure 64: Factors influencing the threat of substitutes in the frozen food market in the Netherlands, 2009 101
Figure 65: Drivers of degree of rivalry in the frozen food market in the Netherlands, 2009 102
Figure 66: Netherlands frozen food market distribution: % share, by value, 2009(e) 103
Figure 67: Netherlands frozen food market value forecast: $ million, 2009'14 105
Figure 68: Netherlands frozen food market volume forecast: million kilograms, 2009'14 107
Figure 69: Netherlands juices market value: $ million, 2005'09(e) 110
Figure 70: Netherlands juices market volume: million liters, 2005'09(e) 111
Figure 71: Netherlands juices market segmentation I:% share, by value, 2009(e) 112
Figure 72: Netherlands juices Market Segmentation II: % share, by value, 2009(e) 113
Figure 73: Netherlands juices market share: % share, by volume, 2009(e) 114
Figure 74: Forces driving competition in the juices market in the Netherlands, 2009 115
Figure 75: Drivers of buyer power in the juices market in the Netherlands, 2009 116
Figure 76: Drivers of supplier power in the juices market in the Netherlands, 2009 117
Figure 77: Factors influencing the likelihood of new entrants in the juices market in the Netherlands, 2009 118
Figure 78: Factors influencing the threat of substitutes in the juices market in the Netherlands, 2009 119
Figure 79: Drivers of degree of rivalry in the juices market in the Netherlands, 2009 120
Figure 80: Netherlands juices market distribution: % share, by volume, 2009(e) 121
Figure 81: Netherlands juices market value forecast: $ million, 2009'14 123
Figure 82: Netherlands juices market volume forecast: million liters, 2009'14 125
Figure 83: Netherlands milk market value: $ million, 2005'09 128
Figure 84: Netherlands milk market volume: million liters, 2005'09 129
Figure 85: Netherlands milk market segmentation I:% share, by value, 2009 130
Figure 86: Netherlands milk Market Segmentation II: % share, by value, 2009 131
Figure 87: Netherlands milk market share: % share, by value, 2009 132
Figure 88: Forces driving competition in the milk market in the Netherlands, 2009 133
Figure 89: Drivers of buyer power in the milk market in the Netherlands, 2009 134
Figure 90: Drivers of supplier power in the milk market in the Netherlands, 2009 135
Figure 91: Factors influencing the likelihood of new entrants in the milk market in the Netherlands, 2009 136
Figure 92: Factors influencing the threat of substitutes in the milk market in the Netherlands, 2009 137
Figure 93: Drivers of degree of rivalry in the milk market in the Netherlands, 2009 138
Figure 94: Netherlands milk market distribution: % share, by value, 2009 139
Figure 95: Netherlands milk market value forecast: $ million, 2009'14 141
Figure 96: Netherlands milk market volume forecast: million liters, 2009'14 143



Figure 97: Netherlands savory snacks market value: $ million, 2005'09 146
Figure 98: Netherlands savory snacks market volume: million kilograms, 2005'09 147
Figure 99: Netherlands savory snacks market segmentation I:% share, by value, 2009 148
Figure 100: Netherlands savory snacks Market Segmentation II: % share, by value, 2009 149
Figure 101: Netherlands savory snacks market share: % share, by value, 2009 150
Figure 102: Forces driving competition in the savory snacks market in the Netherlands, 2009 151
Figure 103: Drivers of buyer power in the savory snacks market in the Netherlands, 2009 152
Figure 104: Drivers of supplier power in the savory snacks market in the Netherlands, 2009 153
Figure 105: Factors influencing the likelihood of new entrants in the savory snacks market in the Netherlands, 2009 154
Figure 106: Factors influencing the threat of substitutes in the savory snacks market in the Netherlands, 2009 155
Figure 107: Drivers of degree of rivalry in the savory snacks market in the Netherlands, 2009 156
Figure 108: Netherlands savory snacks market distribution: % share, by value, 2009 157
Figure 109: Netherlands savory snacks market value forecast: $ million, 2009'14 159
Figure 110: Netherlands savory snacks market volume forecast: million kilograms, 2009'14 161
Figure 111: Netherlands soft drinks market value: $ million, 2005'09(e) 164
Figure 112: Netherlands soft drinks market volume: million liters, 2005'09(e) 165
Figure 113: Netherlands soft drinks market segmentation I:% share, by value, 2009(e) 166
Figure 114: Netherlands soft drinks Market Segmentation II: % share, by value, 2009(e) 167
Figure 115: Netherlands soft drinks market share: % share, by volume, 2009(e) 168
Figure 116: Forces driving competition in the soft drinks market in the Netherlands, 2009 169
Figure 117: Drivers of buyer power in the soft drinks market in the Netherlands, 2009 171
Figure 118: Drivers of supplier power in the soft drinks market in the Netherlands, 2009 172
Figure 119: Factors influencing the likelihood of new entrants in the soft drinks market in the Netherlands, 2009 173
Figure 120: Factors influencing the threat of substitutes in the soft drinks market in the Netherlands, 2009 174
Figure 121: Drivers of degree of rivalry in the soft drinks market in the Netherlands, 2009 175
Figure 122: Netherlands soft drinks market distribution: % share, by volume, 2009(e) 176
Figure 123: Netherlands soft drinks market value forecast: $ million, 2009'14 178
Figure 124: Netherlands soft drinks market volume forecast: million liters, 2009'14 180
Figure 125: Netherlands spirits market value: $ million, 2005'09 183
Figure 126: Netherlands spirits market volume: million liters, 2005'09 184
Figure 127: Netherlands spirits market segmentation I:% share, by value, 2009 185
Figure 128: Netherlands spirits Market Segmentation II: % share, by value, 2009 186
Figure 129: Netherlands spirits market share: % share, by volume, 2009 187
Figure 130: Forces driving competition in the spirits market in the Netherlands, 2009 188
Figure 131: Drivers of buyer power in the spirits market in the Netherlands, 2009 189
Figure 132: Drivers of supplier power in the spirits market in the Netherlands, 2009 190
Figure 133: Factors influencing the likelihood of new entrants in the spirits market in the Netherlands, 2009 191
Figure 134: Factors influencing the threat of substitutes in the spirits market in the Netherlands, 2009 192
Figure 135: Drivers of degree of rivalry in the spirits market in the Netherlands, 2009 193
Figure 136: Netherlands spirits market distribution: % share, by volume, 2009 194
Figure 137: Netherlands spirits market value forecast: $ million, 2009'14 196
Figure 138: Netherlands spirits market volume forecast: million liters, 2009'14 198
Figure 139: Netherlands wine market value: $ million, 2005'09(e) 201
Figure 140: Netherlands wine market volume: million liters, 2005'09(e) 202
Figure 141: Netherlands wine market segmentation I:% share, by value, 2009(e) 203
Figure 142: Netherlands wine Market Segmentation II: % share, by value, 2009(e) 204
Figure 143: Netherlands wine market share: % share, by volume, 2009(e) 205
Figure 144: Forces driving competition in the wine market in the Netherlands, 2009 206



Figure 145: Drivers of buyer power in the wine market in the Netherlands, 2009 207
Figure 146: Drivers of supplier power in the wine market in the Netherlands, 2009 208
Figure 147: Factors influencing the likelihood of new entrants in the wine market in the Netherlands, 2009 209
Figure 148: Factors influencing the threat of substitutes in the wine market in the Netherlands, 2009 210
Figure 149: Drivers of degree of rivalry in the wine market in the Netherlands, 2009 211
Figure 150: Netherlands wine market distribution: % share, by volume, 2009(e) 212
Figure 151: Netherlands wine market value forecast: $ million, 2009'14 214
Figure 152: Netherlands wine market volume forecast: million liters, 2009'14 216


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